Famous 2011 Lookbook
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Transcript of Famous 2011 Lookbook
05 TRACTION26 SURF WAX30 LEASHES34 BOARD BAGS40 SOFTGOODS44 ACCESSORIES47 PRODUCT MATRIX
famous/surf accessories.
coNTeNTs.
NaTe TYLer / PHoTo : BurKarD
* oN THe coVer: KiLLiaN GarLaND / PHoTo : DerouLeT
TracTioN.DiLLoN PeriLLo / PHoTo : J WiLsoN
05 | TRACTION TRACTION | 06
THe fiGueroa /DiLLoN PeriLLo Pro moDeL.
Custom grip patternContoured arch bar
27 mm kick tailUltra waterproof adhesive
Team tested and designed3 Piece design
FEATURES COLORSGreen/CharcoalWhite/NavyCharcoal/RedWhite/GrayGreen/BlueYellow/Purple
THe HaTTeras.
Custom grip patternContoured arch bar27 mm kick tailUltra waterproof adhesiveTeam tested and designed3 Piece design
FEATURESCOLORSRed/BlackBlack/RedBlue/BlackBlack/Blue
White/BlackBlack/White
THe TimmY /TimmY curraN Pro moDeL.
Custom grip patternContoured arch bar
27 mm kick tailUltra waterproof adhesive
Team tested and designed3 Piece design
FEATURES COLORSBlackBlueRedGreen/NavyYellowGray
THe eco TimmY /TimmY curraN Pro moDeL.
Custom grip patternContoured arch bar27 mm kick tailUltra waterproof adhesiveRecycled FoamProject Blue3 Piece design
FEATURESCOLORSBlue
GreenBrown
* MADE WITH RECYCLED MATERIALS
07 | TRACTION TRACTION | 08
TimmY curraN / PHoTo : roWLaND
11 | TRACTION TRACTION | 12
THe eco LiGHT /NaTe TYLer Pro moDeL.
* MADE WITH RECYCLED MATERIALS
Recycled MaterialsTop Quality Ultra light EVA
Custom grip pattern27mm kick
Ultra water proof adhesive2 Piece design
No arch
FEATURES COLORSBurgundyOrangeYellowGreenBlueBlack
THe HamPToN /cHris frieND Pro moDeL.
Custom grip patternContoured arch bar27 mm kick tailUltra waterproof adhesiveTeam tested and designed3 Piece design
FEATURESCOLORSBlackBlue
GreenOrange
THe rioT squaD /KaLaNi DaViD Pro moDeL.
Custom grip patternContoured arch bar27 mm kick tailUltra waterproof adhesiveTeam tested and designed2 Piece design
FEATURESCOLORSRed/Yellow/Green
Black/YellowBlack/White
Black/RedBlack/Blue
KaLaNi DaViD / PHoTo : D DaViD
TRACTION | 14
sTraNDeD /NaTHaNieL curraN Pro moDeL.
Custom grip patternContoured arch bar
27 mm kick tailUltra waterproof adhesive
Team tested and designed3 Piece design
FEATURES COLORSBlack/GreenBack/RedCharcoal/BlueWhite/Black
15 | TRACTION TRACTION | 16
THe BriT.
Custom grip patternContoured arch bar27 mm kick tailUltra waterproof adhesiveTeam tested and designed3 Piece design
FEATURESCOLORSCharcoal
BlackRed
THe LucKY 13 /KiLiaN GarLaND Pro moDeL.
Custom grip patternContoured arch bar
27 mm kick tailUltra waterproof adhesive
Team tested and designed3 Piece design
FEATURES COLORSBlackBlueGreenMaroonYellowCharcoal
17 | TRACTION TRACTION | 18
THe arGYLe.
Custom grip patternContoured arch bar27 mm kick tailUltra waterproof adhesiveTeam tested and designed3 Piece design
FEATURESCOLORSBlackBlue
Charcoal
19 | TRACTION TRACTION | 20
THe BDu /maTT rocKHoLD Pro moDeL.
Custom grip patternContoured arch bar27 mm kick tailUltra waterproof adhesiveTeam tested and designed5 Piece design
FEATURESCOLORSGreen Camo
THe isLaND PriDe /DusTiN Barca Pro moDeL.
Custom grip patternContoured arch bar
27 mm kick tailUltra waterproof adhesive
Team tested and designed5 Piece design
FEATURES COLORSGreenRedYellowGray
The F2 model features a 2 pc design, no arch, and 27mm kick tail.
The F3 model features a 3 pc design, contoured arch bar, and 27mm kick tail.
The F5 model features a 5 pc design, contoured arch bar, and 27mm kick tail.
* F3 Model shown above.SERIES
Custom grip patternContoured arch bar27 mm kick tailUltra waterproof adhesiveTeam tested and designed
FEATURESCOLORSBlack
CharcoalWhiteGreen
BlueRed
THe f /series.
21 | TRACTION TRACTION | 22
The F5 model features a 5 pc design, contoured arch, and 27mm kick tail.
The Eco F Series models are made responsibly by using only recycled materials and feature three custom earth tone color ways. All Famous Traction is team tested and designed.
The F2 model features a 2 pc design, no arch, and 27mm kick tail.
The F3 model features a 3 pc design, contoured arch bar , and 27mm kick tail.
The F5 model features a 5 pc design, contoured arch bar, and 27mm kick tail.
* F2 Model shown above.
THe eco f /series.
SERIESECORecycled Foam
Custom grip patternContoured arch bar (F3 & F5)27 mm kick tailUltra waterproof adhesiveTeam tested and designed
FEATURESCOLORSBlackGreenNavy
* MADE WITH RECYCLED MATERIALS
23 | TRACTION TRACTION | 24
Wax.DusTiN Barca / PHoTo : HeNNiNGs
A HIgH pERFORMANCE, ORgANIC SURF WAx FROM FAMOUS. Famous Green Label surf wax is a petrochemical free, organic, biodegradable, high performance surf wax. Made exclusively with high grade, all natural, non toxic, earth friendly, organic ingredients that will satisfy any earth conscious surfer. Green Label also features recycled FSC certified packaging printed with soy ink. Famous Green Label Wax is made exclusively in the USA and part of the Project BLUE initiative. A portion of the proceeds from our Green Label surf wax goes directly to the SIMA Environmental Fund to help keep our water clean and beaches safe.
THE WORLD’S MOST ADVANCED HIgH pERFORMANCE SURF WAx. Combining the elements of supreme tackiness, beady texture, and a UV inhibitor, Famous Surf Wax™ ensures long lasting tackiness under any type of conditions. With our non-toxic formula, and recycled FSC certified packaging, Famous Surf Wax™ has been earth friendly since day one. We’ve spent years of research and development all over the world with some of the world’s best surfers to create these five superior formulas that stand alone. Famous Surf Wax™ is made with the highest grade refined waxes available to ensure today’s surfer with the longest lasting best performance wax ever. Famous Surf Wax is made exclusively in the USA.
OrganicPetrochemical free
Non toxicBiodegradable
High performanceFSC Recycled Packaging
Project BLUEMade in USA
High PerformanceSupreme TackinessUV InhibitorLong LastingFSC Recycled PackagingTeam TestedMade in USA
FEATURES FEATURESAVAILABLE IN THESE 5 TEMpSCold: 60-Below F, 15-Below CCool: 60-68 F, 14-19 CWarm: 68-78 F, 20-26 CTropical: 78-Above F, 26-Above CBasecoat: All Temps
AVAILABLE IN THESE 5 TEMpSCold: 60-Below F, 15-Below CCool: 60-68 F, 14-19 CWarm: 68-78 F, 20-26 CTropical: 78-Above F, 26-Above CBasecoat: All Temps
famous / Wax.
27 | WAx WAx | 28
LeasHes.
TimmY curraN / PHoTo : roWLaND
THETIMMY pRO.
SIzES AND COLORS
Duel 8 mm stainless steel swivelsFusion bonded jointsTop quality urethane cordCustom folded ankle cuffs Precision molded end fittingsKey pocketRemovable rail saverMade in the USA.
FEATURES
5’ Competition, .220in. Cord6’ Competition, .220in. Cord 6’ Deluxe Everyday, .270in. Cord7’ Deluxe Everyday, .270in. Cord8’ Deluxe Everyday, .270in. Cord8’ Deluxe Big Wave, .310in. Cord9’ Deluxe Everyday, .270in. Cord9’ Deluxe Big Wave, .310in. Cord10’ Deluxe Everyday, .270in. Cord10’ Deluxe Big Wave, .310in. Cord
THEDELUxE.
THEBRIT.
THEFIgUEROA.
THERIOT SQUAD.
COLORSRedBlackBlue
RedBlackBlue
COLORSGreenBlack
BlueGray
COLORSCOLORSRedGreenBlack
COLORS
famous /LeasHes.
LEASHES | 32
cHris frieND / PHoTo : cHrisTie
BoarD BaGs.
• Heat and water resistant reflective tarpaulin material on bottom
• Durable polyester top• 8mm foam padding• Heavy Duty Corrosion
resistant zippers• Heat and water resistant
tarpaulin material (inside)• Padded removable
shoulder strap• Padded handle• Wax/Fin Pocket• Available sizes: 6’0”, 6’3”,
6’6”, and 7’.0”• Available in Gray
• Timmy Curran’s signature checker design (top)
• Durable polyester top and bottom
• 8mm foam padding• Heavy Duty Corrosion
resistant zippers• Heat and water resistant
tarpaulin material (inside)• Padded removable
shoulder strap• Padded handle• Wax/Fin Pocket• Available sizes: 6’0”, 6’3”,
6’6”, and 7’.0”• Available in White/Black
• Dillon Perillo’s signature stripe design (top)
• Durable polyester top and bottom
• 8mm foam padding• Heavy duty corrosion
resistant zippers• Heat and water resistant
tarpaulin material (inside)• Padded removable
shoulder strap• Padded handle• Wax/Fin Pocket• Available sizes: 6’0”, 6’3”,
6’6”, and 7’.0”• Avaiable in Green/Blue
FEATURESFEATURES FEATURES• Heat and water
resistant tarpaulin material• 3mm foam padding• Corrosion resistant zippers• Padded removable
shoulder strap• Padded Handle
• Perfect for daily use to protect your board or to place inside travel bags for added protection.
• Available sizes: 6’0”, 6’3”, 6’6”, and 7’.0”
• Available in White
THETIMMY pRO.
THEFIgUEROA.
THEDELUxE.
THEDAY CRUISER.
famous /BoarD BaGs.
35 | BAgS BAgS | 36
FEATURES
Sock Bag
Pantone Cool Gray 8c
Pantone 187c
Pantone 2925c
Sock Bag
Pantone Cool Gray 8c
Pantone 187c
Pantone 2925c
famous /BoarD socKs.
BAgS | 38
Sock Bag
PANTONE 1807 C
PANTONE 1807 C
Sock Bag
PANTONE 1807 C
PANTONE 1807 C
FEATURES• Prevent minor dings and
scratching
• Stops wax, dirt, and sand from
getting everywhere.
• Can be used inside a board bag
for extra protection
• Stretches a few inches longer
than its original length/width
• Nose cone protection
• Heavy duty fleece material
• Nylon Draw cord with toggle
• Custom checker pattern
• Sizes 6’0”, 6’3”, 6’6”, and 7’0”
• Available in Red and Black
• Prevent minor dings and
scratching
• Dry’s surfboard, stops wax,
dirt, and sand from getting
everywhere.
• Can be used inside a board bag
for extra protection
• Stretches a few inches longer
than its original length/width
• Nose cone protection
• Heavy duty fleece material
• Nylon draw cord with toggle
• Sizes 6’0”, 6’3”, 6’6”, and 7’0”
• Available in Blue and Gray
THETIMMY.
FEATURES
THEDELUxE.
37 | BAgS
NaTHaNieL curraN / PHoTo : WoLcoTT
sofT GooDs & accessories.
famous /Tees.
41 | TEES TEES | 42
100% Premium Ring SpunCotton Pre-shrunk.
100% Premium Organic Cotton with Reactive dyes.100% Premium Ring Spun
Cotton Pre-shrunk.100% Premium Ring SpunCotton Pre-shrunk.
100% Premium Ring SpunCotton Pre-shrunk.
THEgREEN LABEL.
THEDEAL.
THEpIxEL.
THECORpORATE.
COLORS COLORSCOLORS COLORS COLORS
THECLASSIC.
43 | HATS HATS | 44
famous /HaTs.
THEF FLEx.
THEHOLLYWOOD.
THEF AMOUS FLEx.
THEF LOgO.
THECORpORATE.
THECLASSIC.
THEgREEN LABEL.
6 Panel, taped seams, wool-like textured fitted cap by Flexfit.
Colors: Black and Gray
5 Panel, seamless polyester foam front and adjustable nylon mesh back.
Colors: Gray and Black
6 Panel, taped seams, wool-like extured fitted cap by Flexfit.
Colors: Navy and Black
6 Panel, taped seams, wool-like extured fitted cap by Flexfit.
Colors: Navy and Black
5 Panel. seamless polyester foam front and adjustable nylon mesh back.
Colors: Black and Red
5 Panel. seamless polyester foam front and adjustable nylon mesh back.
Colors: Black and Red
5 Panel, seamless polyester foam front and adjustable nylon mesh back.
Colors: Green and Black
COLORS COLORSCOLORS COLORSCOLORS COLORSCOLORS
famous /Wax comBs. famous /sTicKers.
THEFAMOUS WAx COMB.
THESTICKER COLLECTION.
Famous Wax Combs feature a unique round design for the ultimate hand comfort when scraping and combing. Other features include comb, scraper, and a rounded scraper to get in the hard to scrape pressure dings.
COLORS
45 | WAx COMBS STICKERS | 46
47 | pRODUCT MATRIx pRODUCT MATRIx | 48
famous /ProDucT maTrix.
TRACTION. THE F
IgUER
OA
THE T
IMMY
pRO
THE E
CO TIM
MY
THE E
CO LIg
HT
THE H
ATTER
AS
THE I
SLAN
D pRID
E
THE R
IOT SQ
UAD
STRA
NDED
THE H
AMpT
ON
THE L
UCKY
13
THE B
DU
THE A
RgYLE
THE B
RIT
THE F
2
THE F
3
THE F
5
THE E
CO F2
THE E
CO F3
THE E
CO F5
famous /ProDucT maTrix.
LEASHES.
BOARD BAgS.
THE D
ELUxE
THE T
IMMY
THE T
IMMY
gREEN
LABE
L ORg
ANIC
THE B
RIT
THE T
IMMY
pRO
THE R
IOT SQ
UAD
THE F
IgUER
OA
THE D
ELUxE
THE F
IgUER
OA
THE D
AY CR
UISER
So
ck B
ag
PA
NT
ON
E 1
80
7 C
PA
NT
ON
E 1
80
7 C
So
ck B
ag
PA
NT
ON
E 1
80
7 C
PA
NT
ON
E 1
80
7 C
BOARD SOCKS.
WAx.
THE D
ELUxE
So
ck B
ag
Pan
tone
Co
ol G
ray
8c
Pan
tone
187
c
Pan
tone
29
25c
So
ck B
ag
Pan
tone
Co
ol G
ray
8c
Pan
tone
187
c
Pan
tone
29
25c
FAMOU
S SUR
F WAx
THE C
ORpO
RATE
TEES. THE g
REEN
LABE
L
THE D
EAL
THE p
IxEL
THE C
LASS
IC
THE F
AMOU
S FLEx
THE C
ORpO
RATE
THE g
REEN
LABE
L
HATS. THE F
FLEx
49 | pRODUCT MATRIx pRODUCT MATRIx | 50
THE H
OLLYW
OOD
THE F
LOgO
THE C
LASS
IC