FameUs AnonymUs
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![Page 1: FameUs AnonymUs](https://reader038.fdocuments.us/reader038/viewer/2022103118/55cadefebb61eb85148b461b/html5/thumbnails/1.jpg)
Brand Anthropology WorkshopBy Richard Wise
@CultureRevealed
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Nikon’s motion–sensor ad in South
Korean shopping mall.
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Paparazzi sunscreens as seen in Brazil.
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26% of Millennials expect to be famous in the future.
– Barna Group, May 2010
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1 in 4 Millennials regularly uploads a video,writes a blog
or publishes a review.– The Futures Company
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THE NEW MUSIC BUSINESSThe labels can’t make you famous.
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No fans. No future.You’ve got to put in your 10,000 hours and
develop your own fans.
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THE JK Wedding Dance Entrance70,000,000 views on Youtube
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“This was on YouTube, you know?”
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FameUs
the ever-widening sense of intimacy we have with our celebrities, the feeling of control we have over their self - expression and the growing sentiment that we ourselves are going to be famous.
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KEY PREDICTION: All marketing becomes marketing to celebrities.KEY INSIGHT: Celebrities like being with other celebrities.
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MARKETING TO CELEBRITIES
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#1 CONTROL YOUR APPEARANCES
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MARKETING TO CELEBRITIES#2 Know your place – maybe you’re a good sidekick
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MARKETING TO CELEBRITIES#3 Don’t take yourself too
seriously
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MARKETING TO CELEBRITIES#4 Recover with style
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Signs of a countertrend to
FameUs.
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“We are being treated like marketing lab rats. Sooner than later, we will all rise up against the marketing machine and go back to the basics.”
– Time Out NY
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Our culture’s epidemics of obesity, depression, addiction and
compulsive spending trace their origins to our endless quest for novelty and pleasurable sensations which have no natural “off” switch.
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the growing conviction that so much of social media iscommunal narcissism, the impulse to unplugfrom a culture of celebrity worship, and thespiritual inspiration to seek relief from self-obsessionin pursuing a greater social good.
AnonymUs
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#1 Be quietly real
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#2 Stand for something transcendent
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#3 Give people a mask to wear
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#4 Give
people a
means of
for the
better
changing the world