will tell, a healthy story

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Who are we talking to?

How ‘they’ think?Youth insights from analysis of MTV, Channel V, Brand Equity, JWT Trend report & DDB

Coming to men,

Youth is a mindset

SEC is passé

The branded the beautiful

Being healthy is in

Retrosexual is in vogue

Age is just a number

Co-parenting is cool

Men are more aware than ever of trends in clothing and

accessories

Coming to women,

Women are strikinga balance between

office & home

They try to eat right & stay fit

Smoking / Drinkingis occasional

They like to be healed without

medicine mostly

They choose equal partner in marriage

They like to stay youthful

They love multitasking

Inferences

The idea of ‘Body’ is subjective & changes according to their

aspiration

Looking good is so yesterday Feeling good is trending

But Lifestyle diseases are affecting both

Low back pain Arthritis

DiabetesObesity

DepressionOsteoporosis

This body needs to keep up with their aspiration, which is

why it needs to be kept well oiled & flight ready

A wellness portal has to understand this

It should be a one stop destination that they can trust to keep them healthy without the hassle and compliment their aspirations and lifestyle.

Keeping this in mind, we offer

Brand Positioning:

Health and Care, Home Delivered

Campaign thought:

Wish you well

Campaign thought:

Healthy. Never out of style