Fame Game: Getting

Your Firm Noticed for

the Right Reasons

• Patricia Ann Nagy

• Founder & Director of Proxy PR

• Legal Marketing Experts

• Based in Greenpoint, Brooklyn since 2010

• www.proxypr.com

• @proxypr

• www.linkedin/proxypr

• Differentiate or die

• Why’s and How’s of Content Marketing

• Success Story

• Getting Your Firm Noticed for the Right Reasons

Fame game?

What kinds of marketing are there?

Why

Scary Statistics

Organizations outside of

legal generally allocate

between 9-10% of gross

revenue for marketing.

Law firms only spend 2-3%

37% of business-to-business

organizations have a

documented content

strategy.

Only 26% of law firms.

Biz Dev Needs to Change

How

Can you teach an old dog new tricks?

ROI

Build a coalition of the willing

Blow up the silos and create an integrated content strategy

Research and create a

buyer persona

Marketing calendar

Repurposing content

Success story

CONFIDENTIAL © 2017 Barnes & Thornburg LLP. All Rights Reserved. This page, and all information on it, is confidential, proprietary and the property of Barnes & Thornburg LLP, which may not be disseminated or disclosed to any person or entity other than the intended

recipient(s), and may not be reproduced, in any form, without the express written consent of the author or presenter. The information on this page is intended for informational purposes only and shall not be construed as legal advice or a legal opinion of Barnes & Thornburg LLP. @BTLawNews

CONFIDENTIAL © 2017 Barnes & Thornburg LLP. All Rights Reserved. This page, and all information on it, is confidential, proprietary and the property of Barnes & Thornburg LLP, which may not be disseminated or disclosed to any person or entity other than the intended

recipient(s), and may not be reproduced, in any form, without the express written consent of the author or presenter. The information on this page is intended for informational purposes only and shall not be construed as legal advice or a legal opinion of Barnes & Thornburg LLP. @BTLawNews

Innovative Project of

the Year

CONFIDENTIAL © 2017 Barnes & Thornburg LLP. All Rights Reserved. This page, and all information on it, is confidential, proprietary and the property of Barnes & Thornburg LLP, which may not be disseminated or disclosed to any person or entity other than the intended

recipient(s), and may not be reproduced, in any form, without the express written consent of the author or presenter. The information on this page is intended for informational purposes only and shall not be construed as legal advice or a legal opinion of Barnes & Thornburg LLP. @BTLawNews

Insight

Execution Transformational results

CONFIDENTIAL © 2017 Barnes & Thornburg LLP. All Rights Reserved. This page, and all information on it, is confidential, proprietary and the property of Barnes & Thornburg LLP, which may not be disseminated or disclosed to any person or entity other than the intended

recipient(s), and may not be reproduced, in any form, without the express written consent of the author or presenter. The information on this page is intended for informational purposes only and shall not be construed as legal advice or a legal opinion of Barnes & Thornburg LLP. @BTLawNews

CONFIDENTIAL © 2017 Barnes & Thornburg LLP. All Rights Reserved. This page, and all information on it, is confidential, proprietary and the property of Barnes & Thornburg LLP, which may not be disseminated or disclosed to any person or entity other than the intended

recipient(s), and may not be reproduced, in any form, without the express written consent of the author or presenter. The information on this page is intended for informational purposes only and shall not be construed as legal advice or a legal opinion of Barnes & Thornburg LLP. @BTLawNews

Article views: 175,000 Homepage feature tracked by Analytics SEO organic search win LinkedIn impressions, total: 23,587 PR (forthcoming) potential: 10 million Multiple inbound phone calls from clients 10 inbound phone calls from non-clients

• Differentiate or die

• Why’s and How’s of Content Marketing

• Success Story

Getting your firm noticed for the right

reasons

Thank you!

• Patricia Ann Nagy

• Founder & Director of Proxy PR

• www.proxypr.com

• www.linkedin/proxypr

• www.linkedin/patriciaannnagy

• patricia@proxypr.com