Fambit for Marketing

Partnerships

What is FambitFambit us your fridge door online

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Fambit Value for Families

Fambit is an online service for families

Sharing calendar, task lists and status updates privately online

Most value for families with 6-13 year old children

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Shared memories created together

Safe space for small children

Pets have their place in the Fambit family

Available in web: www.fambit.com

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Available in mobile

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Smart phone client

m.fambit.comSMS and MMS

Send picture + status

Receive alerts

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All 3 revenue generators ready

Fambit business model: Freemium• The basic service is free

send emotional digital gifts (€1/gift)

receive SMS reminders (€5/month)

locate kids (€5/month)

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The Founders

Markku Ranta-14 years in Nokia director, technology validation- lic. tech, MBA

Pertti Kasanen- 4 years in Nokia/NSN director, end user services- 11 years as entrepreneur (Akumiitti Oy...). M.Sc. (tech)

Investments

•Founded in 2009, started mid-May

•4 man-years in R&D so far

•€90 000 from the founders

•€120 000 public funding

Looking for next round of investment

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Initial Traction

• Beta launched in April 2010.PR & marketing started in July 2010 (online & press).

• April-June: hundreds of testers, several logged in users per family – a good technical test base

• Summer 2010: Thousands of registered users in, 90% in Finland

• Users love the value proposal – good ideas and feedback

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We have focused on couples with childrenbut also e.g. divorced with kids find Fambit

valuable

Partnership opportunities

Several alternatives

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Fambit is designed for partnerships

For associations and small companies: cross-promotion (#1)

For family-related brands

targeted marketing, insert items to family calendar... (#2)

connecting user databases (#2)

service integration (#3)

For online family portals, magazines, operators... (#4)

white label services

billing integration

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#1 Bring Registered Families- Get Banner Visibility

For associations, family-oriented start-ups and e.g. mombloggers

Promote Fambit as a ”Good Family Service” -> Partner’s banner logo (static) displayed

To all Fambit users on ”In partnership with” page

On every page for families who registered through a link from the partner

Easy agreement and integration

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#2 Partner Message Visibility (with User Database integration)

When registering the family to Fambit, can add banners, to-do:s and calendar events to the Family

Commercial agreement ➔ Changing banner ad coming from partner’s website

Cost-per-Click

Discount for families registered through partner

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#2 Examples

A candy manufacturer prints on a bag of candies instructions how to get a family calendar. One day of each week get’s marked as a Candy Day in the family calendar, with their message.

A pet medicine company. Families registered through them get entries into the family calendar: ”Buy worm treatment from your per from www.pharmacy.com”

A football club runs a promotion for Fambit - and their fans get the clubs match calendar in Fambit. Special deals for yearly card holders.

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#3 Integrated services with widgets

Displayed for all relevant families, inside the Fambit service. Links and integrates to partner’s service.

Designed for: 1) regional services: matching with country, language and zip code. 2) Premium services: click through brings revenue.

Examples: a local weather service, online broker for babysitters, home-delivery grocery shop or pizza delivery.

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#4 Service (Co-)Branding

Initial fee for integration

Co-branding, 100% operated in Fambit, revenue share

Examples: 1) A magazine: fully branded white label service ”Powered by Fambit”. 2) A family portal: co-branded service.

White label: Fambit hosts, partner sells and collects payments

Designed for operators

Big technical integration project. Revenue sharing.