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• When was the agency founded?• Who were the founders?• Fallon was founded in 1981 by Pat Fallon and four other

partners as Fallon McElligott Rice.

• How did they start?

• Fallon began what the press soon came to refer to as “the little experiment out in the prairie” in the summer of 1981 –during a recession and without clients. The glue was five people in their 30s convinced that creativity had no geographic boundaries and that advertising had become stale and formulaic.

• Where are the headquarters?• MINNEAPOLIS• 901 Marquette Avenue• Suite 2400• Minneapolis, MN 55402• 612.758.2345• info@fallon.com

• LONDON• Elsley Court• 20-22 Gt Titchfield St.• London W1W 8BE, United Kingdom• D +(44) 207-494-9120• F +(44) 207-494-9130• london@fallon.com• http://www.fallon.co.uk

• TOKYO• 4-9-3, Jingumae Shibuya-ku• Tokyo, Japan 150-0001• D +(813) 6438-1255• F +(813) 6438-1254• tokyo@fallon.com• http://www.ssftokyo.co.jp

• Have they won awards?

• he firm has been named Agency of the Year multiple times by several trade organizations and won numerous awards for its quirky fare, such as the "Cat Herders" (for EDS), "The Hire" short films (for BMW of North America), Citibank's humorous identity theft sketches, and the "But I did spend the night at a Holiday Inn Express last night" promos for Holiday Inn Express. Fallon Worldwide's annual billings swelled from less than $150 million in 1990 to more than $1 billion in 2000, with a growing list of blue-chip clients that has included Amazon.com, British Broadcasting Company (BBC), Dave & Buster's, Dyson Ltd., Foster's Lager, Ikea, Lee Jeans, MTV, Sony Corporation, Starbucks, and United Airlines.

• What other products have they worked on?• Rolling Stone - Perception/Reality'• The Cosmopolitan of Las Vegas - Just The Right Amount of Wrong'• Time Magazine - Red Border• MTV - Jukka Brothers• Lee Jeans - Buddy Lee• Lee Jeans - Super Greg VS Buddy Lee• Holiday Inn Express - Stay Smart• Electronic Data Systems - Cat Herders• BMW - BMW Films• Skoda - Cake• CitiBank - Live Richly• United Airlines - It’s Time To Fly• Virgin Mobile - Chrismahanukwanzakah• Sony - Balls• PBS - Be More campaign• Amazon.com - Amazon Theatre short films• Cadbury Schweppes - Gorilla• McDonald's - Arch Deluxe - one of the largest ad campaign failures ever.