Fall 2019 | V · calories, 5 grams of crabs and bee pollen, which among other things, protects...

Delivering Excellence Seasonals Rethinking Retail New Products ProgramsH E A V Y S E A S B E E R | F A L L S E L E C T I O N S | C I D E R I S H A V I N G A M O M E N T – A G A I N

Fall 2019 | V.105

CHEERS TO TEAMWORK

Welcome to the second half of 2019 and Origlio’s fall edition of Heady Times.

Before diving into our thoughts about what customers will be looking for as the summer comes to an end, let’s recap what happened during the first six months of the year.

Seltzers and FMBs continue to drive growth. The trend towards health & wellness is accelerating, creating a niche for functional beer. (A functional beverage – with or without alcohol – contains ingredients that are good for you, along with reduced calories and carbs.) And so, it’s no surprise that no- and low-alcohol products are up. Year to date, some industry analysts say dollar sales have grown by more than 14 percent.

Now, looking forward to what customers will be craving in the fall, there will be more of the same, but pilsners are having a moment and as the weather changes, so does their desire for seasonal flavors. Thankfully, only the strong seasonals have survived. Origlio’s pumpkin beers, ales and ciders are proven winners. So are the Oktoberfests.

With all that in mind, check out these products.

• Better-For-You (BFY) with Alcohol – Sufferfest Repeat has only 95calories, 5 grams of crabs and bee pollen, which among other things,protects against liver toxicity. This Kölsch-style beer is surprisinglyflavorful and has an ABV of only 3.5%.

• Zero is a Big Number – Lagunitas Hoppy Refresher (BFY, noalcohol) has all the flavor of an IPA that you’d expect from thisbrewery, without any alcohol, carbohydrates or calories. Could this bethe club soda hop heads have been waiting for?

• Pilsners and Lagers – with ABVs that clock in at around 5%,these clean, crisp and difficult to make styles are getting noticed.Yuengling Golden Pilsner has cracked IRI’s Top 15 dollar-growthbrands in the food channel. Don’t overlook Allagash Truepenny, 2SPDelcofest, Cape May Oktoberfest and Reading Premium. Eachone is an excellent interpretation of the style.

These short lists only begin to scratch the surface, so before signing off, I want to remind you that Halloween is one of the biggest beer-drinking holidays of the year. If you are not inclined to go trick-or-treating yourself, you and your customers might want to stock up on all the beers that are perfect for the occasion. Some taste like sophisticated (adult) candy, others pair well with your favorite Halloween treat. I wonder what goes well with a Twix bar?

Dominic Origlio President

In This ISSUE

Delivering the Taste of Excellence ...............1

Cover Story .........................2

Brewer Highlight .................4

Beermill Inc. .......................5

Ray’s Happy Birthday Bar ....6

New Products .....................7

Seasonal Selections .............9

Available Year-Round Perfect for the Season ....... 18

Programs ......................... 19

Rethinking Retail .............. 25

Web ordering is now available to all Origlio Beverage customers.

To place your beer order online, head to weborders.origlio.com

To receive weekly emails of upcoming releases from Origlio Beverage, please send your email address and the name of your account to [email protected]

Letter toTHE TRADE

®

Heady Times is published five times a year, courtesy of Origlio Beverage.

Yuengling Golden Pilsner is an IRI Top Dollar Growth Brand

www.origlio.com HeadyTimes v.105 1

Origlio People Get The Job DoneDeliveringTHE TASTE OF EXCELLENCE

John Capanna Maintenance

How long have you been with Origlio Beverage? 25 years in September.

What positions have you held within the company? I started as a helper. I had my CDL license before I was hired, and after six months, I was promoted to delivery service representative. As a DSR, I serviced Center City for nine years and South Philadelphia for 10, before I started working in maintenance.

What does your current job entail? There are many facets of my job, but to name a few, I am involved in all aspects of the upkeep of our building, I submit and follow up on all employee driving accidents and I help facilitate and coordinate daily vendor operations.

What do you like most about your job? I like that every day is different. I face new challenges on a daily basis – it keeps things interesting.

What does it take to be a top-notch maintenance employee at Origlio? Above anything else, you always have to keep the company’s best interest in mind. I work with many different vendors, for various things, and I make sure they’re all legitimate and do good work. Other than that, attention to detail in this job is very important.

What do you like to do when you’re not working? I enjoy anything outdoors with friends and family – camping, boating, fishing. As long as I’m outside, I’m happy.

Mark LashWarehouseman

How long have you been with Origlio Beverage? 7 years and counting.

What other positions have you held within the company? I started as a delivery helper, then was promoted to order picker on the night shift. I did that for four years before I started my current position as the day shift warehouseman.

What does your current job entail? The job primarily consists of stripping returning delivery trucks, sorting, organizing and loading dunnage to be returned to the appropriate vendor, as well as loading trucks, picking customer orders and making deliveries as needed.

What does it take to be a top-notch warehouseman at Origlio? A good warehouseman will never shy away from any task thrown at him and will always make sure the job gets done. I take pride in the quality of work I put out. One of the greatest pieces of advice I can give junior employees is that they do the same.

What do you like most about your job? The best part of my job are the friendships I’ve made in the last seven years – we’re like a big family!

If you could be anywhere, drinking any beer, where would you be and what beer would be in your hand? I’m a simple guy. I’d probably be camping with an ice-cold Keystone Light in hand.

What do you like to do when you’re not working? First and foremost, I enjoy spending time with my family. I also exercise and officiate football games, from the CYO level to semi-pro.

If you could be anywhere, drinking any beer, where would you be and what beer would be in your hand? I’d be on any beach with an ice-cold Sol.

When artisans collaborate, good things happen. So why are so many people skeptical of the merger of Boston Beer and Dogfish Head? Will these pioneering companies lose their underdog appeal or craft beer cred? Not if you talk to Jim Koch and Sam Calagione.

By now it’s old news.

In May, The Boston Beer Company, the maker of Sam Adams and Delaware’s Dogfish Head breweries, announced the merger of their companies. The marquee players – Jim Koch of Boston Beer and Sam Calagione of Dogfish Head – said they decided to join forces to better compete against Big Beer, the companies that make more than 80% of all the beer consumed in the US.

The initial reaction to this announcement was mixed. The mainstream press focused on the cost of the deal, a $300 million cash & stock transaction. Beverage alcohol publications had mostly tepid reactions. Many wondered if the quality of the beers would suffer, while others pondered if this somehow signaled the end of American craft beer’s golden era.

On a recent phone call, Heady Times asked Koch and Calagione why two pioneering, top-tier craft breweries would do something so corporate now.

Even putting our two companies together, we still make less than two percent of all the beer made in America,” Koch said. “Percentages aside, Sam and I are still just two guys who started out as

homebrewers… who went bar-to-bar handselling our wares. And for 20 years, we’ve worked together – collaborated if you will, with the Brewers Association for the advancement of independent American craft breweries.”

“Mariah and I have kept an eye on what’s being said about the merger on social media,” said Calagione. (Mariah is Mariah Calagione, Sam’s wife, and a driving force behind Dogfish Head’s success.) “Most of it is positive. Lots of folks who are fans of Dogfish Head worry that the brewery is going to lose its identity. And it’s not. I’d like to address that more later,” said Calagione. “But what surprised me was a headline that said something like, ‘Sam Adams Buys Dogfish Head: RIP Craft Beer’. That’s a bit extreme, I thought, and just not true. We have merged, and if that sounds too much like what they do on Wall Street… well, Jim and I think of it more as another one of our collaborations. We’re already bouncing ideas off one another for a beer we want to brew together.”

“Sam and I actually brewed what was probably the first commercially available beer made with Mosaic hops. We did it about eight years ago for a food & beer event called Savor. Boston Beer’s German hops source was experimenting with what was then a new variety. It was Sam’s idea to develop the recipe by writing letters back and forth to one another. I was already impressed by his creativity, but I really got to experience his enthusiasm for being an analog brewer in a digital world,” Koch quipped.

Collaborations epitomize the craft beer spirit. And the merger-collaboration of Boston Beer and Dogfish Head is good for craft beer, as nationally, more consumers will have access to the most inventive adult beverages in the world. That is because Dogfish Head products will now be available in any market that also has Boston Beer brands. The deal is nothing like the acquisitions of other high-profile craft breweries. The transaction unites two bona fide craft breweries. And perhaps most significantly, each company will retain its own leadership and artistic identity. In fact, both men believe they will be able to spend more time innovating.

“So many mergers pay for themselves with synergies that save money,” said Koch. “We have some soft synergies, but if it was just about the money, Sam and I could have cashed out many times over. This allows us to be brewers first and businesspeople second. (The Calagiones ended their relationship with private equity firm LNK and took no money out of the deal.) We’re eager to share tips and secrets we’ve learned over the years. Sam knows his stuff about continual hopping. The evidence is in every sip you take of Dogfish Head 60-, 90- and 120 Minute IPA. Our [Boston Beer’s] Sam ’76 is the product of a bunch of brand-new, innovative brewing secrets. So is our Marathon 26.2 Brew. I’m intrigued by the work Sam has done to invent SeaQuench, Slightly Mighty and SuperEIGHT… creating beers that serve a new wave of drinkers, who are making mindful choices about what they eat and drink.”

During their many appearances at trade symposiums like those sponsored by Brewbound and Beverage Daily, both men have fielded questions about how the craft beer business has changed over the last twenty years. Each have said that there was a time when almost any craft beer got noticed or sampled simply because craft beer itself was something new. Most industry insiders agree that is no longer the case, as the number of breweries in the US has reached 7,500 or so.

“To be a successful craft brewery today, one that isn’t hyper-local, I’m convinced you need artists and soldiers,” Calagione said. “These are challenging times for beer. Canned wine and RTD cocktails are getting more share-of-stomach, as they say. When things get hard, it’s important to do unique things, not fall back on old ideas. For the

HeadyTimes v.105 www.origlio.com2

CoverSTORY

“We’re eager to share tips and secrets we’ve learned over the years.” – Jim Koch

Cheers to Teamwork (Haters Gonna Hate)

“

Boston Beer & Dogfish Head: Two Davids Facing Off Against Goliath

These beloved breweries have become successful and stayed true to their craft roots. These and other products will make craft a bigger part of consumers’ lives.

Seasonal Samuel Adams Octoberfest & Dogfish Head Punkin Ale

New & Innovative SuperEIGHT & Truly Hard Seltzer, now available in draft

Better-for-You Marathon 26.2 Brew & Slightly Mighty

Best-in-Class Flagships Boston Lager & 60 Minute IPA


CoverSTORY

creative process, it’s awesome to have the resources of a successful public company that can make decisions to stabilize brands and just not worry about the next quarterly earnings report. That is something Jim and I have both done – reinvest profits for the betterment of the company and our beers. The soldiers support artists through their expertise in areas like purchasing ingredients and structuring a sales force. That support is incredibly liberating for the artistic process.”

You almost never hear about collaborations in the world of wine & spirits. Real craft breweries (those that meet the Brewers Association’s definition of independent i.e., less than 25% ownership or control by beverage alcohol companies that are not craft brewers, plus production under six million barrels) are still a community of artisans who come together to perfect techniques and share recipes. Think of Sierra Nevada’s Beer Camp. By joining forces, Jim Koch and Sam Calagione can be successful artisans, while remaining independent family businesses. The Koch and Calagione families are the two largest shareholders of the combined company. They can also make good on their promise to support American craft beer because great products will bring more craft beer lovers into the fold.

“I know Sam wants to give his children the opportunity to be a part of the family business,” said Koch. “And many people have heard me speak about my succession plan. It’s to ‘not die’. I think this is an improvement.”

“These are challenging times for beer.

It’s important to do unique things . . .”

– Sam Calagione

HeadyTimes v.105 www.origlio.com 4

BrewerHIGHLIGHTHeavy Seas BeerFearless. Bold. Independent.

LAST YEAR, HEAVY SEAS DECLARED THIS THEIR MANTRA. SINCE then, they’ve proven that it’s more than just a saying slapped onto a t-shirt.

Over the past year, Brewmaster Christopher Leonard and his team at Heavy Seas have ushered in a new era. Along with their new slogan, they’ve created a new logo, released plans for a taproom renovation and started brewing limited releases on a 15-barrel system. What lead to all the changes? Leonard puts it simply, “Change is necessary, and we like to shake things up.”

Heady Times caught up with Leonard at the Baltimore brewery to find out more.

1. Back in the day, Heavy Seas went by a different name. “Heavy Seas began as Clipper City Brewing Co. Our founder Hugh Sisson brewed his first beer here in 1995.”

2. The success of their first IPA, Loose Cannon, launched the Heavy Seas we know today. “Heavy Seas was originally the name of a lineup of Clipper City beers that were stronger and more potent. Loose Cannon, brewed in 2004, was so successful and sold so well that we decided to rebrand the brewery as Heavy Seas.”

3. About the new logo, Leonard said, “It’s been a three-year process. We worked with a local business to develop it. It’s easier to work with, the message is simpler. It’s both adventurous and serious at the same time, which is what Heavy Seas is.”

4. Since Leonard has joined the team, Heavy Seas has continued to expand. “In 2013, we were brewing about 33,000 barrels of beer a year. This year we’ll get up to about 45,000 barrels.”

5. During his time at Heavy Seas, Leonard has ushered in a new era for their “Cannon Crew” of beers. “With the success of Loose Cannon, we decided to try a double IPA, which became Double Cannon. At first, we were concerned about how it would be received because it clocked in at 9.5% ABV. To our surprise, it really took off. The following year we made it available year-round.”

6. If they thought Double Cannon was a surprise success, their next idea was even bigger. “By the time 2015 hit, citrus IPAs were a big deal in beer, so we added TropiCannon to the Cannon lineup. It sold out even quicker than Double Cannon. We now have AmeriCannon as well – a 5.75% double dry-hopped American pale ale to round out the portfolio. The Cannon Crew includes a range of flavor profiles and styles, so there’s something for everyone.”

7. A new 15-barrel system allows Leonard and the Heavy Seas team to innovate like never before. “We’d been looking to incorporate some type of pilot brewhouse. When Dan [Kopman, new CEO of Heavy Seas] came on board, we all decided it was the perfect opportunity to

go all-in on a 15-barrel system as well. It allows us to make smaller batches and brew new styles.”

8. Their new 15-barrel offerings have been flying out of their taproom. “The first one we did was a take on Loose Cannon called Joose Cannon, a hazy, juicy IPA brewed with tangerine purée. That beer was released on a Friday and was gone by Saturday morning. Next up is a Brut IPA brewed with yuzu juice, which I never would have thought to do a few years ago. The new system allows us to be more creative.”

9. There may be more changes for the Cannon Crew afoot. “We’re always looking at options. We like new mashups. Right now, we’re getting close to finalizing our 2020 portfolio and you’ll see some new twists and surprises.”

10. Until then, Leonard will be enjoying Heavy Seas The Great’er Pumpkin & Night Swell. “They are fearless, bold and independent beers.”

Heavy Seas Brewmaster, Christopher LeonardHeavy Seas’ new logo is adventurous yet serious, just like the brewery itself.


Beermill Inc. Listening, learning and connecting with customers.

TUCKED AWAY IN A CORNER OF WEST CHESTER, JUST ON THE edge of town, sits Beermill Inc. Walk into this spacious beer distributor and you’re immediately greeted by well-trained

employees, who ask if they can help you find anything. Great customer service is a key component of the culture at Beermill. Sales & Marketing Manager David Argust recognizes that in today’s beer world, shopping can be intimidating, so he works to ensure that anyone who walks in has a great experience. Heady Times sat down with Argust to learn how he approaches the day-to-day operations of Beermill Inc.

Heady Times (HT): Fill us in on your background. How did you get involved in this business?

David Argust (DA): I started working part-time at Beermill when I was in college. At the same time, I was working at a marketing agency. The owner of Beermill offered me a full-time position. And because I’m super into craft beer, as are a lot of our customers, it’s something I wanted to be a part of. I love being here, especially when it’s busy. I really enjoy interacting with our customers.

HT: You’re in charge of management and promotion of the store. What else do you handle?

DA: I handle all the day-to-day tasks. I’m in charge of ordering from all the wholesalers and I work with the sales reps on promotions. We just ran one for Coors Light and Corona, which worked out nicely. And we do really well with White Claw. I make sure that we have proper displays up and I also run all the social media. I mainly focus on Instagram and Facebook because that’s where our followers are. Working at the marketing agency gave me a ton of skills that I brought to my position here. I’m glad I got that experience because well-executed promotions really improve sales.

HT: Is staying on top of trends important?

DA: Absolutely. A ton of our customers use Untappd… it’s where consumers go to look for beer ratings. On the app, I look for beers that are above a 4 [out of 5] rating. That way, I know people will look on Untappd, as I do, and be willing to take a chance on the beer. I also visit local bars to see what they’re pouring. If we don’t have it, I’ll order it. I want people to know they can get the same thing from Beermill that they tried at a nearby bar.

Beermill’s Sales & Marketing Manager David Argust

HT: It seems like you’re striving to offer customers a personal experience.

DA: That’s always our top goal. If I don’t like something, I’m not going to push it on a customer. I want to inform them about quality products and gain their trust. The employees and I want to help people in every way – recommendations, sorting through the sometimes-overwhelming variety, carrying products out to their cars, etc. We want people to know we’re here to help.

HT: What does Origlio offer you?

DA: I really enjoy working with my Origlio reps, Ron & Linda. They’re great. The weekend email blasts are also awesome. Seeing the new inventory and available products is helpful to stay on top of what is coming out.

Beermillwc.com • 351 W. Chestnut Street, West Chester • 610-701-3345

Off-PremiseSPOTLIGHT

HeadyTimes v.105 www.origlio.com 6

Ray’s Happy Birthday BarThe South Philly staple where every day is your birthday.

IN A CITY AS HISTORIC AS PHILADELPHIA, WITH LANDMARKS THAT date back to our country’s origins everywhere you look, it’s a shame that there are so few bars and restaurants that have been in business

long enough to represent the history of some of the city’s most storied neighborhoods. That, of course, was thanks to Prohibition. And while tourists often look to Old City and Center City to get a sense of Philly’s past, South Philadelphia is home to one of this city’s most cherished, old-school taverns: Ray’s Happy Birthday Bar.

Current owner and local legend Lou Capozzoli spent his life at Ray’s: from eating corn flakes at the bar as a child, to working alongside his father as a young man, to now, celebrating over 80 years on Passyunk Ave. Stop by on a Thursday afternoon and you’ll find Lou, as warm and energetic as ever, still quick with a joke or a story about a life spent behind the bar.

Heady Times (HT): What’s the history of Ray’s?

Lou Capozzoli (LC): My father, Anthony, bought it in 1938. It was an original dive bar before they were even called dive bars. We lived on the 3rd floor, where I grew up, while my father worked day and night.

HT: How did the bar get its name? Who is Ray?

LC: Ray was my father’s nickname. Everyone had a nickname in South Philly, in case you got into trouble. You never used your real name when the cops wanted to have a word with you. So, the bar was always called Ray’s, but I decided to add Happy Birthday Bar years later because that’s how [my father would] greet everyone when they walked in. “Happy Birthday!” Which for him was just a friendly greeting. But every so often he’d say it and it actually would be that person’s birthday. If you can prove it, we’ll give you a free drink, ring the bell and have the whole bar sing to you.

HT: What’s changed the most about the bar over the years?

LC: Well, in 1952 my father knocked the building down and rebuilt it. That was when he started serving seafood, which was a new era for the bar. As soon as we got a reputation for our food, the place was packed. There would be a line out the door, with people wanting mussels, which at the time were only 45 cents an order – imagine that!

A big difference between my dad and me is that he was interested in food, and I’m more interested in music. I’m part of a group called The Rage Band, where I sing and play the saxophone. We started playing here on Thursday nights, years and years ago. And we still do. We have people who take buses from out of town just to see us play.

HT: What’s the next chapter for Ray’s?

LC: My wife and my kids keep up the place now. It’s spotless here, which is all thanks to my wife. It’s been quite a change for me because I used to be here behind the bar all day, telling jokes and hanging with customers. They called me and my father Batman and Robin when we bartended together. Now I see my son behind the same bar. It means a lot to have a place with that kind of history.

Owner Lou Capozzoli (right) with his son Anthony

On-PremiseSPOTLIGHT

TheHappyBirthdayBar.com • 1200 E. Passyunk Ave., Philadelphia • 215-365-1169


NewPRODUCTSDos Equis Mexican Pale Ale

Dos Equis is “Keeping it Interesante” with the launch of Mexican Pale Ale (MPA), brewed with citrus hops and a hint of heat. This highly drinkable beer balances two hop varieties: Syrian for bitterness and Lemon Drop for a crisp, citrus aroma. The caramel malt provides a great balance to the slight hot pepper spice on the finish. Dos Equis Mexican Pale Ale is

like no other – it’s brewed with the spirit of Mexico. ABV: 5% Packages: 12 oz. bottles and 12 oz. cans Availability: Year-round, beginning in September

Strongbow Original Dry DraughtCurrently available in 16.9 oz. cans, Strongbow Original Dry will soon be available in draught as well! This refreshing hard cider is made with a mixture of bittersweet and culinary apples for a crisp, less sweet taste. It has become England’s #1 dry cider as well as the #1 cider brand globally. ABV: 5% Availability: Year-round, beginning in September

Guinness Over The Moon Milk StoutWith a 3.9/5 rating on Untappd, Over The Moon Milk Stout is a top performer at the Open Gate Brewery taproom. Luxuriously smooth and sweet, it has an aroma of espresso and chocolate, with a creamy cocoa and fresh coffee flavor, with earthy tones. ABV: 5.3% Packages: 12 oz. cans and draught Availability: Year-round, beginning in September

Smirnoff Spiked Sparkling Raspberry Rosé Seltzer Draught

Smirnoff’s hugely popular Spiked Sparkling Raspberry Rosé Seltzer is now available in 1/6 kegs! Raspberry Rosé has a juicy, raspberry flavor, with floral and jammy undertones. ABV: 4.5% Availability: Now, year-round

A New Look for Samuel Adams Sam ’76Sam Adams’ refreshing lager has some new duds! The new look is simple, clear and immediately communicates flavor expectation to consumers, making the beer more approachable. The lighter blue and white filigree indicates lightness, as Sam ’76 is only 128 calories! Made with ale and lager yeast, Sam ’76 is the perfect balance of a light-bodied, smooth beer, with a slightly juicy flavor and tropical & citrus aroma. Availability: Now, year-round

Truly Hard Seltzer DraughtCrisp. Clean. Clear. Truly’s first unflavored hard seltzer is perfect for serving over ice and garnishing with fresh fruit. ABV: 5% Package: Draught only Availability: Now, year-round

Truly Wild Berry Hard Seltzer 24 oz. Cans

Truly Wild Berry welcomes a new package! 24 oz. cans will join 12 and 16 oz. cans as a new year-round package. Naturally sweet flavors of strawberries and raspberries from California, along with Marion blackberries, a bubbly mouthfeel and clean finish, make for a truly refreshing hard seltzer. ABV: 5% Availability: Now, year-round

Truly Pineapple Hard SeltzerPreviously available only in the Tropical Variety Pack, Truly Pineapple will soon be available in stand-alone packages! Truly Pineapple has a bright, tropical aroma, with hints of fresh squeezed pineapple juice and mandarin, for a clean, refreshing finish. Packages: 12 and 24 oz. cans Availability: Year-round: 24 oz. cans, now; 12 oz. cans beginning in August

Angry Orchard Crisp Apple UnfilteredThis hard cider is made in homage to the way cider used to be made, before the filtration process was added. Crisp Unfiltered is a little less sweet, with a full, round mouthfeel. It tastes like biting into a fresh apple. ABV: 6% Packages: 12 oz. bottles and draught Availability: Year-round, beginning in August


NewPRODUCTSSufferfest Beer Co. is a woman-founded, certified B corporation which crafts beer for

those who aspire to live healthy, active lifestyles. They are the category creators of what the industry dubs “Functional Beer.” Their consciously crafted beers all feature something special, with reduced calories, carbs and gluten. Inspired by strong women, athletes and adventurers, Sufferfest beers are purpose-brewed for those who go the extra mile, and those who aspire to celebrate those finish line moments.

Sufferfest RepeatSufferfest’s flagship, Repeat, is a Kölsch-style beer made with bee pollen. At only 95 calories and 5 grams of carbs, this beer

boasts full flavor and body. With added bee pollen for an additional layer of aroma and complexity, Repeat is here to celebrate work, life, balance. ABV: 3.5% Packages: 12 oz. cans and draught Availability: Year-round, beginning in August

Sufferfest Mixed Pack Sufferfest’s 6-pack can variety includes: Repeat, a Kölsch-style beer made with bee pollen; Head Start, a stout brewed with Equator coffee &

coconut water and FKT, a pale ale brewed with salt and black currant. Availability: Year-round, beginning in August

New Beers in Sierra Nevada The Sampler Six different styles in Sierra’s newest 2/12 variety pack make for a true opportunity to experience some of their finest beers. Sierra has switched up the sampler, which now includes:

Pale Ale, Torpedo Extra IPA, 3 Weight Session IPA, Flipside Red IPA and Hop Bullet Double IPA. Availability: Year-round, beginning in August

Sierra Nevada Pale Ale 6-pack CansNow available in 6-pack cans, Pale Ale is bold and complex, with pine and citrus notes from the whole-cone Cascade hops. This iconic pale ale was first brewed in 1980 and introduced a generation to the glory of hops. ABV: 7.2% Availability: Now, year-round

Sierra Nevada Torpedo Extra IPA 6-pack CansNow available in 6-pack cans, Torpedo Extra IPA was the first beer to use Sierra’s “Hop Torpedo,” a revolutionary dry hopping device that controls how much hop aroma is imparted into beer, without adding additional bitterness. Torpedo Extra IPA is an aggressive yet balanced beer, with massive hop aromas of citrus, pine and tropical fruit. ABV: 7.2% Availability: Now, year-round

Reading Premium Now brewed by Sly Fox, the brewery invites

you to enjoy the history and taste the future of Reading Premium. This light-bodied and mellow modern version pays homage to a pre-Prohibition classic lager, with a

refreshing drinkability and smooth, clean finish. ABV: 4.5% Packages: 16 oz. cans and

draught Availability: Year-round: Draught available now; 16 oz. cans beginning in September

Lagunitas Hoppy Refresher Hoppy Refresher is a fresh take on an old tradition... an IPA-inspired refreshment that’s zero-alcohol, zero-carbohydrate and zero-calorie, made using everything Lagunitas knows about hops. It’s chock-full of Citra, Equinox and Centennial hops, as well as some natural flavors and a pinch of brewer’s yeast to biotransform-ate the hops to just the right flavor.

Try Hoppy Refresher on its own for a beer-like tasting experience (without the alcohol, of course), or mix it with your favorite spirit to add a hoppy zing to your cocktail game! Think of it like a club soda… with soul. Lots of soul. ABV: NA Package: 12 oz. bottles only Availability: Now, year-round

Lagunitas IPA 12 oz. CansThis ruthlessly delicious IPA will soon be available in 12 oz. 12-pack cans! Well-rounded and highly-drinkable, a bit of caramel malt barley provides a richness to mellow out the twang of the hops. ABV: 6.2% Availability: Year-round, beginning in September

NewPRODUCTS


2SP Pony Boi Light LagerAt only 115 calories, you’ll be down from a 42 to 38 cargo short, putting punishment on a new hole in the belt. Clean and crisp, with medium carbonation, this is your day-in day-out local light option. ABV: 4% Packages: 12 oz. cans and draught

Availability: Year-round, beginning in August

Allagash Barrel & BeanBarrel & Bean is brewed with Allagash’s blend of 2-row malted barley. It’s hopped with Nugget and Hallertau, then fermented with the brewery’s house yeast. After fermentation and

aging in bourbon barrels for just shy of two months, cold-brewed coffee from Portland, Maine-based coffee roaster Speckled Ax is added. The finished beer features notes of caramel, bourbon and coffee. ABV: 10% Packages: 12 oz. bottles and draught Availability: Now, year-round

Kingfisher Premium LagerIndia’s #1 premium lager is internationally renowned – a conventionally fermented beer with just the right balance of flavors. Kingfisher is brewed to the highest international standards, from the finest quality malted barley and hops. The result is a fully matured lager of exceptional quality. Kingfisher’s award-winning flavor, pleasing profile and smooth, crisp taste have made this delightful lager one of the world’s most drinkable beers. ABV: 5% Package: 12 oz. bottles only Availability: Now, year-round

Hank’s Caribbean Recipe Ginger Beer

Nothing breaks up the dog days of summer and tees you up for fall like

Hank’s new Caribbean Recipe Ginger Beer. This non-alcoholic, great tasting ginger beer brings Hank’s quality and a snappy kick to a Dark & Stormy, Moscow Mule and more. It’s made with real cane sugar,

no artificial colors, sweeteners or preservatives. Find your copper mugs.

ABV: NA Package: 12 oz. bottles only Availability: Year-round, beginning in August

Guinness Gilroy Lion Cans and Bottles This fall, Guinness will introduce limited-edition packaging featuring the famous Gilroy Lion! These special cans and bottles, which celebrate the ad campaigns of the 1930s and 50s, will drive sales and delight consumers! ABV: 4.2% Packages: 11.2 oz. bottles and 14.9 oz. cans Availability: September

Mike’s Hard Apricot LemonadeNew Mike’s Hard Apricot Lemonade has a ripe apricot aroma with a hint of lemon zest. It has a refreshingly

sweet apricot taste, with a nice citrus lemon finish and delivers just the right balance of apricot sweetness

and lemon tartness. ABV: 5% Package: 12 oz. bottles only

Availability: September

SeasonalSELECTIONSWhen Demand Exceeds SupplyMany of our craft seasonal and specialty releases are available in limited or extremely limited quantities. Breweries only produce a certain amount of their specialty beers and Origlio does all they can to get as much product as possible. In addition, this publication is compiled months prior to the decision made by the brewery to allocate their products to the wholesaler. Variations in production for some of these limited release offerings will fluctuate, resulting in lower quantities than anticipated.

If you are interested in something you see in this publication and it is out of stock when you place your order, please contact your Origlio Sales Representative to discuss a similar option.

Origlio also sends out an email blast weekly to inform customers of seasonal offerings that are widely available to you, immediately.

If you are interested in receiving the weekly email blast, please send your email address to [email protected].

Graphics for Pony Boi were not available at the time of print

SeasonalSELECTIONS


Blue Moon Harvest Pumpkin Wheat

Nationally recognized as a seasonal favorite, Harvest Pumpkin Wheat returns with the autumn flavors we’ve all grown to love. Crafted with real pumpkin and harvest spices such as cinnamon, nutmeg, cloves and allspice, this wheat ale delivers a taste any autumn enthusiast will enjoy. ABV: 5.7% Packages: 12 oz. bottles and draught Availability: August

Blue Moon Share Pack Blue Moon has switched up the flavors in their Share Pack for the cooler months. From September

through February, the 2/12 Share Pack will include: Blue Moon Belgian White, Mango Wheat and Iced Coffee Blonde. Availability: September

Redd’s Black Cherry AleRedd’s Black Cherry Ale is back and ripe for the picking. This fan favorite delivers a fruit-forward taste

with woody tones and finishes quickly with a sweet-tart linger. Enjoy this season’s limited pick while you can! ABV: 5% Package: 12 oz. bottles only Availability: September

Redd’s Seasonal Variety PackRedd’s knows that their shoppers love to mix it up, so they’re releasing another delicious 15-pack can sampler, full of the strongest-performing fall flavors – Redd’s Apple, Black Cherry and Strawberry. Talk about a team of VIPs! Availability: September

Yuengling Oktoberfest Yuengling Oktoberfest is an homage to the brewery’s German heritage and a true representation of the style. This medium-bodied beer serves up a slightly sweet, toasted character, with a blend of Tettnang and Hallertau hops and mild herbal bitterness that pairs perfectly with traditional German cuisine. Visit Yuengling.com for Oktoberfest recipes! ABV: 5.4% Packages: 12 oz. bottles and draught Availability: August

Sierra Nevada Narwhal This Imperial stout is inspired by the mysterious creature that thrives in the deepest fathoms of the frigid Arctic Ocean. Featuring incredible depth of malt flavor, rich with notes of espresso, baker’s cocoa, roasted grain and a light hint of smoke, Narwhal is a massive malt-forward monster. Aggressive but refined, with a velvety-smooth body and decadent finish, Narwhal will age in the bottle for years to come. ABV: 10.2% Packages: 12 oz. bottles and draught Availability: August

Sierra Nevada Oktoberfest Together with Germany’s Bitburger Brewery, Sierra Nevada made an Oktoberfest that turns backyards into beer gardens. Rally your friends and celebrate with a festbier, whose rich amber color, secret hop blend and smooth, malty flavor bring the Munich tents to you. ABV: 6% Packages: 12 oz. bottles and draught Availability: August

Sly Fox Oktoberfest Ein prosit! This seasonal gem is best enjoyed under a humongous tent, while you and thousands of your closest friends sing enthusiastically. Or anywhere, really. It’s all about the gemütlichkeit, baby! ABV: 6.1% Packages: 12 oz. cans and draught Availability: August

Narragansett Fest Märzen LagerBased on the Bavarian-style beer that Narragansett produced in the ’60s and ’70s, this elegant Oktoberfest-style Märzen is brewed with the highest quality German malts and hops. Weyermann’s Munich malt creates a rich,

bready and toasty base, while noble Tettnang hops add a crisp, but subtle and dry, spiced finish. King Gambrinus would be proud! ABV: 5.5% Packages: 16 oz. cans and draught Availability: August

SeasonalSELECTIONS


Samuel Adams OctoberFestIn 1810, the Oktoberfest tradition was born when Munich celebrated the Crown Prince’s wedding with beer and a 16-day party. Sam Adam’s take on the style blends hearty malts for a deep, smooth flavor, with notes of caramel that’s perfect for the season, or whatever you’re celebrating. ABV: 5.3% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: August

Samuel Adams Kosmic SourWho’s got the funk? We got the funk. This beer is blended with a funky Belgian beer called Kosmic Mother Funk (KMF), an ale with spontaneous fermentation that’s been aged for two years in Hungarian oak foeders. Wild yeasts in the barrels contribute a unique, fruity and tart character. ABV: 4.6% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: August

Samuel Adams Fall Variety PackPerfect for cooler weather, this bottle variety features Sam Adams’ core favorites: Boston Lager, a classic beer with a perfect balance of bitterness from the Hallertau Mittelfrüh hops and caramel sweetness from the malts; Sam ’76, a refreshing lager with a light, citrus hop profile that finishes clean; OctoberFest, a traditional Märzen, with roasted caramel sweetness

from a proprietary blend of four different malts and Kosmic Sour, a tart and wild sour ale with complex, red fruit notes upfront that are balanced by the sour of Kosmic Mother Funk ale. Availability: August

Samuel Adams Fall Can Mix PackFor all your outdoor fall activities, like tailgating and camping, this can variety featuring: Sam ’76, OctoberFest and Kosmic Sour is the perfect companion. Availability: August

Dogfish Head Punkin AleThis full-bodied brown ale has smooth hints of pumpkin, brown sugar and spice. Punkin Ale is brewed with REAL pumpkin, brown sugar, allspice, nutmeg and cinnamon. This medium amber to copper-colored beer made its debut in 1995 and Dogfish Head has been brewing it every fall since. ABV: 7% Packages: 12 oz. bottles and draught Availability: August

Dogfish Head 120 Minute IPA The Holy Grail for hopheads, 120 Minute IPA is continually hopped with high-alpha hops throughout the boil, dry hopped, then finally aged on a bed of dry hops. A fan favorite since its first release in 2003, this Imperial IPA boasts hoppy flavors, candy-like hop aromas and some hop resin character. At 15-18% ABV, it’s the perfect beer to enjoy fresh or lay down for later. ABV: 15-18% Packages: 12 oz. bottles and draught Availability: September

Dogfish Head Suddenly Comfy Reminiscent of freshly-baked apple pie, Suddenly Comfy is an Imperial cream ale made with all the trappings of a great apple pie – but brewed, not baked. Fresh apple cider provides a tart, fruity sweetness, while a combination of Saigon cinnamon and Madagascar vanilla beans grabs your nose with the aromas of pie crust and brûléed sugar. A journey through nostalgia, this liquid apple pie is a fragrant flashback that will have you longing for the past with each sip. ABV: 8% Packages: 12 oz. bottles and draught Availability: October

Dogfish Head Bourbon Barrel-Aged World Wide Stout

To make this dark, rich and roasty stout, Dogfish Head took their classic World Wide Stout and aged it in freshly-emptied, charred oak bourbon barrels. In fact, these barrels were still wet with spirits when they arrived at the brewery! Rare and often rumored about in the darkest corners of the beer community, this complex variant of World Wide

Stout balances notes of coffee and licorice with the caramely, smooth finish of bourbon. ABV: 15-18% Packages: 12 oz. bottles and draught Availability: October

SeasonalSELECTIONS


Harpoon Octoberfest Harpoon’s take on the classic Märzen style is a rich, full-bodied, festive tribute to fall. Roll out the barrels and raise a toast to this season of celebration. Prost! ABV: 5.3% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: August

Harpoon Tailgater Fall MixHarpoon understands that you have commitments… like football. And concerts. And the last barbecue of the season. These were the occasions they had in mind when they created the Tailgater mix pack, combining the best offerings of fall that will pair perfectly with your

next tailgate! Included in this year’s variety pack are: Harpoon IPA, Rec. League, Octoberfest and Flannel Friday. Packages: 12 oz. bottles and 12 oz. cans Availability: August

Harpoon Dunkin’ Coffee Porter Beloved Dunkin’ coffee brings robust, roasty notes to this balanced and smooth coffee porter. This porter is Harpoon’s tribute to all the days that Dunkin’ has helped them fire up the brew kettle. ABV: 6% Packages: 12 oz. bottles and draught Availability: October

UFO Pumpkin Some people say pumpkins are fruit. Others say pumpkins are vegetables. UFO says... they’re tasty! This fall-spiced hefeweizen is brewed with pure pumpkin – a truly delicious fruiveggie! ABV: 5.9% Packages: 12 oz. cans and draught

Availability: August

UFO Leaf Peepin’! Fall MixFall is the perfect time to get outside! Go on a hike, climb that mountain, see the leaves change and make sure you

take this mix pack with you! This autumnal UFO can mix

includes: UFO White, Pineapple, Raspberry and Pumpkin. Happy leaf peepin’! Availability: August

City Roots Pumpkin Dry CiderWhile apple season is the real draw of fall, pumpkin season is close behind. City Roots Pumpkin Cider combines the best of both worlds, with some subtle, seasonal spices snuck in. Filtered bright and crisp, its everything we love about autumn. ABV: 4.8% Packages: 16 oz. cans and draught Availability: August

Lagunitas Hazy Memory

Lagunitas is going a bit blurry on this nebulous release... Hazy Memory is a cloudy IPA full of oats and smooth wheatly-esque-ish-ness, packed with some of the murkiest, juiciest, turbid Loral 291, Hallertau Blanc, Galaxy and Citra hops. It’s a huge flavor you won’t forget! Previously a draught only release, Hazy Memory will be available in cans this fall! ABV: 7.7% Packages: 12 oz. cans and draught Availability: September

Lagunitas Brown ShuggaOriginally a failed attempt at a 1997 batch of Olde

GnarlyWine Ale resulting in an all new beer style Lagunitas likes to call... irresponsible, this brew is something unique. Feeding brown cane sugar to otherwise cultured brewery yeast is a’kin to feeding raw shark to your gerbil. It is unlikely to ever occur in nature, without human intervention.

And it looks weird besides. But it has happened and now it’s too late. ABV: 10% Packages: 12 oz. bottles and draught Availability: October

Lagunitas Born YesterdayIt’s the Holy Grail pursuit of hoppy beer-making: year-round, wet-hop flavor. Hops are good, fresh hops are better, wet hops are the best. ‘Wet hops’ have not been dried after harvest, so they possess the fullest expression of hop flavor: vine-fresh. But as with another herbaceous favorite, they must be quickly dried to prevent mold and spoilage. That drying process is done delicately, but something is always lost in translation. Other good brewers have taken up the quest, and the results have varied. Lagunitas’ is a homegrown process of time dilation for the delicate hop cone that the flower doesn’t even perceive, so it delivers its newborn self to their kettle months and months after its birth. ABV: 7% Packages: 12 oz. bottles and draught Availability: October

Graphics for Hazy Memory were not available at the time of print

SeasonalSELECTIONS


Evil Genius #AskingForAFriend#AskingForAFriend is brewed with 2-row barley & malted winter wheat, fermented with Evil Genius’ house ale yeast and hopped generously with Mosaic, Citra and Simcoe to keep it soft on the palate, with a slightly bitter pine and citrusy finish. ABV: 7% Packages: 12 oz. bottles and draught Availability: August

Evil Genius Bye, Felicia! Bye, Felicia! is a juicy, tropical, fruit-forward IPA infused with all-natural passion fruit. Low bitterness, medium-bodied and extremely aromatic, this crushable IPA is packed with mango, peach, bubblegum and hints of pine. Extremely soft on the palate and endlessly drinkable, this beer is perfect for both the hop-lover and the hop-shy. ABV: 6.5% Packages: 12 oz. bottles and draught Availability: September

Evil Genius Trick or Treat This is not your typical pumpkin beer by any means. First, a rich, robust porter is brewed that is spiced with cinnamon, clove and nutmeg. Then, Evil Genius ups the ante and makes this beer truly unique by adding chocolate post fermentation. Trick or Treat is a spicy, rich, full-bodied dark ale with all the comfort and warmth needed to survive the chilly and ever-lengthening autumn nights. ABV: 7.8% Packages: 12 oz. bottles and draught Availability: September

Evil Genius These Pretzels Are Making Me Thirsty

This pretzel rye lager was inspired by one of Philly’s favorite snacks. It’s

brewed with a variety of German and American specialty malts, mustard seeds, salt and 50 pounds of soft pretzels, then fermented with Evil Genius’ house lager yeast. ABV: 5.6%

Packages: 12 oz. bottles and draught Availability: October

Allagash Truepenny A truepenny is one that’s both trusty and honest. This Belgian-style pilsner delivers on its promise of refreshment with a classic grain bill

and Noble hops. It distinguishes itself with a hint of wild beer, blended for balance. This is a beer that refreshes while it delights, a Truepenny. ABV: 5.5% Packages: 12 oz. bottles and draught Availability: September

Dinkelacker Oktoberfest Märzen

Amber in color, this beer has a strong, dense, white head and pleasant aromas of caramel and honey, with a good balance of malt and fruity notes. Dinkelacker Oktoberfest Märzen

has a rich, textured palate with an underlying sweetness, true to tradition. Brewed according to the German Purity Law, this beer is extremely smooth and easy to drink – a great beer for celebrating. ABV: 5.7% Packages: 12 oz. bottles and draught Availability: August

Shipyard PumpkinheadA seasonal favorite, Shipyard Pumpkinhead is a crisp and

refreshing wheat ale with delightful

aromatics and a subtle, spiced flavor. Try it with a shot

of spiced rum or in a pint glass rimmed with sugar and cinnamon. ABV: 4.5% Packages: 12 oz. bottles and draught Availability: August

Graphics for These Pretzels Are Making Me Thirsty were not available at the time of print

Firestone Walker Luponic Distortion No. 14

Luponic Distortion No. 14 features hints of white grape, mandarin orange and passionfruit. ABV: 6.5% Packages: 12 oz. cans and draught Availability: September

SeasonalSELECTIONS


Great Lakes OktoberfestGreat Lakes’ take on this classic German style is a celebration of

maltiness – packed with rustic, autumnal flavors to put a little more oomph into your oom-pah-pah. It’s über smooth, with vibrant malt flavors and a festive flourish of Noble hops (lederhosen not included). ABV: 6.5% ABV: 5.4% Packages: 12 oz. bottles

and draught Availability: August

Great Lakes NosferatuDon’t be afraid of things that go hop in the night! Rich, roasted malt flavors haunt the shadows of this Imperial red ale’s bitter teeth. Nosferatu is ruby-red in color with

a toasty malt body lurking beneath a stunning hop bite. ABV: 8% Packages: 12 oz. bottles and draught Availability: Very limited quantities

in September

Great Lakes Ohio City Oatmeal StoutDark and roasty, yet light and smooth as a fresh coat of snow, this oatmeal stout will kick your cabin fever and inspire you to toss

another log on the fire. ABV: 5.4% Packages: 12 oz.

bottles and draught Availability: Very limited quantities in October

Spring House Braaaiins! Pumpkin Ale for Zombies

This pumpkin ale is brewed with generous amounts of real pumpkin blended

into the mash. The subtle, fresh pumpkin flavor is enhanced by the addition of a touch of traditional autumn spices, thus creating a beer with an orange-amber color, warm pumpkin aroma, a bold

malt center and a crisp finish. This balanced and delectable fall treat is suitable for zombies. ABV: 8.5% Packages: 12 oz. cans and draught Availability: Very limited quantities in August

Spring House Beyond the Gates A combination of Citra and Zythos hops, Belgian caramel malts and generous dry hopping of Simcoe results in a robustly aromatic and flavorful DIPA. ABV: 7.9% Packages: 16 oz. cans and draught Availability: Very limited quantities in October

Hacker-Pschorr Original Oktoberfest Joseph Pschorr captured the spirit of the first

Oktoberfest with a rich, full-bodied amber lager that has come to be imitated around the world. Hacker-Pschorr Original Oktoberfest has a nose of black currants and earth, with a malt-driven flavor, expertly balanced by Hallertau hops. ABV: 5.8% Packages: 11.2 oz. bottles and draught Availability: August

Paulaner Oktoberfest-Marzen Served at the Original Oktoberfest 200 years ago, this amber Oktoberfest lager is available

year-round in draught due to its popularity, but bottles are available in the fall, the ultimate time to enjoy it. This authentic Oktoberfest is full-bodied with a rich, malt flavor and dark toffee notes, revealed by an underlying fruitiness and masterful hop balance. It will instantly turn your four walls into an Oktoberfest tent! ABV: 5.8% Packages: 11.2 oz. bottles

and draught Availability: Draught available year-round, bottles in August

Paulaner Oktoberfest Wiesn Brewed only once a year in anticipation of the big festival, Paulaner Oktoberfest Wiesn is the pinnacle of German brewing. Deep golden in color, this full-bodied seasonal is wonderfully mellow with a balanced, harmonious taste and a pleasant hop aroma. ABV: 6% Packages: 11.2 oz. bottles and draught Availability: August

SeasonalSELECTIONS


Weyerbacher Imperial Pumpkin AleImperial Pumpkin Ale is heartier, spicier and more caramelly & pumpkiny than its feint brethren. Lots of pumpkin was added along with cinnamon, nutmeg and a touch of cardamom and clove, giving this beer a spicy, full-bodied flavor. ABV: 8% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: August

Weyerbacher Dallas SucksThis one’s for the FANS! Flavor forward, this brew was made for tailgating in parking lots, celebrating first downs & big hits, high-fiving friends and basking in the thrill of victory. This totally downable East Coast pale ale was brewed with friends who bleed green at Jose Pistola’s! ABV: 4.5% Packages: 16 oz. cans and draught Availability: September

Weyerbacher Meaner SqueezeWonderfully balanced, this tasty East Coast-style DIPA has notes of pineapple and citrus, with a touch of pine.

ABV: 9.3% Packages: 16 oz. cans and draught Availability: Limited quantities in September

Weyerbacher DebockeryDebockery is a doppelbock aged for six months in bourbon barrels

that had previously aged Sunday Morning Stout. This brew has big notes of dark stone fruit, baker’s

chocolate, toasted malt and oak tannin. ABV: 9.25%

Packages: 16 oz. cans and draught Availability: Limited quantities in October

Weyerbacher SimCloudSimCloud uses 100% Simcoe hops. Double dry hopped, this brew has hints of pineapple and citrus up front, with a sweet and juicy finish. ABV: 7.75% Packages: 16 oz. cans and draught Availability: Limited quantities in October

Shiner Oktoberfest Just like the world’s largest beer festival, Shiner has Bavarian roots and a long tradition of

honoring tradition. Which is why they make this GABF gold medal-winning Märzen-style ale with German-grown Hallertau tradition. If that doesn’t make you Polka dance

for joy, we don’t know what will. ABV: 5.7% Packages: 12 oz. bottles and draught Availability: August

Heavy Seas The Great’er Pumpkin

In the most worthy of pumpkin patches and during the silence of the midnight hour, The Great’er Pumpkin raises up and pours a rich, deep, burnished orange color. Heady aromas of bourbon, cinnamon, ginger, allspice and clove linger seductively over the thick, white head of this tremendous brew. It’s love at first sip as the full malt body, dominated by British crystal malt, brown sugar and pumpkin, slowly washes over your tongue. Bourbon barrel aging rounds out the flavors with notes of oak, vanilla and

bourbon. This one pairs well with crisp autumn weather, crunchy fallen leaves and the knowledge that the kids will soon be asleep, so you can raid their Halloween candy. ABV: 10% Packages: 12 oz. bottles and draught Availability: September

Heavy Seas Night SwellNight Swell’s arctic winds and northern tides make their way south, a darkness descends upon the Atlantic and even the most hardened hop heads feel the pull of the darkness. Night Swell’s nor’easter blast of hoppy aromas combines with a warming, dark roast and rich malt sweetness for a full-flavored, full-

bodied IPA that stretches the boundaries of the style. Surrender to the darkness and ride the swell. ABV: 7.5% Packages: 12 oz. cans and draught Availability: October

Graphics for Debockery were not available at the time of print

SeasonalSELECTIONS


BrewDog Albino Squid AssassinThis tentacled terminator packs a punch – 10 punches to be precise. Each addition of grain, kettle hop and dry hop adds to the intense layers of depth. Look for toasty

caramel and cinder toffee from crystal malts, cacao richness from roasted malt and the spiciness of rye. This exclusive brew is up-front intensity matched with twisted complexity. ABV: 7.4% Packages: 12 oz. cans and draught Availability: October

BrewDog Jack HammerJack Hammer is a power IPA created to be a lasting celebration of bitterness. On the nose, it releases multiple waves of spiky grapefruit citrus, peaches and sharply bitter lemon tea. The pithy bitterness truly comes over in the taste, which is bold, assertive

and lingering. This brew generates flavors of tropical fruit, pine, more grapefruit and

then a long-lasting, extreme dryness that pushes through to a clean finish.

Jack Hammer is an uncompromising beer for the hop heads, delivering on every promise it makes. ABV: 7.2% Packages: 12 oz. cans and draught Availability: October

Saranac Hop Harvest Haze IPAThis soft, easy-drinking, hazy IPA is brewed with Citra, Mosaic and Galaxy hops for a mix of tropical fruit, citrus and earthy dankness. ABV: 6% Packages: 12 oz. cans and draught Availability: August

Saranac Pumpkin Ale This pumpkin ale is made with real pumpkin from a sustainable farm. Along with 3000 pounds of pumpkin, Saranac also uses cinnamon, allspice, cloves and ginger to spice and flavor this beauty. It doesn’t get more authentic than that. ABV: 5.3% Packages: 12 oz. bottles and draught Availability: August

Saranac German Roots Variety PackThis year’s German Roots variety includes: Saranac Octoberfest, an authentic German-style lager passed down through generations; new Hop Harvest Haze IPA, an easy-drinking hazy IPA; new Hopskellar,

an unfiltered lager brewed with German Mandarina Bavaria and Saphir hops for floral-citrus, spice & orange flavors and Black Forest, a German-style Schwarzbier. Availability: August

Sixpoint Puff PuffBy utilizing the NEIPA techniques developed by brewer Eric Bachli and tested in Sixpoint’s small batch program, Puff Puff is an absolute haze bomb. For this brew, they upped the hopping rate for an insane aroma and made some tweaks to the proprietary hop blend, enhancing the tropical and juicy notes that complement the signature dankness. ABV: 9.8% Packages: 12 oz. slim cans and draught Availability: August

Stone Ghost Hammer IPAA popular seasonal release since 2017, which has been haunting Stone’s mixed packs ever since, Ghost Hammer makes its return this fall! Liberally hopped with Loral, this unfiltered IPA is slightly hazy, floral and citrusy with plenty of West Coast characteristic bitterness. ABV: 6.7% Packages: 12 oz. cans and draught Availability: September

Stone XocovezaIt’s that time of year again – Stone Xocoveza season. Stone’s deliciously distinctive mocha stout is harmoniously balanced with chocolate, coffee, pasilla peppers, vanilla, cinnamon and nutmeg in the same beloved recipe that made it such a fan favorite. This festive beer interpretation of Mexican hot chocolate can be enjoyed long into the spring and summer, as this gem will age beautifully, no matter the season. ABV: 8.1% Packages: 12 oz. cans and draught Availability: September

SeasonalSELECTIONS


Cape May OktoberfestRich and complex, this amber-colored lager is smooth and clean due to a cool, fifty-degree fermentation, mellowing as it lagers. Well-balanced with a hint of hop presence, Oktoberfest is focused on the grain bill of Vienna, Munich, Caramunich, Pilsen and Melanoidin malts. ABV: 5.8% Packages: 12 oz. cans and draught Availability: August

Cape May Captain May IPACaptain May lends his name to the cape this brewery calls home, and in his honor, they brewed Captain May IPA. With a soft body, firm yet gentle bitterness and a beautiful aroma of melons and over-ripened mangoes, Captain May IPA is

orange-hued and opaque. It might look like a glass of juice, but it’s a brew that the good Captain himself would be proud to drink. ABV: 6.4% Packages: 16 oz. cans and draught Availability: September

Cape May Mop WaterCMBC’s Chief Mop Man mandated a beer brewed with cinnamon, nutmeg, ginger, allspice and a sh**load of real vanilla. Combining these spices with the flavors of German malts creates a brown ale perfect for cool autumn evenings and bitter winter nights. ABV: 7.3% Package: Draught only Availability: September

Peak Autumn IPA Autumn IPA combines a New England-style IPA with a session IPA. The hazy, juicy body adds touches of peach and tangerine, with bright floral notes flying off the nose. The blend of Citra, El Dorado and Azacca hops makes Autumn IPA the perfect companion as the leaves start to turn. ABV: 4.8% Packages: 12 oz. cans and draught Availability: August

Peak Sweet Tarts Cape Cod CranberrySweet Tarts Cranberry marries tangy, bright cranberry with a touch of sour that is entirely refreshing. Cape Cod cranberries are used, which really shine and deliver a rose-like effervescence that leaves your taste buds singing. Sweet Tarts Cranberry hits you with the right amount of flavor in a perfectly light body. ABV: 4.7% Packages: 12 oz. cans and draught Availability: October

Dock Street West of Center Pale AleA medium-bodied, well balanced golden ale, West of Center is hopped generously in the late addition with Simcoe, Amarillo, EKG and Citra hops. This pale ale boasts an incredible hop presence. Notes of citrus and grapefruit fill the aroma and linger on the palate. ABV: 4.8% Packages: 16 oz. cans and draught Availability: August

Dock Street Man Full of Trouble Porter A 2017 bronze medal-winner at GABF, this brew is a liquid nod to the only pre-revolutionary tavern

still standing in The City of Brotherly Love. “Man Full of Trouble” was one of Colonial Philadelphia’s first watering holes. This London-style porter was brewed with “Old World” in mind. Black and chocolate malts create its deep mahogany appearance and creamy, espresso-like flavor. A blend of English East Kent Goldings and Fuggles hops lends a delicate, earthy presence. ABV: 5.2% Packages: 16 oz. cans and draught Availability: August

2SP DelcofestLess hops, more malt. 2SP brewers chose to do a Märzen style that is a step above a Vienna and step below a dunkel, unlike other Märzens that are pale and less robust. The end result is a caramel malt-forward lager with big biscuit and bread flavors. ABV: 5% Packages: 16 oz. cans and draught Availability: September


Spring House Seven GatesThe story of the Seven Gates comes from rural Pennsylvania, not far from the Spring House brewery. According to the legend, an insane asylum stood in the middle of a dense forest. Surrounding the asylum were seven concentric gates, preventing inmates from escaping. One night, the asylum caught fire, causing the inmates to flee into the forest. The residents were trapped and eventually succumbed to the perils of the forest. Locals swear that the tormented souls of the inmates will torture anyone brave enough to attempt passage through the Seven Gates of the forest. Spring House honors the local legend with this terrifyingly delicious brew that is as familiar as a friendly forest yet possesses a mysterious quality that will haunt you from the first taste. The enormous, hopped flavor and meticulous craftsmanship will have you believing that the master brewer must be a direct descendent of the former asylum residents. ABV: 5.6% Packages: 12 oz. cans and draught

Yuengling Golden PilsnerFor those not ready to dive into the pumpkin ales and higher ABV beers available in the cooler months, this highly sessionable beer is

Yuengling’s interpretation of an outstanding, modern pilsner born from six generations of brewing expertise. Golden in both name and color, Golden Pilsner is the perfect balance of hop and malt character for a crisp and smooth, thirst-quenching refreshment. ABV: 4.7% Packages: 12 oz. bottles, 12, 16 and 24 oz. cans and draught

Allagash BlackDark as night, Allagash Black is brewed with 2-row barley, torrified wheat, oats, roasted barley, chocolate malt, black malt and hopped with Northern Brewer and Glacier. A generous portion of dark caramelized candi sugar produces a hint of raisin in the finished beer. The addition of oats lends Black a silky mouthfeel, which is enhanced by rich flavors of coffee and dark chocolate. Black is a perfect complement to sweets, including Halloween candy. ABV: 7.5% Packages: 12 oz. bottles and draught

Evil Genius Purple Monkey DishwasherBetter than your favorite Halloween candy, this beer combines chocolate and peanut butter with roasted malts and mellow hops for a delicious treat in a glass! ABV: 6.8% Packages: 12 oz. bottles and draught

Verdi Spumante and SparkletiniPerfect for an occasion, any time of year, Verdi Sparkletini and Spumante are true crowd pleasers. Deliciously sparkling and zesty, with soft fruity flavors, Verdi is available in Spumante, Raspberry, Peach, Strawberry and Watermelon Sparkletini flavors. Packages: Spumante, 8 oz., 750 ml and 1.5 L bottles; Raspberry, 750 ml and 1.5 L bottles; Strawberry, Peach and Watermelon, 750 ml bottles only

Cape May Devil’s ReachThe perfect beer to enjoy when the weather turns chilly and Halloween approaches, this Belgian beast is fruity and light. The complexity and character of Devil’s Reach comes from a robust Belgian yeast. Deceptively simple, caution is demanded because, before you know it, Devil’s Reach has swallowed you whole. ABV: 8.6% Packages: 12 oz. cans and draught

Unibroue MauditeMaudite is inspired by abbey beers and Belgian-style double ales. It first hit the shelves in 1992 and took the province by storm with its 8% alcohol content. That, along with its warm and spicy

character, which was also unique at the time, called for a blasphemous name. The illustration on the label of the “chasse-galerie” (or flying canoe) from a beloved Quebec legend, captures the spirit of the beer. ABV: 8% Packages: 12 and 25.4 oz. bottles and draught

Available Year-Round PERFECT FOR THE SEASON


Programs

Coors Light Is Trick-Or-Treating to Benefit St. JudeCoors Light is trick-or-treating for a cause this Halloween. The World’s Most Refreshing Beer is bringing consumers a refreshing take on celebrations. Every sale generates a donation to St. Jude. They’ll drive awareness through jack-o’-lantern decals, POS and a new aluminum cup – the pumpkin’s nose turns blue when it’s cold.

Keystone Light’s Hunt Is OnKeystone Light knows their fans love a good hunt, so the hunt for the rare cans returns for its ninth year. Packaging and retailer POS will tell shoppers that they can find one of several rare cans in order to drive continued, repeated purchase, so they can win big. Keystone Light will be providing seasonally relevant versions of POS to keep it fresh.

Coors Light Football and ESPN College GameDayThe all-star team is ready to tackle college football this year and remind fans that “When the Mountain Turns Blue” it’s time to kick off the game. Coors Light is teaming up again with Yeti and the biggest teams in the NCAA, and they’ve drafted a new MVP partner this year – ESPN College GameDay! Together, they’ll bring branded on-premise and retailer tools that will get football fans excited to kick off every game with the coldest, most refreshing beer.

As La Original since 1899, Sol celebrates September 16th in true authenticity. Introducing “the Bandera Sol” – Sol enjoyed with a legendary combination of three ingredients that pays homage to the Mexican flag (limes for the green, tequila for the white and delicious sangrita for the red). Shoppers will even be gifted Sol-branded bandera glasses with their purchase.

Fire Up Your Beer with Redd’s and FireballSpice up the season with Redd’s newest pairing – Fireball. This fiery combination brings together two of fall’s most notable flavors – delicious, crisp apple and hot, spicy cinnamon. In fact, Redd’s Apple Ale makes up more than 98% of FMB 6-pack sales, and Fireball is the #1 shot brand. Fire up Redd’s Apple Ale with a shot of cinnamon whiskey!


Programs

Find Your Gameday Beach with Corona and Tony RomoFootball is back and that means the Corona Gameday Hotline is too. Tony Romo returns as the hotline operator to help Find Your Gameday Beach in 2019. Through a new promotion, consumers will have the chance to watch the big game beachside, as well as enter to win daily instant prizes. With Corona as your teammate, you’re set to have another winning season in 2019. The program will be supported by all new TV spots featuring Tony Romo at the Corona Hotline call center, heavy TV & digital media spends and on and off-premise POS.

Celebrate Día de los Muertos with Casa ModeloIn 2019, Modelo will honor Día de los Muertos by inviting consumers to celebrate those with the fighting spirit. The brand’s approach moves away from a fantastical/abstract visual to reflect the vibrant, real-life style of the celebration. The new creative features real marigolds, sugar skulls, candles, papel picado and pan de muerto – all items you might find on ofrendas during this celebration. Modelo is supporting the program with a 360-degree campaign including all new POS elements and merchandise. Additionally, Casa Modelo will further build its success of the program by acting as the Official Beer Sponsor of the Voodoo Music & Arts Festival for the third year in a row!

Protect the Outdoors with Pacifico PreservesAfter a successful on-premise program in 2018, Pacifico is bolstering its efforts to protect outdoor adventure by developing a breakthrough “You Buy, We Donate” campaign with four like-minded charity partners. The Pacifico Preserves program will garner charitable donations for every Pacifico purchased in both the on and off-premise during its three-month promotional period. The money will be donated to Surfrider, American Whitewater, American Alpine Club and the National Park Conservation Association. The brand will be running national TV, Facebook and Instagram creative and digital video via YouTube and Hulu to raise awareness of the program. Through Pacifico’s genuine connection to outdoor adventure, coupled with the strength of its charitable partners, this program is sure to elevate the brand for consumers, incite Pacifico purchase and foster positive environmental change.

Go Deep with Ballast Point Fathom FootballBallast Point’s Fathom IPA, the smooth IPA with just the right amount of depth, will go deep this year in support of football season. Ballast Point is launching POS to leverage around football, with support via social media and activations in the brand’s brewpubs.


Programs

Guinness Extra Stout for Moments Worth CelebratingGuinness Extra stout, the stout that adds bold flavor for moments worth savoring, proudly supports the multicultural events happening during the end of summer and beginning of fall in Philly and the surrounding counties.

• 8/4 12th Annual ACANAFest at The Great Plaza, Penn’s Landing

• 8/18 27th Annual Caribbean Festival at The Great Plaza, Penn’s Landing

Huddle Up with Smirnoff IceThis fall, Smirnoff will refresh consumers’ Game Day celebrations with limited, football-themed six-pack packaging for the Smirnoff Ice lineup, as well as a chance for consumers to win an ultimate watch party, courtesy of Smirnoff Ice and Smirnoff Sparkling Seltzers. The national text-to-win sweepstakes will run from September 1st through November 30th and offer one grand prize winner a chance to win a flat screen TV and other Game Day essentials for an ultimate watch party.

Celebrate the Season with Guinness This fall, Guinness will help you become a destination for Halloween and Thanksgiving celebrations with thematic visibility, sampling and Half and Half drink ideas!

Cheers to the Guinness Gilroy LionCelebrate the campaigns of the 1930s and 50s by featuring the special-edition Gilroy Lion packaging to drive sales and delight consumers!

Off-premise

• Build displays with Guinness “Lion” cans/bottles and specially created POS

• Incorporate Guinness Blonde and Guinness Extra Stout into Guinness “Lion” displays to drive incremental sales

On-premise

• Secure Guinness specials and features in accounts promoting the Gilroy Lion cans/bottles

• Promote features with specially created POS featuring the Gilroy Lion

• Drive sales with sampling events and giveaways throughout the summer


Programs

Trailgating with Sierra NevadaSierra’s fall program, Trailgating, focuses on enjoying the outdoors with friends and targets cross-merchandising displays with Clif Bar to encourage shoppers to pick up all the essentials to create their own tailgate at the trailhead.

White Claw Surf Trip GiveawayFrom August 1st through October 31st, White Claw is offering consumers the chance to text-to-win a trip to the Surfer Awards in Hawaii!

Win Big with Mike’sFrom July 29th through October 1st, Mike’s is offering consumers a chance to win two tickets to a professional football game of their choice and $1500 for travel!

MXD Caribbean Cruise GiveawayMXD Cocktail Co. is offering consumers a chance to win a Caribbean cruise via a text-to-win promotion running from June 1st through September 9th.


Programs

Celebrate Fall’s Best Fest with Sam Adams OctoberFestCelebrate the return of fall’s #1 selling seasonal beer! Samuel Adams OctoberFest is back, and this year, Sam Adams is bringing the party to drinkers with a national text-to-win sweeps for a beer fridge + $2,000 to throw their best fest, on-premise steinhoisting activations & prizes like koozies, t-shirts & keychain bottle openers, as well as an Oktoberfest party at the Boston Brewery and media support.

Run the Boston or LA 2020 Marathons with Marathon 26.2 Brew Drinkers will have an opportunity to run the Boston and LA 2020 marathons! Five bibs are available for each marathon. To enter for a chance to run, drinkers will visit RunBoston2020.com or RunLA2020.com between July 1st and September 30th and submit a video explaining why they want to run the Boston or LA marathon. The chosen runners will win round-trip flights for them and a companion, a hotel room (up to three nights), a $500 gift card for spending money and one bib for the marathon.

Truly Presents the Barstool ClassicPresented by Truly Hard Seltzer, this is competitive golf, done the Barstool way. Created for the common golfer, this is the greatest combination of competition, camaraderie and fun the golf world has ever known. This is a golf tour by the people, for the people, featuring eight qualifying events across six regions, culminating in a Championship Tournament at Liberty National in NYC. Come for the golf; stay for the happy hour.

Football season is here, and Twisted Tea is ready to tailgate! To kick off the new season, the Twisted Tea Tailgate Tour will be on the road sampling thousands of new drinkers and showing fans nationwide how to tailgate with a twist. Twisted Tea will also be firing up the grill with the Culinary Fight Club for their nationwide Twisted Tea Tailgate Throwdown, challenging grill masters to cook up the best tailgate recipes using Twisted Tea and inspiring tailgaters all across the U.S. to get grillin’. Shoppers will also have the chance to purchase a limited-edition Twisted Tea Original 12-pack this tailgate season for the chance to get up to $20 matched from DraftKings for first time players!

Twisted Tea is a flavorful, refreshing alternative to light beer and at 5% ABV, with no carbonation, it’s perfect for tailgating all season long! To upgrade your tailgate with Twisted Tea, visit TwistedTea.com or see how fans are tailgating with #TwistedTailgate!


ProgramsTail-Greatly with YuenglingFootball season means tailgating time and the Yuengling family has been brewing beer since before the first football game. With 190 years of experience bringing friends and family together to cheer for the home team; don’t just tailgate, Tail-greatly with Yuengling Traditional Lager! From September through October, fans have a chance to save $2 or enter to win the ultimate tailgate pack, which includes a Yuengling tent, folding chairs, football, grill, cooler, fire pit, corn hole and $200 Stub Hub gift card by texting codes found on retail displays or signs where Traditional Lager draught is sold.

Celebrate Halloween with Yuengling Black & Tan With hints of coffee and caramel, Yuengling Black & Tan is the perfect brew to Be Bold with this Halloween season. During the month of October, consumers can enter to win a Black & Tan Grizzly cooler bag by texting BLACKANDTAN to 55755!

Paulaner OfficeFestPaulaner USA is offering Paulaner fans the opportunity to win their very own “OfficeFest” in timing with Oktoberfest. To enter, consumers simply text the keyword PAULANER16 to 484848 and one winner will be randomly selected from all eligible entries received. The text-to-win promotion begins on August 15th and ends September 30th.

Considered the largest and longest running beer festival in the world, Oktoberfest hosts millions during the month-long celebration of German culture and beer. Paulaner has three of the top selling beers in Germany and has the privilege of being one of the Oktoberfest tents in Munich.

Check out George Latella’s latest Retail Edge blog, “Brand Strategy” at Origlio.com/blog/brand-strategy-0

George Latella teaches Food Marketing at Saint Joseph’s University in Philadelphia. Food Marketing, which is the largest major at Saint Joseph’s University, recently celebrated its 50th anniversary. George is also a partner in Beacon Marketing group, which provides marketing planning, research and e-commerce/direct marketing communications for food and beverage companies. George can be reached at [email protected] or 610-660-2254.

https://www.origlio.com/blog/brand-strategy-0

mailto:[email protected]


RethinkingRETAILWith So Many Innovations, Cider is Having a Moment – Again.

STRONGBOW These wine-inspired hard cider flavors – Pear Secco, Rosé Apple and Original Dry – will please wine and cider drinkers alike.

JACK’SDry, crisp and refreshing, it’s like biting into the perfect apple, only better.

ANGRY ORCHARD SPRITZ ROSÉA vibrant, bubbly spritz, which combines the bright taste of apples with just a hint of sweetness.

WOODCHUCK PEARSECCO Inspired by sparkling wine, this dry pear cider is full of bubbles.

MAGNERS Crisp and clean, Magner’s is made with 17 carefully selected varieties of fresh apples grown in the orchards of Ireland.

E. KRISPERS34 different varieties of apples come together to give this cider a unique, bittersweet flavor that’s fruit-forward, crisp and balanced.

KOPPARBERG PEARThe juices of plump pears are infused with Sweden’s naturally occurring soft water to create the perfect combination of a refreshingly light and fruity cider.

CITY ROOTS ORIGINAL DRY An all-natural, gluten-free cider with only 9 grams of sugar and 13 grams of carbs per 16 oz. can.

If there’s one thing that’s certain in today’s beverage market, it’s that flavor is king. FMBs, sparkling seltzers – even spritzers are making a comeback. As customers clamor for all things flavor, don’t forget about the original, sessionable, full-of-flavor, sparkling beverage that helped launch the craze: hard cider.

Recent data shows that cider is still a very explosive category. Angry Orchard saw tremendous

growth in 2018 and it continued growing in 2019, posting gains of nearly 6% through spring.

Innovations have helped this once stagnant category reach new consumers. Of course, rosé ciders are all the rage, but brands like Strongbow are also responding to consumer desires for “better-for-you beverages” by introducing new, low-calorie slim cans to the market. These 100-calorie, 8.5 oz. slim cans are Strongbow’s take on the “light, subtle sweetness of Prosecco,” says Strongbow’s Reggie Gustave in an interview with Beer Business Daily.

And Angry Orchard’s new Spritz Rosé Cider, currently available only in Philadelphia, is a lower-ABV, lower-calorie,

hard cider that balances the bright taste of apples with only a hint of sweetness.

Joe Cuneo-Tomasi and Jonathan Patrono of Jack’s Hard Cider confirm that the cider business is booming. “Right now, we’re seeing a cider explosion. Everyone seems to be drinking it,” says Cuneo-Tomasi. “We used to go to cider conferences and see maybe 100 people. Now it’s in the thousands. We can hardly move!”

Patrono says Jack’s success is founded on listening to what customers want, understanding how their tastes are changing and making sure their ciders reflect that. “Consumers are starting to move toward ciders that are much drier,” says Patrono. “With more and more ciders introduced each year, the consumer is exposed to so many brands and flavors that their palates are becoming more refined.”

Across the board, ciders are finding new paths to success. Woodchuck Hard Cider has been generating buzz thanks to their new Bubbly Rosé and Pearsecco releases. Magners has been on the cider scene since 1935. Its loyal fanbase craves a classic Irish cider. English cider E. Krispers made a splash stateside last year, having

been imported into the US for the first time ever. Made with 34 different varieties of cider apples, E. Krispers is a cider with unparalleled character. Kopparberg was established in Sweden in 1882 and is known for their fruit-forward ciders like Strawberry & Lime and Pear. And one of the newest ciders to hit the market, City Roots Cider, offers an Original Dry flavor with no additives, sweeteners or preservatives: just crisp, effervescent, all-natural hard cider. Their seasonal Pumpkin Dry Cider is filtered bright and crisp, with some subtle, seasonal spices snuck in.

Savvy retailers are recognizing and investing in hard cider as customers continue to demand flavor, sessionability, less calories and more sparkle. Hard ciders continue to be a force to be reckoned with.

“We’re seeing a cider explosion.

Everyone seems to be drinking it.”

– Jonathan Patrono

Dos Equis is Game Day OfficialIt’s no secret – college football fans are checking in and cheering on their team every day of the week. That’s why, as the unofficial beer sponsor of football fanatics, Dos Equis is letting consumers know that if they claim to be official college football fans, they should be drinking the official beer sponsor of the College Football Playoff all season long.

Starting in August and running all season, shoppers who snap a pic of themselves with Dos Equis and upload it using #XXOfficialSweeps or via the microsite, will be entered for the chance to win National Championship tickets, minifridges, YETI coasters & CFP-themed fanny fridges (insulated beer carrying bags that use beernovative technology to cool your six-pack, while you show off your six-pack)!

Dos XX will also feature limited-edition college football playoff-themed packaging in 12, 18 and 24-pack cans and bottles.

3000 Meeting House RoadPhiladelphia, PA 19154

®

Dos Equis and Tecate Celebrate Day of the DeadAs Mexican brands, Tecate and Dos Equis want to leverage their authentic heritage by showcasing and celebrating Mexican traditions. Starting in late September and running through October, a program honoring the Day of the Dead will be provided with a full range of POS in both English and Spanish languages.

Fall 2019 | V · calories, 5 grams of crabs and bee pollen, which among other things, protects...

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