Fall 2016 Kickoff Presentation

Since 1980, Trail’s End has

partnered with local

councils to help councils,

units and Scouts raise the

money they need to provide

quality program and to

enjoy Scouting.

Over $4 Billion has been

returned to Scouting since

the first sale 35 years ago.

We appreciate the

partnership.

When you see

this picture,

make some

noise…

just like these

Wolves!

IT’S FOR THE BOYS!

Boys stay in Scouting longer when they have a

QUALITY PROGRAM to enjoy with their friends.

That is what we’re raising funds for…

so you, and your fellow Unit Leaders, don’t have to

chase families down for money all year long or

charge expensive dues.

Character Development

Gain Confidence

Goal Setting

Money Management

Life Lessons

Public Speaking

It is our goal to be able to provide a year round quality

Scouting program through proper planning, budgeting,

and goal setting to insure we are helping provide Scouts an

Experience of a Lifetime.

Why did you get involved in Scouting?

What do Scouts want to do?

1. Plan Unit’s program year:

Get Scouts engaged ... it’s THEIR program

Scout families ENJOY an organized Unit

2. Determine the budget

3. Set the goal - for the Unit and each Scout

4. Have a thought out communication plan

5. Obtain funds from one fundraiser

6. Then enjoy the activities planned and HAVE FUN

No out-of-pocket-expense to enjoy 12 months of Scouting activities.

Do one fundraiser a year; more time enjoying Scouting.

Scouts ...

Earn their own way

Learn life lessons and responsibility

All Scouts will enjoy the Unit’s program.

Consumers are motivated to purchase based on the cause.

We should ask our boys and parents to go out and be confident that our communities WANT to support Scouting. They will IF we ask them to.

We are NOT selling Popcorn. What are we selling?

Thoughts?…

Consumers are 2x more likely

to support a cause they believe in!

Set Goals

Unit Incentives

Unit Kickoff Party

Communicate

Recruit a Team

HAVE FUN!

Set goals for your unit and for each Scout.

Scouts who set goals sell twice as much as Scouts who do not set a goal… same is true for units.

Goals should be based on your budget to fund the Scouting year.

If a Scout runs out of product, encourage him to continue to SELL to his goal by taking orders to be filled later!

The single most important thing is…

ENTHUSIASM!

If it’s not you, then find that person!

Dress up the room, pop popcorn.

Have games for Scouts to play the minute they walk in the door.

Role play a “sale” either at a storefront or at the neighbor’s door.

Families should walk out excited, informed, and ready to sell.

MAKE IT A FUN EVENT!

Play games, have snacks, offer door prizes, etc.

Review the following…

Planned activities for the upcoming year.

Costs for every activity and the cost for the year.

Sales goal for every Scout and demonstrate howa Scout can earn his own way.

The selling methods

The safety tips

The incentives and prizes the Scouts can earn!

Scouting activities that THEY planned

Experiences – field trips, weekend getaways, sporting events, etc.

“Little Things” for selling $100, $200, $300, etc.

Fishing poles and gear

Camping equipment

Video games / small dollar gift cards

Pizza party & Ice Cream socials

Pie in the Face

Ask your Scouts what they want… you might be surprised!

Teach your Scouts how to sell safely.

The Kickoff Party is a great opportunity to present a lot of important information.

Utilize the communication tools on sell.trails-end.com.

Send weekly or bi-weekly emails to families with timely information.

Talk popcorn at all Unit and Den/Patrol meetings throughout the sale.

Post a sale tracker / thermometer so everyone can see sale goal status.

Keep momentum going and provide encouragement.

You can do this on your own but it’s not a good idea.

Ask your fellow leaders and parents to help you with… The Kickoff Party – look for someone with

enthusiasm.

Distribution – to pick up and transport the popcorn.

Communication – to keep everyone informed and motivated.

Storefront Sales – to book and coordinate storefront shifts for your unit.

Popcorn Chief (a Scout) – ask your top selling Scout to serve as your Co-Kernel.

Storefront

Door-to-Door

Online Sales

Family & Friends

Co-Workers

Church Congregation

Sporting Events

Hi, my name is _______________ (say first name only).

I’m a Scout with Pack/Troop/Crew _________ here in _________ (city/town).

I am raising funds to earn my way to Scout Camp next summer (or other big adventure).

(Hand the customer the order form and a pen, and point out your favorite flavor. Consider recommending a $20 or more item.)

You’ll support me, won’t you?

Practice, practice, practice!

The most successful sellers can recite this in their sleep.

Ask store manager for permission several weeks in advance.

Assign Scouts (2-3) and parents in two hour blocks.

Keep Scouts engaged with customers… not sitting or staying behind the table.

DO NOT open up microwave boxes.

Create and display banners | signs. The best signs are the ones made by Scouts to show what they do for the community and to highlight their program.

Divide sales equally among Scouts who participate.

Apply donations received towards your military sales.

Use leftover product to fulfill take order needs.

also known as Show and Sell

Practice the sale script with your Scouts.

Have your Scouts start out covering their own street first, and expanding outward from there.

Sell as a Unit

Have a unit “Blitz Day” to kick off the sale (award prizes).

Remind your Scouts to wear their Class A uniform.

New Mobile App will simplify the order taking process.

Set “time goals” or “neighborhood goals.”

also known as Take Order

Two out of three people will buy when asked, but less than 20% of households are contacted every Fall.

All of the advantages of door-to-door and you don’t have to go back and deliver.

Fill a red wagon or the family van with popcorn and go door-to-door.

Don’t take low-end items to the door, let the consumer choose off the form like a vending machine.

Door-to-door yields more sales per hour than any other sales method.

also known as Show and Deliver

UNITS EARN 27% COMMISSION!

“New” Online Selling System

Scouts tell their story with personalized fundraising pages:

Upload photos and videos

Write a short bio about their Scouting adventures

Go viral! Send emails, texts, and post to social media.

Reference Guide & PowerPoint

available for a step-by-step

tutorial on how to personalize

your Online account.

UNITS EARN 27% COMMISSION!

Quick & Easy

No Product Delivery – Products ship directly to consumers.

No Money Collection –Supporters make purchase with credit cards.

Minimal Time Commitment –Can be used in addition to any existing fundraiser.

Available Year Round – Earn money when you need it!

** IMPORTANT: Make sure to remind your

Scouts of Unit type and Unit # so they select

the correct Unit when registering online.

UNITS EARN 27% COMMISSION!

Convenient way to sell to family and friends who live faraway.

Single Sign-On syncs with Popcorn System

One login will get you all reports

One email address for families, but separate logins for each

Encourage all Scouts to create an online selling account and send 10 emails.

Online sales count toward Scout Rewards and ALL Incentives!(Sales between September 23 through October 28)

$7.50 flat-rate shipping and handling, independent of recipient’s zip code.

FREE Shipping for orders with 3 or more items

In 2015, the average online order was $48.

In 2015 the Top Selling Online Unit in Northern Lights Council sold $3,021.(Pack 4412 – Christ Lutheran Men in Mission, Minot, ND)

Different products and prices from the order form:

Coffee, Chocolate Pecan Clusters, Caramel Corn with Sea Salt, and more...

Show your families how easy it is to hit their goal. It’s as easy as 1, 2, 3!

$300

$200

+ $300

$800

Start with family, friends, Mom and Dad’s co-workers, closest neighbors, etc.

Participate in two storefront shifts with an average of $100 sales per shift

Canvas your neighborhood by going door-to-door.

Don’t forget to…

Create an online sales account and send emails to family and friends who live faraway, as a way to

help you get to $800 even EASIER!

1.

2.

3.

SAME USERNAME AND PASSWORD FOR BOTH THE POPCORN & ONLINE SYSTEM.

ACCESS ALL TRAIL’S END POPCORN LINKS FROM ONE SITE

WHAT YOU NEED TO RUN YOUR SALE…

User Friendly

Built with latest technology to ensure functionality is current and intuitive.

Single Sign-On

Syncs with online selling system and digital take order form.

Enhanced Reporting

Improved reporting based on your feedback - including online sales.

Mobile Enabled

Access everything you need from your Smartphone.

Reference Guide & PowerPoint available for a step-by-step tutorial on how to use the

new Popcorn System.

COLLECT

ALL

6

$800 or more

$1000 or more

REMEMBER…

Consumers want to know how their donation will help the charity or cause. One way to make a connection with customers is to have

beneficiaries of the cause tell their stories.

Popcorn System Popcorn Kernels Order Popcorn for the

Unit & Prizes for the Scouts.

Online System Scouts create an account to sell popcorn,

chocolates & coffee online.

Unit Leaders can track Scouts who are

selling popcorn online to family & friends

at a distance.

Scholarship Info Details about scholarship program.

Note: Scout’s must submit the form to the

Council for approval before it can be

submitted to Trails End.

SAME USERNAME AND PASSWORD FOR BOTH THE POPCORN & ONLINE SYSTEM.

ACCESS ALL POPCORN LINKS FROM ONE SITE

Tool Kit Virtual Sale Planner

Selling Tools

Banners, Posters business cards,

Thank You cards and more

FAQ

Training Training Videos

Selling Tips

Popcorn System Reference Guide

Online System Guide

SAME USERNAME AND PASSWORD FOR BOTH THE POPCORN & ONLINE SYSTEM.

ACCESS ALL POPCORN LINKS FROM ONE SITE

Download and Customize the following:

Program Planning Spreadsheet

Scout Incentive Handout

Unit Kickoff Presentation

Parent Handout

Product and Promotional Images

Selling Tools – Posters, Scout Business Cards, etc.

Visit sell.trails-end.com

after this Kickoff for more good ideas and resources!

WWW.TRAILS-END.COM

The first step in order to sell online is to create your online popcorn account by clicking either “REGISTER” or “LOG IN” in the top right-hand corner.

NOTE: If you sold popcorn online in 2015, you should have already received an email from Trail’s End with your new username and password and would click “LOG IN”. If you did not receive an email from Trail’s End or did not sell online in 2015, then click “REGISTER”.

• Choose what type of account you are wanting

to set up: Unit Leader or Scout/Parent.

• Note: When select Scout/Parent you will be

prompted to the next screen asking if under

the age of 13.

• If you are under the age of 13, click “Yes”

• If you are over the age of 13, click “No”

*This is an important step in the Trail’s End Scout

registration process for Trail’s End to ensure we

are complying with COPPA.

When you create your Scout Profile, you’ll

be assigned a Trail’s End Scout Code that

is specific to you and your account. This

code can be found at the top of your Profile

page – see top image to the right.

A great idea is to write this code down when

doing door-to-door sales or at a show & sell.

That way consumers can support your

fundraiser by entering the code on the

“Support a Scout” page on trails-end.com –

see bottom image to the right.

$50 Military Donation

$30 Military Donation

Chocolate Lover’s Collection

Sweet & Savory Collection - Tin

Cheese Lover’s Collection

Chocolatey Caramel Crunch - Tin

White Chocolatey Pretzels

Premium Caramel Corn with Almonds, Cashews & Pecans

18 Pack Kettle Corn

18 Pack Unbelievable Butter

18 Pack Butter Light

White Cheddar Cheese

Jalapeño Cheddar Cheese

Classic Caramel Corn

Popping Corn

SHOW-N-SELL & TAKE ORDER

Units Earn 27% Commission on all products sold!

Unit Sells $10,000 in Total Sales (Show-N-Sell, Take Order & Online) the Unit

earns $2,700 for an exciting year of Scouting for all.

Jamboree Scouts

Scouts attending Jamboree 2017, can earn 50% Commission on all product sold to help pay their way.

They do not participate in the prize program and Units do not get credit for their sales.

In 2015 the Top Selling Unit in Northern Lights Council sold $47,005(Pack 4032 - St John’s Lutheran Church, Dickinson, ND)

Note: Prize levels are not cumulative.

All patches, prizes and bonus levels are ordered through

your Unit’s prize order via Popcorn System except for

the Top Seller for District and Top 10 for the Council.

$800 CLUB• A Cub Scout sells $800 or more, they receive the Stikbot Studio Pro & if a

Boy Scout sells $800 or more, they receive the 7 Function Survival Tool.

$1,500 or $3,000 COUNCIL BONUS CLUB• A Scout who sells $1,500 to $2,999 will receive a $50 Walmart Gift Card

• A Scout who sells $3,000 or more will receive a $100 Walmart Gift Card. A Scout receives one gift card for highest level achieved for Council Bonus

TOP SELLER in your DISTRICT• Be the Top Seller in your District and receive a $100 Camp Certificate

good towards any 2017 Northern Lights Council Summer Camp Fee.

TOP 10 SELLERS in the Northern Lights Council • Be one of the Top 10 Sellers in the Northern Lights Council and receive a

$325 Gift Card.

• In 2015 the Top Seller in NLC was William R. who sold $10,336(Troop 1, St Michael’s Catholic Church Men's Club, Grand Forks, ND)

A Scout may select one prize from the sales level reached, plus a respective patches earned. Prize levels are not cumulative.

Note: Only 1 Top Seller Pin per Unit, Scout must sell $1,000 or more to receive.

A Scout who sells $800 or more receives one prize from the $800 Club in addition to the regular prize level achieved; if a Cub Scout sells $800 or more, they receive the Stikbot Studio Pro & if a Boy Scout sells $800 or more, they receive the 7 Function Survival Tool.

$800 Saturn Patch is also earned by Scout

A Scout who reaches the $1,500 or $3,000 Council Bonus, the Scout receives one gift card from highest level achieved for Council Bonus, in addition to the $800 Club Bonus and the regular prize level reached. Bonus levels are not cumulative

Prizes for the $800 Club and Council Bonus Gift Cards are ordered with regular prizes.

Top Seller for District and Top 10 Sellers for the Council will be issued from the Council after all Unit / Scout sales have been verified.

• 2016 Time Table

• Sale Ordering Instructions

• Instructions for Popcorn Paperwork

• Unit Kernel & Leaders Checklist

• District Pick-up Dates for Units

• District Drop Sites

• District Kernel Contact Info

• District Executive Contact Info

Submit your order at www.nlcbsa.org

Click on “UNIT SHOW-N-SELL ORDER” located at the top of the home page.

Units need to have their Show-N-Sell order submitted to the Council

no later than 1:00 PM on Thursday, September 1st, 2016REMINDER

Fill-able Calculating Form:

Use the fill-able calculating form to

enter Scout orders to double check

that both product to order and

money due matches the Scout's

order form at the time Scout turns in

their order.

Sales Recap Section:

Total all sale types that each Scout

participated in. Then use these

totals to determine the prize level

each Scout reached along with any

bonus levels achieved as well as the

Unit’s Top Seller.This worksheet will be emailed out to all Popcorn Kernels and is available

on our website, www.nlcbsa.org under Popcorn Forms.

Northern Lights Council has added that following to the 2016 Popcorn Sale:

Email address. popcorn@nlcbsa.org to be used when submitting your Unit’s

Popcorn Paperwork, requests for additional product, etc.

Additional Product Needed. Any missed or additional orders needed by Scouts

& Units after Take Order Delivery must be called into the Fargo office by Thursday,

December 1st or popcorn may not be available to fill your orders.

Popcorn Payments. Units who have not paid their Popcorn Invoice in full by

December 16th will be assessed a 3% late fee penalty on the balance due.

September 1 – Show-N-Sell Orders Due to Council by 1 PM CT Submit your Unit’s Show-N-Sell Order through the Council (www.nlcbsa.org)

September 15 – Popcorn Arrives in Council Pickup Show-N-Sell Orders 2 to 3 days prior to start of sale.

September 23 – Popcorn Sale Starts for Show-N-Sell, Take Order & Online Sales

October 28 – Popcorn Sale Ends

November 2 – Take Orders Due to Council by 1 PM CT Submit Unit’s Popcorn Order through Trail’s End Popcorn System (sell.trails-end.com)

AND submit your Unit’s Popcorn Confirmation Order through the Council (www.nlcbsa.org)

November ASAP but no later than December 31st – Prize Orders Due Submit Unit’s Prize Order through your Unit’s Popcorn System account at sell.trails-end.com

November 15 – Popcorn Arrives in Council Pick up Take Orders per schedule in Popcorn Sales Guide

December 16 – Money Due Less Commission to the NLC Fargo Office.

Show & Sell Popcorn (Initial Order)Refer to the 2016 Popcorn Sales Guide (page 9)

Show & Sell Additional OrdersContact your District Executive for details (page 10 of Sales Guide)

Take OrderRefer to the 2016 Popcorn Sales Guide (page 9)

Refer to 2016 Popcorn Sales Guide

(page 10)