Fall 2012

ALPFA Member ProfileCatherine Arambula

ALPFA National President’s Message 4

Manny’s Message 5

Professional Impact 19

Student Impact 25

Graduate Resources 28

Contact Us 30

In Every Issue

23Keeping Them In the Loop:Maintaining Good Communication with Your Team– Robert Half 17

6

3ALPFA IMPACT2012 Convention Issue

Cover Story...2012 ALPFA Annual Convention• Award Winners• Convention Photos• Annual Meeting • Speaker Highlights

As we begin to build on the next 40 years of ALPFA, it is with great pride,

excitement and hope for our future, that I have the honor to lead this great

organization alongside my fellow board members, staff and corporate

partners. This not only serves as a time of reflection and appreciation for

our founders and past leaders who have paved the way for us, but also as

a time to look forward, to think globally and to challenge ourselves to grow

in this new global community that will allow us to lead ALPFA into the next

40 years.

I would like to share with the entire ALPFA nation, my vision for ALPFA - The “Why” of ALPFA. ALPFA’s

strength has always come from the deep commitment of its members, corporate partners and our

communities. Many organizations have a clear understanding of what they do and how to do it, but where

ALPFA excels above others is the reason WHY we do it. The reason why we exist which is at the core of

our success and it is what will continue to make us the largest Latino professional association in the nation!

Our WHAT has always been clear, it is to support and nurture our members and continue to develop great

Latino leaders, to build strong corporate partnerships and most importantly, to contribute to a better society

by supporting our professionals and students. However, this is not the WHY for which we exist, we exist to

change the reality of today’s world, such as the earning and education gap among Latinos, the scarcity of

Latinos/a in top level management positions and Board Directorships. We exist to build the ALPFA Nation,

where a rich partnership between our members, corporate partners and our communities lead to addressing

the need for top talent while providing career opportunities to our members and inspiration to our

communities.

Now that we are clear on the WHY, let’s focus on the HOW:

Growth has always been a consistent and indisputable aspect that has contributed to our success. As such,

we must continue to grow our membership and our corporate partnerships by penetrating our existing

markets and by leveraging our organizations with global presence. The focus is clear – whether in the U.S. or

abroad – leadership is paramount to all organizations.

In order for us to do this effectively, we will need to employ new technology to increase service delivery and

to connect with our members, partners and communities in a meaningful manner without regard if they are

across the room or across the globe. This will allow us to capture the crucial elements of our engagements

and use this data to be more responsive to our constituents. In addition, it will allow us to increase our brand

visibility by leveraging social media and the innovative tools created to ensure virtual engagement and the

transformation of knowledge. The ALPFA Institute is part of this big transformation and at the core of our

strategy. It positions us as thought leaders for Latino talent and leadership development.

We will also continue the work on risk management and sound governance. No organization the size and

reach of ALPFA can endure without sound practices that inform the decision making process. This will allow

us to continue to meet our obligations and remain compliant. We are committed to sound governance as

this will ensure we achieve our objectives.

As my team and I serve as your new National Board of Directors, we pledge to you to work tirelessly to

maintain true to the WHY of ALPFA and ensure we live up to the vision of our founders and past leaders. It

will take all of us working together to ensure ALPFA lives out its core Mission for the next 40 years and

beyond.

ALPFA PRESIDENT’S LETTER: YVONNE GARCIA

The “Why” of ALPFAALPFA National Board

Yvonne GarciaPresident

Gabriel Rodriguez, Jr., CPAVice President

Hector V. Perez, CPAImmediate Past President

Adriana RojasSecretary

Nerelys Ortiz, CPA Treasurer

Patricia Ballesteros Director

Rick Cerda Director

Russell Esquivel, Jr. Director

Paul Francisco Director

Victor GarciaDirector

Reynaldo GonzalezDirector

Suzette Longfellow, CPA Director

Kaplan Mobray Director

Avec O’Brien Director

Erika RodriguezDirector

Kristen SanchezDirector

Daniel Villao Director

ALPFA National

Manny Espinoza, CEO

ALPFA Corporate Advisory Board

Edgar A. Morales, Jr.

Pinnacle Insurance & Financial Services LLC

Joseph Kosinski

Abbott

Frank A. Rodriguez

Corporate Creations

Carlos PerezJohn Zamora

Deloitte LLP

Ken BouyerOscar Suarez

Ernst & Young

Dr. Sharon Lassar

University of Denver

Joe Mella

Goldman Sachs

Mark D. Settles

Gardner Rich, LLC.

Louis MiramontesKathy Hannan

KPMG, LLP

Dennis Langwell

Liberty Mutual

Tommy Shi

Mercedes Benz, USA

Juan Roberto Job

New York Life Insurance Company

Niloufar MolaviChris Simmons

PwC

Toni RiccardiThe Conference Board

Frances Garcia

U.S. Government Accountability Office

Gilbert Vasquez

Vasquez & Company LLP

Steve Whaley

Walmart

Eugene Campbell

Walt Disney Parks & Resorts

www.alpfa.org4 ALPFA IMPACT

As we come to the close of our 40th year, I reflect on the past four

decades of leadership and service ALPFA has built. This foundation built

the basis and structure on which we look to launch the next chapter of

our history.

With over 20,000 members across the country, ALPFA is the largest

professional association for Latino business leaders. Being in this leading

position brings with it a new responsibility and accountability. Our

vision and message has to be clearer, more distinctive yet still achievable.

ALPFA will be pressed to address new challenges and focus on developing new initiatives and ways to stay

relevant. We continue to deal with the impact of a recovering economy and a changing environment. The

dynamics of the global workforce continue to stress a more entrepreneurial mindset and an eagerness for

innovation. To remain competitive, our members look to us for new opportunities that will develop their

leadership skills, expand their networks and meet their evolving needs as professionals and aspiring

thought leaders in their own companies and communities. Connectivity to our membership on a

consistent basis is more challenging as we expand and grow and ALPFA will need to explore new tools

and resources to support its expanding chapters to

enhance member engagement. Sponsors have expressed

more focused needs that go beyond what we have seen

in the past. While recruitment and retention of Latino

top talent remains important, sponsors are becoming

more selective in their partnership and measuring

return on investment based on more focused

measurable deliverables that extend beyond short-term

diversity goals. At the same time, ALPFA’s competitors

have regrouped and are gaining momentum so we will

need to continue our focus on developing best in class

programming and thought leadership if we want to

maintain our position in the marketplace.

ALPFA is no stranger to facing challenges. In the coming year, we will continue to build reliance on the

ALPFA Institute to create a menu of dynamic programs that fall in line with ALPFA’s perpetual connectivity

model. The resources of the ALPFA Institute including its Research & Development arm play a pivotal role

in the expansion and progression of core programs that our chapters can incorporate into their service

model. In addition, ALPFA is investing in technological resources to enhance the existing infrastructure

allowing chapters to touch more members who may not be able to attend events in person. I envision

ALPFA hosting more webinars and instituting the use of other virtual events which will benefit not only

the local audience in a particular market but regionally or across the country as well. Lastly, while on the

subject of technology, I also want to share that ALPFA will continue to increase our social media footprint

and you can expect to see more blogs and external communications from me and other senior leadership

as we focus on expanding our brand recognition. More details on these goals and others will be shared

during the State of ALPFA address I will present at the upcoming Annual Leadership Retreat. I look

forward to seeing many of our chapter leaders at this year’s event.

In closing, I want to take a brief moment to thank Hector Perez for his leadership and commitment these

past 4 years and welcome Yvonne Garcia as incoming National President.

ALPFAMANNY’S LETTER

ALPFA

Building Latino Business Leaders

Who Is ALPFA?ALPFA is a national nonprofitmembership organization for Latinobusiness professionals and students.ALPFA is dedicated to enhancingopportunities for Latinos in business,accounting, finance and relatedprofessions. ALPFA is the proudsuccessor of AAHCPA(AmericanAssociation of Hispanic CertifiedPublic Accountants) founded in 1972.In 2001, the name was changed toALPFA (Association of LatinoProfessionals in Finance andAccounting) to expand the reach ofthe organization. In 2009, the tag linewas officially removed to reflect thebroader make-up of ALPFAmembers including all businessprofessionals. Today, with a nation-wide network of professional andstudent chapters, and over 20,000members, ALPFA stands for anorganization committed to creatingleaders, opportunities and morediversity and will continually work toensure the association stays relevantand adds value to its members,community and corporate partners.

VISIONALPFA is the premier businessorganization for expandingopportunities for Latino

leadership in the global market.

MISSIONALPFA creates opportunities,adds value, builds relationshipsfor its members, the communityand its business partners whileexpanding Latino leadership in

the global workforce.

SHARED VALUESProfessional Growth

IntegrityCulture

Relationship BuildingService

InclusivenessTeamwork

NATIONALHEADQUARTERS

801 S. Grand Avenue Suite 650Los Angeles, CA 90017(213) 243-0004www.alpfa.org


ALPFA will be pressed to

address new challenges and

focus on developing new

initiatives and ways to stay

relevant. We continue to deal

with the impact of a recovering

economy and a changing

environment.

New Challanges for the Upcoming Year

Yvone GarciaWoman of ALPFA

State Street

Cesar LostaunauLifetime Achievement

Allstate

Emerging Professional

Chapter of the Year

Niloufar MolaviExecutive of the Year

PwC

2012


Seattle

Honorable MentionHouston

Developing Professional

Chapter of the Year

Leading Professional

Chapter of the Year

New York

Honorable MentionChicago

Las Vegas

Honorable MentionPhiladelphia

Abdel MartinezStudent of the Year

Georgia State University

Will RobalinoOutstanding Service to ALPFA

UBS

Carlos CalderonMost Promising Business Professional

BNY Mellon

South RegionStudent Chapter of the Year

University of Central Florida, Orlando

Honorees


Central RegionStudent Chapter of the Year University of Texas, Austin

Midwest RegionStudent Chapter of the Year

University of Illinois at Urbana Champaign

North RegionStudent Chapter of the Year Brandis University, Boston

West RegionStudent Chapter of the Year

Cal State University Los Angeles


L-R: Manny Espinoza, ALPFA CEO, Yvonne Garcia, National President, and Hector Perez, ALPFAImmediate National Past President

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Highlights From The Annual ALPFA Meetings

Here are highlights from the 2012 Annual Meeting at theALPFA Convention in Las Vegas, NV

ALPFA

20,000 MEMBERS

Three Year Strategy Overview

• Focus: Membership Growth, Chapter Development & Profitability

Scholarship:

ALPFA Office Expansions

•

•

New Additions to theALPFA National Boardof Directors

2012 Highlights

ALPFA National Focus on Riskand Governance

40th Professional ChapterNebraska

Rollout of University of PhoenixWOA Workshop Modules

ALPFA Institute

Veterans Initiative

ALPFA National Outgoing Board Members

Thank You for Your Service!

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


As ALPFA continues to experience growth in membership, ALPFA is dedicated to providing quality programs and workshops to further its members’

careers. The convention is an opportunity to bring together high-caliber speakers and presenters from Fortune 500 companies to share insight on

how to reach that next level or perspectives on higher education and diversity in the workforce. Whether you’re a student or a professional, the

ALPFA Annual Convention is an opportunity to network with high-level executives, CEOs, CFOs, directors and recruiters; all of whom are always

willing to share their own experiences and advice. This year’s convention saw an impressive roster of attendees during the various luncheons and

sessions.

Leadership Luncheon Executive Series: Power Breakfast

Women of ALPFA Luncheon Scholarship Luncheon

A Who’s Who of Powerful Voices at the Annual Convention

Keynote Speaker, Mark Edmunds,Deloitte

L-R: Panelist Brian Swartz, ApolloGroup, Maribeth Nash, State Street,Sergeant Major Fenton Reese, VIPP,Chris M. Mendoza, MassMutual

Latina Excellence Awardee, AnnaMaria Chávez, Girl Scouts USA

Keynote Speaker, Maria Moats,PwC

Luncheon Keynote Speaker, JamesS. Turley, Ernst & Young

L-R: Manny Espinoza, ALPFA CEO,Winner of the Manny EspinozaServant Leadership Award, ;RickCerda, Ernst & Young,

L-R: Panelist Juan J. Mir, PNC, SandraPham, Kaiser Permanente


Dora Maria AbreuJoe AcostaLindy AgronZoraya AguilarMaria AlanizEloisa AlfonsoSylvia AlmanzaFernando AlonsoAlicia AlvarezCarlos AmargosJayshica AmargosAlitza AraizaEsperanza AranaSandra ArestiTeresa ArnoldRaymond ArroyoAdam ArroyosBilly AyalaManuel AzuaraDiego BacaAna BaldeonPatricia BallesterosAndres BaqurizoDolores BautistaMilca BeltreMoroni Bento RodriguesVioleta Bermudez-PardoAlfonso BernonAndrew BoccioPatricia BoshuizenAllen BostonKen BouyerMarletta BoydMichael BrodskyAdriana BurnettBrigette BustosJorgeCaballeroYesenia CabreraJacqueline CaceresCarlos CalderonEugene CampbellJose CamposFabio CamposGloria CanoJose CanteroMichael CardenasSantiago CarmonaChristopher CaryMaria Castanon-MoatsAlfredo CeperoRick CerdaVincent ChapaKarina ChavezAmanda ChavezKevin CifuentesJonathan CifuentesIsalys ClaudioYovani Colon GerenaLissette ContesSusana CoronaAntonio CoronaAndreas Coumides

Joanna CoutoJovan CruzJuan CruzRoger CudeNadya CuetoAnthony CurtisJoneil CustodioMarcos CuzcoAdam D'AngeloGeorge de CervantesSergio De la FeGabriel de la RosaBradley DeckertPaul DeJesusMaribel DeLaRosaDavid G. DelgadoAlberto DentStefanie DiazMaria Diaz VelazquezElizabeth DiepMargaret DillonLinda DoubravaJohn DudleyIngrid EcksteinAlejandro EscalanteManny EspinozaLupita EspinozaPAUL ESTRADALuis J. FabianiGene FalconGeorge FamalettPablo FedericoJoseph FernandezManuel FernandezRoseana FernandezGary FerrierGreg FloresJulio FloresAlberto FloresMelvin FlowersCarriea FlowersTerry FollmerErby L. Foster Jr.Paul FranciscoZulema GarciaFrances GarciaBernardo GarciaVictor GarciaRafael GarciaCatherine GarciaYvonne GarciaMichael GarciaRay R. GarciaBenjamin GarciaJose GarciaDaniel GarciaSean GarciaAlejandro Garcia-AmayaEduardo Garza MoraTanya GarzonMuhammad GiganiSwapna Gigani

Hubert GloverPedro GoitiaClaudia GomezSolskin Gomez-KroghVictor GonzalesGustavo GonzalesYaneth GonzalezRay GonzalezSteven GonzalezPhyllis Griego KellerMichael GriffithLuis GuerreroManuel GuerreroStacey GuillenDanerys GutierrezJulio GuzmanLorraine GuzmanLuis Guzman-BarronLori HammondDavid HarrisonTaylor HawesRobert HernandezJose HernandezJohn HernandezMayra HerreraConrad HerreraMarcos HidalgoAngel HinojosaBavan HollowayPaul HoraceRafael HurtadoPablo IsmaelGerman JimenezFernando JimenezMabel JimenezPeter JimenezFelix JimenezJuan Roberto JobNatasha JohnsonKimberly JonesLeyla Kafie GaliciaMatt KapszukiewiczChris KlecknerDavid KopschPaola KorlaskeJoseph KosinskiEugene KublanovDennis LangwellSharon LassarLisandra LassenNathalie LaureanoWayne LeeProf. Margarita Maria LenkGraciela LondonoSuzette LongfellowHelen LopezJackie LopezLuis LopezHelio LopezMaria LopezAscension LopezCesar Lostaunau

Javier LuevanoChristopher LuiDianne LystlundPablo MachadoLeRoy MaciasSampheas MakJanet MaldonadoDominic MaldonadoSonia ManzurJill MaradiagaCamille MarcosRobert MarquezViola MarshallElizabeth MartinezLaura MartinezLuis Pedro MartinezJuan MartinezAdan MartinezEric MartinezAmber MartinezMartha MaughMalik McCluskeyAric McKinnisAdriana McKinnisGualberto MedinaDiva MejiasJoe MellaJames MelucciSergio MenachoSteven MendezZenaida MendozaLouis MiramontesKaplan MobrayNiloufar MolaviNancy MolinaArianna MonserratFaustino MonteroHenry MontoyaDenisse MontoyaEdgar MoralesRicardo MorenoElizabeth MossadManuel MunguiaCarolyn MurrayIleana MusaJosue NapaMark NashRamon NavarroSusana NolesRadhames NovaElvia NovakAnita NunezAvec O'BrienManuel OcasioVictor OlmosDavid OrtegaAdam OrtegaNerelys OrtizFelicia OrtizCarlos OteroJoe PachecoGabriela Parcella

Ivan PaulinoAlfred PegueroJess B. PenillaCarlos PerezGenaro PerezHector PerezElizabeth PerezDiana PerezHector PerezLynnette Perez-SantosValerie PeytonGineth PinedaRudy PittalugaEmanuel PleitezRaquel PolancoMarco PulidoFelipe QuezadaPhil QuezadaMiguel Quezada-CardenasMarcel QuirogaEdgar QuirozZoyla RabieJuan RamirezBen RamirezJovani RamirezCynthia RamosPamela Ravare-JonesMaurice RedheadGina RengifoJavier ReyesS. Miguel ReynaMerlix ReynoldsToni RiccardiAndrea RickerJaime RiescheAraceli RiosShanina RiveraNisaini RiveraSheila Rivera-FathallahWilliam RobalinoGabriel RodriguezPete RodriguezMarcos RodriguezJanet RodriguezWilfredo RodriguezErika RodriguezSteve RodriguezHerman RodriguezFrank RodriguezIsabelle RodriguezRobert RodriguezMario RodriguezTiffany RodriguezMarisa RoelDanny RojasJane RojasAlberto RojasAdriana Rojas GarzonHabibe RubioDenis RudderMaritza RudisilCindy Saad

Claudia SachsRay SalazarMichael SalazarLoretta SanchezMaritza SanchezCarol Sanchez-NovakGeorge SandovalJan Pierre SantiagoMaria SantiagoLouis SchioppoDamaris SchneiderMark SessionsMaria SessionsMark SettlesTommy ShiScott ShipperMichael SilvaChris SimmonsAriana SimmonsWalter Smith Oscar SuarezAlfredo SuarezMara TalanF. Javier TaranoffNadia Tejeda-ColonChristie TenorioMike ThibeaultAllen ThomasEduardo TobonAna TolentinoRicky TompkinsNassar TorresTheresa TorresEmily TorresManuel TorresJefrey TrianaZameer UpadhyaJacqueline ValdezMaria ValentinRobert VallejoVanessa VargasGilbert VasquezHenry VenturaRosemarie VergaraMaria VillaLuis VillafanaDaniel VillaoWalter VillelaDennis VillonAndrew WallaceLydia WashingtonRoy WeathersDiane WebsterMaria WehleJoseph WehleSteve WhaleyChristopher WilliamsMaria YipDaniel YipJohn ZamoraNebojsa ZlaticEuclid Zurbaran

ALPFALifetime Members

ALPFA would like to acknowledge its lifetime members. Thank you for your continued support!


ALPFAROBERT HALF

Be as candid as possible as quickly as possible.Transparency is key toearning and maintaining the trust, respect and loyalty of your staff. Whether it’sgood or bad news, employees want to hear it from you. Keep your teamapprised of any developments or organizational changes that could affect them— and don’t dawdle in sharing the information. A dearth of details can rattlenerves and fuel the office rumor mill. When in doubt, overcommunicate.

Aim for accessibility and approachability. Keeping your door open soemployees can come to you with questions and concerns is a good start. Butbe proactive and periodically check in with your team members, too. Go for astroll around the office to take the general pulse of your team and to touchbase with people individually. Ask them what, if any, difficulties they’reencountering — and how you can help.

Remember the medium is the message. Despite the ease of sendingemail and instant messages, there are times when it’s best to log off. Makingannouncements electronically — especially about complex or emotionallycharged situations — often breeds resentment because it can feel cold andimpersonal. To encourage open dialogue and mitigate any misunderstandings,deliver critical or sensitive information in person — in groups or one-on-oneas appropriate.

Be all ears. When attempting to fine-tune their employee communicationabilities, managers often focus on the spoken and written word. But listeningskills are just as important to effective leadership. Put simply, people want tobe heard. When meeting with employees, zero in on what they’re actuallysaying rather than multitasking or trying to formulate a response in your head.This type of “active listening” not only sends the signal that you’re fully engagedin the conversation, it will allow you to better analyze information, addressconcerns and devise sound solutions.

Give crystal-clear directions. Invest time at the outset of an assignmentto explain in detail a project’s scope — and your expectations. Let staff knowthey’re free to touch base as any additional questions arise. Taking these stepswill help guard against costly misunderstandings, wasted time and theaccompanying frustration. That said, as much as people don’t want to be forcedto play guessing games, they don’t like being micromanaged either. Once you’veestablished a plan, give team members the space to do their work.

Don’t make decisions in a vacuum. Great managers display confidence,but that doesn’t mean they claim to have all the answers. Let it be known thatalternative viewpoints, feedback and constructive criticism will not only betolerated, but are encouraged. For instance, if you’re brainstorming ways to cutcosts or streamline functions, invite staff members to offer their informedinsights from the trenches. Beyond making them feel included, you’ll probablyhear a novel proposal or two you hadn’t considered.

Finally, never underestimate the power of positive reinforcement. In our surveyabout top management mistakes, the second most cited response was lack ofrecognition and praise (which obviously involves communication). Don’t fallinto the trap of assuming your direct reports know they’re appreciated.Regularly highlight outstanding work in various ways. Tailor your appreciationto the individual. Some people respond best to public mentions in meetings orthe corporate newsletter, while others might place more value on receiving ahandwritten thank-you note. Giving specific and timely recognition helps to liftmorale and shows employees you’re aware of their efforts and grateful fortheir hard work. Personalize the praise and provide a big-picture perspective.Communicate to employees how their day-to-day contributions factor intothe overall success of the firm.

Keeping Them In the Loop: Maintaining Good Communication with Your Team

by Robert Half International

Whether it’s good or bad news, employees want to hear it from you.

The old adage that “communication is king” is on the mark, according to a recent survey by our firm. We asked more than 1,400 chief financial officers to

name the single biggest mistake that organizations make in managing their employees. Lack of communication between staff and management was the top

response (41 percent).

While poor communication can have far-reaching negative consequences for companies, the good news is the problem is relatively easy to fix. All it takes is

a game plan and a concerted commitment to keep your employees in the loop regardless of how busy you are.

Following is an overview of how and why to provide clear and timely information to your team:

Frequently Asked QuestionsGood communication is a two-way street. Knowing how to respond to queries is only half the battle. As our company founder Robert Half onceobserved, “Asking the right questions takes as much skill as giving the right answers.” With that thought in mind, here are three questions to periodicallypose to your employees: • Do you have all of the resources you need to do the job successfully?

• What challenges are you currently facing and how can I help you?

• How can we improve the company?


ALPFAPROFESSIONAL IMPACT

Adelante Summit Inspires in Anaheim On Saturday July 14, 2012 ALPFA held its third annual AdelanteLeadership & Diversity Summit at the Anaheim Marriot hotel. The first speaker, Congresswoman Loretta Sanchez,

promptly took to the podium and engaged the audience with her renowned charisma and intelligence. Representative

Sanchez highlighted many important issues both facing and faced by young Latino professionals, namely the problem of

becoming invisible to our community. Her firm tone pierced through a petite personable exterior to convey that all of

our neatly bundled up degrees and skill sets were becoming stale from overuse in the workplace and underuse in local

organizations that could benefit from our involvement. Representative Sanchez urged us not to fly under the radar for

too long, to bring the energy and voices of our generation to policymakers and communities.

The lessons continued with a diverse panel of accomplished guest speakers who addressed the theme “Executive

Insight: What It Takes To be At The Top.” The panel described the unique challenges they each confronted while pursuing

their ultimate passion, a meaningful career in a rigorous work environment. Panelists Scharrell Jackson and Peter Villegas

raised helpful points regarding the roles of mentorship and confidence as well as the importance of setting goals.

Despite the formality of a ballroom setting, the panel offered candid and personal responses to an eager audience.

ALPFA welcomed Christopher Simmons, Managing Partner

for PricewaterhouseCoopers LLP, to take the stage as the

lunch time guest speaker. Simmons dove right into the topic

of “Corporate Diversity in the Modern Age” by speaking of strong biases in the workplace. “You need

to understand how you are viewed,” said Simmons before he gave concrete advice on how to fill the

stubborn gaps overlooked by diversity programs. The audience noticeably appreciated an astute

combination of personal anecdotes and real examples that not only reinforced the need to be ambitious,

resourceful, and strategic, but also gave clear instructions on how to seize and implement these valuable

qualities within corporate culture. Simmons, who at times had the audience roaring with laughter, made

a graceful exit with many memorable messages.

The summit concluded after a final panel presentation and closing remarks by Simmons. The panel

discussed “The Power of Diversity Management” through experiences from different industries. After they discussed the strengths and weaknesses of past

diversity programs, the panelists agreed that successful programs often involved senior leadership, generational perspective, and initiative of the workers. Simmons

returned to the podium, summarized the day’s lessons and offered some resonating words about defeating any bias that will inevitably arise for a person of color

in a professional environment, “make it work for you.”

Orange County ChapterAdelante Summit Inspires in Anaheim

by Elizabeth Avila

As if being at the 2012 ALPFA Convention at Caesar’s Palace wasn’t enough, ALPFA Orange County broke

a few personal records this year.

Among our many accomplishments our UC Riverside student chapter fundraised for and sent 45 members

to the convention. But they didn’t stop there. Then, they worked as a team to enhance their interviewing and

networking abilities earning many of them offers from a diverse array of ALPFA’s corporate partners. Then

we came to discover that ALPFA OC’s freshman board member Kevin Gaitan - a rising star at the Walt

Disney Company - won a fully funded graduate scholarship to the University of Phoenix, but some of the

news was bittersweet. Our indispensable Director of Student Affairs, Nick Ryan, received and accepted an

offer to continue his career by joining J.P. Morgan Chase in Delaware. Our loss is the Delaware chapter’s gain.

All in all, our verdict is clear: the ALPFA Convention continues to get better and better, year after year.

Gracias ALPFA!


ALPFAPROFESSIONAL IMPACT

Susan Bristow, Professor in the Information Systems Department as a Sam M. Walton Fellow at the University of Arkansas and a SIFE Leader, led the business

planning program. The business planning process included topics related to:

Defining the purpose of the organization

Developing goals (what we plan to achieve) and objectives (how we will achieve it)

Creating a timeline and events calendar

Each college/university chapter and high school academy officer team worked together to complete their preliminary business plan. The program concluded

with each officer team sharing the purpose, goals and objectives, timeline, and budgets for their respective organizations. Each team presented thoughtful,

professional, and aggressive business plans.

With over 50 student leaders, sponsors, and mentors in attendance, this Student Leadership Officer Retreat was a huge success. Furthermore, the NWA

university/college chapters and student academies is yet another distinguishing quality that positions the NWA ALPFA chapter to continue to increase its

membership and community impact across Northwest Arkansas and beyond.

Northwest Arkansas ChapterLeadership Officer Retreat for Student Academies

The ALPFA Institute hosted the NWA ALPFA Chapter for its 2ND Annual

Student Officer Retreat on Saturday, August 04, 2012 for the ALPFA Academy

represented by most high schools in Northwest Arkansas and the Student

Chapters at the University of Arkansas and NWACC. On campus for the day

were student officers, sponsors, and mentors representing the University of

Arkansas, Northwest Arkansas Community College (NWACC), Bentonville

High School, Heritage High School, Springdale High School, and Rogers High

School engaged in a full day of leadership development sessions. Through this

Student Leadership Officer Retreat, the participants gained valuable

instructions and coaching regarding the process of creating and implementing

an effective business plan for their respective college chapters and high school

academies.

Early into the day, students shared their insights and passion about personal

life experiences that helped shape their commitment to serve others. By

sharing their ideas, the participants were able to establish a strong connection

with each other on a deeper level.


ALPFA Tampa Bay presented a Regulatory Reporting Update, “Navigating through an Uncertain Regulatory Environment,” in partnership with MetLife's Federal

Reserve Bank Reporting Group (FRB Reporting).

This informative session took place on Wednesday, June 27 in Tampa and provided a group of 30 attendees with a perspective on current regulations under the

Federal Reserve Bank (FRB) for bank holding companies (BHCs), the recent FRB stress testing process and results, along with the most current information

surrounding the designation of systemically important financial institutions (SIFIs).

The lively discussion provided those in attendance with a better understanding of why MetLife is 'de-banking' and how current and future regulations under the

FRB and the Dodd-Frank Wall Street Reform and Consumer Protection Act may affect the regulatory environment for MetLife, Inc. and other large insurance

companies in the near future.

The session was presented by two of MetLife CPAs, Clint Swigart and George P.

“Rusty” Russell.

MetLife was one of four BHCs to fail the FRB stress tests. Russell pointed out how

the bank-centric methodology used by the FRB was not disclosed to companies

like MetLife that were being tested. He also said that even though MetLife is no

longer a BHC, it is still following the Basel III international regulations because the

FRB is very interested in following a consolidated approach to reporting.

Attendees earned 1 CPE credit for completing this live group session.

Tampa Bay ChapterRegulatory Reporting Update

Philadelphia, PA – Sep. 14, 2012 - The ALPFA Philadelphia Chapter has a lot to celebrate this month with three of its board members being recognized fortheir achievements. We are all very honored to have these hard working members on our team and look forward the continued success of our members.

Philadelphia Chapter president Lynnette Perez-

Santos was recognized as an Outstanding Executive

by the Philadelphia Business Journal for 2012 Minority

Business Leader Awards. She received this award as a

result of her tireless efforts in promoting diversity

within the Philadelphia business community.

Lynnette has served in

many capacities for the

Philadelphia Chapter

such as the Director

or Membership, Vice

President and currently

President.

Director of Community Affairs, Natalia Olson-Urtecho, recently accepted President Barack Obama’sappointment to serve as the United States SmallBusiness Administration’s Regional Administrator forthe Mid-Atlantic Region.

Natalia is the founder, President & CEO of EG, LLC, acompany dedicated tohelping public andprivate entities becomemore profitable throughenvironmentally friendlyand socially responsibleplanning and strategies.

Natasha Johnson, Director of Communications,Natasha Johnson will be recognized by the PennsylvaniaInstitute of Certified Public Accountants (PICPA) asone its 40 under 40 Members to Watch at its annualPICPA Leadership Conference. The 40 under 40 is aprogram that recognize up-and-coming CPA leaders.

Natasha is currently anAssociate in Federal Taxfor KPMG, LLP.

We are all very honoredto have these hardworking members on ourteam and look forwardthe continued success ofour members.

ALPFA PROFESSIONAL IMPACT

Philadelphia ChapterMember Achievement Recognition


ALPFAMEMBER PROFILE

ALPFA provides a great way to strengthen your skills and impact your communityMember Profile: Catherine Arambula

Catherine Arambula, a Northwestern Mutual financial representative in San Diego, joined ALPFA in 2008 to take advantage of the

networking and educational opportunities the organization offers.

Financial representatives work to help clients plan for the future and achieve financial security by providing sound guidance. With

guiding principles like passion, dedication and community advocacy, the ALPFA organization is a perfect partner for this profession.

“I was told early on in my career to become involved in the professional Latino community,” Arambula said. “There is soaring demand

among Hispanics – and all Americans – for financial plans that can stand the test of time. It’s rewarding for me both personally and

professionally to help people I care about plan their financial futures.” Recently, Northwestern Mutual conducted a survey on the

financial planning habits of U.S. Hispanics. The results showed that only one in two (55%) U.S. Hispanics feel financially prepared to live to age 85.

“Through my work with the Hispanic community, I want to stress the importance of long-term planning so they are financially prepared to live to – and through

– retirement,” Arambula said. “As an ALPFA member, I can help address the financial well-being of the larger Hispanic community through workshops and

educational seminars.” Having recently signed up for a lifetime ALPFA membership, Arambula would like to continue growing and learning through the organization.

“Prior to joining ALPFA, I was nervous about speaking in front of people,” said Arambula, “but after attending several events, I gained confidence and made valuable,

lasting connections with many professionals I respect. Ultimately, I hope that my clients and the Hispanic community will benefit from my affiliation with this

organization.”

Catherine takes the tools and knowledge obtained through learning sessions and seminars and channels them into her portfolio of clients, which includes a number

of Latino business owners. Her goal is to nurture and empower her community through those learning experiences.

Visit www.alpfa.org today and click on the Career Center!

Visit our online National Career Center, powered by iHispano.

FREE to members!

Members can log on using your ALPFA user name and password to

• view job postings

• update your profile

• upload a resume with the option to make public/private

• apply for jobs and more!

The Career Center continues to provide career-building resources such asarticles, resume tips and salary guides through ALPFA’s national partnership withRobert Half International.

Have a job posting? Consider the ALPFA Career Center – visited by membersdaily, and giving your job nationwide visibility to our talented members!

CAREER CENTERTM

Building Latino Business Leaders


ALPFASTUDENT IMPACT

Congratulations to the 2012 Scholarship Recipients

My name is Dahianna Reyes. ALPFA has paved the way to‘Corporate America’ for me and many of my fellow studentsat Lehman College. ALPFA provides access to a professionalculture as well as prepares and encourages students topursue internships with top employers committed todeveloping a diverse talent pipeline. As these firms don’t

typically recruit at Lehman College, ALPFA provides a unique window ofopportunity for us.

This past August was my first ALPFA Convention in Las Vegas, and every studentshould take advantage of the great opportunities that ALPFA offers. My experienceat the convention was very rewarding. As a student leader I was able to attend aneducational student workshop that helped me understand more about myleadership role as well as many other valuable workshops presented by top firms.I participated in as many events as possible, and on the day of career fair I had a fullschedule of interviews. I was interviewed by seven companies, KPMG, E&Y, PwC,Grant Thornton, Crowe Howarth, JPMorgan Chase & Co., and Dell. None of these

companies goes to my campus to recruit, so ALPFA is truly the bridge you need toget your dream job. After the convention and a second round of interviews Ireceived several offers. I decided to accept a winter internship offer with PwC. Iam so excited about the possibility of joining a firm that works towards diversityand will be the 2013 ALPFA Convention Lead Sponsor.

I was also a proud recipient of the HSF/ALPFA scholarship, sponsored by Bank ofAmerica, which included a summer internship offer with them. Hard work andnetworking does pay off. Aside from being a full time student, a full time intern atthe United Nations and a mother of a 4-year old daughter, I also volunteer asPresident for my school’s ALPFA chapter and managing my volunteer role andmaintaining my high GPA has always been a challenge. But, I will tell you that beingpart of ALPFA and going that extra step of being a leader has enabled me to act asand develop into a professional earlier on than many of my peers. I wouldrecommend ALPFA to everyone who would like to meet new people, improvetheir leadership skills, practice their public speaking, and help others get on theright path for career success.

Scholarship Winner Convention Experience


ALPFA STUDENT IMPACT

2012 KPMG Case Study Competitionby Rafael Lovo and Gerson Elias Alvarado University of Maryland

The ALPFA chapter at University of Maryland is a young

chapter that is still growing, and as only a few people may

know, this was the second year that our chapter sent a

team to the KPMG Case Study Competition at the ALPFA

Convention. The all-male team selected before the end of

February knew that the expectations were high after the

team from the previous year had made it to the finals, and

so we decided to start working as early as possible to

become serious contenders to win the competition this

year. We had the help and experience of the team that

represented us the previous year, as well as the support of

our local ALPFA professional chapter and professionals

from KPMG. However, we still had to work harder than we

had anticipated. Four of the five members of our team had internships during

the summer, which is when most of the work for the presentation was done.

Finding a time to meet that worked for everyone was difficult, especially since

our internships were spread over the DC/Maryland/Virginia area, known for

its long commutes and heavy traffic. We met on campus, at least once a week

after work, skipped dinner and worked nonstop until 11pm or later. We

presented in front of KPMG professionals at least once every two weeks, and

even if we were advised to nearly restart our presentation, we went back and

implemented all the criticism that we had received. I’ll have to say that all that

work finally paid off, not only because the ALPFA chapter at the University of

Maryland ended up being runner-up, but because we learned so much from

the experience. The skills we obtained from this arduous process will help us

not only as students, but as professionals once we graduate. Everyone

improved their presentation and networking skills, but most importantly, we

created a bond, not only among the members of the team, but also with

everyone who was involved in the process from the beginning. We definitely

set the bar really high for next year, but whoever represents the ALPFA

chapter at the University of Maryland next year will be ready for the challenge

once again, especially when we’ll be playing on our home field.

My name is Diana Marticorena currently attend Georgia State University in Atlanta, Georgia. I am a sophomore majoring in Accounting. This past summer I

was able to have an experience that opened many doors for myself as well as gave me insights about the real world. I was very fortunate to be selected and

participate together with 4 other team members in this year’s KPMG Case Study Competition. Participating in the competition was very nerve wrecking, but

I also learned many new things. Being able to present in front of other colleagues allowed me to learn the importance of communication and confidence.

Thanks to this competition I was able to come out of my shell and was forced to overcome my fear of presenting in front of a large number of people. Other

than experiencing overwhelming times of late night research and working together as a team, I can honestly say, we learned how to overcome the small

obstacles that may arise in a team and work together to get the task accomplished. The best part of this competition was presenting with a team that grew

with the course of the summer and became very good friends. As for the professional experience, the competition allowed me to understand concepts that

I had not previously been exposed too. Although of each brief presentation, I was still able to grasp the necessary from each unknown topic. With the

competition, I was also exposed to many networking opportunities. I met many partners, professors, as well as colleagues as myself. In my opinion, participating

in this competition was not just about winning but rather about taking advantage of all the opportunities given to you once there. I recommend this

competition to any colleague standing in my shoes now. The amount of information and life skills gained are priceless.

KPMG Case Study Student Experience


ALPFASTUDENT IMPACT

2012 Scholarship Recipients

University of Phoenix Graduate Tuition Scholarship Recipients


ALPFA GRADUATE RESOURCES

Q: If I plan to get my MBA or non-MBA Masters degree, when should I take

the GMAT or GRE?

A: The simplest answer is that you should take the test when you're ready. This

means that you are seeing results on practice tests that are at or above what

you hope to get on the real test. With several practice tests at or above where

you want to score on test day, you can reasonably expect to get a score that

will give you a good chance to get into the schools you plan to apply to.

To help you best prepare to get the score you want, you should take into

account a few considerations:

1) Create a timeline. Most people spend 3 to 6 months preparing for the

GMAT or GRE, and you should work backwards from the application

deadlines when planning your timeline. Overall, the application process for an

MBA usually takes 12-18 months total from initial decision to application.

2) Leave room for a 2nd test date. Many people take the test more than once,

and you want to have the opportunity to put your best foot forward on

another exam if the first one doesn't go completely as you'd hoped.

3) Choose the right prep. Preparation options abound - self-study, courses,

tutoring. Choose the one that works best for your learning style and budget.

Know that courses and tutoring generally cut down on preparation time, but

also know that if you plan to invest in help that you should pay for the help

that works best for you. Research!

4) Don't Give Up. The road to a great GMAT or GRE score (and a better

chance at getting to schools and getting scholarship money) is long and

arduous. but it is also conquerable! We see hundreds of students who achieve

their goals through hard work and perseverance. The payoff at the end of the

road is phenomenal.

For more on how Bell Curves can help you maximize your standardized

testpreparation, visit www.bellcurves.com.

Ask Bell Curves

Keynote Speaker:Dean William HolderDean of the USCLeventhal School ofAccounting

The Landscape of Advanced Education – Recognizing the Value ofHigher Education and the Opportunity to Set Yourself Apart

Moderator : MariaContreras-Sweet,Executive Chairwomanand Founder ofProAmérica Bank

Highlight – USC hosts ALPFA’s 2012University Graduate Reception at Convention

CHICAGO, IL - DiversityMBA Magazine, an internationally distributedpublication targeting women and multicultural professionals in corporateAmerica, entrepreneurs and business students, has named the 2012 Top 100Under 50 Diverse Executive & Emerging Leaders.

The leaders were selected based on their position within a publicly or privatelyheld company, a successful entrepreneurial company or not-for-profitorganization, and for their scope of responsibility, community service work andeducation achieved.

Congratulations to Pamela Ravare Browne ALPFA Chief Operating Officer selected by Diversity MBA Magazine as one of the

Top 100 Under 50 DiverseExecutive Leaders


ALPFANEWS LITE

Congratulations to ALPFA’s Chicago Chapter PresidentMuhammad Gigani featured on Latino Leaders magazineas “Club of the Future Chicago”

With annual tuition set at $41,500, Skyler Logsdon

probably would not have been able to attend Drexel

University without the help of a new program

designed to attract more Hispanics to the accounting

profession.

This past school year, Logsdon became the first

recipient of a scholarship established by ALPFA and funded by KPMG and The

Boeing Co.

Logsdon will work with ALPFA to speak to high school students about the

virtues of pursuing a career in finance and accounting.

“I wouldn’t be at Drexel without them so it’s the least I can do,” Logsdon said.

“I think the cycle needs to be broken. If you ask most Latino kids if they know

anyone who is an accountant, most would probably say no. Once that cycle

gets broken, you will see more Latinos in the field. So we need to work at

breaking that cycle.”

Read full article at the link below:http://www.bizjournals.com/philadelphia/print-edition/2012/06/29/scholarship-accounts-for-hispanics.html

Skyler Logsdon

On August 12, 2012 ALPFA held its general meeting at the national conventionin Las Vegas. During the Q&A, Gabriel Zayas, a student from the University ofCentral Florida, posed a unique challenge: how to better promote the ALPFAconvention through social media, especially via twitter through the usage ofthe hash tag, #ALPFA2012.

24 hours later, Gabe, Jonathan Cifuentes (ALPFA National staff)), and hisbrother Kevin Cifuentes made an attempt on a twitter photo flash mob*. Thiswas the first ever social experiment for ALPFA where an event was created,marketed, and completed purely through twitter in just one day!

So as we move forward, the challenge is to find new ways to keep membersengaged and use social media not just to inform but promote action,involvement and interaction. Our fans have already demonstrated how wellthey respond to a call to action; we challenged our fans to bring in 100 newfans before convention, and we hit almost 200 before the convention ended.We also used our fan page to post updates on the convention and sharephotos from many of the events. Now our fan page has a video tab where youcan see highlights and link to our photo album on Flicker.

But more exciting than ALPFA's effective marketing of the convention throughcontent, was the ease of sharing content at the speed that social media is well-known for and from the multiple sources it came from. Every major companyhas a way of sharing content through all the major social media outlets, wherethe end-user becomes the biggest influencer. Years ago during the super bowl,

companies would pay top dollar for ad time hoping their product or messagewould catch momentum as dictated by ad executives. Now, these samecompanies are turning to networks like facebook and youtube for moreeffective feedback, practically for free.

The potential is there. As for ALPFA's first photo flash mob...challengeaccepted, challenge completed.

*Flash Mob: a group of people who assemble suddenly in a place, perform act for abrief time, then disperse, often for the purposes of entertainment, satire, and artisticexpression. Flash mobs are organized via telecommunications, social media, or viralemails.

Social Media Keeps Members Engaged at Convention

Opportunities

• Local Chapter Networking Events,Receptions and Programs

• Access to Online Career Center

- Job Searches

- Post Your Resume

- Industry and Career Articles

• Recruitment Opportunities forEmployers

• Digital subscription to ALPFA Impact,ALPFA’s National Newsletter

• Subscription to Hispanic Businessand DiversityInc Magazine

• Continuing Professional EducationCourses

• Scholarships, Mentorship andInternship Opportunities

• National and Local email updates**

Annual Convention

Receive discounted pricing for thefour-day event bringing togethermembers from across the US withprofessional and student work-

shops, networking, paneldiscussions, luncheons, Awards Gala,and Career Fair.

Professional Development

• Serve on Local/National Boards andCommittees

- Leadership Skills

- Management Skills

- Team Building

• Presentations and Public Speaking

• Access to Business Leaders

Graduate Students

·Financial Assistance throughScholarship Programs

·Access to various graduate degreeresources on the ALPFA web pageand Impact newsletter

·Graduate workshops/sessions at theALPFA Annual National Convention

·Email invitations to graduate schoolfairs and business visits

·GMAT materials for prospectivestudents

·Discounts to the mba.com store

·Access to workshops and onlineresources for GMAT test-preparation material

Programs

• Women of ALPFALaunched to create opportunitiesfor professional Latinas throughleadership skills, training, mentoringand career advancement.

• Finance/Executive/LeadershipSummitsBrings together a panel of businessleaders to address topics such asleadership skills, diversity andchallenges facing Latinoprofessionals.

• Executive SeriesDesigned specifically for mid-careerand executive-level professionalswith 10+ years of experience tonetwork and learn from each other.

• ALPFA Cares/Community ServiceALPFA partners with organizationssuch as VITA to give back to ourcommunities.

• ALPFA Regional StudentSymposiumsDesigned specifically to fosterprofessional development, training,and career growth. Programincludes: educational workshops,networking, luncheon and CareerFair.

• ALPFA’s Annual ScholarshipProgramALPFA has awarded nearly$1 Million in in scholarships.

• ALPFA KPMG Case StudyCompetitionStudents from over 30 schoolscompete to solve complexaccounting cases and present theirfindings to KPMG and ALPFAprofessionals at the AnnualConvention. The experienceexposes students to the possibilitiesof what it may be like to work for aBig Four firm.

**Option to Opt-out

ALPFA MEMBERSHIP BENEFITSALPFA ALPFA MEMBERSHIP BENEFITS

CONTACT USNational Office801 South Grand Avenue, Ste. 650 Los Angeles, CA 90017(213) 243-0004 / Fax: (213) 243-0006

New York Office55 Broad St., 18th FloorNew York, NY 10004(646) 695-4202 / Fax: (646) 695-4201

Manny EspinozaChief Executive [email protected]

Los AngelesPamela Ravare BrowneChief Operating [email protected]

Steve CalderonChief Financial [email protected]

Zenaida Avelar MendozaChief Creative [email protected]

Amber MartinezDirector of Corporate [email protected]

Carlos PerezArt [email protected]

Carmen CardenasDirector of Student [email protected]

Sandra Sanchez PierreVice President of [email protected]

Jason WindscheffelMembership Data [email protected]

Janis BentleyExecutive Assistant/ Chapter [email protected]

Clare HolzerAccounting [email protected]

Zitlalic LeyStudent Chapters & Membership [email protected]

BostonRadhames NovaExecutive Director, Boston Chapter [email protected]

Billy AyalaBoston Chapter [email protected]

ChicagoSolskin Gomez-KroghExecutive Director, Chicago [email protected]

New YorkSantiago R. CarmonaVP of Corporate [email protected] Cindy Saad Executive Director, NY [email protected]

Ariana SimmonsChapter Coordinator, NY [email protected]

Jonathan CifuentesSocial Media & Online Communications Coordinator, NY [email protected]

Washington D.C.Anita NuñezDirector of Corporate [email protected]

ALPFA InstituteSuri SurinderChief Operating Officer [email protected]

Anita GonzalezAssociate VP of Advisory [email protected]

Jackie SandovalOperations [email protected]

Jane BurlesonExecutive Assistant and Operations [email protected]

MEMBERSHIP REQUIREMENTS For membership information visit ALPFA.org


GENERAL IMPACT INFORMATION

ALPFA Impact is published for informational purposes only.

Views represented by contributing writers do not

necessarily reflect the views of ALPFA. Submission of a

story or photo constitutes permission to run but does

not guarantee publication. All articles are subject to

editing, space availability and modification and publisher

has final say in content. Good quality color photos or high

resolution digital files are required but, regrettably, cannot

be returned. Download our media kit at www.alpfa.org.

To submit to the newsletter, email:Zenaida Mendoza, [email protected] or

Mail CD to: ALPFA Newsletter

801 S. Grand Ave., Ste 650, LA CA 90017

SUPPORTED APPLICATIONSQuark Xpress, Adobe Photoshop, Adobe

Illustrator and Adobe Acrobat.

SUPPORTED FILE TYPES: EPS, PDF, TIF

AD SPECSPublication Trim Size: 8.5 x 11

Full Page: 8 x 10

Full Page with bleed: 8.75 x 11.25

Half Page Trim Size: 3.875h x 5w

Quarter Page Trim Size: 4.875h x 3.875w

Digital Files: Must be CMYK or Grayscale, 300 dpi files.

Next Deadline (subject to change)Winter Issue 2012

Materials Deadline: Friday, December 7

Advertising space must be reserved by November 30

ALPFA cannot be held responsible for the quality of

reproduction if these specifications are not adhered to.

Ads and article submissions received after deadline may

not publish in the desired issue. ALPFA will not be held

responsible for changes the Production department must

make in an ad that is inadequate or fails to adhere to the

Digital Ad Specifications. ALPFA is not liable for the final

output if no Contact Proof / Fax is supplied for reference.

Name Title

Company

Student School

Address City State Zip

Phone Phone 2

Fax Email

Chapter

Payment Method (mark one): Credit card: ___ Visa ___ MC ___ AmEx ___ Check Payable to ALPFA

Credit Card Number Expiration Date

Signature Date

Mail this form with payment to: ALPFA National • 801 South Grand Avenue, Suite 650 • Los Angeles, California 90017-4646If paying with credit card, you may also fax this form to 213.243.0006. For questions about registration, please call 213.243.0004 or visit www.alpfa.org.

Convention Refund Policy: Full refunds less a $60.00 administration fee ($40.00 for students) will be issued upon written request if received by June 30, 2013. After thisdate, no refunds will be issued; amount will be used as a credit toward future convention.

Mr./Mrs./Ms.

Join us as we move to our nation’s capital to host our 41st convention. With a backdrop of history and leadership, our 2013 Annual Convention in Washington D.C. will be filled with events, opportunities and the excitement only ALPFA can bring.

ALPFA Building Latino Business Leaders

ALPFA 41st Annual Convention RegistrationAugust 3-7, 2013 • Washington D.C.

Packages DO NOT include airfare or hotel accommodations.

Registration Includes

Luncheons WorkshopsWOA EventsProduct PavilionSocial Events and ReceptionsCareer Fair/University Forum ALPFA Awards Gala Dinner

Join ALPFA today and enjoy the member rates for the 2013 Convention!

Go to www.alpfa.org to sign up today! You can also include your membership with your convention registration.

Please check off your purchases:

Membership ____ Professional ($120.00 per year / $300 3 yrs. / $1,200.00 Lifetime) ____ Student ($20.00) ______ Graduate student ($30.00)

Convention Full Registration ____ Professional Member ____ Professional Non-Member ____ Student Member ____ Student Non-Member

Total To Be Charged: __________

$ 700 $ 800 $ 1000 $ 1250$ 900 $ 1000 $ 1200 $ 1450

Good till 9.30.12Convention

Rate

10.1.12 - 12.31.12Early Early

Registration Rate

1.01.13 - 5.31.13Early Registration

Rate

After 5.31.13Regular Rate

MemberNon-MemberStudents

Student, Non-Member

*Guest Pass Rates

$ 200$ 250


$ 500 $ 550 $ 600 $ 650

* Guest refers to a spouse, significant other or personal friend, NOT abusiness associate, staff colleague or fellow student. Valid for allConvention receptions, luncheons and gala. Does not include workshops.

801 South Grand Avenue, Suite 650Los Angeles, CA 90017

RETURN SERVICE REQUESTED

ALPFA

TM

* Partial List

convention.alpfa.org

SECURING A SEAT AT THE TABLE OF SUCCESS

Lead Sponsor

ALPFA 41st Annual Convention RegistrationAugust 3-7, 2013 • Washington D.C.

Fall 2012

Documents

Transcript of Fall 2012