FakePress

WE PUBLISH

PLACES

Publishing for

location based media, geographic narratives, ubiquitous contents

SPACES

Publishing for

interactive environments, augmented reality, immersive narratives

BODIES

Publishing for

wearable narratives, gestural interactions, natural interfaces

THINGS

Publishing for

spime, interstitial tales, micro narratives, object centered social networks

Hello! I am an INTERSTITIAL NARRATIVE!

the futureof

PUBLISHING

and other interesting things to think about

DISPLAYS EVERYWHERE

PORTABLE GLOBAL NARRATIVES

MULTIPLE VOICES

I think you should

I was wondering if...

I found out that...

?!?

I see what you mean

Let me tell you...

EMERGENT STORIES

Nobody ever remembers this place...

but it is alive , and YOU can use it...

Your story can grow here...

from the ground up to the roof...

and become beautiful.

OBJECTS TELL STORIES

I come from Guatemala

Juan produced me, he has two children

Have you ever been to Ethiopia?

You can't find me in the shop anymore

3% of my price goes to Carlos and his family

BODIES TELL STORIES, TOO

He forgot his keys

They have a date tomorrow morning

They know each other from a social network, but they don't know it

THE PLACES OF THE WORLD COME ALIVE

Something beautiful is happening here

We've got something to say

This is one story you won't believe

Ths is really important

We can

RE-INVENTReality

and do something innovative and worthwhile

Pollutes

Unsustainable

Damages environment

OK! SOCIALLY RESPONSIBLE!

I can help you out

I wish I knew

I don't know something

I can tell you a story

WE HAVE A LOT TO SAY

I LEFT A NOTE HERE FOR YOU

WE CAN SHARE EVERYTHING I KNOW

YOU CAN HAVE THAT ANSWER

YOU CAN MAKE YOUR STATEMENT

YOU CAN TELL YOUR STORY

YOU CAN SHOW YOUR ALTERNATIVE

Would Youlike...

Objects, places, people can communicate anykind of information when you connect themto the Internet using Augmented Reality, Ubiquitous Computing and Location Based Media.

Your business can be anywhere, anytime. Evenin the most unexpected places.

to pioneer new businesses?

35% of consumers are ready to becomeactive boycotters towards those companiesnot conducting acceptable social and ecological policies.

Open new dialogues using P2P social media,Augmented Reality and Location BasedContent.

to embrace new Ethics?

A polyphonic view of the world. Multiple voices openinfinite dialogues to tell the emergent, infinite tale of life, culture, art, creativity.

Interactive environments, natural interfaces, locationbased interaction systems, wearable technologiescan turn spaces, objects and bodies into places forcommunication and expression.

to express yourself?

This is a heavily coded reality. Innovation and creativity can only emerge from the interstices,from the spaces between the codes.

Recontextualize, remix, mash-up and detourn the world using Augmented Reality, Ubiquitous MicroNarratives, Wearable Technologies and RelationalArchitectures.

to break the codes?

Alternatives that work are alternatives that talk to people, relate to them, be there, right therewhen they're most needed. Be them economic,philosophical, social, artistic, informational.

Disseminate and live your alternatives using Location Based communications, UbiquitousPublishing, spimes, Augmented Reality.

to promote alternatives?

Close your old eyes and open up new ones.Create your new world. Connect it to the worlds ofthe people around you. Communicate, inform, share,buy, sell, invent. Don't let the world tell you whatto do. Create and join the multi-author story ofeverything that surrounds you.

The ending is open. The plot is emergent.

to reinvent the present?

FakePress

http://www.fakepress.net

Many of the images in this presentation come from people that, like us, share their creations with the global communityby releasing their artworks using open licenses. Here, below, the sources we used. Please support these creative individuals by visiting their websites and getting in touch with them.

http://www.flickr.com/photos/noodlepie/20638587/sizes/o/http://www.flickr.com/photos/stuckincustoms/2786154526/http://www.flickr.com/photos/longzheng/2804745799/http://www.flickr.com/photos/saturnism/132805092/http://www.flickr.com/photos/ro_buk/2829566285/http://www.flickr.com/photos/cjereneta/409118360/http://www.flickr.com/photos/jaako/2492446180/http://www.flickr.com/photos/wader/2891754278/http://www.flickr.com/photos/irisheyes/17560846/http://www.flickr.com/photos/jaako/467391517/http://www.flickr.com/photos/levoodoo/3127582105/http://www.flickr.com/photos/amezzos/3891990627/http://www.flickr.com/photos/2007828/3251644674/http://www.flickr.com/photos/reith_lectures/3554267410/http://www.flickr.com/photos/lennarthuizing/163813677/http://www.flickr.com/photos/beachblogger/312620784/http://www.flickr.com/photos/afagen/3695466343/http://www.flickr.com/photos/ricephotos/438504151/http://www.flickr.com/photos/jamison/3489322044/http://www.flickr.com/photos/sillygwailo/146872543/http://www.flickr.com/photos/kylemackenzie/3576101731/http://www.flickr.com/photos/cfarivar/851528461/http://www.flickr.com/photos/i2offplusr3nder/2493385180/http://www.flickr.com/photos/crystaltips/249536507/http://www.flickr.com/photos/tronics/380379732/http://www.flickr.com/photos/vernhart/784617854/