Fairtrade GoldGuidelines for GoldsmithsRegistration scheme for small jewellers

For Gold and related Precious Metals Issue 1 – 2014

FAIRTRADE GolD AnD pREcIous mETAlsloREm Ipsum2

FAIRTRADE Gold Guidelines for Goldsmiths © Fairtrade International 2014

The true value of goldEvery day millions of workers enter mines in search of one of our most loved treasures – gold. This highly sought after precious metal has long stood as a symbol of innocence, purity and prosperity.

The precious purity of gold and what it signifies is in stark contrast to the harsh and dangerous conditions artisanal and small scale miners endure every day. The true value of gold is the chance to transform the livelihoods of communities that have been negatively affected by the injustices currently at work in the supply chain for gold.

Fairtrade’s imperative has been to develop the opportunities available to artisanal miners to the fullest potential. To fulfil that promise, Fairtrade has created more opportunities for goldsmiths to buy Goldsmiths Jewellery Products; small quantities of Fairtrade certified Gold and Silver from Fairtrade Licensees for Gold. More availability means more sales of Fairtrade Gold for miners, helping to change lives.

Fairtrade Gold epitomises an untainted, hopeful and sustainable future

The FAIRTRADE Gold Mark has been developed to express Fairtrade’s long-term dedication to building up the market for participating miners. The innovative, independent Mark testifies that Fairtrade Standards have been met, offering consumers the choice to buy jewellery and express solidarity. The stylish FAIRTRADE Gold Mark is a powerful expression of Fairtrade’s commitment to driving ethical change and securing a future of hope for miners.

FAIRTRADE FoR GolDsmIThsInTRoDucTIon

About these GuidelinesWelcome to the Fairtrade Gold Guidelines for Goldsmiths; micro jewellers purchasing Fairtrade certified Gold and Precious Metals through a Fairtrade Licensee for Gold.

These Guidelines apply to goldsmiths and to Fairtrade Licensees, who are licensed to sell Goldsmiths Jewellery Products to small jewellery businesses buying Fairtrade Gold at volumes under 500 g gold or platinum or 2 kg of silver per annum. The Guidelines set the parameters for small jewellers to express support, off-pack, for Fairtrade artisanal miners.

The Guidelines have been developed in order to protect the integrity and values of the FAIRTRADE Gold Mark. Throughout the Guidelines we refer primarily to the FAIRTRADE Gold Mark to refer to Gold and Precious Metals. These Guidelines focus on jewellery products made with Fairtrade Gold by small jewellers and give instructions for promotion to consumers. The instructions given in these Guidelines must be adhered to.

Note: Small jewellers or goldsmiths must register with the National Fairtrade Organization (NFO) relevant to the local market, or alternatively, with Fairtrade International.

Find out more www.fairgold.org/goldsmith-registration/

FAIRTRADE Gold mark To be used in a lock-up, see page 3

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FAIRTRADE Gold Guidelines for Goldsmiths © Fairtrade International 2014

FAIRTRADE FoR GolDsmIThsFAIRTRADE GolD lock-up

Principles

The following principles apply for off-pack communication of Fairtrade Gold by small jewellers allowing expression of support for Fairtrade artisanal miners.

The National Fairtrade Organization (NFO) will provide the registered jeweller with pre-designed promotional materials using the lock-up design of Gold Mark and Statement.

compulsoRyA registered jeweller must only communicate using the Fairtrade Gold lock-up and the pre-designed materials supplied as part of the registration and follow up process. No other communication is permitted. If in doubt, check with the Licensee or the NFO.

No other use of the FAIRTRADE Gold Mark or Fairtrade Statement is permitted.

sIzE GuIDETo ensure legibility, care must be taken when producing the lock-up in small sizes. As a guide, the Mark should be reproduced in sizes between 19 mm and 11 mm wide (width of the Mark, measured from black edge to black edge) for printed materials and web use, providing the type is still legible.

FAIRTRADE Gold mark and statement lock-upColour versionFGL_G_EN_CMYK_POS.eps

FAIRTRADE Gold mark and statement lock-upBlack and white versionFGL_G_EN_BW_POS.eps

FAIRTRADE platinum mark and statement lock-upFGL_P_EN_CMYK_POS.eps

FAIRTRADE silver mark and statement lock-upFGL_S_EN_CMYK_POS.eps

GOLD

Ask for our jewellery made with Fairtrade Gold, building a secure future for miners, their families and communities. Visit www.fairgold.org

Ask for our jewellery made with Fairtrade Gold, building a secure future for miners, their families and communities. Visit www.fairgold.org

GOLD

Ask for our jewellery made with Fairtrade Platinum, building a secure future for miners, their families and communities. Visit www.fairgold.org

PLATINUM

Ask for our jewellery made with Fairtrade Silver, building a secure future for miners, their families and communities. Visit www.fairgold.org

SILVER

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FAIRTRADE Gold Guidelines for Goldsmiths © Fairtrade International 2014

FAIRTRADE FoR GolDsmIThsFAIRTRADE GolD lock-up

Language versions

The Fairtrade Statement used in the lock-up with the Gold Mark, is translated into a number of languages, for example, German, Italian and French.

lock-up ARTwoRk FIlEsThe Fairtrade lock-ups for Gold and Precious Metals are unique pieces of artwork. Only the files provided by Fairtrade must be used – they should not ever be changed or recreated. The FAIRTRADE Gold Mark and Statement must never be separated.

The lock-ups are available as Illustrator EPS files in different colour versions: colour and black and white.

Ask the relevant NFO or Fairtrade International for artwork advice.

These Guidelines for Goldsmiths are available to support small jewellers’ promotional needs, if they are requested from NFO or the Fairtrade Licensee for Gold.

UK and English speaking countriesEnglish Mark and Statement lock-upFGL_G_EN_CMYK_POS.eps

France, Belgium, SwitzerlandFrench Max Havelaar Mark and Statement lock-upFGL_G_MHFR_CMYK_POS.eps

Germany and German speaking countriesGerman Mark and Statement lock-upFGL_G_DE_CMYK_POS.eps

SwitzerlandGerman Max Havelaar Mark and Statement lock-upFGL_G_MHDE_CMYK_POS.eps

ItalyItalian Mark and Statement lock-upFGL_G_IT_CMYK_POS.eps

Switzerland Italian Max Havelaar Mark and Statement lock-upFGL_G_MHIT_CMYK_POS.eps

GOLD

Ask for our jewellery made with Fairtrade Gold, building a secure future for miners, their families and communities. Visit www.fairgold.org

GOLD

Fragen Sie nach unserem mit Fairtrade-Gold hergestellten Schmuck und leisten Sie einen Beitrag für eine sichere Zukunft der Minenarbeiter, ihrer Familien und Gemeinschaften. www.fairgold.org GOLD

Chiedete gioielli realizzati con Oro Fairtrade, contribuendo così a un futuro sicuro per i minatori, le loro famiglie e le loro comunità. www.fairgold.org

GOLD

Demandez nos bijoux réalisés avec de l’Or Fairtrade et contribuez à sécuriser l’avenir des mineurs, leurs familles et leurs communautés. www.fairgold.org

GOLD

Fragen Sie nach unserem mit Fairtrade-Gold hergestellten Schmuck und leisten Sie einen Beitrag für eine sichere Zukunft der Minenarbeiter, ihrer Familien und Gemeinschaften. www.fairgold.org

GOLD

Chiedete gioielli realizzati con Oro Fairtrade, contribuendo così a un futuro sicuro per i minatori, le loro famiglie e le loro comunità. www.fairgold.org

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FAIRTRADE Gold Guidelines for Goldsmiths © Fairtrade International 2014

FAIRTRADE FoR GolDsmIThspRomoTIonAl GuIDAncE

Promotional items

The NFO will supply the registered jeweller with pre-designed in-store promotional materials, like tent cards, posters and window stickers, which use the FAIRTRADE Gold Mark and Fairtrade Statement lock-up. These pre-designed materials are available after registration from the NFO. Find out more at www.fairgold.org/goldsmith-registration/

The illustrations given here are not final designs. They are design examples to give an idea of what these might look like.

The Fairtrade Gold lock-up and the example promotional items here are for off-pack communications only. The jewellery packaging must not carry the FAIRTRADE Gold Mark and the Fairtrade Stamp must not be applied to finished jewellery products.

wEbsITEsThe Fairtrade lock-up must be used on the consumer website. Files of the Gold Mark lock-up will be supplied by the NFO.

phoToGRAphyFairtrade images may be used on the consumer website. Please contact Fairtrade International for use of selected photography. (See contact details on the last page.) Any photography used must acknowledge ownership copyright.

Note: Any other proposed use of the Fairtrade lock-up must be authorisedby Fairtrade International or the NFO.

Example photography

Design example: window sticker

LOREM IPSUM CES EndIO qUaM Et, In EUM ESt aSSEqUIbUS ES.

The lock-up must be placed on the jewellers’ website

Design example: poster

‘Placeholder’ visual examples only not finished designs. The NFO will provide finished promotional materials free of charge.LOREM IPSUM CES

ENDIO QUAM ET, IN EUM EST ASSEQUIBUS ES.

Design example: tent card

Print

Website

Fairtrade Gold purchased in 2014 – 2015

Ask for our jewellery made with Fairtrade Gold, building a secure future for miners, their families and communities. Visit www.fairgold.org

GOLD

Ask for our jewellery made with Fairtrade Gold, building a secure future for miners, their families and communities. Visit www.fairgold.org

GOLD

Ask for our jewellery made with Fairtrade Gold, building a secure future for miners, their families and communities. Visit www.fairgold.org

GOLD

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FAIRTRADE Gold Guidelines for Goldsmiths © Fairtrade International 2014

FAIRTRADE FoR GolDsmIThsAppEnDIx – GlossARy oF TERms

Fairtrade Certified Gold Mined by artisanal and small-scale mining organizations meeting the Fairtrade Gold Standards.

Fairtrade International International body made up of 24 partner organizations in producer and consumer countries. Fairtrade International is responsible for developing Fairtrade Standards and managing producer services and relations.

FAIRTRADE Gold Mark A registered trademark of Fairtrade International and an independent product certification label, appearing on products meeting Fairtrade Standards.

FAIRTRADE Gold Mark Lock-up A designed and ready-made artwork format supplied with the Contract with the FAIRTRADE Gold Mark plus the Fairtrade Statement side by side. The Gold Mark Lock-up is available from the NFO, or on ready-to-use promotional materials.

Fairtrade Marketing Organization (FMO) Organizations that market and promote Fairtrade in their country, similar to NFOs, but Fairtrade International licenses the FAIRTRADE Mark for use in these countries.

Fairtrade Minimum Price The Fairtrade Minimum Price, for the pure gold content in unrefined gold, is set at 95 % of the London Bullion Market Association’s (LBMA) fixing at the FOB export point.

Fairtrade Premium in addition to the Minimum Price, miners receive a Fairtrade Premium of 10 %, which assists in the social, environmental and economic development of their communities. Ecological gold carries an additional Fairtrade Premium of 5 % of the applicable LBMA fixing on top of the Fairtrade Premium to recognise the additional costs involved in maintaining these environmental controls.

Fairtrade Statement Ask for our jewellery made with Fairtrade Gold, building a secure future for miners, their families and communities. Visit www.fairgold.org

Licensee A company that has signed a License Contract (Contract) with a National Fairtrade Organization or Fairtrade International (in countries with no NFO) is therefore licensed to apply the FAIRTRADE Mark to products covered by the Contract.

License Contract The legal agreement between a National Fairtrade Organization and a Licensee, which includes setting out the conditions for using the FAIRTRADE Mark.

Fairtrade Licensee for Gold A Fairtrade Licensee for Gold sells Fairtrade certified Goldsmiths Jewellery Products to small jewellers.

Miner Any person involved in artisanal and small-scale mining.

National Fairtrade Organizations (NFO) 19 national organizations covering 24 countries that license use of the Mark in their respective markets and are responsible for promoting Fairtrade within their countries.

Precious Metal A rare, naturally occurring metallic chemical element of high economic value, which is not radioactive. The best known precious metals are gold, silver and platinum.

Promotional Materials Ready-to-use, in-store promotional materials supplied by the NFO; tent cards, posters, window stickers or the jewellers’ website promotion which must use the FAIRTRADE Mark/Fairtrade Statement lock-up.www.fairgold.org/goldsmith-registration/

Registered Jeweller Small jewellers who are registered with Fairtrade but who are not subject to an audit or required to pay license fees. These jewellers operate under the License Contract and terms. They must not use the FAIRTRADE Gold Mark on product packaging or the Fairtrade Stamp on jewellery products. (May use promotional material with lock-up as above.)

Small Jewellers or GoldsmithsJewellery graduates or micro jewellers using less than 500 grams of Fairtrade certified Gold or 2 kg of certified Silver who are registered with Fairtrade, but who are too small to be Fairtrade Licensees.

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FAIRTRADE Gold Guidelines for Goldsmiths © Fairtrade International 2014

FAIRTRADE FoR GolDsmIThslEGAl InFoRmATIon AnD conTAcT

FAIRTRADE InTERnATIonAl

Bonner Talweg 177 53129 Bonn Germany

Tel +49 (0) 228 949 23 0 Fax +49 (0) 228 242 1713

www.fairtrade.netwww.fairgold.org/goldsmith-registration/

For more information about Fairtrade Gold and Precious Metals, or if you have any questions please contact the relevant National Fairtrade Organization or gold@fairtrade.net

nATIonAl FAIRTRADE oRGAnIzATIons

The National Fairtrade Organization’s contact details can be found at: www.info.fairtrade.net

REGIsTERED TRADEmARk

The FAIRTRADE Mark is the intellectual property of Fairtrade International and is internationally registered as a trademark.

cREDITs phoToGRAphyCover image: April Doubleday www.aprildoubleday.com Page 5: Greg Valerio, Eduardo Martino, CRED Jewellery

DEsIGnBritta Frühlingwww.fruhling.co.uk

Copyright © Fairtrade International 2014. All rights reserved.