Fairplay Media 2011

Insights for profi table shipping

2011 media information

www.fairplay.co.uk

Insights for profi table shipping

Built on a heritage of editorial excellence, Fairplay delivers

content tailored for its core audience of ship owners,

managers, operators and charterers. However, this is also

highly relevant for brokers, fi nanciers, insurers and others

in the industry taking the decisions which drive global

shipping. For more than 125 years Fairplay has:

• Been one of the best recognised magazines in

global shipping.

• Produced the content that ship owners and

operators need.

• Guaranteed editorial balance, integrity and opinion,

second-to-none.

• Achieved some of the highest levels of subscriber

loyalty in publishing.

• Delivered advertisers with the results to drive their

businesses forward.

• Consistently attracted the largest share of advertising

in global general maritime media.

These are foundations on which Fairplay magazine

continues to build.

Fairplay is not just about ships, it’s about shipping...

www.fairplay.co.uk

TestimonialsFairplay offers great insights into the ever-changing

shipping industry. It regularly includes interesting

news & facts about shipbuilding, trade, various

shipping segments and other essential areas of

maritime activity. Fairplay is an informative blend

of news & stories, which is appreciated by many

decision makers in our company.

Simon Maher

Marketing Executive

Northrop Grumman Sperry Marine

I read Fairplay for up-to-date market orientated

information. I like to know what is happening in the

main wet and dry markets and fi nd Fairplay a great

source of information. It is also a good source of

current opinion and ideas.

Keep up the good work.

David Bull

Research Manager

Braemar Seascope

Fairplay is the number one shipping magazine for all those

involved in the shipping industry and related sectors.

Instead of reporting solely on vessel activity, each element

of the Fairplay subscription provides members with a

complete insight into the market.

The editors speak with the decision makers, regulators

and key players who make changes within the maritime

world, supplying readers with knowledge and forecasts on

existing and forthcoming shipping developments.

Fairplay is not just a magazine, it’s a complete

multi-platform resource:

• Daily Shipping News email

• Fairplay 24 online

• Weekly magazine

• Weekly news round-up email

• Newbuildings online

• Solutions monthly magazine

• News and digital magazine archive

Every day, Fairplay provides invaluable perspective, news,

data and insight for decision makers and infl uencers

throughout global shipping.

Through Fairplay, this global audience will see the

challenges early, position themselves quickly and run their

businesses profi tably.

Nothing mystical, nothing magical – just the very best

analysis and insight, based on the best data and

information available.

Markets – Markets drive the shipping industry, providing

the context within which it is profi table or miserable.

Fairplay is inherently forward looking, with key shipping

and industry indices and analysis focused on future

potential, not past constraints.

Trade & Commerce – A natural progression from

the Markets pages, this section links the planning of

companies to the anticipated movements of the markets.

Regulation – Shipping is heavily regulated at all levels

and this section offers cogent summaries and clear analysis

of the impact of regulations. This helps to guide effective

compliance, which can make the difference between

market leaders and followers.

Technology – Ships are valuable assets, built around

complex technology and Fairplay’s sister publication,

Solutions, provides peerless in-depth coverage of marine

technology. Fairplay doesn’t focus on how a technology

works, but on the cost/benefi ts and implications of

implementation.

Logistics & Supply Chain – Through this section,

Fairplay’s coverage is extended from the traditional port-

to-port coverage of shipping to door-to-door movement

of cargoes, including port operations, road and rail

connections and supply chain considerations, as they

relate to shipping operators.

Decision Makers – Here we get much closer to the

individuals that make shipping happen; revealing what

they are thinking and doing, through interviews, profi les

and our Movers & Shakers page.

Every week, Fairplay contains regular industry leading

profi les and interviews with key fi gures, with past profi les

including: Koichi Muto, President Mitsui OSK Lines; Oh

Kong-Gyun, Head of Korean Register and former Head

of IACS; Axel Spanholtz, Head of German shipowner

Reederei Buss; Michael Hassing, President of Ports

America.

Editorial Position

www.fairplay.co.uk

TestimonialsFairplay is an informative leading publication in today’s

shipping world, providing good concise information

on all aspects of the industry. The magazine covers

interesting stories, markets, trade, commerce,

regulations and logistics in a professional easy written

manner and then provides added spice in the form

of letters and reviews from its readers. All in all a well

balanced industry magazine.

Robert Buckham

Gulf Energy Maritime PJSC

Fairplay Shipping Weekly provides an excellent

benchmark source that helps us keep our fi ngers on

the pulse of the market with news, reports, analysis

and commentary on all facets of the international

shipping industry.

Frank Soccoli

Director of Strategic Planning and Marketing,

Northrop Grumman Sperry Marine

Powerhouse – This section provides extended coverage

around critical locations and topics. From fi nance in New

York, to ship management in Cyprus and economic

strategy in Japan, Fairplay’s international journalists,

combined with IHS expertise provide unmatched market

intelligence and insight.

Lookout – Lookout is a perfect fi t within Fairplay,

providing highly respected, forward looking opinion

around key industry issues.

Story of the Week – The issue of the moment, which

has greatest relevance for the global shipping community,

through the eyes of Fairplay’s leading journalists and

analysts. Far more than just ‘big news stories’, these

pieces are a ‘must read’ for our core readership – forward

looking, compelling content detailing the most signifi cant

opportunities or challenges facing the industry.

Audience

Fairplay is designed to meet the forward looking

information needs of the ship owners, managers,

operators and charterers and other senior decision-

makers steering the course of global shipping.

Traditional print blends with digital delivery to ensure

access to the best content wherever and whenever

subscribers require it – 24 hours a day, 7 days a

week, 365 days a year.

The Fairplay brand enjoys substantial recognition around

the maritime world and is the result of a publication that

has met the needs of demanding readers for over 125

years.

Fairplay magazine has a fully audited global circulation

of 3,444 spread across 109 countries (ABC audited,

net annual average, January to December 2009). While

Europe remains the largest slice of the total circulation,

alongside the Americas, Fairplay’s audience refl ects

the continued growth and infl uence of Asian shipping

powerhouse nations.

www.fairplay.co.uk – attracting over 50,000 unique

visitors every month, the site is continually updated, with

news coverage posted from around the globe, alongside

all content from the magazine, and the latest markets data.

Fairplay 24 Shipping News Email – A daily digest

of news stories with the most immediate relevance,

delivered to all paid-subscribers. More than 60% of

recipients link through to the Fairplay website on receipt,

where they can also benefi t from a wider selection of

stories – ensuring a perfect environment for advertising.

Fairplay Weekly News Review and Outlook –

Distributed every Wednesday, our weekly alert provides

a catch up service for all subscribers and a review of

the week’s big stories for more than 4,000 registered

recipients (in addition to the paid-subscribers).

Subscribers also get advanced notice of the content

arriving in the following day’s issue and a link through to

their PDF edition, for anyone unable to reach their hard-

copy magazine.

www.fairplay.co.uk

Digital audience

The Fairplay 24 website www.fairplay.co.uk attracts

around 50,000 unique visitors every month

Fairplay 24 Shipping News Email

Daily alerts are delivered to over 3,000

subscribers

Weekly News Review and Outlook

This offers extended reach to over 3,000 subscribers

and a further 4,000 registered recipients.

32%Owners

Managers/Operators/Charterers

Marine Equipment

Ship Builders & Repairers

Brokers

Finance Insurance & Lawyers

Consultants

Government & Maritime Institutions

Other

21%

9%

12%

6%

7%

5%

5%

3%

AUDIENCE BY BUSINESS TYPE

AUDIENCE BY REGION

Marketing Solutions

Fairplay provides a wide range of effective marketing

vehicles that can be tailored to the specifi c

communication needs of your company.

Whether through targeted print based advertising,

the extended reach of digital platforms or entirely

bespoke marketing opportunities, Fairplay helps

advertisers to communicate their message to their

target audience with minimum wastage.

Display Advertising

Display advertising in the highly targeted environment of

Fairplay offers powerful marketing opportunities and great

brand exposure.

Advertising within Fairplay ensures your message will be

seen around the world, by key decision-makers looking

for business critical information and is an ideal medium for

product launches and corporate branding.

Premium Positions

For increased standout, cover positions provide massive

impact. Availability of cover positions is very limited and

advance booking is strongly advised.

Premium positions are also available, facing the lead

page of Fairplay’s editorial sections or within the content,

ensuring a highly relevant environment for your message.

Inserts

From basic fl yers to corporate brochures and high impact

creatives – including bellybands and tip-ons – inserts offer

a cost effective and highly targeted route to market for

your brand, products and services.

Website

The interactive environment www.fairplay.co.uk provides a

highly engaged audience of key decision-makers actively

seeking business information – an ideal opportunity to

build brand awareness or to deliver concise messaging

and encourage response to your own website or sales

contacts.

www.fairplay.co.uk

Email Alerts

The ideal opportunity to deliver a targeted message

straight to the reader’s desktop, while encouraging click-

throughs to the advertiser’s site. Fairplay currently offers

daily and weekly alert options.

Tailored Marketing Solutions

Fairplay offers many bespoke opportunities that can be

tailored to your individual requirements. We can custom

build print and digital advertising campaigns, integrating

creative deliveries and premium positions that offer

optimum visibility.

Fairplay can also offer bespoke supplements, primary

research (from sentiment surveys to more complex

research projects), media training and an extensive range

of data analysis and maritime consultancy services.

TestimonialsThe magazine - and daily news fl ash cover all

aspects of the shipping industry, addressing issues

affecting the industry as a whole. As chemical

tanker owners operating in a niche market, we

fi nd the magazine helps to broaden our view of

developments in other sectors.

Ronald Soffree

Business Director, Stolt-Nielsen Tankers BV

I am a maritime professional, specialising in training

and consultancy, and I constantly require up-to-

date information on the maritime sector in order

to maintain my knowledge requirements. For this

reason, I read the Fairplay magazine and online news

reports as frequently as possible. It maintains the

cutting edge in maritime information, and keeps the

industry informed of all events as they happen.

I would therefore recommend Fairplay to anybody

concerned with maritime matters.

Mark Rowbotham FCILT

Co-Chair, Ports & Maritime Forum, CILT (UK)

2011 Editorial Programme

• Powerhouse Features • Themed Issues • Sector Focus

Issue Feature Status Event Location

Jan-06 Annual preview •

Jan-13 Turkey/SMM • SMM Istanbul Istanbul

Jan-20 Ship Registries •

Jan-27 Piracy & Security •

Feb-03 Mediterranean •

Feb-10 Project cargo • Heavy Cargo exhibition Macao

Feb-17 Marine insurance •

Feb-24 Vietnam • Maritime Vietnam Ho Chi Minh

Mar-03 LNG/Gastech • Gastech Amsterdam

Mar-10 New York/CMA • CMA Stamford

Mar-17 UK Shipping • Multimodal Birmingham

Mar-24 Brazil/Intermodal • Intermodal South America Sao Paulo

Mar-31 Singapore • Singapore Maritime Week Singapore

Apr-07 Maritime software •

Apr-14 Russia • TransRussia Moscow

Apr-21 Dubai •

Apr-28 Breakbulk/project • Breakbulk Antwerp

May-05 Japan • Imabari Shikoku

May-12 Norway /Norshipping • Nor-Shipping Oslo

May-19 Steel industries • World Steel conference Rome

May-26 India • Southern Asia 2011 Chennai

Jun-02 Ship fi nance • Marine Money week New York

Jun-09 Greece •

Jun-16 Classifi cation •

Jun-23 Germany • Transport logistic Munich

Jun-30 Panama •

Jul-07 Asia shipbuilding & repair •

Jul-14 EMEA shipbuilding & repair •

Jul-21 Americas shipbuilding & repair •

Jul-28 Ship conversion •

Aug-04 Shanghai •

Aug-11 Wind energy •

Aug-18 Fuel management •

Aug-25 Offshore • Offshore Europe Aberdeen

Sep-01 Green ports • GreenPort Congress Hamburg

Sep-08 ECDIS •

Sep-15 Ship management • Maritime Cyprus Limassol

Sep-22 Caribbean • CSA annual meeting Barbados

Sep-29 Ballast Water •

Oct-06 Training & Education •

Oct-13 S Korea • Kormarine Busan

Oct-20 Latin America •

Oct-27 Netherlands/Europort • Europort Rotterdam

Nov-03 Ship agency & supply •

Nov-10 China/Marintech • Marintech Shanghai

Nov-17 North America •

Nov-24 London •

Dec-01 Towage & Salvage •

Dec-08 Navigation & Bridge •

Dec-15 Renewable Energy •

Dec-22 Critical law decisions •

2011 Magazine advertising rates

Advertising Unit Frequency 1x 6x 12x 25x 51x Double Page Spread Sterling 5,651 5,171 4,933 4,419 3,391 (275 x 420mm trim size) Euro 7,182 6,572 6,270 5,616 4,309 (281 x 426mm with bleed) Dollar 11,435 10,463 9,982 8,942 6,861 Full Page Sterling 3,140 2,873 2,741 2,455 1,884 (275 x 210mm trim size) Euro 3,990 3,651 3,483 3,120 2,394 (281 x 216mm with bleed) Dollar 6,353 5,813 5,546 4,968 3,812 Half Page Island Sterling 2,590 2,370 2,261 2,025 1,554 (178 x 123mm) Euro 3,292 3,012 2,874 2,574 1,975 Dollar 5,241 4,795 4,575 4,098 3,144 Half Page Sterling 2,072 1,896 1,809 1,620 1,243 (122 x 190mm horizontal) Euro 2,633 2,410 2,299 2,059 1,580 (250 x 93mm vertical) Dollar 4,193 3,836 3,660 3,279 2,516 Quarter Page Sterling 1,368 1,251 1,194 1,069 821 (60 x 190mm horizontal) Euro 1,738 1,590 1,517 1,359 1,043 (122 x 93mm vertical) Dollar 2,767 2,532 2,416 2,164 1,660 Eighth Page Sterling 903 826 788 706 542 (30 x 190mm horizontal) Euro 1,147 1,050 1,001 897 688 Dollar 1,826 1,671 1,594 1,428 1,096 All rates shown above are for full colour advertising. Mono advertising is available at a 15% discount.

Positional Premiums Inside Front Cover Plus 20% (available only for full page advertising) Outside Back Cover Plus 20% (available only for full page advertising) Inside Back Cover Plus 15% (available only for full page advertising) Guaranteed fi rst position in: Specifi ed Content Section Plus 15% First quarter of publication Plus 10% First half of publication Plus 5%

2011 Web advertising rates Per Week Per Month www.fairplay.co.uk Sterling Euro Dollar Sterling Euro Dollar

Leaderboard Banner 728 x 90 pixels 769 977 1,556 2,677 3,402 5,415 Box 250 x 250 pixels 678 862 1,371 2,362 3,001 4,778 Fairplay Daily News Email

Banner 468 x 60 pixels (top of page) 1,837 2,335 3,717 — — — Rectangle 240 x 400 pixels (right side of page) 1,627 2,067 3,291 — — — Banner 468 x 60 pixels (under main news story) 1,627 2,067 3,291 — — —

www.wsdonline.com

Leaderboard Banner 728 x 90 pixels (sitewide) — — — 1,260 1,601 2,548 Leaderboard Banner 728 x 90 pixels (industry specifi c) — — — 840 1,066 1,698

AIS Live

Home page of global site 468 x 60 pixels — — — 1,676 2,090 3,391 Regional banner advert 468 x 60 pixels — — — 1,030 1,308 2,083 Local banner advert 468 x 60 pixels — — — 701 890 1,418

Advertising Sales Manager

Ian Parker

Direct Telephone: +44 (0)20 8676 2212

Mobile Telephone: +44 (0)7967 967 502

Email: [email protected]

Editor

Richard Clayton



Senior Production Assistant

Sarah Treacy



Europe, Middle East and Africa

IHS Fairplay

Sentinel House

163 Brighton Road

Coulsdon, Surrey CR5 2YH

United Kingdom

Tel: +44 (0)20 8700 3700

Fax: +44 (0)20 8763 1066


Asia

IHS Fairplay

78 Shenton Way

#12-01

Singapore 079120

Tel: +65 6576 5300

Fax: +65 6423 0102


North/Central/South America

IHS Fairplay

6175 NW 153rd Street

Suite 402

Miami Lakes, Florida 33014

United States

Tel: +1 305 718 9929

Fax: +1 305 718 9663


Regional Representatives

Japan

Shinano Co Ltd

Akasaka Kyowa Bldg, 2nd Floor

1-6-14 Akasaka

Minato-ku

Tokyo 107 0052

Japan

Tel: +81 3 3589 4667

Fax: +81 3 3505 5628

E-mail: [email protected]

Korea

Mr C H Park

Far East Marketing Inc

Room 103-1011, Brown Stone

1330 Baekseok-dong, Ilsan-ku

Goyang-si

Gyunggi-do 410-360

Korea

Tel: +82 (2 ) 730 1234

Fax: +82 (2) 732 8899

E-mail: [email protected]

Contacts

www.fairplay.co.uk

About usIn June 2009, IHS acquired Lloyd’s Register - Fairplay. This created a powerful combination and unparalleled capability

to deliver critical information and insight. To refl ect the full breadth of these combined capabilities, we have changed our

name to IHS Fairplay. As part of IHS, you can be assured that IHS Fairplay is better positioned than ever to be the

leading source for maritime information and insight.

IHS Fairplay holds the largest maritime database in the world, evolved from the Lloyd’s Register of Ships books, which

have been continuously published since 1764.

With IHS Fairplay you can track real-time ship positions; identify every propelled seagoing merchant ship of 100 GT

and above; contact 145,000 ship owners, operators and managers; plan a port call with ease; and receive insights for

profi table, effi cient and safe shipping.

For more information please visit www.ihsfairplay.com

Fairplay Media 2011

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Transcript of Fairplay Media 2011