Fair Trade Presentation

8/6/2019 Fair Trade Presentation

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Fair trade is an organized social movement and market-based

approach that aims

To help producers in developing countries Make better trading conditions

Promote sustainability.

The movement advocates the payment of a higher price to

producers as well as higher social and environmental standards. Exports from developing countries to developed countries,

Generally handicrafts, coffee, cocoa, sugar, tea, bananas, honey,

cotton, wine, fresh fruit, chocolate, flowers and gold.


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Producer organisations

Fair Trade importing organisations

Worldshops

Fairtrade labelling initiatives


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Fairtrade Labeling Organizations International (FLO)

FLO is an umbrella organization that unites Labeling Initiatives in 21countries and Producer Networks representing Fairtrade Certified ProducerOrganizations in Central and South America, Africa and Asia.

Fair Trade Federation (FTF)

FTF is an association of fair trade wholesalers and retailers whose members

are fully committed to providing fair wages and good employmentopportunities to economically disadvantaged artisans and farmersworldwide.

World Fair Trade Organization (WFTO)

WFTO works to improve the livelihoods and well being of disadvantagedproducers by linking and promoting Fair Trade Organizations, and speakingout for greater justice in world trade.

TransFairUSA

TransFair USA is one of twenty members of the Fairtrade LabelingOrganization (FLO) and the only third-party certifier of Fair Trade productsin the United States.

http://www.globalgoodspartners.org/index.cfm/fairtrade


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The international standards which must be met to obtain aFairtrade label on a product are set by FLO Fairtrade LabellingOrganisations International.

FLO is made up of 24 organisations, with its headquarters in Bonn,

Germany, and carries out the following:

Sets international Fairtrade standards Supports Fairtrade producers Coordinates global Fairtrade strategy Promotes trade justice

http://www.fairtradefacts.com/organisations/fairtrade-labelling


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http://www.izon.co.nz/7-Trade-Aid.htm


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Trade 2007: new facts and figures from an ongoing success story, page 13


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Trade 2007: new facts and figures from an ongoing success story, page 14


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Fair Trade 2007: new facts and figures from an ongoing success story, page 64,124


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Awareness of countries

Country Awareness

Belgium %54

Ireland %53

UK %70

Trade 2007: new facts and figures from an ongoing success story


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Unlike the traditional marketing process, The Fair Trades marketing process

starts with identifying the market failures that damage suppliers.


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The prices are premium levels because of the; expensive producer costs,

quality and the social premium (10%)

The prices are roughly same in the different countries because of the direct

and centralized pricing.


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The main focus for Fair Trade in the UK has been annual Fair Trade

Forthnight event held in every March. It brings the retailers and campaign

groups together to prensent them the goods. This event is successful both

for raising the awareness and increasing the sales.


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Fair Trade Presentation

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Transcript of Fair Trade Presentation