Fair Trade Builds Sustainable Livelihoods - ECRM · Fair Trade Builds Sustainable Livelihoods...
Transcript of Fair Trade Builds Sustainable Livelihoods - ECRM · Fair Trade Builds Sustainable Livelihoods...
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Fair Trade Builds Sustainable Livelihoods
• Nonprofit organization; Founded in 1998
• Nearly 2 million farmers & workers in 45+ countries impacted
• 30+ Fair Trade Certified™ product categories (coffee, tea, cocoa, apparel, seafood, coconuts, home goods and more)
• 1,200+ companies selling Fair Trade Certified™ products in North America
• $350MM+ earned premiums sent back to farmers and workers since 1998
• 67% consumer awareness of the Fair Trade Certified seal in the U.S.
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Profit Sustainability
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Old Consumer vs. the New Consumer
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Profit Sustainability
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3 Ways to Win With Sustainability
1) Transparency: Baby Steps and Real Talk
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Baby Steps and Real Talk
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3 Ways to Win With Sustainability
1) Transparency: Baby Steps and Real Talk
2) Celebrate the People Behind Your Products
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Create a Genuine Emotional Connection
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3 Ways to Win With Sustainability
1) Transparency: Baby Steps and Real Talk
2) Celebrate the People Behind Your Products
3) Make It Easy To Do Good
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Allow Your Consumer to Be Part of Something
Bigger Than Themselves
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Thank You!