FailCon 2011: 3 Lessons Learned from Building Too Much
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Transcript of FailCon 2011: 3 Lessons Learned from Building Too Much
Stop Building Now: 3 Lessons Learned
Elizabeth YinFailCon
October 24, 2011
Background
Timeline of activities…
June 2007 June 2008 June 2009
Product development
User testing
Sales
Marketing
TOO MUCH BUILDING
Product development
User testing
Sales
Product development
User testing
Marketing
Sales
Product development
User testing
A fully-featured product
Lesson #1
Core > Core + Featurest = 0 t = n weeks
The Maybe
“I might be able to see myself using that…”
Lesson #2
Maybe = NO
Sell off a deck
• 5 PPT slides
• MSFT Paint
• No graphic design background
• Friend of a friend email intros
• 15 min phone call
• Sale!
Lesson #3
You do not need a prototype to get a sale
It’s a race against the clock
June 2007 June 2008 June 2009
Sales