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Media Planner 2020
© Wood & Panel Europe
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www.furniture-magazine.com
Media Planner 2020
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ContentsEditorial & MarketingChitralekha [email protected] Phone: +91 33 4603 4660 (India)
Marketing & Communication
Amrin [email protected]: +91 33 4600 4664 (India)
For immediate Press Releases [email protected]
244 5th Avenue, Suite 2468New York, N.Y. 10001, USAPhone: +1 917 677 7753
Follow Us:
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Overview
Readership
Partnership
Editorial Calendar
Advertise with Us
Website
Magazine
Videos
Newsletter
EDM
Customer Experience
© Furniture & Accessories Europe
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Magazine
Website
Newsletter
Social Media
84,000+
88,000+
1,25,000+
Brand overview:
We are Growing:
Up-to-date, interactive and engaging source for exclusive news, latest designs and innovative trends, the trade magazine, Furniture & Accessories Europe along with the website, www.furniture-magazine.com covers all aspects of furniture and decor industry making it a must read for the key decision makers and general furniture and design lovers alike. We are proud to be associated with talented designers and outstanding projects, industry honchos and best of show organisers.
The website, www.furniture-magazine.com documents industry news and events, along with opinions and influential facts from top-notch industry enthusiasts.
Furnfettish is our weekly update on trending stories, review of the hottest design houses and current events, thus, delivering your brand message to our international database.
Digital Advertisement: 35%
Branded content: 68%
Social media reach: 98%
Trade Show participation: 14%
*Growth over same period as compared with 2018
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Readership and Reach:Our thought provoking, multi-tiered design templates reflect the editorial guidelines which provide readers with a clean and consistent experience.
We are read by 84,000 executive and professional subscribers of Furniture & Accessories Europe. Our reader’s database scales the widest range, from the micro to the macro level of the industry.
Readers’ Profile: By Region By Job-Function
Purchasing, Marketing and Sales
Operational Management
Production Management
Designers 28%
22%
21%
29% 34%Europe
31%Asia
Middle East & Africa
Americas
9%15%
11%
Oceania
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Web Analytics (Avg. Monthly, Mar-Sep 2019)
By Industry
Users Sessions Pageviews
Pages / Session Avg. Session Duration Bounce Rate
New Visitor Returning Visitor
43.5%56.5%
Furniture accessories manufacturer
Wholesaler/distributor/importer/trader
Furniture retailer/departmental/specialty store
Furniture material/manufacturing techno/fabric supplier
Consultancies, design houses, trade show organisers and others
Furniture manufacturers
27% 26%
15%12% 10% 10%
These subscribers include CEO’s, presidents, chairman, owners/partners, technical professionals and other titled professionals.
We utilise the most stringent database methodology to identify our exclusive clients and target audience as well.
87,848
2.8
219,620
00:02:50
245,975
45.67%
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Europe
Partnerships and Collaborations:
Asia
Middle East and Africa:
*This is a proposed list of participation depending on our regular partnerships, can change without any notice.
imm CologneiSaloni
For FurnitureKIFF
Mobila ExpoProposte
TechnomebelJanuary Furniture Show
AmbientaFurnidec
Bahrain International ExhibitionIDF Oman
IMOBDIFAC
DecorexpoThe Home Show
MIFFEFEIFFS
Mebel ExpoVIFATIFF
JIFFINA3F FurnitureIndex India
Americas:
High Point Market
Las Vegas Market
ICFF
NeoCon
International Casual Market
Fimma Brasil
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Editorial Calendar:We are dedicated to offer you exclusive design ideas packed up with decors and inspirational illustration of beautiful home and offices through our quarterly issues! Our magazine directly speaks to the designers and founders of branded design houses. That’s why we deliver the best editorial features.
Know the latest on innovation, hear from the top creative shaping the industry and stay at the forefront with trend analyses and market reports.
Regulars: Hot Products | Design Talk | Designers’ Desk | Showbiz | Industry News
Issue Jan/Mar Apr/Jun Jul/Sep Oct/Dec
Cover Story Bedroom Furniture Smart Office Kitchen Furniture Lights
Feature Colour of the Year South-East Asian Industry Software Solutions Bathroom
Ad. deadline Jan 25 Mar25 Jun 25 Sep 20
Drop us an email at [email protected] with your request.
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Advertise on digital platformAre you still thinking why?
Furniture & Accessories Europe makes complex furniture and interior techniques simple by presenting them in understandable and readable format. We are able to play an active role in building your brand and constructing a powerful endorsement.
Digital advertising spend across mobile, wearable and online devices will exceed $285 billion by 2020, up from an estimated $160 billion in 2016. (Source: Adobe and Juniper Research)
Our branded editorials are bespoke and well-featured content that provide readers with in-depth insights into your company or campaign. We are dedicated to bring extra attention to a new product release, collection, showroom, interior projects and architectures of showrooms to private villas.
Target oriented• Measurable metrics• Easy feedback• Higher ROI•
Why wait? Reach the industry more in a faster, cheaper and smarter way.
WEBSITE
MAGAZINE
VIDEOS
NEWSLETTER
EDM
SOCIAL MEDIA
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Website
Unique Visitors per month (Avg.)
88,000
Big Banner (468*60)
Leaderboard (728*90)
Medium Banner (160*240)
Skyscraper (120*600)
Featured News
Video Gallery
Trending (200*267)
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We deliver dynamic, interactive platform which generate strong engagement with users, providing them with a strong, productive information and experience. We source, curate and share the best from the world of art, interior and design and enable interior designers, founders, furniture designers, architects to share their latest trends in architecture, furniture and interior with us.
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http://www.furniture-magazine.com
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BANNERSRun-of-site display banners are placed in our website strategically ensuring a visitor’s attention. Available in various sizes across both desktop and mobile, make use of our several options that are available to make your company more visible to our readers.
Specification 468x60 px €900/ month
Big Banner
Specification 120x600 px €1200/ Month
Skyscraper
Specification 160x240 px €1500/ two months
Medium Banner
Specification 728x90 px €1100/ one month
Leaderboard
Have any path breaking innovation or any news? Broadcast your news and brand to an audience ready to consume content.
Cost: €2000/ two weeks €3000/ month
Cost: €2000/ month.
TRENDINGThis special section to our homepage is positioned in a way as to generate maximum hits! Showcase your latest products with a brief detail, right from the homepage.
FEATURED NEWS
Chitralekha Banerjee [email protected]
Amrin Arshad
tact
:+91 33 4603 4660+91 33 4600 4664
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MagazineContextual relevance along with mass reach makes Furniture & Accessories stand out from other magazines.
With broadest range of content over diverse topics, make sure your company gets highlighted through our story and advertisement pages. The unique digital format gives your digital campaign a new dimension. Readers can directly navigate to the advertiser’s website through live links from the magazine.
90%
“90% of marketing departments are using content marketing for a reason as a very important advertising tool”. (Source: lyfemarketing.com)
Text Safe Area Text Safe Area
Text Safe Area
Full Page €2800 Half Page €2000
Native Ad €800
(2 pages complimentary Advertorial)
(4 Pages Editorial Logo on the Cover)
(1 page complimentary Advertorial)
Content Based
22 cm (w) x 25 cm (h)-0.5 cm Text Safe Area
22 cm (w) x 12.5 cm (h)-0.25 cm Text Safe Area
11 cm (w) x 12.5 cm (h)-0.25 cm Text Safe Area
Specifications Specifications
Specifications
h h
h
w w
w
AD SIZES, SHAPES AND TECHNICAL DATA
Focus/Feature
Page €4000
Files in JPEG/PDF with content (300 dpi) Files should be sent prior to deadlineEditorial content subject to editor’s discretion
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Newsletter: FurnfettishOur weekly newsletter, Furnfettish guides our clients and audiences to learn the latest trends and innovations. The e-newsletter is designed for viewable in any device to reach our audience. It can accommodate your banner ad and links which takes you directly to the readers and vice versa.
Average open rate: 30%-35%
“86% of business buyers say that they prefer email as the way for businesses to communicate with them. This includes ads.” (Source: HubSpot.com)
86%
Big Banner with Logo: €4000
Video in the Newsletter: €4000
News: €2500/news
(Avg: 2000+ views)
(with tracking code)* We value GDPR and other policies associated with GDPR and respect your privacy.
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Furniture & Accessories Europe is a multi-platform media brand. We CONNECT and INTERACT with active architecture and design-oriented audience through various social media platforms. Our approach towards a rapidly-growing digital platform which gurantees maximum reach, brand awareness and engagement.
Digital (Social Media)
VIDEOSA promotional video is one of the easiest and fastest way to tell your company story to the techsavvy audience. Our highly trafficked website and YouTube channel is an effective platform to promote your brand.
Check out our video spots in the website.
Video marketers get 66% more qualified leads per year. (Source: optinmonster, 2019)
66%€2000/month
Video duration upto 30 sec.
Video duration upto 02 min.
Regular Price
€3500/month
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Email Marketing: EDM
e-mailingservice
Direct emails are an effective way to Furniture & Accessories readers with a customised marketing message.
Get much higher engagement rates through emails. Email marketing is the highest ROI form of advertising.
Reach Furniture & Accessories’ readers with a customised marketing message. HTML and text versions are permitted.
As per reports, the average ROI on email advertising is 40 times of money spent.
Furniture & Accessories has a total database of 125000 across the globe
Best Value € 0.2 /e-mail*Conditions Apply
Campaign starts from 45,000 e-mails15% discount for fair organisers.
Note: All our EDMs are sent twice to ensure it reaches the maximum readers.
* We value GDPR and other policies
associated with GDPR and respect
your privacy.
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Customer ExperienceWe are delighted to present what our readers like about us:
72%67%85%90%88%
Content selection
Multi platform integration
Communication with the team
Accessibility
Mass reach
Our TeamWe are a team of experienced writers, marketers, digital analysts and visualisers with an average 12+ years of expertise.
Post your feedback today
http://www.furniture-magazine.com/feedback/
We hear youYou can reach us in both Asian and Central European Time and expect a reply in 24 hrs. C
onta
ct:
+91 33 4603 4660+91 33 4600 4664
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Chitralekha Banerjee [email protected]
Amrin Arshad
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Our ADVERTISERS2020 TECHNOLOGIES, GERMANY
ACCSYS TECHNOLOGIES, UK
AHEC
ALTENDORF, GERMANY
AWFS, LAS VEGAS, USA
BARBERAN S.A., SPAIN
BERNDORF BAND, AUSTRIA
CEFLA, ITALY
CHINA INTL. EXHIBITIONS, WOODMAC CHINA
CIFF, GUANGZHOU, CHINA
COSMIT, ISALONI, ITALY
DECOREX, LONDON, UK
DELHIWOOD,DELHI, INDIA
DEUTSCHE MESSE: LIGNA, HANNOVER, GERMANY
DIEFFENBACHER GMBH,
DOMOTEX ASIA/CHINAFLOOR, SHANGHAI, CHINA
DUBAI WOODSHOW, DUBAI, UAE
EFE, MALAYSIA
FELDER GROUP, AUSTRIA
FIMMA BRASIL
FURNITECH WOODTECH, BANGKOK, THAILAND
FURNIPRO ASIA, SINGAPORE
FMC CHINA
HENKEL AG & CO.
HENKEL CORPORATION, USA
HOLZ-HER, GERMANY
HOMAG GROUP, GERMANY
HUBTEX, GERMANY
IFFINA, JAKARTA, INDONESIA
IFFS/AFS, SINGAPORE
IMA SCHELLING, USA
IMAL, ITALY
IMOS AG, GERMANY
INDEX INTERIOR DESIGN SHOW, DUBAI, UAE
INDEX, MUMBAI/ BANGALORE, INDIA
INDIAWOOD, BANGALORE, INDIA
IWF ATLANTA, USA
JOWAT, USA
KLEIBERIT, USA
KLEIBERIT, GERMANY
KOELNMESSE GMBH: INTERZUM, COLOGNE,
INTERZUM, GUANGZHOU, IMM COLOGNE
LEUCO, USA, GERMANY
LEITZ, GERMANY
MAGNA EXPO MUEBLERA, MEXICO
MIFF, MALAYSIA
NEOCON, CHICAGO, USA
NESTRO, GERMANY
PANELEXPO, DELHI, INDIA
PHIRE GROUP, USA
POLLMEIER,USA
RAUTE CORPORATION, FINLAND
SCHATTDECOR,USA
SCHELLING, AUSTRIA
SCM, ITALY
TIMBER MARK, UK
TECHNODOMUS, RIMINI, ITALY
THAILAND INTERNATIONAL FURNITURE FAIR,
BANGKOK, THAILAND
THE INTERNATIONAL CASUAL FURNITURE &
ACCESSORIES MARKET, CHICAGO, USA
THE MANCHESTER FURNITURE SHOW, UK
THE OFFICE EXHIBITION, DUBAI, UAE
VENJAKOB, GERMANY
VIETNAM INT'L WOODWORKING INDUSTRY
FAIR, VIETNAM
VOLLMER OF AMERICA CORP.
WEINIG ASIA
WEINIG GROUP, GERMANY
WMF CHINA, BEIJING
XYLEXPO, MILAN, ITALY
ZAFFARONI, ITALY
ZOW, GERMANY, ISTANBUL
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244 5th Avenue, Suite 2468New York, N.Y. 10001, USA
Phone: +1 917 677 7753Fax: +1 917 677 8434
E-mail: [email protected]