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1/32 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2011/2012 No. Courses/Matière/ Fächer Language/Langue /Sprache Credits/ Crédits/ Kredite Semester/ Semestre FALL SPRING A1 Courses of bachelor study program - Business Economics and Management 01 Academic Writing English 3 02 Accounting English 5 03 Business Economics 1 English 4 04 Business Economics 2 English 6 05 Business Financial Analysis English 6 06 Business Information Systems English 3 07 Business Law English 3 08 Business Negotiations English 5 09 Case Studies in Human Resources Management English 5 10 Case Studies in Management English 5 11 Case Studies in Marketing English 5 12 Corporate Finance English 4 13 Economic Policy English 3 14 Effective Presentations English 3 15 Environmental Management English 3 16 European Union English 3 17 History of Economic Theories English 3 18 Human Resources Management English 4 19 Informatics 1 English 3 20 Informatics 2 English 3 21 International Financial Management English 3 22 International Management and Marketing English 4 23 Interkultural Communication English 4 24 Internet Services and Business Applications English 3 25 Introduction to Culture Studies English 3 26 Introduction to Finance English 4 27 Introduction to Law English 3 28 Introduction to Sociology English 3 29 Macroeconomics 1 English 4 30 Management English 4 31 Marketing English 4 32 Mathematics 1 English 4 33 Mathematics 2 English 4 34 Microeconomics 1 English 5 35 Project Management English 5 36 Statistics English 5 37 World Economy English 3 A2 Courses of master study program - Marketing ang Management of Business 38 Brand value creation English 3 39 Business Ethics English 3 40 Business to business marketing English 3 41 CRM 1 English 4 42 CRM 2 English 4

Transcript of FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ …

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FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA

Courses Offer for the Erasmus students

Offre de matières pour les étudiants Erasmus

Angebot für Erasmus Studenten

2011/2012

No. Courses/Matière/ Fächer Language/Langue

/Sprache

Credits/

Crédits/

Kredite

Semester/

Semestre FALL SPRING

A1 Courses of bachelor study program - Business Economics and Management

01 Academic Writing English 3 ♦

02 Accounting English 5 ♦

03 Business Economics 1 English 4 ♦

04 Business Economics 2 English 6 ♦

05 Business Financial Analysis English 6 ♦

06 Business Information Systems English 3 ♦

07 Business Law English 3 ♦

08 Business Negotiations English 5 ♦

09 Case Studies in Human Resources

Management

English 5 ♦

10 Case Studies in Management English 5 ♦

11 Case Studies in Marketing English 5 ♦

12 Corporate Finance English 4 ♦

13 Economic Policy English 3 ♦

14 Effective Presentations English 3 ♦

15 Environmental Management English 3 ♦

16 European Union English 3 ♦

17 History of Economic Theories English 3 ♦

18 Human Resources Management English 4 ♦

19 Informatics 1 English 3 ♦

20 Informatics 2 English 3 ♦

21 International Financial Management English 3 ♦

22 International Management and Marketing English 4 ♦

23 Interkultural Communication English 4 ♦

24 Internet Services and Business Applications English 3 ♦

25 Introduction to Culture Studies English 3 ♦

26 Introduction to Finance English 4 ♦

27 Introduction to Law English 3 ♦

28 Introduction to Sociology English 3 ♦

29 Macroeconomics 1 English 4 ♦

30 Management English 4 ♦

31 Marketing English 4 ♦

32 Mathematics 1 English 4 ♦

33 Mathematics 2 English 4 ♦

34 Microeconomics 1 English 5 ♦

35 Project Management English 5 ♦

36 Statistics English 5 ♦

37 World Economy English 3 ♦

A2 Courses of master study program - Marketing ang Management of Business

38 Brand value creation English 3 ♦

39 Business Ethics English 3 ♦

40 Business to business marketing English 3 ♦

41 CRM 1 English 4 ♦

42 CRM 2 English 4 ♦

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43 Economics of quality English 3 ♦

44 Financial Analysis and Financial Planning English 3 ♦

45 Financial Management 1 English 4 ♦

46 International Management and Business English 3 ♦

47 International Marketing and Trade English 5 ♦

48 Logistics Management English 3 ♦

49 Macroeconomics 2 English 5 ♦

50 Management methods and techniques English 3 ♦

51 Management of innovation English 3 ♦

52 Marketing Communication English 3 ♦

53 Marketing Strategies English 4 ♦

54 Microeconomics 2 English 4 ♦

55 MIS and Market Research English 4 ♦

56 Organisation and Organisation Behaviour English 3 ♦

57 Project Planning English 3 ♦

58 Process management English 3 ♦

59 Quality Management 1 English 3 ♦

60 Quality Management 2 English 5 ♦

61 Quality Management Audits English 3 ♦

62 Quality Systems English 4 ♦

63 Risk Management English 3 ♦

64 Service Marketing English 4 ♦

65 Social Responsibility Business English 3 ♦

66 Strategic Management 1 English 4 ♦

67 Tax and tax policy English 3 ♦

B Matière de la Filière partiellement francophone

68 Civilisation française Francais 3 ♦

69 Communication interculturelle Francais 3 ♦

70 Economie de l`environnement Francais 3 ♦

71 Entreprendre en hotellerie et restauration en

France

Francais 3 ♦

72 Géographie économique francophone Francais 3 ♦

73 Gestion d´entreprise 1 Francais 3 ♦ 74 Gestion d´entreprise 2 Francais 3 ♦

75 Histoire du processus de mondialisation Francais 3 ♦

76 Histoire de la pensée économique Francais 3 ♦

77 Informatique Francais 3 ♦

78 Integration financiére et monétaire

européenne

Francais 3 ♦

79 Macroéconomie 1 Francais 4 ♦

80 Macroéconomie 2 Francais 5 ♦

81 Mathématiques financieres Francais 3 ♦

82 Microéconomie 1 Francais 5 ♦

83 Microéconomie 2 Francais 4 ♦

84 Négociations commerciales Francais 3 ♦

85 Politique économique approfondie Francais 3 ♦

86 Systeme monétaires et financiers

internationaux

Francais 3 ♦

87 Terminologie économique 1 Francais 3 ♦

88 Terminologie économique 2 Francais 3 ♦

89 Union Européenne Francais 3 ♦

C. Special Courses for Erasmus Students / Matières Specifiques pour les Etudiants Erasmus /

Spezialfächer für Erasmus Studenten

90 Basic Problems of Market Economy English 3 ♦

91 Business Communication English 3 ♦

92 Business Planning English 4 ♦

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93 Business Terminology 1 English 3 ♦

94 Business Terminology 2 English 3 ♦

95 Communication Skills in International

Tourism 1

English 3 ♦

96 Communication Skills in International

Tourism 2

English 3 ♦

97 Cultural and Urban Tourism English 5 ♦

98 Destination Management English 5 ♦

99 Economic Issues in the Press English 3 ♦

100 Geschäftskommunikation German 3 ♦

101 Geschäftsverhandlungen German 3 ♦

102 Insurance Mathematics English 3 ♦

103 Interkulturelle Kommunikation German 3 ♦

104 International Tourism Marketing English 6 ♦

105 International Business Development English 3 ♦

106 Lobbying in the European Union English 3 ♦

107 Le Marketing international du tourism Francais 6 ♦

108 Präsentationstechniken German 3 ♦ ♦

109 Strategies and Regional Tourism Planning English 5 ♦

110 Wirtschaftproblematik in der Presse German 3 ♦

111 Wirtschaftsterminologie 1 German 3 ♦

112 Wirtschaftsterminologie 2 German 3 ♦

D. Language Courses*

113 Slovak Language for Foreigners 1 English 3 ♦ ♦

114 Slovak Language for Foreigners 2 English 3 ♦ ♦

*Other language cources available at the department of foreign languages.

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A1 Courses of bachelor study program - Business Economics and Management

01

ACADEMIC WRITING

Annotation

Introduction to writing in English. Various kinds of writing. Writing in business. Business

letter writing. Writing of abstracts and summaries. Comparing bad and good writing. Writing

economically. Writing needs. Presenting ideas and arguments in written style. Writing skills

for academic purposes.

Language English

Number of Credits 3

Semester winter

Lecturer PhDr. Mária Spišiaková, PhD.

02

ACCOUNTING

Annotation Understanding of economical relations in company and their recording in accounting. On the

basis of knowing basic methodical devices of accounting to understand the fundamentals of

double-entry bookkeeping and single-entry bookkeeping. On the basis of knowing generally

accepted accounting principles to get to know accounting assets, liabilities, equity, expenses

and income. To get to know basic overview of financial statements and their financial

analysis. To obtain basics of managerial accounting, its objects, functions and its relationship

to finacial accounting. Understanding principles of single-entry book keeping and to have an

information about basics from interrnational accounting.

Conceptual framework to financial accounting. Double-entry bookkeeping in the companies.

Financial statements in the companies. Single-entry bookkeeping.

Language English

Number of Credits 5

Semester winter

Lecturer Ing. Miroslav Škoda, PhD.

03

BUSINESS ECONOMICS 1

Annotation

Business and entrepreneurship. Main principles of business, goals and functions of it.

Life cycle, creation and abolishment of the enterprise. Short term and long term

actives of the enterprise. Costs, their nature, classification, functions. Calculations,

cost calculations, methods of costs calculations. Pricing. Structure of prices, pricing

processes. Revenues, estimation and measurement. Profit/loss as the outcome of

business activities. Profit calculations.

Language English

Number of Credits 4

Semester summer

Lecturer Ing. Ladislav Klement, PhD., Ing. Vladimìra Klementová, PhD.

04

BUSINESS ECONOMICS 2

Annotation

Investments, investing, investment processes. Classification of investments. Effectiveness of

invested sources. Organization of supplies. Planning, supply and storage management. Types

of production activities, production capacity. Selling management and organization.

Marketing activities. Selling policy, product structure. Employees – structure and

classification. Human resources management. Work, workload management. Remuneration.

Netto, brutto salaries/incomes from employment.

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Language English

Number of Credits 6

Semester winter

Lecturer Ing. Ladislav Klement, PhD., Ing. Vladimìra Klementová, PhD.

05

BUSINESS FINANCIAL ANALYSIS

Annotation

Methodology of business financial analysis. Partial and complex business financial analysis.

Analysing financial statements of a firm. Assets and debt analysis. Revenues and costs

analysis. Cash flow analysis. Evaluating financial performance of a firm. The levers and

basic indicators of business financial performance. Liquidity analysis. Debt analysis. Activity

analysis. Profitability analysis. Market value analysis. Assessing and predicting the financial

performance of a firm.

Language English

Number of Credits 6

Semester winter

Lecturer Ing. Ľuboš Elexa, PhD.

06

BUSINESS INFORMATION SYSTEMS

Annotation

The course provides an overview of concepts, tools, and organizational structures required

for an effective management of information resources in business. It compares and contrasts

the roles of hardware, software, people and data resources in a computer-based information

system. A special attention is devoted to electronic business and commerce systems,

enterprise business systems, and security and ethical challenges related with the development

of information technologies. Students are lead to apply the theoretical background in practise

by solving numerous case studies.

Language English

Number of Credits 3

Semester winter

Lecturer RNDr. Miroslav Huţvár, PhD.

07

BUSINESS LAW

Annotation

To obtain knowledge about business law as a part of law, about types of businesses in

Slovakia and business obligations.

Introduction to Business Law. Business law – commercial law – company law. Legal acts

regulating Slovak business law. Commercial law and related branches of law. Types of

businesses in Slovakia – private (sole) trade, unlimited partnership, limited partnership,

limited liability company, joint stock company, cooperative. Process of establishing a

company. Dissolution of a company. Commercial Register. Companies based on EU Law.

Law of contracts. Business obligations. Free movement of goods and persons according to

EU law and recognition of qualification. Freedom of establishment, freedom to provide

services and free movement of capital in the EU.

Language English

Number of Credits 3

Semester summer

Lecturer Ing. Mgr. Miroslava Tuschlová

08

BUSINESS NEGOTIATIONS

Annotation

Intercultural aspects of negotiating. Basic principles of negotiation. Useful qualities of a

successful negotiator. Common negotiating mistakes. Negotiating styles, strategies and

tactics. The phases of business negotiation. Preparation for a negotiation. Opening a

negotiation: welcome, introductions, greetings, ice breaking, small talk. Starting a

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negotiation: agenda, timing, roles, establishing positions. Making and responding to

proposals. Managing conflict. Bargaining, Conclusion and agreement. Techniques and

phases of presentation. Visual aids and body language in business negotiation. Presentation

of a project – simulation of a business negotiation and its evaluation.

Language English

Number of Credits 5

Semester summer

Lecturer Doc. PhDr. Ján Chorvát, PhD., PhDr. Mária Spišiaková, PhD.

09

CASE STUDIES IN HUMAN RESOURCES MANAGEMENT

Annotation

Enter the theme of case studies for themes: Personal strategy and politics, Human resources

plan, Section of personal work, The work analyses, The choice and recruitment, The

orientation and adaptation of employee, The employee evaluation, The motivation, The

employee relationship, The employee care. The solving the concrete case studies from

Slovak and foreign manager working experience.

Language English

Number of Credits 5

Semester summer

Lecturer Mgr. Gabriela Elexová, PhD., Ing. Jozef Ďurian, PhD.

10

CASE STUDIES IN MANAGEMENT

Annotation

Case studies concern to the main management function such as planning, organising,

decision making, leadership, motivation, controlling, communication, organisational

development, organisational behaviour as well as the topics of organisational culture and

business ethics.

Language English

Number of Credits 5

Semester summer

Lecturer Ing. Dagmar Kokavcová, PhD.

11

CASE STUDIES IN MARKETING

Annotation

Case studies about the role, position and importance of marketing within business acitivities.

Case studies concerned on particular tools of marketing mix (product, place, price, integrated

marketing communication). Case studies regarding issues of segmentation, targeting and

positioning process. Case studies focused on B2C (consumer behaviour of individuals and

households) and B2B (specifics of organizational buying behaviour). Case studies oriented

on marketing analysis. Case studies on the subject of marketing analysis, marketing

strategies and marketing planning. Solving and application of case studies in different

branches (services marketing, consumer marketing, industrial marketing, non-profit

marketing…etc.)

Language English

Number of Credits 5

Semester summer

Lecturer Ing. Janka Táborecká-Petrovičová, PhD.

12

CORPORATE FINANCE

Annotation

The course provides students with principles of corporate finance – financial

decision-making about sources of finance in a business. It deals with the issues of

capital structure on the one hand, and with the process of decision-making on

effective allocation and usage of raised funds on the other hand.

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Introduction to Corporate Finance. External equity sources of finance. Internal equity

sources of finance. Debt sources of finance (bank credit). Alternative debt sources of

finance. Capital structure. Investments. Current assets (Management of working

capital)

Language English

Number of Credits 4

Semester summer

Lecturer Ing. Miroslava Vinczeová, PhD.

13

ECONOMIC POLICY

Annotation

Theory of the economic policy and its evolution, aims, instruments and economic policy

holders, economic-political decision making. Partial economic policies: monetary, fiscal and

foreign trade policies. Segments of the economic policy: stabilization policy, structural

policy, competition policy, social policy, employment policy, regional policy, environmental

policy, microeconomic policy of the state. The impact of the globalization and integration on

the creation and realization of the economic policy, economic policy of the EU and its impact

on the creation and realization of the SR economic policy.

Language English

Number of Credits 3

Semester summer

Lecturer Ing. Barbora Babiaková, PhD.

14

EFFECTIVE PRESENTATIONS

Annotation

Introduction. Effective presentations. Technical equipment and visual aids supporting an

effective presentation. Basic presentation skills. Handling difficult questions. Language of

presentations. Presentations at seminars and conferences. Topics for presentations. Trial

presentations of students. Video presentations.

Language English

Number of Credits 3

Semester summer

Lecturer PhDr. Anna Zelenková, PhD., PhDr. Mária Spišiaková, PhD.

15

ENVIRONMENTAL MANAGEMENT

Annotation

The Environmental Management Course will provide students with foundation

knowledge in two basic parts. In the first part students will learn terminology and the

relationship of environmental issues in the global, European and national contexts.

The second part of the course will be aimed at environmental aspects of business

management, development strategies and instruments of environmental policy as they

are applied to entrepreneurial enterprises, e.g. EMAS, ecolabelling and green

marketing.

Language English

Number of Credits 3

Semester winter

Lecturer Doc. Ing. Dana Švihlová, PhD.

16

EUROPEAN UNION

Annotation

The aim of the course is to achieve knowledge about basic principles of the European

economic integration : its history, institutional background, policies of the EU. The

course underline the economic status of the EU in the global world.

Introduction to European integration. Classic theory of economic integration. Brief

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history of the European Union. Chosen issues of the European Union enlargement.

Institutional framework of European integration. Budget of the European Union.

Internal Policies of the EU. External Policies of the EU. Monetary Integration in

Europe. Economic situation of the EU. Challenges for the EU development in the

future.

Language English

Number of Credits 3

Semester summer

Lecturer Ing. Ţaneta Lacová, PhD.

17

HISTORY OF ECONOMIC THEORIES

Annotation

Development of basic theories of economic thought since ancient and medieval

economic thought, especially since the beginning of classical economy. The

Neoclassical economy. Keynesian and neokeynesian economy. Neoconservative

theories. Important socio-economic theories.

Language English

Number of Credits 3

Semester winter

Lecturer Ing. Mária Horehájová, PhD.

18

HUMAN RESOURCES MANAGEMENT

Annotation

The philosophy of human resources management and the personal role in the organization.

Human resources policy and strategy, planning of human resources. Personal activities –

labour markets, forms of employment, job analysis, recruitment and selection methods,

development and motivation of human resources, learning principles and training skills,

performance assessment, negotiation agreement. Social policy and personal information

system.

Language English

Number of Credits 4

Semester summer

Lecturer Mgr. Gabriela Elexová, PhD., Ing. Jozef Ďurian, PhD.

19

INFORMATICS 1

Annotation

Introduction to informatics. Information systems and information technologies. Their

business applications. Computer data processing. Major types of computer software.

Software development and distribution. Telecommunication networks. Internet. Security of

electronically processed data, main security problems and solutions. Major trends in business

informatics.

Language English

Number of Credits 3

Semester winter

Lecturer Ing. Peter Laco, PhD., Ing. Jolana Gubalová, PhD., RNDr. Miroslav Huţvár, PhD.

20

INFORMATICS 2

Annotation

To teach effective and efficient applications of an electronic spreadsheet package and a

database management software for solving business problems.

Language English

Number of Credits 3

Semester summer

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Lecturer Ing. Zuzana Rigová, PhD., Ing. Jolana Gubalová, PhD.

21

INTERNATIONAL FINANCIAL MANAGEMENT

Annotation

The aim of the course is provide students with basic and advanced knowledge of core

theories in international financial management, its international trends in the first part and

describe and apply the most important financial management techniques in decision making

process used in international companies.

Language English

Number of Credits 3

Semester summer

Lecturer Ing. Hussam Musa, PhD.

22

INTERNATIONAL MANAGEMENT AND MARKETING

Annotation

To adopt basic information about marking tools and marketing activities in global

market for implementing marketing strategies in global market. To learn how

understand the implication of applying marketing concepts in the international

domain.

Globalization as the process. Global marketing environment. Global marketing

strategies. Adaptation of marketing mix for international market. Marketing activities

– analysis, research, planning… in international marketing. How to chose target

market? Consumer behavior in different markets.

Language English

Number of Credits 4

Semester summer

Lecturer Prof. Ing. Jaroslav Ďaďo, PhD., Ing. Dagmar Kokavcová, PhD., Ing. Lenka

Theodoulides, PhD.

23

INTERKULTURAL COMMUNICATION

Annotation

The aim of the course is to acquire cross-cultural communication competence in business, to

be aware of the values of students’ own culture and differences among cultures and to

develop critical attitude to stereotypes and biases. The course gives brief overview of the

cultural barriers and their solutions, discusses the cultural clashes in the context of cultural

dimensions and shows ways to cultural learning and cultural awareness.

Language English

Number of Credits 4

Semester summer

Lecturer PhDr. Mária Spišiaková, PhD., Mgr. Dana Benčiková, PhD.

24

INTERNET SERVICES AND BUSINESS APPLICATIONS

Annotation

Aim of this subject is to provide students overview about use of information and

communication technologies that can be used in economics and business administration.

Use of internet services in economic praxis. Catalogue and fulltext search. WebPages

creation with help of standard office programs. Web graphics. WebPages creation with help

of specialized programs. Basics of HTML. Registration and publishing of a website.

Language English

Number of Credits 3

Semester summer

Lecturer Ing. Peter Laco, PhD.

25

INTRODUCTION TO CULTURE STUDIES

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Annotation

Culture. Culture values. Culture shock. Intercultural management. Emigration and

immigration. Cultural diversity in the labour market and its management at a workplace.

Ethnic, cultural and religious identity. Problems of a multicultural society. Cultural

stereotypes.

Language English

Number of Credits 3

Semester winter

Lecturer PhDr. Anna Zelenková, PhD., Mgr. Peter Poliak, PhDr. Mária Spišiaková, PhD.

26

INTRODUCTION TO FINANCE

Annotation

To familiarize students with the basic concepts and questions of the theory of

finance, its parts and financial terms used in literature, so they will be able use this

fundamental knowledge throughout their later studies for either bachelor or master

degree.

Introduction into finance; Public finance, macroeconomic perspectives; Monetary

circulation and currency; Banking and financial market; Insurance and insurance

business; Securities, stock exchange and derivatives; FX markets and instruments

Language English

Number of Credits 4

Semester winter

Lecturer Ing. Jaroslav Ďaďo ml., PhD.

27

INTRODUCTION TO LAW

Annotation

To obtain knowledge about law, about branches and sources of law. To explain

general principles between continental and anglo-american legal system, Slovak legal

system and European legal system. To obtain knowledge about human rights.

Definition of Law. Division and branches of Law. Sources of Law. Constitutional

Law. Constitution of the Slovak Republic and of English-speaking countries. Natural

law and positive law. Roman Law. Rise of legal systems in Europe. Continental

system and Anglo-American system. Common Law and Equity. Other world legal

systems. Legal ethics. Basic principles of International Law. Treaties, customs,

general principles and decisions of courts as its sources. European Law as a new legal

system. Supranationality, primacy and direct effect. European Communities and

European Union. Regulations, directives, decisions and ECJ judgments. Civil Law.

Substantive Law and Procedural Law. Family Law.

Language English

Number of Credits 3

Semester winter

Lecturer Ing. Mgr. Miroslava Tuschlová

28

INTRODUCTION TO SOCIOLOGY

Annotation

Invitation to Sociology; Culture and Society; Social Groups; Social Interaction and Everyday

Life; Deviance and Social Control; Stratification and Social Mobility; Government, Politics

and the Problems of Democracy; The Family; Education; Communication and Media;

Religion; Understanding Social Change.

Language English

Number of Credits 3

Semester summer

Lecturer Doc. Ivan Chorvát, CSc.

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MACROECONOMICS 1

Annotation

Introduction to Macroeconomics. Macroeconomic Goals and Instruments. Measuring

National Output and Income. Aggregate Demand and Aggregate Supply. Macroeconomic

Equilibrium. Consumption, Savings and Investments. Economic Growth. Money and Money

Market. Opened Economy. The Business Cycles. Unemployment. Inflation. Monetary,

Fiscal, International Trade and Income Policy. Foreign Trade Currency. International

Monetary System.

Language English

Number of Credits 4

Semester summer

Lecturer Ing. Mária Horehájová, PhD., Ing. Ţaneta Lacová, PhD.

30

MANAGEMENT

Annotation

System theory and management systems, Approaches to menagement deffinition, History of

managment, Basic function of management, Principles of management, Manager and its

attributes, Planning system, Methods of planning, Organisation, creating and optimizing the

organisational structures, Organisational standards, Leadership and its basic tools, Checking

system, Decision making, Techniques of decision-making, Information, Organisational

culture.

Language English

Number of Credits 4

Semester winter

Lecturer Ing. Dagmar Kokavcová, PhD., Ing. Lena Theodoulides, PhD.

31

MARKETING

Annotation

Role of marketing in the global economy. What is marketing? What does the marketing

concept mean? Finding target market opportunities with market segmentation. Marketing

environment. Marketing analyse. Marketing information system and marketing research.

Consumer behaviour and customer satisfaction. Elements of product planning, product mix,

new-product development. Distribution channels and distribution policy.

Language English

Number of Credits 4

Semester winter

Lecturer Ing. Janka Táborecká-Petrovičová, PhD.

32

MATHEMATICS 1

Annotation Limit calculus, applications of one variable functions, differential calculus of one variable

functions, applications of differential calculus of one variable functions, differential calculus

of more variable functions, applications of differential calculus of more variable functions.

Language English

Number of Credits 4

Semester winter

Lecturer Prof. RNDr. Rudolf Zimka, PhD., RNDr. Jana Špirková, PhD.

33

MATHEMATICS 2

Annotation

Integral calculus, applications of integral calculus, infinite series, applications of infinite

series, linear algebra, applications of linear algebra

Language English

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Number of Credits 4

Semester summer

Lecturer Prof. RNDr. Rudolf Zimka, PhD., RNDr. Jana Špirková, PhD.

34

MICROECONOMICS 1

Annotation

Introduction to economics. Basic problems of the economic organization. Production

possibility frontiers. Market and market mechanism. Demand and supply in individual

markets. Demand, utility and consumer behavior. Business organization. Supply theory and

marginal product. Economic analysis of costs, revenues and profit. Competition. Perfect

competition. Imperfect competition – monopoly, oligopoly, monopolistic competition.

Pricing of factors of production. Labor market and wages. Land market and rent. Capital

market. Income distribution.

Language English

Number of Credits 5

Semester winter

Lecturer Ing. Mária Horehájová,PhD., Ing. Ţaneta Lacová, PhD., Ing. Mária Povaţanová, PhD., Ing.

Ladislav Klement, PhD.

35

PROJECT MANAGEMENT

Annotation

Project Management is a management discipline, which helps organisation to manage great

and unique projects. There are some differences between functional and project management.

Students, who successfully passed the course, would know basic principles, methods and the

special techniques of Project Management like Net Analysis, CPM, PERT, Gantt Diagrams,

Team management, Risks Analysis and many others. They’d use Project Management

supporting software, particularly MS Project.

Project Management, Organization of the project, Project plans, Realization of the project,

Project controlling, The Project Management tools and methods, Team management,

Financial management of the project, Project Management software.

Language English

Number of Credits 5

Semester winter

Lecturer Ing. Gabriela Kormancová, PhD.

36

STATISTICS

Annotation

To teach students to use descriptive statistics, probability theory, inference statistics,

regression and correlation methods, time series analysis and categorial data analysis for

transformation of information into such form which enables them to make optimal decisions

within the management of economic processes on the level of middle and top management.

Fundamentals and basic ideas used in statistics. Data collection procedures and their

graphical presentations. Frequency distribution of one- and two-dimensional statistical files.

Measures of central tendency, variability and their properties. Measures of concentration.

Skewness and kurtosis. Covariance. Introduction to probability. Probability distributions.

Distributions of discrete and continuous random variable. Two dimensional distributions of

random variable. Limit theorems. Random sampling and sampling distributions, estimators

of population parameters. Inference statistics: confidence intervals and hypothesis tests.

ANOVA analysis. Introduction to regression and correlation analysis – linear and nonlinear

regression, simple and multiple regression and correlation. Dependence analysis for

categorial data. Index numbers. Introduction to time series: trend analysis and seasonal

decomposition.

Language English

Number of Credits 5

Semester winter

Lecturer RNDr. Pavol Kráľ, PhD., Ing. Alena Kaščáková, PhD., doc. RNDr. Ladislav Kulčár, CSc.

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WORLD ECONOMY

Annotation

The aim of the course is to learn basic terms of world economy regarding international

economic relationship and charakteristics of main regions of world economy.

The characteristics of basic international economic relationship and their development

especially after World War II. and their perspectives in the 21st century under condition of

globalization – international trade of goods, services, capitals and movement of labor forces.

The charactersitics of main countries and regions of world economy – developed, transitive

and developing countries.

Language English

Number of Credits 3

Semester winter

Lecturer Ing. Mária Povaţanová, PhD.

A2 Courses of master study program – Marketing and Management of Business

38

BRAND VALUE CREATION

Annotation

Brand definition. Brand as the strategic asset. Strategic brand analysis. The brand identity

system. Brand as the part of product and the marketing communication. Brand value

proposition – benefits of brand. Brand customer relationship. Brand personality. Brand

strategies. Managing brand system. Measuring brand equity across products and markets -

segments.

Language English

Number of Credits 3

Semester summer

Lecturer Prof. Ing. Jaroslav Ďaďo, PhD. Sr.,

39

BUSINESS ETHICS

Annotation

The main goal and importance of Business Ethics as a scientific discipline, a relationship

with other disciplines. Ethical theories and entrepreneurship. Models of ethical decision-

making. Corporate social responsibility. Integration of ethics in company’s corporate culture

structure. Institutionalization of ethics in a corporation. Code of ethics and ethics program.

Ethics of management. Ethics and human resource management. Ethics and marketing.

International business ethics.

Language English

Number of Credits 3

Semester winter

Lecturer Ing. Martina Minárová, PhD.

40

BUSINESS TO BUSINESS MARKETING

Annotation

Basis and object of B-2-B marketing. Specifics of organisations’ environment elements in

industrial marketing, reactions of producing and commercial organisations to market

changes. Specifics of particular marketing mix elements on organisations’ market – specifics

of product, price, placement and promotion. Specifics of customer on organisations’ market,

purchasing marketing mix, stages of purchasing process, selection of supplier. Specifics of

government and non-profit organisations. Trends in purchasing processes.

Language English

Number of Credits 3

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Semester winter

Lecturer Ing. Eva Poliačiková, PhD.

41

CRM 1

Annotation

1.part – Customer market

Consumer behavior and its comprehension – basis of CRM. Final consumer by the purchase,

factors of the consumer behavior. Psychology and typology of the customers. CCM the

modern marketing concept. Principles of CRM. Customers realationship and their structure.

Value of consumer relationships for customer verzus value of customer for firm. Value

management. Phases of relations; relationship management in particular phases. Choice of

strategy of relations depending up value of customer for firms. Exploitation of customer

relationship management in firm. Communication system of CRM and its measures.

Introduction of CRM in practice.

2. part – B-2-B market

Changes and trends on the market, definition of customer and key customer, criteria and

proces of the choicing of key customer, basis of KAM (Key account management), its

destinations, advantages, risks, implementation assumes of KAM, strategic function of

purchase, life-cycle of relations, partnering, analysis of key customer, value and outputs for

customer, characters of functioning of KAM, processes, levels of KAM, tools of KAM.

Language English

Number of Credits 4

Semester winter

Lecturer Ing. Zdenka Musová, PhD., Ing. Eva Poliačiková, PhD.

42

CRM 2

Annotation

Customer Relationship Management – CRM. Principles. Structure, phases and relationship

strategies. How can be customer relationship management used in an organization/business.

Customer satisfaction and customer loyalty. Theory and mutual dependence. Customer

satisfaction and services. Customer satisfaction and quality. Customer satisfaction and a

corporation. Customer satisfaction and complaints. Monitoring and measurement of customer

satisfaction and customer loyalty. Factors influencing customer satisfaction and customer

loyalty. Customer satisfaction index.

Customer satisfaction connected to acceptance of one’s rights as a consumer. Explanation of

terminology. Legislative and institutional restrictions. Consumer behavior and consumer

policy. Possible enforcement of customers’ rights and effects of this enforcement on

a business/organization.

Language English

Number of Credits 4

Semester winter

Lecturer Doc. Ing. Helena Čierna, PhD., Ing. Miroslava Triznová

43

ECONOMICS OF QUALITY

Annotation

The basis of Economics of Quality, company’s expenses tied to quality, fundamentals and

relationships between categories of effectiveness of quality, production-technical

effectiveness and how to measure it, characteristics of effectiveness of improving quality for

consumers and its measurement, measurement of national economic effectiveness of

improving quality, management of economics of quality in accordance with ISO 10 014.

Language English

Number of Credits 3

Semester summer

Lecturer Doc. Ing. Helena Čierna, PhD.

44

FINANCIAL ANALYSIS AND FINANCIAL PLANNING

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Annotation

Utilization of financial analysis ex-post in financial planning. Financial analysis ex-ante,

methods of financial situation prediction. Financial planning in company. Methods of

corporate financial planning. Planning of working capital. Planning of profit. Cash flow

planning. Annual plan of cash flow. Short-term plan of cash flow – plan of liquidity.

Financial balance. Model approaches in strategic financial planning. Deterministic models.

Types of likelihood models and their application. BSC – strategic system of measuring and

managing of company performance. Case studies solving.

Language English

Number of Credits 3

Semester summer

Lecturer Prof. Ing. Ľubica Lesáková, PhD., Ing. Ľuboš Elexa, PhD.

45

FINANCIAL MANAGEMENT 1

Annotation

Introduction to financial management, the contents and framework for financial decision

making. Capital structure - overview of the financing decision, the optimal capital structure.

Investment decisions – investment appraisal methods, risk in investment decisions, portfolio

theory. Management of working capital. Financial risks and international aspects of financial

management. Internal financing, dividends and dividend policy.

Language English

Number of Credits 4

Semester winter

Lecturer Ing. Hussam Musa, PhD., Ing. Miroslava Vinczeová, PhD., prof. Ing. Jaroslav Ďaďo, PhD.

46

INTERNATIONAL MANAGEMENT AND BUSINESS

Annotation

Introduction into international business. Internationalization and globalization. Multinational

companies and their strategies. Management models in the international environment.

International Business, national competitiveness. International Culture.

Language English

Number of Credits 3

Semester winter

Lecturer Ing. Dagmar Kokavcová, PhD. Ing. Lena Theodoulides, PhD.

47

INTERNATIONAL MARKETING AND TRADE Annotation

Introduction to international marketing and trade; Factors determining process of

internationaliz.; The environment in international market; Social and cultural consideration in

international marketing, dimensions of culture; Researching and applying cultural values;

International Organisations; Market Entry: choices, selection, risk, segmentation, market

entry strategies; Standardization vs. adaptation of marketing mix for international market;

International marketing planning, research, program and information system. Process of

globalization in international marketing. Selection of global marketing program; Problems of

international marketing research.

Language English

Number of Credits 5

Semester summer

Lecturer Ing. Vladislav Kapusta, PhD., prof. Ing. Jaroslav Ďaďo, PhD.

48

LOGISTICS MANAGEMENT

Annotation

1.Introduction to logistics – material management – business logistics – logistics

management; logistics operations and customer service – logistical relationships within the

firm. 2. Logistics strategy - Porter´s model of a value chain; supply chain and integration –

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supply chain management – logistics strategy drivers. The purchase, production and

distribution logistics. 3. Material flow and information flow and cash flow – fundamentals of

process management - operating productive systems; JIT, logistics outsourcing. 4. Order

processing – demand forecasting – customer´ data processing, Internet/EDI. 5. – 6.

Inventory management – inventory control systems; economic order quantity models – basic

EOQ model – EOQ model with non-instantaneous receipt – EOQ models with reorder point,

safety stocks, service level. 7. - 8. Warehouses – warehouse equipment - warehouse

operations; Warehouse Management Systems (WMS) 9. Logistics controlling –

direct/indirect costs – total costs of ownership concept.10. Logistics (or operations) process

improvement - process mapping – process redesign. 11. Advanced logistics and information

systems - Decision Support Systems.

Language English

Number of Credits 3

Semester winter

Lecturer Ing. Denisa Malá, PhD.

49

MACROECONOMICS 2

Annotation

Determination of equilibrium value of income in two-sectoral as well as in three-sectoral

economy, automatic stabilizers. IS-LM model, its structure, elements of IS-LM model,

simultaneous equilibrium in goods and money market. Applying the IS-LM model.

Equilibrium in the small open economy, IS-LM- BP Model (Mundell-Fleming model). AD-

AS model, Aggregate supply and aggregate demand, short run static model af aggregate

supply. Labor market, Unemployment, Phillips curve. Inflation and desinflation. Short-run

tradeoff between Inflation and Unemployment.

Language English

Number of Credits 5

Semester summer

Lecturer Ing. Mariana Povaţanová, PhD.

50

MANAGEMENT METHODS AND TECHNICS

Annotation

Methods of normative creative thinking, (morphology matrix), creative problem solving

(TRIZ), intuitive creative thinking, SixSigma technique, Activity Based Costing and AB

Management, idea generation methods (lateral thinking, nominal group technique,

snowballing) and analytical methods (Solutio Effect Analysis, Taguchi methods).

Language English

Number of Credits 3

Semester summer

Lecturer Ing. Dagmar Kokavcová, PhD., Ing. Denisa Malá, PhD.

51

MANAGEMENT OF INNOVATION

Annotation

Managing of innovation merits in the company, definition, differentiation and classification

of innovations. Lifecycle and innovation cycle analysis of the successful product. Innovative

methods of the innovation process. Innovation process addressing of product (parameters).

Licensing as a part of innovation management. Complexity of the innovation process.

Innovation strategy in the company – forecasting of company innovations. Forecasting

innovation methods – reliability of forecasts. Task planning in innovation process in the

company – planning process of product innovation. Evaluation of economic efficiency of

innovations. Support forms of innovation processes and institutional support of innovations.

Language English

Number of Credits 3

Semester winter

Lecturer Ing. Silvia Kostiviarová, PhDr. Mária Spišiaková, PhD.

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52

MARKETING COMMUNICATION

Annotation

Introduction to strategic marketing. Marketing planning and marketing plan. Process of

marketing strategy development in general and with the respect to business strategy. Creation

and offer of customer value, value analysis. Managing marketing information. Marketing and

situation analysis of environment. STP as a heart of strategic marketing – segmentation

strategies, approaches of targeting, positioning maps, USP. Strategic issues of managing

marketing mix, new product development process, brand management. Classification of

marketing strategies. Implementation and organization of marketing activities, marketing

audit and control. Customer relationship management, Relationship marketing and Key

account management. IT in marketing and new trends.

Language English

Number of Credits 3

Semester winter

Lecturer Prof. Ing. Jaroslav Ďaďo, PhD. Sr., Ing. Monika Ďaďová

53

MARKETING STRATEGIES

Annotation

Introduction to strategic marketing. Marketing planning and marketing plan. Process of

marketing strategy development in general and with the respect to business strategy. Creation

and offer of customer value, value analysis. Managing marketing information. Marketing and

situation analysis of environment. STP as a heart of strategic marketing – segmentation

strategies, approaches of targeting, positioning maps, USP. Strategic issues of managing

marketing mix, new product development process, brand management. Classification of

marketing strategies. Implementation and organization of marketing activities, marketing

audit and control. Customer relationship management, Relationship marketing and Key

account management. IT in marketing and new trends.

Language English

Number of Credits 4

Semester summer

Lecturer Ing. Janka Petrovičová, PhD., prof. Ing. Jaroslav Ďaďo, PhD., Sr.

54

MICROECONOMICS 2

Annotation

Methods and instruments of economic analysis. Theory of rational behaviour of consumers –

budget constraint, preferences, indifference analysis, consumer’s optimal bundle. Individual

and market demand, elasticity of demand. Consumer’s decision under risk. Long-run and

short-run production function, production and different technologies. Isoquants and marginal

rate of technical substitution. Costs minimisation and best producers bundle of inputs. Cost

and revenues analysis under different conditions of competition. Profit maximisation, short-

run and long-run firm’s equilibrium under perfect competition, monopoly, oligopoly and

monopolistic competition. Market failures, causes and instruments of microeconomic policy.

Language English

Number of Credits 4

Semester winter

Lecturer Ing. Mária Horehájová, PhD., Ing. Ţaneta Lacová, PhD.

55

MIS AND MARKET RESEARCH

Annotation

Introduction to MIS – information importance, parts of the MIS. Market research, its scope,

benefits for managerial decisions, types, process and ethical aspects. Identification of

marketing problem/issue, data resources, techniques of data gathering (observation,

interview, laboratory and natural experiment), contact methods. Primary data gained from the

qualitative research, Primary data gained from the quantitative research – principles of

designing the questionnaire. Sampling methods, filed research realization, coding and

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control. Processing and analysis, interpretation and presentation of research results, their

distribution and exploitation for marketing purposes.

Language English

Number of Credits 4

Semester winter

Lecturer Ing. Janka Táborecká-Petrovičová, PhD.

56

ORGANISATION AND ORGANISATIONAL BEHAVIOUR

Annotation

Organization theory, main principles of the organization process, types of organization

structures, life-cycle of the organization, new organization models. Main aspects of

organizational changes and their influence to the organization culture. Behavioral aspects of

organizing process: integration and differentiation in groups, power and politics, place and

role of the leaders in these processes.

Language English

Number of Credits 3

Semester summer

Lecturer Ing. Dagmar Kokavcová, PhD.

57

PROCESS MANAGEMENT

Annotation

Process management and its nature, relation between process management and quality

management system, implementing phases of process management into existing management

system of an enterprise, setting up a project team to implement process management,

hierarchy of all enterprise processes, identification of process activities and development of

process maps, identification of existing and selection of new performance indicators, ranking

performance process indicators with strategic objectives, benchmarking of processes, process

simulation and optimisation, process progress, measurement, assessment and improvement

of processes, software tools for process management.

Language English

Number of Credits 3

Semester summer

Lecturer Doc. Ing. Ján Závadský, PhD., Ing. Marcela Kovaľová, PhD.

58

PROJECT PLANNING

Annotation

Project definition, classification of projects, project examples, process of the project

realization, project planning, project goals, project matrix organizations, time planning,

network diagrams, Gantt chart, resource planning, risk planning, process of project control,

project closing process, project evaluation, project planning trends.

Language English

Number of Credits 3

Semester winter

Lecturer Ing. Gabriela Kormancová, PhD.

59

QUALITY MANAGEMENT 1

Annotation

Quality of Services as a multiple criteria category. Management of quality in organizations

offering services. Principles for setting up a Quality Management System in organizations

offering services and necessary documents. Process management. Preparing a service

organization for certification. Specific guidelines for drafting a Quality Guide for service

organizations. Methods for evaluation of quality of an offered service. Quality Audit in

service organizations. CAF models and EFQM Excellence Model.

Language English

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Number of Credits 3

Semester winter

Lecturer Ing. Andrea Danková

60

QUALITY MANAGEMENT 2

Annotation

Quality of Services as a multiple criteria category. Management of quality in organizations

offering services. Principles for setting up a Quality Management System in organizations

offering services and necessary documents. Process management. Preparing a service

organization for certification. Specific guidelines for drafting a Quality Guide for service

organizations. Methods for evaluation of quality of an offered service. Quality Audit in

service organizations. CAF models and EFQM Excellence Model.

Language English

Number of Credits 5

Semester winter

Lecturer Ing. Andrea Danková, Ing. Michal Ruckschloss

61

QUALITY MANAGEMENT AUDITS

Annotation

Collection of international norms ISO 9000 and 14000 series; fundamental principles for

audits as a management tool for monitoring and verification of implementation of quality

policy. Audit as a tool for evaluation of compliance. Internal and external audits as a tool and

a mechanism used for obtaining vital information, which is used primarily for detection of

short-comings during implementation of quality system documentation; for evaluation of

quality system effectiveness; for unveiling sectors in which quality systems can be improved

by collecting suggestions from employees. The ISO 19011 norm – rules for performing an

audit; management of an audit program; drafting of an audit program, steps in an audit,

competency and evaluation of auditors.

Language English

Number of Credits 3

Semester summer

Lecturer Ing. Denisa Malá, PhD.

62

QUALITY SYSTEMS

Annotation Basic terms and approaches to definition of quality, planning of quality, quality assurance,

quality system based on: ISO 9000, methods and processes of implementing quality systems

in organizations, phases of implementation of a quality system, legislation dealing with

quality systems, harmonization of norms and certification, certification bodies, audits, types

of audits and processes, improvement of quality systems, Total Quality Management:

(TQM), trends in implementation of quality systems.

Language English

Number of Credits 4

Semester winter

Lecturer Ing. Miroslava Triznová

63

RISK MANAGEMENT

Annotation

Acquisition of knowledge about crisis development in enterprise and skills in

evaluation of entrepreneurial and project risks.

Language English

Number of Credits 3

Semester winter

Lecturer Ing. Ladislav Klement, PhD.

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64

SERVICE MARKETING

Annotation

Theoretical determination of services, their importance in current economy. Basic

characteristics and classification kriteria of services. Production and sale process, duality of

services and factors influencing production and duality of services. Developments and

concepts in services marketing, comparison with product marketing. Conceptual framework

for development of marketing strategy in the services area and specifics of marketing

management in the process of services marketing. Consumer behavior in service sector.

Peculiarities of extended marketing mix (7 P´s) and marketing activities and thein application

in non-profit marketing.

Language English

Number of Credits 4

Semester winter

Lecturer Ing. Monika Ďaďová, Ing. Eva Poliačiková, PhD.

65

SOCIAL RESPONSIBILITY BUSINESS

Annotation

This course will cover the following subjects: Definition of basic and related concepts. ,

Globalization and socially responsible entrepreneurship.

World Movement of socially responsible companies. The situation in Slovakia.

Ethical aspects of corporate social responsibility.

Environmental Dimension. Corporate Environmental Strategy and its importance as a

competitive factor. Access to customers, the respect of their rights and interests. Cooperation

with consumer organizations. Socially responsible entrepreneurship and promoting the

community.

Cooperation with non-profit sector. Socially responsible entrepreneurship and public

policy.Case studies.

Language English

Number of Credits 3

Semester summer

Lecturer Ing. Zdenka Musová, PhD., Prof. Ing. Viera Marková, PhD., David Cole

66

STRATEGIC MANAGEMENT 1

Annotation

Introduction into the concept of the strategy; Strategy development process; Goals, values

and performance of company; Analysing industry environment and intra industry analysis;

Analysing resources, capabilities, organisational structure and management systems of

company; Analysis of competitive advantage and its sustainability; Types of competitive

advantage; Business strategies in different industry contexts – life cycle, structure,

competition and success factors; Corporate strategy – vertical integration and the scope of the

business, diversification strategy, managing the multibusiness corporation; Competitive

strategy in international context – multinational and global strategy; Strategic choices;

Implementing the strategy – organising, resourcing and managing strategic change,

managing the multibusiness company; Current trends in strategic management.

Language English

Number of Credits 4

Semester winter

Lecturer Ing. Alena Danková, Ing. Vladimìr Laššák, PhD.

67

TAX AND TAX POLICY

Annotation

History of taxation and tax theories, basic principles of taxation, classification of taxes.

Primary and secondary tax pertinences. Taxation and efficiency, costs of taxation. Taxation

and fairness – criteria of fairness, tax redistribution. Tax neutrality and optimal taxation.

Macroeconomical, microeconomical and ecological aspects of taxation. Tax optimization,

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tax avoidance and tax evasion. Tax policy and tax reforms. Tax administration and its

changes. International taxation aspects – globalization, tax competition and harmonization.

Avoidance of double taxation. System of income, property and consumption taxes in

Slovakia and its comparison with various countries (depending on students origins).

Language English

Number of Credits 3

Semester winter

Lecturer Ing. Jaroslav Ďaďo, PhD. Jr.

B Matière de la Filière partiellement francophone

68

CIVILISATION FRANCAISE

Annotation

Le but de ce cours est de se familiariser avec la civilisation des Français pour pouvoir la

comparer avec celle des Slovaques. L’accent est mis sur les différences politiques,

économiques, culturelles ainsi que sur les aspects les plus attrayants du point de vue du

tourisme, de la société en général (démographie, gastronomie, us et coutumes, etc.).

Thèmes : la notion de culture, les étapes historiques et culturelles les plus importantes en

France et en Slovaquie, la situation économique et sociale des pays concernés, leurs systèmes

d’éducation, la santé publique, le rôle des médias et leur influence sur la société, l’identité

ethnique, culturelle et religieuse des deux pays, les problèmes d’émigration et d’immigration,

le patrimoine culturel et historique.

Language Français

Number of Credits 3

Semester winter

Lecturer doc. PhDr. Ľudmila Mešková, PhD.

69

COMMUNICATION INTERCULTURELLE

Annotation

Acquisition d´une compétence communicative afin de développer la coopération

internationale. Relations interculturelles et interpersonelles entre des Français et les

Slovaques. Connaître les mentalités, la façon de réflechir et le comportement des Slovaques

et des étrangers. Communication verbale et non verbale. Management interculturel. Tourisme

du point de vue interculturel. Gastronomie - particularités.

Language Français

Number of Credits 3

Semester summer

Lecturer Doc. PhDr. Ľudmila Mešková, PhD.

70

ECONOMIE DE L `ENVIRONNEMENT

Annotation

Se familiariser avec de grands problèmes enviromentaux et avec des interventions publiques

possibles pour assumer un développement durable.

L’analyse économique de la pollution – concept d’externalité dans le cadre de la théorie du

bien-être, optimum de pollution, évaluation des dommages

L’internalisation des externalités – réglementation, taxation, permis d’émission négociables

Les applications – Au protocole de Kyoto, A la ressource en eau.

Language Français

Number of Credits 3

Semester summer

Lecturer Duport Noëlle

71

ENTREPRENDRE EN HOTELLERIE ET RESTAURATION EN FRANCE

Annotation

Familiariser les étudiants avec les conditions pour entreprendre en France ainsi que leur

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permettre d’acquérir des compétences professionnelles et linguistiques dans ce domaine.

Créer une entreprise en France. Les formes juridiques des entreprises en France, le choix de

la forme d’une entreprise dans l’hôtellerie et la restauration. Les catégories d’établissements

d’hébergement. Les métiers de l’hôtellerie, les prestations et les produits hôteliers. Les

hôteliers indépendants et l’hôtellerie de chaîne. Les catégories des établissements de

restauration. Les métiers de la restauration, les prestations et les produits de la restauration.

La carte des repas et des boissons, le menu et les règles de sa composition. La gastronomie

française.

Language Français

Number of Credits 3

Semester winter

Lecturer Doc. PhDr. Ľudmila Mešková, PhD.

72

GÉOGRAPHIE ÉCONOMIQUE FRANCOPHONE

Annotation

L'économie française et d‘autres pays francophones: caractères généraux, chiffres clé. La

population: études démographiques et distribution spatiale. Les entreprises: structure,

création, rôle de l'Etat, nationalisation et privatisation. Les secteurs de l'économie:

L'agriculture. Le secteur énergétique. Les industries: secteur des transports, les industries

électriques et lourdes, les industries chimique et textile, l'industrie du bâtiment et des travaux

publics, le secteur agroalimentaire. Les régions industrielles. Le secteur tertiaire: services

marchand et non marchand, transport, tourisme dans l'économie, atouts touristique de la

France et d’autres pays francophones.

Language Français

Number of Credits 3

Semester summer

Lecturer Julien Danglard, Doc. PhDr. Ľudmila Mešková, PhD.

73

GESTION D´ENTREPRISE 1

Annotation

Caractéristiques et création de l’entreprise. Vocation et objectifs de l’entreprise.

Classifications juridique et économique. Différentes approches de l´entreprise. Profil de

l’entrepreneur. Décisions dans l’entreprise. Systèmes d’information. Analyse du milieu

concurrentiel. Stratégies et choix stratégiques. Analyse technologique et organisationnelle.

Marché et marketing. Politique du produit et du prix. Fonction de production, analyse des

coûts.

Language Français

Number of Credits 3

Semester winter

Lecturer Doc. Ing. Jana Marasová, PhD.

74

GESTION D´ENTREPRISE 2

Annotation

Logistique dans l’entreprise. Fonction financière et analyse financière. Communication dans

l’entreprise, ses principes et moyens. Gestion des conflits. Gestion des ressources humaines.

Géstion prévisionnelle des emplois et des compétences. Comportement managérial, exercice

et contrôle du pouvoir. Etique et culture dans l’entreprise. Contribution de l’entreprise au

développement social de la société.

Language Français

Number of Credits 3

Semester winter

Lecturer Doc. Ing. Jana Marasová, PhD.

75

HISTOIRE DU PROCESSUS DE MONDIALISATION

Annotation

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Le cours se propose de cerner une longue histoire et des enjeux actuels de la mondialisation

présente, en partant des grands movements d’expansion géographique des échanges et de

progression de la régulation marchande jusqu‘aux décisions politiques apparues dans les

années 1970-1980 liées à la seconde globalisation. De l’Antiquité au Moyen-Age. La

Renaissance. L’ère mercantiliste des 17ème et 18ème siècles. L’accélération internationale

de l’aventure industrielle (1780-1860). La première et la seconde globalisation

Language Français

Number of Credits 3

Semester Summer

Lecturer Philippe Norel

76

HISTOIRE DE LA PENSEE ECONOMIQUE

Annotation

Pensée économique à l’Antiqité et au Moyen Age. Mercantilisme, physiocrates, Economie

classique. Conceptions sociau-économiques: école historique, socialism, institutionalisme.

Charactéristique des écoles de l’Economie néoclassique. Keynesianisme et son évolution

après la 2e guerre mondiale. Ecoles autrichienne et néoautrichienne. Néolibéralisme.

Conceptions de la Nouvelle Economie classique – Monétarisme, Théorie des anticipations

rationnelles, Economie d’offre et Théorie du choix public.

Language Français

Number of Credits 3

Semester winter

Lecturer Doc. PhDr. Jozef Horeháj, PhD.

77

INFORMATIQUE

Annotation

L’introduction en l’informatique pour les économistes. Données et informations. Les

systèmes d’informations et de technologies, le traitement automatique de données. Les

ordinateurs personnels. Le matériel et le logiciel. Systèmes d’exploitation. les application. Le

traitement de texte et la publication à l’aide de l’ordinateur. Présentations électroniques

multimédia. Le tableur. Le système de gestion de base de données. Les navigateurs. Le

courrier électronique. Les suites logiciels. Le développement et la distribution de logiciels.

Réseaux de communication. l’Internet. La sécurité des données traitées. De nouvelles

tendances en informatique. L’informatisation de la société – apports et risques.

Language Français

Number of Credits 3

Semester winter

Lecturer RNDr. Miroslav Huţvár, PhD.

78

INTEGRATION FINANCIERE ET MONETAIRE EUROPEENNE

Annotation

Les grandes étapes de l´intégration financière et monétaire en Europe. La théorie de la zone

monétaire optimale et la monnaie unique. Le cadre institutionnel de la politique monétaire

européenne. La stratégie de la politique monétaire européenne et le cadre opérationnel de la

politique monétaire européenne. La politique de change dans l’Union monétaire européenne.

Le policy mix de l’UEM. De l´Union monétaire a l´union financière – l´intégration dans le

secteur des banques, l´intégration des marchés de capitaux, l´intégration dans le secteur des

assurances. L´état actuel de la convergence et divergence financière et monétaire en Europe.

Language Français

Number of Credits 3

Semester summer

Lecturer Ing. Ţaneta Lacová, PhD.

79

MACROÉCONOMIE 1

Annotation

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Expliquer les notions macroéconomiques de base, analyser les interdépendances des

phénomènes et des processus économiques au niveau d’une économie nationale. Donner aux

étudiants des connaissances théoriques et des outils méthodologiques pour pouvoir étudier

des disciplines économiques spécifiques.

Introduction en macroéconomie. Objectifs et instruments macroéconomiques. Agrégats

nationaux, leur classement et mesures. Offre globale et demande globale. Equilibre

macroéconomique. Consommation, épargne, investissement. Multiplicateur et accélérateur.

Croissance économique, sources, mesures. Cycle économique, types de cycles, leurs raisons.

Monnaie, marché monétaire, équilibre du marché monétaire. Politique commerciale

extérieure, politique des changes. Chômage et inflation. Politiques monétaire, budgétaire, des

revenus. Processus d’intégration.

Language Français

Number of Credits 4

Semester summer

Lecturer Doc. Ing. Jana Marasová, PhD.

80

MACROÉCONOMIE 2

Annotation

Elargir les connaissances des étudiants acquises en Macroéconomie 1, leur apprendre à

appliquer les instruments et méthodes de l’analyse macroéconomique dans les processus

économiques sur les plans national et international.

Détermination du produit d’équilibre dans une économie à deux et à trois secteurs. Modèle IS

– LM, sa structure et éléments, équilibres sur le marché des biens et sur le marché des actifs.

Applications du modèle. Equilibre dans une économie ouverte, modèle IS – LM – BP

(Mundell – Fleming). Taux de change. Modèle AS – AD, offre globale statique à court

terme. Marché du travail, courbe Phillips. Inflation et désinflation.

Language Français

Number of Credits 4

Semester summer

Lecturer Doc. Ing. Jana Marasová, PhD., Ing. Ţaneta Lacová, PhD.

81

MATHEMATIQUES FINANCIERES

Annotation

L´objet de ce cours sont les principales méthodes des mathématiques financières. On

exposeran les méthodes mathématiques des taux d´intérêt et mathématiques des marchés

dérivés.

Les marches de taux d´intérêt – les different types de taux, les taux zéro-coupon, les theories

de la structure par termes des taux, la duration. Le fonctionnement des marches d´options –

definition des contrats d´options sur actions, volatilité, le modèle de Black et Scholes, La

parité Call-Put, introduction aux arbres binomiaux, les strategies d´échanges impliquant des

options, les courbes de volatilité

Language Français

Number of Credits 3

Semester summer

Lecturer Doc. Ing. Vladimìr Úradnìček, PhD.

82

MICROÉCONOMIE 1

Annotation

Expliquer les catégories et les lois économiques de base, montrer leur application dans les

conditions d’une économie de marché. Développer les capacités des étudiants d’analyser les

phénomènes et les interdépendances microéconomiques, justifier les comportements des

agents économiques.

Introduction en économie. Methodes scientifiques. Mécanisme de marché. Consommateur et

ses décisions. Equilibre du consommateur. Entreprise et formation de l’offre. Coûts, recettes

et profit de l’entreprise. Equilibre de l’entreprise en concurrence parfaite. Entreprise et

concurrence imparfaite – monopol, oligopol et concurrence monopolistique. Marché des

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facteurs de production et leurs particularités. Détermination des prix de facteurs de

production. Marchés du travail, de la terre et du capital.

Language Français

Number of Credits 5

Semester winter

Lecturer Doc. Ing. Jana Marasová, PhD.

83

MICROÉCONOMIE 2

Annotation

Approfondir et enrichir les connaissances des étudiants acquises en Microéconomie 1 pour

qu’ils se familiarisent avec les principes scientifiques des décisions dans la vie économique

pratique, développer leurs apptitudes d’utiliser les méthodes quantitatives en Economie.

Méthodes et instruments de l’analyse économique. Théorie de choix rationnel du

consommateur – limites budgétaires, préférences, analyse d’indifférence, le choix optimal.

Demande individuelle et demande de marché. Elasticité de la demande et de l’offre.

Décisions du consommateur dans le risque et l’incertitude. Technologie et production –

fonctions de production à court et à long terme. Courbe d’isoproduit et taux de substitution.

Règle du coût minimum, combinaison optimale des inputs. Analyse des coûts et des recettes

en conditions de la concurrence parfaite et imparfaite. Equilibre de l’entreprise et

maximisation du profit – cas du monopole, oligopole, concurrent monopolistique. Analyse

microéconomique des marchés du travail et du capital. Défaillance du marché, raisons et

instruments d’une politique microéconomique de l’Etat.

Language Français

Number of Credits 4

Semester winter

Lecturer Doc. Ing. Jana Marasová, PhD.

84

NÉGOCIATIONS COMMERCIALES

Annotation

Profil du négociateur. Spécificités nationales. Motivation et typologie des partenaires.

Culture de négociation: stratégies et procédés. Étapes de la négociation. Préparation de la

négociation: s´informer sur le partenaire, analyser la concurrence, fixer les objectifs, préparer

le scénario de négociation. Entrée en négociation: accueil et présentations. Déroulement des

négociations: présenter ses opinions, faire les concessions. Clôture des débats: bilan de la

négociation, signature du contrat.

Language Français

Number of Credits 3

Semester winter

Lecturer Doc. PhDr. Ľudmila Mešková, PhD.

85

POLITIQUE ÉCONOMIQUE APPROFONDIE

Annotation

Elargir les connaissances des étudiants acquises lors du cour de Politique économique, en

visant certains problèmes des politiques sociale, fiscale, monétaire, commerciale extérieure et

celle des revenus en Slovaquie. Expliquer les solutions possibles en comparaison avec

d’autres pays de l’Union européenne.

Définition de la politique économique. Instruments des politiques économiques partielles.

Coordination des politiques économiques dans l’UE. Nouvelles tendances de la politiques

sociale en Slovaquie. Instruments de redistribution des revenus, différenciation du niveau de

vie de la population. Politique monétaire de la Slovaquie et politique monétaire européenne.

Politique commerciale extérieure, compatibilité de ses intruments.

Language Français

Number of Credits 3

Semester summer

Lecturer PhDr. Marian Šuplata, PhD.

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86

SYSTEMES MONÉTAIRES ET FINANCIÈRS INTERNATIONAUX

Annotation

Permettre une bonne compréhension des mécanismes complexes des marchés des changes et

de leur impact sur l’économie.

1ère partie - une présentation de l’évolution du systéme monétaire et financier international

depuis le 19e siècle;

2ème partie – les théories du change qui expliquent les évolutions des cours des devises, les

outils de spéculation et de couverture.

Language Français

Number of Credits 3

Semester summer

Lecturer Stephane Mottet

87

TERMINOLOGIE ÉCONOMIQUE 1

Annotation

Maîtrise de la terminologie économique sur la base des textes sélectionnés en fonction des

matières économiques données en français. L’accent est mis sur les expressions techniques,

expressions figées stylistiquement neutres, expressions idiomatiques “professionnelles“.

Thèmes: 1/ entreprise – rôle, objectif, organisation de l’entreprise, organigramme,

production, politique commerciale – produit, lancement du produit sur le marché, prix,

instruments, marketing, étude de marché, financement de l’entreprise, relation entreprise-

banque, politique de crédit, créances, engagements.

Language Français

Number of Credits 3

Semester winter

Lecturer Doc. PhDr. Ľudmila Mešková, PhD.

88

TERMINOLOGIE ÉCONOMIQUE 2

Annotation

Le but du cours est d’acquérir et de maîtriser la terminologie économique sur la base des

textes sélectionnés en fonction des matières économiques données en français dans le cadre

de la Filière partiellement francophone.

Thèmes: Logistique, ressources humaines, répartition du temps de travail, recrutement,

rémunération, formation, vocabulaire de l’informatique de base, Internet dans la vie

professionnellle.

Language Français

Number of Credits 3

Semester summer

Lecturer Doc. PhDr. Ľudmila Mešková, PhD.

89

UNION EUROPÉENE

Annotation

L’objectif du cours est de comprendre les principes de base de l’intégration économique

européenne: son histoire, son encadrement institutionnel, les politiques de l’Union

européenne. Le cours souligne le statut économique de l’UE dans le processus de

mondialisation.

Introduction à la théorie de l’intégration. Points de départ dans l’intégration européenne.

Histoire de l’Union européenne. Elargissement de l’Union européenne. Cadre institutionnel

de l’Union européenne. Budget de l’Union européenne. Politiques communes et

communautaires.Politique extérieure de l’Union européenne. Intégration monétaire dans

l’Union européenne. Place de l’économie européenne dans l’économie mondiale. Défis pour

l’avenir de l’Union européenne.

Language Français

Number of Credits 3

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Semester winter

Lecturer Ing. Ţaneta Lacová, PhD.

C. Special Courses for Erasmus Students / Matières Specifiques pour les Etudiants Erasmus / Spezialfächer für

Erasmus Studenten

90

BASIC PROBLEMS OF MARKET ECONOMY

Annotation

This course covers the problems of a market economy. It explores the different types of

economic models including what was relevant in the pass and what are the different models

in use today. We cover the effects of supply and demand, unemployment, inflation,

globalization, and fiscal policies and how they affect the economy. We will explore the

power of unintended consequences and the externalities of economic decisions. We try to

answer the questions about what is the role of government in deciding what is to be produced

with our resources and how should government ensure stable prices, full employment, and

ensure a rising standard of living for ourselves and future generations?

Language English

Number of Credits 3

Semester winter

Lecturer David Cole, MFA, PhDr. Mária Spišiaková, PhD.

91

BUSINESS PLANNING

Annotation

The business planning process. Organisation of planning process. Methods and techniques of

business planning. The time frame for business planning. The content and structure of

business plan. Developing and writing the business plan. Building functional plans in a firm

(marketing plan, production plan, personal plan, financial plan). Presentation of the final

paper on business plan.

Language English

Number of Credits 4

Semester summer

Lecturer Ing. Ľuboš Elexa, PhD.

92

BUSINESS COMMUNICATION

Annotation

The course combines the development of language skills and the subject knowledge of

economy. It is designed for advanced students who intend to improve their communication

skills in English through case studies in international business. Students will develop their

overall language skills, such as discussion, extensive reading, use of vocabulary, and writing

letters and proposals. Business skills, e.g. strategies for negotiations, making decisions and

business meetings will also be practised.

Language English

Number of Credits 3

Semester summer

Lecturer PhDr. Anna Zelenková, PhD., PhDr. Mária Spišiaková, PhD.

93

BUSINESS TERMINOLOGY 1

Annotation

Marketing basics. Marketing mix, SWOT analysis. Marketing strategy and marketing plan.

Marketing ethics and legal aspects of marketing. Product and product development.

Positioning and branding a produkt. Market segmentation. Customer needs. Loyalty

programmes. Marketing budget. Price policy. Logistics. Merchandising. Publicity and

promotion. Media. Media strategy.

Language English

Number of Credits 3

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Semester Winter

Lecturer PhDr. Mária Spišiaková, PhD., Mgr. Dagmara Škvareninová

94

BUSINESS TERMINOLOGY 2

Annotation

Manager vs. leader. Leadership skills. Effective communication. Verbal and non-verbal

communication. Communicating assertively at work. Negotiation. Tips „for getting to yes“.

Organizing your time. Team working. Delegating tasks. Discussion with a manager.

Meetings. Business lawyers.

Language English

Number of Credits 3

Semester summer

Lecturer PhDr. Mária Spišiaková, PhD., Mgr. Dagmara Škvareninová, PaedDr. Marta Vránová, PhD.

95

COMMUNICATION SKILLS IN INTERNATIONAL TOURISM 1 and 2

Annotation

Preparing students of tourism for better functioning in working environment and developing

professional communication competence.

Professional communication skills in the following areas: Government and tourism.

Destination profile. Hotel management. Tourist information centres. Customer service,

dealing with complaints. Marketing in tourism, promotion, advertising campaigns and

exhibitions. The work of tourist guides. Organization of conferences, congress tourism.

Travel and business travel. Airlines.

Language English

Number of Credits 3

Semester winter, summer

Lecturer PhDr. Anna Zelenková, PhD.

96

CULTURAL AND URBAN TOURISM

Annotation

To get familiar with tourism development and its specific features in urban and cultural

tourism. To analyze the market of urban and cultural tourism – the demand and supply side.

To obtain knowledge about impacts of urban and cultural tourism and it’s planning and

marketing. Urban and cultural tourism. Market of urban and cultural tourism – supply,

demand. Assessing impacts of urban and cultural tourism. Information system and tourist

information office in a city. Marketing of a city. Planning, organisation and funding of urban

tourism

Language English

Number of Credits 5

Semester summer

Lecturer Ing. Terézia Krausova

97

DESTINATION MANAGEMENT

Annotation

The course deals with the concept of „destination“ as the competitive unit and crystallisation

point of the tourism offer in incoming tourism. Students at the end of this course should be

able to: Identify and evaluate relevant trends in tourism demand and supply. Definy and

Identify destinations and places of attraction. Analyse the competitive position of

destinations and learn methods and tools for strategic destination management. To be aware

of special challenges of destinations management finances. Evaluate and design possible

organisational structures in destination governance. Learn methods and tools to facilitate

destination cooperation

Teaching methods include lectures, case studies and group discussions.

Language English

Number of Credits 5

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Semester summer

Lecturer doc. Ing. Vanda Maráková, PhD., Ing. Ľubica Šebová, PhD.

98

ECONOMIC ISSUES IN THE PRESS

Annotation

Slovakia / student´s country in the foreign press - current social and economic issues.

Development of major economic indicators. Slovakia as a member of the EU / student´s

country and the EU. European monetary union. Foreign investments. Business environment

in Slovakia / student´s country. Reforms in the Slovak economy / economy of the student´s

country. Solving the problem of unemployment. The role of local government. Equal

opportunities in society.

Language English

Number of Credits 3

Semester summer

Lecturer PhDr. Mária Spišiaková, PhD.

99

GESCHÄFTSKOMMUNIKATION

Annotation

Es wird sowohl schriftliche als auch mündliche Geschüftskommunikaktion geübt, Formulare

auszufüllen, Geschäftskontakte schriftlich anzuknüpfen – Anfrage. Verlangtes und

unverlangtes Angebot. Bestellung. Zwischen Zeilen lesen. Unangenehme Kontakte:

kundenorientiere Reklamation und Mahnung. Telefonieren und E-Mail im Alltagsgeschäft.

Bewerbung per E-Mail.

Language German

Number of Credits 3

Semester summer

Lecturer Mgr. Viera Krešáková, Mgr. Andreja Vidová

100

GESCHÄFTSVERHANDLUNGEN

Annotation

Das Ziel ist, sich Prinzipien der Geschäftsverhandlungen anzueignen. Es werden folgende

Themen behandelt: Begriff Kommunikation (Kommunikationsprozess und seine Elemente,

mündliche Kommunikation), Präsentationstechniken bei einer Rede, Unternehmensinteresse:

Image und Erfolg (Höflichkeit als Führungsstil, Umgangsformen – Einladung, Pünktlichkeit,

Begrüßen und Vorstellen), Telefonieren mit Erfolg (aktives Zuhören, Rückruf),

Körpersprache (Verhaltensweisen, Teilbereiche der Körpersprache), Gesprächsführung

(Phasen eines Verkaufsgesprächs, Rolle der Fragen, Argumentation, erfolgreiche

Messegespräche), Verhandeln (Grundregeln einer Verhandlung, nicht um die Positionen

feilschen, Grundkriterien einer Verhandlung), Verhandlungsstrategie, ein anderer Blick auf

die Verhandlungsstrategien, Phasen eines Verhandlungsprozesses (Vorbereitungsphase,

Kontaktphase, Kernphase, Vereinbarungsphase, Umsetzung und Pflegephase).

Language German

Number of Credits 3

Semester winter

Lecturer Doc. PhDr. Miriam Olejárová, PhD., Mgr. Andreja Vidová

101

INSURANCE MATHEMATICS

Annotation

Life insurance, Lump sum premium, Special type of annuities, Lump sum Premium

Net current Premium, Gross premiumPremium reserve Risk and saving part of

premium, Surrender of a policy, The profit, Endowment insurance, Endowment

insurance, Net current premium

Language English

Number of Credits 3

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Semester summer

Lecturer RNDr. Jana Špirková, PhD.

102

INTERKULTURELLE KOMMUNIKATION

Annotation

Die Kommunikationskompetenz als Bestandteil internationaler Kooperation. Interkulturelle

und interpersonelle Beziehungen unter Vertretern der einzelnen Sprachen. Mentalität, Denk-

und Verhaltensweisen verschiedener Völker. Verbale und non-verbale Kommunikation.

Psychologie der interkulturellen Beziehungen. Wettbewerbsvorteile der Länder im Kontext

der Kulturantropologie. Spezifika der Esskultur und Wohnkultur.

Language German

Number of Credits 3

Semester summer

Lecturer PhDr. Mária Polčicová, PhD., Mgr. Andreja Vidová

103

INTERNATIONAL TOURISM MARKETING

Annotation

Introduction to international marketing of tourism. International marketing plan. Strategic

analyses. International tourism market. Basic strategic decisions. Rules of business behavior.

Resource allocation. International product policy. International pricing policy. International

market communication policy. International distribution policy.

Language English

Number of Credits 6

Semester winter

Lecturer Ing. Katarìna Holúbeková, PhD., doc. Ing. Vanda Maráková, PhD.

104

INTERNATIONAL BUSINESS DEVELOPMENT

Annotation

The course is oriented to the objectives and issues of the international business development,

specifically to strategic alliances, international corporations, mergers and acquisitions,

franchising, licensing, networking e-business, e-commerce and other progressive forms of

the strategic partnership for international expansion.

Language English

Number of Credits 3

Semester winter

Lecturer Ing. Dagmar Kokavcová, PhD., Ing. Lena Theodoulides, MBA

105

LOBBYING IN THE EUROPEAN UNION

Annotation

Subject focuses at clarification and importance of lobbying in practice of public sector and

interest organizations. It clarifies the core of lobbying, organizational and institutional

foundations of lobbying and lobbying organizations. Students will deal with strategies and

tactics of lobbying campaigns as well as lobbying forms.

Language English

Number of Credits 3

Semester summer

Lecturer Doc. JUDr. Ing. Ján Šebo, PhD

106

MARKETING INTERNATIONAL DU TOURISM

Annotation

Introduction au marketing international ouvert. Strategie marketing dans l'industrie

touristique. Structuration des activités internationales. Segmentation marketing. Politique

internationale de produit. Politique internationale de distribution. Politique internationale de

communication. Politique internationale de tarification.

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Language Francias

Number of Credits 6

Semester winter

Lecturer

107

PRÄSENTATIONSTECHNIKEN

Annotation

Das Ziel des Seminars ist Erwerb grundlegender Kompetenzen beim Präsentieren und

Reflektieren im interkulturellen Bereich: Wie wirke ich auf mein Publikum? Wie gestalte ich

meine Präsentation effizient und effektiv? Was muss ich besonders beachten, um auch bei

Präsentationen unter Zeitdruck souverän meine Botschaft zu senden? Es wird mit

Fachsprache gearbeitet und dabei nicht nur der neueste Präsentationstrend berücksichtigt,

sondern es werden auch gute Tipps und Hinweise zum Präsentieren geboten. Im Unterricht

arbeitet man auch mit audio-visualer Technik um konkrete Beispiele zu demonstrieren.

Language German

Number of Credits 3

Semester winter, summer

Lecturer Mgr. Viera Krešáková, Mgr. Andreja Vidová

108

STRATEGIES AND REGIONAL TOURISM PLANNING

Annotation

Strategic planning in tourism. Planning process in tourism destinations (regions, tourism

destinations). Region and typology of tourism regions. Carrying capacity analysis, methods

and limits of their calculations. Tourism development standards. Implementation of the

tourism development standards in particular national and regional tourism plans (Cyprus,

Scotland, and Bhutan etc.) Environmental impact assessment in tourism destinations.

Implementation of strategic plans into practice. Regional tourism policy, tourism

development programs. Investment incentives as part of the regional tourism policy.

Monitoring of the implementation of the tourism development plans –monitoring techniques.

Tourism development plans in tourism destination (project).

Language English

Number of Credits 5

Semester summer

Lecturer Doc. Ing. Jana Kučerová, PhD.

109

WIRTSCHAFTPROBLEMATIK IN DER PRESSE

Annotation

Die Presse der deutschprachigen Länder und der Slowakei im Überblick. Seriöse

Tageszeitung contra Boulevard. Unabhängigkeit der Presse. Analyse der Artikel im

Wirtschaftsteil. Struktur der Presseartikel. Sprache der Presseartikel – tatsachenbetonte

Artikel (Aufmachung, Bericht, Reportage, Interview), meinungsbetonte Artikel (Kommentar,

Leitartikel, Glosse). Aktuelles in der EU-Wirtschaft. Projektarbeit im Team: Eine Zeitung

selbst erstellen.

Language German

Number of Credits 3

Semester summer

Lecturer Mgr. Andreja Vidová

110

WIRTSCHAFTSTERMINOLOGIE 1

Annotation

Die Presse der deutschprachigen Länder und der Slowakei im Überblick. Seriöse

Tageszeitung contra Boulevard. Unabhängigkeit der Presse. Analyse der Artikel im

Wirtschaftsteil. Struktur der Presseartikel. Sprache der Presseartikel – tatsachenbetonte

Artikel (Aufmachung, Bericht, Reportage, Interview), meinungsbetonte Artikel (Kommentar,

Leitartikel, Glosse). Aktuelles in der EU-Wirtschaft. Projektarbeit im Team: Eine Zeitung

selbst erstellen.

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Language German

Number of Credits 3

Semester Summer

Lecturer Mgr. Christoph Rosenbaum, Mgr. Andreja Vidová

111

WIRTSCHAFTSTERMINOLOGIE 2

Annotation

Die Presse der deutschprachigen Länder und der Slowakei im Überblick. Seriöse

Tageszeitung contra Boulevard. Unabhängigkeit der Presse. Analyse der Artikel im

Wirtschaftsteil. Struktur der Presseartikel. Sprache der Presseartikel – tatsachenbetonte

Artikel (Aufmachung, Bericht, Reportage, Interview), meinungsbetonte Artikel (Kommentar,

Leitartikel, Glosse). Aktuelles in der EU-Wirtschaft. Projektarbeit im Team: Eine Zeitung

selbst erstellen.

Language German

Number of Credits 3

Semester summer

Lecturer Mgr. Christoph Rosenbaum, Mgr. Andreja Vidová

D. Language Courses

112

SLOVAK LANGUAGE FOR FOREIGNERS 1

Annotation

Meeting people, introducing each other, family relations, telephoning, time, making

arrangements, daily regime, shopping, visiting people, invitations, suggestions, simple

vocabulary of periodicals – newspapers and magazines.

Language Slovak

Number of Credits 3

Semester winter

Lecturer PhDr. Katarìna Miková, Mgr. Andreja Vidová

113

SLOVAK LAGUAGE FOR FOREIGNERS 2

Annotation

School and work schedule, hobbies, free time activities (sport, reading books, going to

theatre or cinema etc.), likes and dislikes, in the restaurant, at the café, vocabulary of

periodicals – newspapers and magazines.

Language Slovak

Number of Credits 3

Semester summer

Lecturer PhDr. Katarìna Miková, Mgr. Andreja Vidová