Vanda Maráková Matej Bel University Slovakia. What is the picture of rural areas in Slovakia?
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ …
Transcript of FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ …
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FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students
Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2011/2012
No. Courses/Matière/ Fächer Language/Langue
/Sprache
Credits/
Crédits/
Kredite
Semester/
Semestre FALL SPRING
A1 Courses of bachelor study program - Business Economics and Management
01 Academic Writing English 3 ♦
02 Accounting English 5 ♦
03 Business Economics 1 English 4 ♦
04 Business Economics 2 English 6 ♦
05 Business Financial Analysis English 6 ♦
06 Business Information Systems English 3 ♦
07 Business Law English 3 ♦
08 Business Negotiations English 5 ♦
09 Case Studies in Human Resources
Management
English 5 ♦
10 Case Studies in Management English 5 ♦
11 Case Studies in Marketing English 5 ♦
12 Corporate Finance English 4 ♦
13 Economic Policy English 3 ♦
14 Effective Presentations English 3 ♦
15 Environmental Management English 3 ♦
16 European Union English 3 ♦
17 History of Economic Theories English 3 ♦
18 Human Resources Management English 4 ♦
19 Informatics 1 English 3 ♦
20 Informatics 2 English 3 ♦
21 International Financial Management English 3 ♦
22 International Management and Marketing English 4 ♦
23 Interkultural Communication English 4 ♦
24 Internet Services and Business Applications English 3 ♦
25 Introduction to Culture Studies English 3 ♦
26 Introduction to Finance English 4 ♦
27 Introduction to Law English 3 ♦
28 Introduction to Sociology English 3 ♦
29 Macroeconomics 1 English 4 ♦
30 Management English 4 ♦
31 Marketing English 4 ♦
32 Mathematics 1 English 4 ♦
33 Mathematics 2 English 4 ♦
34 Microeconomics 1 English 5 ♦
35 Project Management English 5 ♦
36 Statistics English 5 ♦
37 World Economy English 3 ♦
A2 Courses of master study program - Marketing ang Management of Business
38 Brand value creation English 3 ♦
39 Business Ethics English 3 ♦
40 Business to business marketing English 3 ♦
41 CRM 1 English 4 ♦
42 CRM 2 English 4 ♦
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43 Economics of quality English 3 ♦
44 Financial Analysis and Financial Planning English 3 ♦
45 Financial Management 1 English 4 ♦
46 International Management and Business English 3 ♦
47 International Marketing and Trade English 5 ♦
48 Logistics Management English 3 ♦
49 Macroeconomics 2 English 5 ♦
50 Management methods and techniques English 3 ♦
51 Management of innovation English 3 ♦
52 Marketing Communication English 3 ♦
53 Marketing Strategies English 4 ♦
54 Microeconomics 2 English 4 ♦
55 MIS and Market Research English 4 ♦
56 Organisation and Organisation Behaviour English 3 ♦
57 Project Planning English 3 ♦
58 Process management English 3 ♦
59 Quality Management 1 English 3 ♦
60 Quality Management 2 English 5 ♦
61 Quality Management Audits English 3 ♦
62 Quality Systems English 4 ♦
63 Risk Management English 3 ♦
64 Service Marketing English 4 ♦
65 Social Responsibility Business English 3 ♦
66 Strategic Management 1 English 4 ♦
67 Tax and tax policy English 3 ♦
B Matière de la Filière partiellement francophone
68 Civilisation française Francais 3 ♦
69 Communication interculturelle Francais 3 ♦
70 Economie de l`environnement Francais 3 ♦
71 Entreprendre en hotellerie et restauration en
France
Francais 3 ♦
72 Géographie économique francophone Francais 3 ♦
73 Gestion d´entreprise 1 Francais 3 ♦ 74 Gestion d´entreprise 2 Francais 3 ♦
75 Histoire du processus de mondialisation Francais 3 ♦
76 Histoire de la pensée économique Francais 3 ♦
77 Informatique Francais 3 ♦
78 Integration financiére et monétaire
européenne
Francais 3 ♦
79 Macroéconomie 1 Francais 4 ♦
80 Macroéconomie 2 Francais 5 ♦
81 Mathématiques financieres Francais 3 ♦
82 Microéconomie 1 Francais 5 ♦
83 Microéconomie 2 Francais 4 ♦
84 Négociations commerciales Francais 3 ♦
85 Politique économique approfondie Francais 3 ♦
86 Systeme monétaires et financiers
internationaux
Francais 3 ♦
87 Terminologie économique 1 Francais 3 ♦
88 Terminologie économique 2 Francais 3 ♦
89 Union Européenne Francais 3 ♦
C. Special Courses for Erasmus Students / Matières Specifiques pour les Etudiants Erasmus /
Spezialfächer für Erasmus Studenten
90 Basic Problems of Market Economy English 3 ♦
91 Business Communication English 3 ♦
92 Business Planning English 4 ♦
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93 Business Terminology 1 English 3 ♦
94 Business Terminology 2 English 3 ♦
95 Communication Skills in International
Tourism 1
English 3 ♦
96 Communication Skills in International
Tourism 2
English 3 ♦
97 Cultural and Urban Tourism English 5 ♦
98 Destination Management English 5 ♦
99 Economic Issues in the Press English 3 ♦
100 Geschäftskommunikation German 3 ♦
101 Geschäftsverhandlungen German 3 ♦
102 Insurance Mathematics English 3 ♦
103 Interkulturelle Kommunikation German 3 ♦
104 International Tourism Marketing English 6 ♦
105 International Business Development English 3 ♦
106 Lobbying in the European Union English 3 ♦
107 Le Marketing international du tourism Francais 6 ♦
108 Präsentationstechniken German 3 ♦ ♦
109 Strategies and Regional Tourism Planning English 5 ♦
110 Wirtschaftproblematik in der Presse German 3 ♦
111 Wirtschaftsterminologie 1 German 3 ♦
112 Wirtschaftsterminologie 2 German 3 ♦
D. Language Courses*
113 Slovak Language for Foreigners 1 English 3 ♦ ♦
114 Slovak Language for Foreigners 2 English 3 ♦ ♦
*Other language cources available at the department of foreign languages.
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A1 Courses of bachelor study program - Business Economics and Management
01
ACADEMIC WRITING
Annotation
Introduction to writing in English. Various kinds of writing. Writing in business. Business
letter writing. Writing of abstracts and summaries. Comparing bad and good writing. Writing
economically. Writing needs. Presenting ideas and arguments in written style. Writing skills
for academic purposes.
Language English
Number of Credits 3
Semester winter
Lecturer PhDr. Mária Spišiaková, PhD.
02
ACCOUNTING
Annotation Understanding of economical relations in company and their recording in accounting. On the
basis of knowing basic methodical devices of accounting to understand the fundamentals of
double-entry bookkeeping and single-entry bookkeeping. On the basis of knowing generally
accepted accounting principles to get to know accounting assets, liabilities, equity, expenses
and income. To get to know basic overview of financial statements and their financial
analysis. To obtain basics of managerial accounting, its objects, functions and its relationship
to finacial accounting. Understanding principles of single-entry book keeping and to have an
information about basics from interrnational accounting.
Conceptual framework to financial accounting. Double-entry bookkeeping in the companies.
Financial statements in the companies. Single-entry bookkeeping.
Language English
Number of Credits 5
Semester winter
Lecturer Ing. Miroslav Škoda, PhD.
03
BUSINESS ECONOMICS 1
Annotation
Business and entrepreneurship. Main principles of business, goals and functions of it.
Life cycle, creation and abolishment of the enterprise. Short term and long term
actives of the enterprise. Costs, their nature, classification, functions. Calculations,
cost calculations, methods of costs calculations. Pricing. Structure of prices, pricing
processes. Revenues, estimation and measurement. Profit/loss as the outcome of
business activities. Profit calculations.
Language English
Number of Credits 4
Semester summer
Lecturer Ing. Ladislav Klement, PhD., Ing. Vladimìra Klementová, PhD.
04
BUSINESS ECONOMICS 2
Annotation
Investments, investing, investment processes. Classification of investments. Effectiveness of
invested sources. Organization of supplies. Planning, supply and storage management. Types
of production activities, production capacity. Selling management and organization.
Marketing activities. Selling policy, product structure. Employees – structure and
classification. Human resources management. Work, workload management. Remuneration.
Netto, brutto salaries/incomes from employment.
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Language English
Number of Credits 6
Semester winter
Lecturer Ing. Ladislav Klement, PhD., Ing. Vladimìra Klementová, PhD.
05
BUSINESS FINANCIAL ANALYSIS
Annotation
Methodology of business financial analysis. Partial and complex business financial analysis.
Analysing financial statements of a firm. Assets and debt analysis. Revenues and costs
analysis. Cash flow analysis. Evaluating financial performance of a firm. The levers and
basic indicators of business financial performance. Liquidity analysis. Debt analysis. Activity
analysis. Profitability analysis. Market value analysis. Assessing and predicting the financial
performance of a firm.
Language English
Number of Credits 6
Semester winter
Lecturer Ing. Ľuboš Elexa, PhD.
06
BUSINESS INFORMATION SYSTEMS
Annotation
The course provides an overview of concepts, tools, and organizational structures required
for an effective management of information resources in business. It compares and contrasts
the roles of hardware, software, people and data resources in a computer-based information
system. A special attention is devoted to electronic business and commerce systems,
enterprise business systems, and security and ethical challenges related with the development
of information technologies. Students are lead to apply the theoretical background in practise
by solving numerous case studies.
Language English
Number of Credits 3
Semester winter
Lecturer RNDr. Miroslav Huţvár, PhD.
07
BUSINESS LAW
Annotation
To obtain knowledge about business law as a part of law, about types of businesses in
Slovakia and business obligations.
Introduction to Business Law. Business law – commercial law – company law. Legal acts
regulating Slovak business law. Commercial law and related branches of law. Types of
businesses in Slovakia – private (sole) trade, unlimited partnership, limited partnership,
limited liability company, joint stock company, cooperative. Process of establishing a
company. Dissolution of a company. Commercial Register. Companies based on EU Law.
Law of contracts. Business obligations. Free movement of goods and persons according to
EU law and recognition of qualification. Freedom of establishment, freedom to provide
services and free movement of capital in the EU.
Language English
Number of Credits 3
Semester summer
Lecturer Ing. Mgr. Miroslava Tuschlová
08
BUSINESS NEGOTIATIONS
Annotation
Intercultural aspects of negotiating. Basic principles of negotiation. Useful qualities of a
successful negotiator. Common negotiating mistakes. Negotiating styles, strategies and
tactics. The phases of business negotiation. Preparation for a negotiation. Opening a
negotiation: welcome, introductions, greetings, ice breaking, small talk. Starting a
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negotiation: agenda, timing, roles, establishing positions. Making and responding to
proposals. Managing conflict. Bargaining, Conclusion and agreement. Techniques and
phases of presentation. Visual aids and body language in business negotiation. Presentation
of a project – simulation of a business negotiation and its evaluation.
Language English
Number of Credits 5
Semester summer
Lecturer Doc. PhDr. Ján Chorvát, PhD., PhDr. Mária Spišiaková, PhD.
09
CASE STUDIES IN HUMAN RESOURCES MANAGEMENT
Annotation
Enter the theme of case studies for themes: Personal strategy and politics, Human resources
plan, Section of personal work, The work analyses, The choice and recruitment, The
orientation and adaptation of employee, The employee evaluation, The motivation, The
employee relationship, The employee care. The solving the concrete case studies from
Slovak and foreign manager working experience.
Language English
Number of Credits 5
Semester summer
Lecturer Mgr. Gabriela Elexová, PhD., Ing. Jozef Ďurian, PhD.
10
CASE STUDIES IN MANAGEMENT
Annotation
Case studies concern to the main management function such as planning, organising,
decision making, leadership, motivation, controlling, communication, organisational
development, organisational behaviour as well as the topics of organisational culture and
business ethics.
Language English
Number of Credits 5
Semester summer
Lecturer Ing. Dagmar Kokavcová, PhD.
11
CASE STUDIES IN MARKETING
Annotation
Case studies about the role, position and importance of marketing within business acitivities.
Case studies concerned on particular tools of marketing mix (product, place, price, integrated
marketing communication). Case studies regarding issues of segmentation, targeting and
positioning process. Case studies focused on B2C (consumer behaviour of individuals and
households) and B2B (specifics of organizational buying behaviour). Case studies oriented
on marketing analysis. Case studies on the subject of marketing analysis, marketing
strategies and marketing planning. Solving and application of case studies in different
branches (services marketing, consumer marketing, industrial marketing, non-profit
marketing…etc.)
Language English
Number of Credits 5
Semester summer
Lecturer Ing. Janka Táborecká-Petrovičová, PhD.
12
CORPORATE FINANCE
Annotation
The course provides students with principles of corporate finance – financial
decision-making about sources of finance in a business. It deals with the issues of
capital structure on the one hand, and with the process of decision-making on
effective allocation and usage of raised funds on the other hand.
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Introduction to Corporate Finance. External equity sources of finance. Internal equity
sources of finance. Debt sources of finance (bank credit). Alternative debt sources of
finance. Capital structure. Investments. Current assets (Management of working
capital)
Language English
Number of Credits 4
Semester summer
Lecturer Ing. Miroslava Vinczeová, PhD.
13
ECONOMIC POLICY
Annotation
Theory of the economic policy and its evolution, aims, instruments and economic policy
holders, economic-political decision making. Partial economic policies: monetary, fiscal and
foreign trade policies. Segments of the economic policy: stabilization policy, structural
policy, competition policy, social policy, employment policy, regional policy, environmental
policy, microeconomic policy of the state. The impact of the globalization and integration on
the creation and realization of the economic policy, economic policy of the EU and its impact
on the creation and realization of the SR economic policy.
Language English
Number of Credits 3
Semester summer
Lecturer Ing. Barbora Babiaková, PhD.
14
EFFECTIVE PRESENTATIONS
Annotation
Introduction. Effective presentations. Technical equipment and visual aids supporting an
effective presentation. Basic presentation skills. Handling difficult questions. Language of
presentations. Presentations at seminars and conferences. Topics for presentations. Trial
presentations of students. Video presentations.
Language English
Number of Credits 3
Semester summer
Lecturer PhDr. Anna Zelenková, PhD., PhDr. Mária Spišiaková, PhD.
15
ENVIRONMENTAL MANAGEMENT
Annotation
The Environmental Management Course will provide students with foundation
knowledge in two basic parts. In the first part students will learn terminology and the
relationship of environmental issues in the global, European and national contexts.
The second part of the course will be aimed at environmental aspects of business
management, development strategies and instruments of environmental policy as they
are applied to entrepreneurial enterprises, e.g. EMAS, ecolabelling and green
marketing.
Language English
Number of Credits 3
Semester winter
Lecturer Doc. Ing. Dana Švihlová, PhD.
16
EUROPEAN UNION
Annotation
The aim of the course is to achieve knowledge about basic principles of the European
economic integration : its history, institutional background, policies of the EU. The
course underline the economic status of the EU in the global world.
Introduction to European integration. Classic theory of economic integration. Brief
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history of the European Union. Chosen issues of the European Union enlargement.
Institutional framework of European integration. Budget of the European Union.
Internal Policies of the EU. External Policies of the EU. Monetary Integration in
Europe. Economic situation of the EU. Challenges for the EU development in the
future.
Language English
Number of Credits 3
Semester summer
Lecturer Ing. Ţaneta Lacová, PhD.
17
HISTORY OF ECONOMIC THEORIES
Annotation
Development of basic theories of economic thought since ancient and medieval
economic thought, especially since the beginning of classical economy. The
Neoclassical economy. Keynesian and neokeynesian economy. Neoconservative
theories. Important socio-economic theories.
Language English
Number of Credits 3
Semester winter
Lecturer Ing. Mária Horehájová, PhD.
18
HUMAN RESOURCES MANAGEMENT
Annotation
The philosophy of human resources management and the personal role in the organization.
Human resources policy and strategy, planning of human resources. Personal activities –
labour markets, forms of employment, job analysis, recruitment and selection methods,
development and motivation of human resources, learning principles and training skills,
performance assessment, negotiation agreement. Social policy and personal information
system.
Language English
Number of Credits 4
Semester summer
Lecturer Mgr. Gabriela Elexová, PhD., Ing. Jozef Ďurian, PhD.
19
INFORMATICS 1
Annotation
Introduction to informatics. Information systems and information technologies. Their
business applications. Computer data processing. Major types of computer software.
Software development and distribution. Telecommunication networks. Internet. Security of
electronically processed data, main security problems and solutions. Major trends in business
informatics.
Language English
Number of Credits 3
Semester winter
Lecturer Ing. Peter Laco, PhD., Ing. Jolana Gubalová, PhD., RNDr. Miroslav Huţvár, PhD.
20
INFORMATICS 2
Annotation
To teach effective and efficient applications of an electronic spreadsheet package and a
database management software for solving business problems.
Language English
Number of Credits 3
Semester summer
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Lecturer Ing. Zuzana Rigová, PhD., Ing. Jolana Gubalová, PhD.
21
INTERNATIONAL FINANCIAL MANAGEMENT
Annotation
The aim of the course is provide students with basic and advanced knowledge of core
theories in international financial management, its international trends in the first part and
describe and apply the most important financial management techniques in decision making
process used in international companies.
Language English
Number of Credits 3
Semester summer
Lecturer Ing. Hussam Musa, PhD.
22
INTERNATIONAL MANAGEMENT AND MARKETING
Annotation
To adopt basic information about marking tools and marketing activities in global
market for implementing marketing strategies in global market. To learn how
understand the implication of applying marketing concepts in the international
domain.
Globalization as the process. Global marketing environment. Global marketing
strategies. Adaptation of marketing mix for international market. Marketing activities
– analysis, research, planning… in international marketing. How to chose target
market? Consumer behavior in different markets.
Language English
Number of Credits 4
Semester summer
Lecturer Prof. Ing. Jaroslav Ďaďo, PhD., Ing. Dagmar Kokavcová, PhD., Ing. Lenka
Theodoulides, PhD.
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INTERKULTURAL COMMUNICATION
Annotation
The aim of the course is to acquire cross-cultural communication competence in business, to
be aware of the values of students’ own culture and differences among cultures and to
develop critical attitude to stereotypes and biases. The course gives brief overview of the
cultural barriers and their solutions, discusses the cultural clashes in the context of cultural
dimensions and shows ways to cultural learning and cultural awareness.
Language English
Number of Credits 4
Semester summer
Lecturer PhDr. Mária Spišiaková, PhD., Mgr. Dana Benčiková, PhD.
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INTERNET SERVICES AND BUSINESS APPLICATIONS
Annotation
Aim of this subject is to provide students overview about use of information and
communication technologies that can be used in economics and business administration.
Use of internet services in economic praxis. Catalogue and fulltext search. WebPages
creation with help of standard office programs. Web graphics. WebPages creation with help
of specialized programs. Basics of HTML. Registration and publishing of a website.
Language English
Number of Credits 3
Semester summer
Lecturer Ing. Peter Laco, PhD.
25
INTRODUCTION TO CULTURE STUDIES
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Annotation
Culture. Culture values. Culture shock. Intercultural management. Emigration and
immigration. Cultural diversity in the labour market and its management at a workplace.
Ethnic, cultural and religious identity. Problems of a multicultural society. Cultural
stereotypes.
Language English
Number of Credits 3
Semester winter
Lecturer PhDr. Anna Zelenková, PhD., Mgr. Peter Poliak, PhDr. Mária Spišiaková, PhD.
26
INTRODUCTION TO FINANCE
Annotation
To familiarize students with the basic concepts and questions of the theory of
finance, its parts and financial terms used in literature, so they will be able use this
fundamental knowledge throughout their later studies for either bachelor or master
degree.
Introduction into finance; Public finance, macroeconomic perspectives; Monetary
circulation and currency; Banking and financial market; Insurance and insurance
business; Securities, stock exchange and derivatives; FX markets and instruments
Language English
Number of Credits 4
Semester winter
Lecturer Ing. Jaroslav Ďaďo ml., PhD.
27
INTRODUCTION TO LAW
Annotation
To obtain knowledge about law, about branches and sources of law. To explain
general principles between continental and anglo-american legal system, Slovak legal
system and European legal system. To obtain knowledge about human rights.
Definition of Law. Division and branches of Law. Sources of Law. Constitutional
Law. Constitution of the Slovak Republic and of English-speaking countries. Natural
law and positive law. Roman Law. Rise of legal systems in Europe. Continental
system and Anglo-American system. Common Law and Equity. Other world legal
systems. Legal ethics. Basic principles of International Law. Treaties, customs,
general principles and decisions of courts as its sources. European Law as a new legal
system. Supranationality, primacy and direct effect. European Communities and
European Union. Regulations, directives, decisions and ECJ judgments. Civil Law.
Substantive Law and Procedural Law. Family Law.
Language English
Number of Credits 3
Semester winter
Lecturer Ing. Mgr. Miroslava Tuschlová
28
INTRODUCTION TO SOCIOLOGY
Annotation
Invitation to Sociology; Culture and Society; Social Groups; Social Interaction and Everyday
Life; Deviance and Social Control; Stratification and Social Mobility; Government, Politics
and the Problems of Democracy; The Family; Education; Communication and Media;
Religion; Understanding Social Change.
Language English
Number of Credits 3
Semester summer
Lecturer Doc. Ivan Chorvát, CSc.
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MACROECONOMICS 1
Annotation
Introduction to Macroeconomics. Macroeconomic Goals and Instruments. Measuring
National Output and Income. Aggregate Demand and Aggregate Supply. Macroeconomic
Equilibrium. Consumption, Savings and Investments. Economic Growth. Money and Money
Market. Opened Economy. The Business Cycles. Unemployment. Inflation. Monetary,
Fiscal, International Trade and Income Policy. Foreign Trade Currency. International
Monetary System.
Language English
Number of Credits 4
Semester summer
Lecturer Ing. Mária Horehájová, PhD., Ing. Ţaneta Lacová, PhD.
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MANAGEMENT
Annotation
System theory and management systems, Approaches to menagement deffinition, History of
managment, Basic function of management, Principles of management, Manager and its
attributes, Planning system, Methods of planning, Organisation, creating and optimizing the
organisational structures, Organisational standards, Leadership and its basic tools, Checking
system, Decision making, Techniques of decision-making, Information, Organisational
culture.
Language English
Number of Credits 4
Semester winter
Lecturer Ing. Dagmar Kokavcová, PhD., Ing. Lena Theodoulides, PhD.
31
MARKETING
Annotation
Role of marketing in the global economy. What is marketing? What does the marketing
concept mean? Finding target market opportunities with market segmentation. Marketing
environment. Marketing analyse. Marketing information system and marketing research.
Consumer behaviour and customer satisfaction. Elements of product planning, product mix,
new-product development. Distribution channels and distribution policy.
Language English
Number of Credits 4
Semester winter
Lecturer Ing. Janka Táborecká-Petrovičová, PhD.
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MATHEMATICS 1
Annotation Limit calculus, applications of one variable functions, differential calculus of one variable
functions, applications of differential calculus of one variable functions, differential calculus
of more variable functions, applications of differential calculus of more variable functions.
Language English
Number of Credits 4
Semester winter
Lecturer Prof. RNDr. Rudolf Zimka, PhD., RNDr. Jana Špirková, PhD.
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MATHEMATICS 2
Annotation
Integral calculus, applications of integral calculus, infinite series, applications of infinite
series, linear algebra, applications of linear algebra
Language English
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Number of Credits 4
Semester summer
Lecturer Prof. RNDr. Rudolf Zimka, PhD., RNDr. Jana Špirková, PhD.
34
MICROECONOMICS 1
Annotation
Introduction to economics. Basic problems of the economic organization. Production
possibility frontiers. Market and market mechanism. Demand and supply in individual
markets. Demand, utility and consumer behavior. Business organization. Supply theory and
marginal product. Economic analysis of costs, revenues and profit. Competition. Perfect
competition. Imperfect competition – monopoly, oligopoly, monopolistic competition.
Pricing of factors of production. Labor market and wages. Land market and rent. Capital
market. Income distribution.
Language English
Number of Credits 5
Semester winter
Lecturer Ing. Mária Horehájová,PhD., Ing. Ţaneta Lacová, PhD., Ing. Mária Povaţanová, PhD., Ing.
Ladislav Klement, PhD.
35
PROJECT MANAGEMENT
Annotation
Project Management is a management discipline, which helps organisation to manage great
and unique projects. There are some differences between functional and project management.
Students, who successfully passed the course, would know basic principles, methods and the
special techniques of Project Management like Net Analysis, CPM, PERT, Gantt Diagrams,
Team management, Risks Analysis and many others. They’d use Project Management
supporting software, particularly MS Project.
Project Management, Organization of the project, Project plans, Realization of the project,
Project controlling, The Project Management tools and methods, Team management,
Financial management of the project, Project Management software.
Language English
Number of Credits 5
Semester winter
Lecturer Ing. Gabriela Kormancová, PhD.
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STATISTICS
Annotation
To teach students to use descriptive statistics, probability theory, inference statistics,
regression and correlation methods, time series analysis and categorial data analysis for
transformation of information into such form which enables them to make optimal decisions
within the management of economic processes on the level of middle and top management.
Fundamentals and basic ideas used in statistics. Data collection procedures and their
graphical presentations. Frequency distribution of one- and two-dimensional statistical files.
Measures of central tendency, variability and their properties. Measures of concentration.
Skewness and kurtosis. Covariance. Introduction to probability. Probability distributions.
Distributions of discrete and continuous random variable. Two dimensional distributions of
random variable. Limit theorems. Random sampling and sampling distributions, estimators
of population parameters. Inference statistics: confidence intervals and hypothesis tests.
ANOVA analysis. Introduction to regression and correlation analysis – linear and nonlinear
regression, simple and multiple regression and correlation. Dependence analysis for
categorial data. Index numbers. Introduction to time series: trend analysis and seasonal
decomposition.
Language English
Number of Credits 5
Semester winter
Lecturer RNDr. Pavol Kráľ, PhD., Ing. Alena Kaščáková, PhD., doc. RNDr. Ladislav Kulčár, CSc.
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WORLD ECONOMY
Annotation
The aim of the course is to learn basic terms of world economy regarding international
economic relationship and charakteristics of main regions of world economy.
The characteristics of basic international economic relationship and their development
especially after World War II. and their perspectives in the 21st century under condition of
globalization – international trade of goods, services, capitals and movement of labor forces.
The charactersitics of main countries and regions of world economy – developed, transitive
and developing countries.
Language English
Number of Credits 3
Semester winter
Lecturer Ing. Mária Povaţanová, PhD.
A2 Courses of master study program – Marketing and Management of Business
38
BRAND VALUE CREATION
Annotation
Brand definition. Brand as the strategic asset. Strategic brand analysis. The brand identity
system. Brand as the part of product and the marketing communication. Brand value
proposition – benefits of brand. Brand customer relationship. Brand personality. Brand
strategies. Managing brand system. Measuring brand equity across products and markets -
segments.
Language English
Number of Credits 3
Semester summer
Lecturer Prof. Ing. Jaroslav Ďaďo, PhD. Sr.,
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BUSINESS ETHICS
Annotation
The main goal and importance of Business Ethics as a scientific discipline, a relationship
with other disciplines. Ethical theories and entrepreneurship. Models of ethical decision-
making. Corporate social responsibility. Integration of ethics in company’s corporate culture
structure. Institutionalization of ethics in a corporation. Code of ethics and ethics program.
Ethics of management. Ethics and human resource management. Ethics and marketing.
International business ethics.
Language English
Number of Credits 3
Semester winter
Lecturer Ing. Martina Minárová, PhD.
40
BUSINESS TO BUSINESS MARKETING
Annotation
Basis and object of B-2-B marketing. Specifics of organisations’ environment elements in
industrial marketing, reactions of producing and commercial organisations to market
changes. Specifics of particular marketing mix elements on organisations’ market – specifics
of product, price, placement and promotion. Specifics of customer on organisations’ market,
purchasing marketing mix, stages of purchasing process, selection of supplier. Specifics of
government and non-profit organisations. Trends in purchasing processes.
Language English
Number of Credits 3
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Semester winter
Lecturer Ing. Eva Poliačiková, PhD.
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CRM 1
Annotation
1.part – Customer market
Consumer behavior and its comprehension – basis of CRM. Final consumer by the purchase,
factors of the consumer behavior. Psychology and typology of the customers. CCM the
modern marketing concept. Principles of CRM. Customers realationship and their structure.
Value of consumer relationships for customer verzus value of customer for firm. Value
management. Phases of relations; relationship management in particular phases. Choice of
strategy of relations depending up value of customer for firms. Exploitation of customer
relationship management in firm. Communication system of CRM and its measures.
Introduction of CRM in practice.
2. part – B-2-B market
Changes and trends on the market, definition of customer and key customer, criteria and
proces of the choicing of key customer, basis of KAM (Key account management), its
destinations, advantages, risks, implementation assumes of KAM, strategic function of
purchase, life-cycle of relations, partnering, analysis of key customer, value and outputs for
customer, characters of functioning of KAM, processes, levels of KAM, tools of KAM.
Language English
Number of Credits 4
Semester winter
Lecturer Ing. Zdenka Musová, PhD., Ing. Eva Poliačiková, PhD.
42
CRM 2
Annotation
Customer Relationship Management – CRM. Principles. Structure, phases and relationship
strategies. How can be customer relationship management used in an organization/business.
Customer satisfaction and customer loyalty. Theory and mutual dependence. Customer
satisfaction and services. Customer satisfaction and quality. Customer satisfaction and a
corporation. Customer satisfaction and complaints. Monitoring and measurement of customer
satisfaction and customer loyalty. Factors influencing customer satisfaction and customer
loyalty. Customer satisfaction index.
Customer satisfaction connected to acceptance of one’s rights as a consumer. Explanation of
terminology. Legislative and institutional restrictions. Consumer behavior and consumer
policy. Possible enforcement of customers’ rights and effects of this enforcement on
a business/organization.
Language English
Number of Credits 4
Semester winter
Lecturer Doc. Ing. Helena Čierna, PhD., Ing. Miroslava Triznová
43
ECONOMICS OF QUALITY
Annotation
The basis of Economics of Quality, company’s expenses tied to quality, fundamentals and
relationships between categories of effectiveness of quality, production-technical
effectiveness and how to measure it, characteristics of effectiveness of improving quality for
consumers and its measurement, measurement of national economic effectiveness of
improving quality, management of economics of quality in accordance with ISO 10 014.
Language English
Number of Credits 3
Semester summer
Lecturer Doc. Ing. Helena Čierna, PhD.
44
FINANCIAL ANALYSIS AND FINANCIAL PLANNING
15/32
Annotation
Utilization of financial analysis ex-post in financial planning. Financial analysis ex-ante,
methods of financial situation prediction. Financial planning in company. Methods of
corporate financial planning. Planning of working capital. Planning of profit. Cash flow
planning. Annual plan of cash flow. Short-term plan of cash flow – plan of liquidity.
Financial balance. Model approaches in strategic financial planning. Deterministic models.
Types of likelihood models and their application. BSC – strategic system of measuring and
managing of company performance. Case studies solving.
Language English
Number of Credits 3
Semester summer
Lecturer Prof. Ing. Ľubica Lesáková, PhD., Ing. Ľuboš Elexa, PhD.
45
FINANCIAL MANAGEMENT 1
Annotation
Introduction to financial management, the contents and framework for financial decision
making. Capital structure - overview of the financing decision, the optimal capital structure.
Investment decisions – investment appraisal methods, risk in investment decisions, portfolio
theory. Management of working capital. Financial risks and international aspects of financial
management. Internal financing, dividends and dividend policy.
Language English
Number of Credits 4
Semester winter
Lecturer Ing. Hussam Musa, PhD., Ing. Miroslava Vinczeová, PhD., prof. Ing. Jaroslav Ďaďo, PhD.
46
INTERNATIONAL MANAGEMENT AND BUSINESS
Annotation
Introduction into international business. Internationalization and globalization. Multinational
companies and their strategies. Management models in the international environment.
International Business, national competitiveness. International Culture.
Language English
Number of Credits 3
Semester winter
Lecturer Ing. Dagmar Kokavcová, PhD. Ing. Lena Theodoulides, PhD.
47
INTERNATIONAL MARKETING AND TRADE Annotation
Introduction to international marketing and trade; Factors determining process of
internationaliz.; The environment in international market; Social and cultural consideration in
international marketing, dimensions of culture; Researching and applying cultural values;
International Organisations; Market Entry: choices, selection, risk, segmentation, market
entry strategies; Standardization vs. adaptation of marketing mix for international market;
International marketing planning, research, program and information system. Process of
globalization in international marketing. Selection of global marketing program; Problems of
international marketing research.
Language English
Number of Credits 5
Semester summer
Lecturer Ing. Vladislav Kapusta, PhD., prof. Ing. Jaroslav Ďaďo, PhD.
48
LOGISTICS MANAGEMENT
Annotation
1.Introduction to logistics – material management – business logistics – logistics
management; logistics operations and customer service – logistical relationships within the
firm. 2. Logistics strategy - Porter´s model of a value chain; supply chain and integration –
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supply chain management – logistics strategy drivers. The purchase, production and
distribution logistics. 3. Material flow and information flow and cash flow – fundamentals of
process management - operating productive systems; JIT, logistics outsourcing. 4. Order
processing – demand forecasting – customer´ data processing, Internet/EDI. 5. – 6.
Inventory management – inventory control systems; economic order quantity models – basic
EOQ model – EOQ model with non-instantaneous receipt – EOQ models with reorder point,
safety stocks, service level. 7. - 8. Warehouses – warehouse equipment - warehouse
operations; Warehouse Management Systems (WMS) 9. Logistics controlling –
direct/indirect costs – total costs of ownership concept.10. Logistics (or operations) process
improvement - process mapping – process redesign. 11. Advanced logistics and information
systems - Decision Support Systems.
Language English
Number of Credits 3
Semester winter
Lecturer Ing. Denisa Malá, PhD.
49
MACROECONOMICS 2
Annotation
Determination of equilibrium value of income in two-sectoral as well as in three-sectoral
economy, automatic stabilizers. IS-LM model, its structure, elements of IS-LM model,
simultaneous equilibrium in goods and money market. Applying the IS-LM model.
Equilibrium in the small open economy, IS-LM- BP Model (Mundell-Fleming model). AD-
AS model, Aggregate supply and aggregate demand, short run static model af aggregate
supply. Labor market, Unemployment, Phillips curve. Inflation and desinflation. Short-run
tradeoff between Inflation and Unemployment.
Language English
Number of Credits 5
Semester summer
Lecturer Ing. Mariana Povaţanová, PhD.
50
MANAGEMENT METHODS AND TECHNICS
Annotation
Methods of normative creative thinking, (morphology matrix), creative problem solving
(TRIZ), intuitive creative thinking, SixSigma technique, Activity Based Costing and AB
Management, idea generation methods (lateral thinking, nominal group technique,
snowballing) and analytical methods (Solutio Effect Analysis, Taguchi methods).
Language English
Number of Credits 3
Semester summer
Lecturer Ing. Dagmar Kokavcová, PhD., Ing. Denisa Malá, PhD.
51
MANAGEMENT OF INNOVATION
Annotation
Managing of innovation merits in the company, definition, differentiation and classification
of innovations. Lifecycle and innovation cycle analysis of the successful product. Innovative
methods of the innovation process. Innovation process addressing of product (parameters).
Licensing as a part of innovation management. Complexity of the innovation process.
Innovation strategy in the company – forecasting of company innovations. Forecasting
innovation methods – reliability of forecasts. Task planning in innovation process in the
company – planning process of product innovation. Evaluation of economic efficiency of
innovations. Support forms of innovation processes and institutional support of innovations.
Language English
Number of Credits 3
Semester winter
Lecturer Ing. Silvia Kostiviarová, PhDr. Mária Spišiaková, PhD.
17/32
52
MARKETING COMMUNICATION
Annotation
Introduction to strategic marketing. Marketing planning and marketing plan. Process of
marketing strategy development in general and with the respect to business strategy. Creation
and offer of customer value, value analysis. Managing marketing information. Marketing and
situation analysis of environment. STP as a heart of strategic marketing – segmentation
strategies, approaches of targeting, positioning maps, USP. Strategic issues of managing
marketing mix, new product development process, brand management. Classification of
marketing strategies. Implementation and organization of marketing activities, marketing
audit and control. Customer relationship management, Relationship marketing and Key
account management. IT in marketing and new trends.
Language English
Number of Credits 3
Semester winter
Lecturer Prof. Ing. Jaroslav Ďaďo, PhD. Sr., Ing. Monika Ďaďová
53
MARKETING STRATEGIES
Annotation
Introduction to strategic marketing. Marketing planning and marketing plan. Process of
marketing strategy development in general and with the respect to business strategy. Creation
and offer of customer value, value analysis. Managing marketing information. Marketing and
situation analysis of environment. STP as a heart of strategic marketing – segmentation
strategies, approaches of targeting, positioning maps, USP. Strategic issues of managing
marketing mix, new product development process, brand management. Classification of
marketing strategies. Implementation and organization of marketing activities, marketing
audit and control. Customer relationship management, Relationship marketing and Key
account management. IT in marketing and new trends.
Language English
Number of Credits 4
Semester summer
Lecturer Ing. Janka Petrovičová, PhD., prof. Ing. Jaroslav Ďaďo, PhD., Sr.
54
MICROECONOMICS 2
Annotation
Methods and instruments of economic analysis. Theory of rational behaviour of consumers –
budget constraint, preferences, indifference analysis, consumer’s optimal bundle. Individual
and market demand, elasticity of demand. Consumer’s decision under risk. Long-run and
short-run production function, production and different technologies. Isoquants and marginal
rate of technical substitution. Costs minimisation and best producers bundle of inputs. Cost
and revenues analysis under different conditions of competition. Profit maximisation, short-
run and long-run firm’s equilibrium under perfect competition, monopoly, oligopoly and
monopolistic competition. Market failures, causes and instruments of microeconomic policy.
Language English
Number of Credits 4
Semester winter
Lecturer Ing. Mária Horehájová, PhD., Ing. Ţaneta Lacová, PhD.
55
MIS AND MARKET RESEARCH
Annotation
Introduction to MIS – information importance, parts of the MIS. Market research, its scope,
benefits for managerial decisions, types, process and ethical aspects. Identification of
marketing problem/issue, data resources, techniques of data gathering (observation,
interview, laboratory and natural experiment), contact methods. Primary data gained from the
qualitative research, Primary data gained from the quantitative research – principles of
designing the questionnaire. Sampling methods, filed research realization, coding and
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control. Processing and analysis, interpretation and presentation of research results, their
distribution and exploitation for marketing purposes.
Language English
Number of Credits 4
Semester winter
Lecturer Ing. Janka Táborecká-Petrovičová, PhD.
56
ORGANISATION AND ORGANISATIONAL BEHAVIOUR
Annotation
Organization theory, main principles of the organization process, types of organization
structures, life-cycle of the organization, new organization models. Main aspects of
organizational changes and their influence to the organization culture. Behavioral aspects of
organizing process: integration and differentiation in groups, power and politics, place and
role of the leaders in these processes.
Language English
Number of Credits 3
Semester summer
Lecturer Ing. Dagmar Kokavcová, PhD.
57
PROCESS MANAGEMENT
Annotation
Process management and its nature, relation between process management and quality
management system, implementing phases of process management into existing management
system of an enterprise, setting up a project team to implement process management,
hierarchy of all enterprise processes, identification of process activities and development of
process maps, identification of existing and selection of new performance indicators, ranking
performance process indicators with strategic objectives, benchmarking of processes, process
simulation and optimisation, process progress, measurement, assessment and improvement
of processes, software tools for process management.
Language English
Number of Credits 3
Semester summer
Lecturer Doc. Ing. Ján Závadský, PhD., Ing. Marcela Kovaľová, PhD.
58
PROJECT PLANNING
Annotation
Project definition, classification of projects, project examples, process of the project
realization, project planning, project goals, project matrix organizations, time planning,
network diagrams, Gantt chart, resource planning, risk planning, process of project control,
project closing process, project evaluation, project planning trends.
Language English
Number of Credits 3
Semester winter
Lecturer Ing. Gabriela Kormancová, PhD.
59
QUALITY MANAGEMENT 1
Annotation
Quality of Services as a multiple criteria category. Management of quality in organizations
offering services. Principles for setting up a Quality Management System in organizations
offering services and necessary documents. Process management. Preparing a service
organization for certification. Specific guidelines for drafting a Quality Guide for service
organizations. Methods for evaluation of quality of an offered service. Quality Audit in
service organizations. CAF models and EFQM Excellence Model.
Language English
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Number of Credits 3
Semester winter
Lecturer Ing. Andrea Danková
60
QUALITY MANAGEMENT 2
Annotation
Quality of Services as a multiple criteria category. Management of quality in organizations
offering services. Principles for setting up a Quality Management System in organizations
offering services and necessary documents. Process management. Preparing a service
organization for certification. Specific guidelines for drafting a Quality Guide for service
organizations. Methods for evaluation of quality of an offered service. Quality Audit in
service organizations. CAF models and EFQM Excellence Model.
Language English
Number of Credits 5
Semester winter
Lecturer Ing. Andrea Danková, Ing. Michal Ruckschloss
61
QUALITY MANAGEMENT AUDITS
Annotation
Collection of international norms ISO 9000 and 14000 series; fundamental principles for
audits as a management tool for monitoring and verification of implementation of quality
policy. Audit as a tool for evaluation of compliance. Internal and external audits as a tool and
a mechanism used for obtaining vital information, which is used primarily for detection of
short-comings during implementation of quality system documentation; for evaluation of
quality system effectiveness; for unveiling sectors in which quality systems can be improved
by collecting suggestions from employees. The ISO 19011 norm – rules for performing an
audit; management of an audit program; drafting of an audit program, steps in an audit,
competency and evaluation of auditors.
Language English
Number of Credits 3
Semester summer
Lecturer Ing. Denisa Malá, PhD.
62
QUALITY SYSTEMS
Annotation Basic terms and approaches to definition of quality, planning of quality, quality assurance,
quality system based on: ISO 9000, methods and processes of implementing quality systems
in organizations, phases of implementation of a quality system, legislation dealing with
quality systems, harmonization of norms and certification, certification bodies, audits, types
of audits and processes, improvement of quality systems, Total Quality Management:
(TQM), trends in implementation of quality systems.
Language English
Number of Credits 4
Semester winter
Lecturer Ing. Miroslava Triznová
63
RISK MANAGEMENT
Annotation
Acquisition of knowledge about crisis development in enterprise and skills in
evaluation of entrepreneurial and project risks.
Language English
Number of Credits 3
Semester winter
Lecturer Ing. Ladislav Klement, PhD.
20/32
64
SERVICE MARKETING
Annotation
Theoretical determination of services, their importance in current economy. Basic
characteristics and classification kriteria of services. Production and sale process, duality of
services and factors influencing production and duality of services. Developments and
concepts in services marketing, comparison with product marketing. Conceptual framework
for development of marketing strategy in the services area and specifics of marketing
management in the process of services marketing. Consumer behavior in service sector.
Peculiarities of extended marketing mix (7 P´s) and marketing activities and thein application
in non-profit marketing.
Language English
Number of Credits 4
Semester winter
Lecturer Ing. Monika Ďaďová, Ing. Eva Poliačiková, PhD.
65
SOCIAL RESPONSIBILITY BUSINESS
Annotation
This course will cover the following subjects: Definition of basic and related concepts. ,
Globalization and socially responsible entrepreneurship.
World Movement of socially responsible companies. The situation in Slovakia.
Ethical aspects of corporate social responsibility.
Environmental Dimension. Corporate Environmental Strategy and its importance as a
competitive factor. Access to customers, the respect of their rights and interests. Cooperation
with consumer organizations. Socially responsible entrepreneurship and promoting the
community.
Cooperation with non-profit sector. Socially responsible entrepreneurship and public
policy.Case studies.
Language English
Number of Credits 3
Semester summer
Lecturer Ing. Zdenka Musová, PhD., Prof. Ing. Viera Marková, PhD., David Cole
66
STRATEGIC MANAGEMENT 1
Annotation
Introduction into the concept of the strategy; Strategy development process; Goals, values
and performance of company; Analysing industry environment and intra industry analysis;
Analysing resources, capabilities, organisational structure and management systems of
company; Analysis of competitive advantage and its sustainability; Types of competitive
advantage; Business strategies in different industry contexts – life cycle, structure,
competition and success factors; Corporate strategy – vertical integration and the scope of the
business, diversification strategy, managing the multibusiness corporation; Competitive
strategy in international context – multinational and global strategy; Strategic choices;
Implementing the strategy – organising, resourcing and managing strategic change,
managing the multibusiness company; Current trends in strategic management.
Language English
Number of Credits 4
Semester winter
Lecturer Ing. Alena Danková, Ing. Vladimìr Laššák, PhD.
67
TAX AND TAX POLICY
Annotation
History of taxation and tax theories, basic principles of taxation, classification of taxes.
Primary and secondary tax pertinences. Taxation and efficiency, costs of taxation. Taxation
and fairness – criteria of fairness, tax redistribution. Tax neutrality and optimal taxation.
Macroeconomical, microeconomical and ecological aspects of taxation. Tax optimization,
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tax avoidance and tax evasion. Tax policy and tax reforms. Tax administration and its
changes. International taxation aspects – globalization, tax competition and harmonization.
Avoidance of double taxation. System of income, property and consumption taxes in
Slovakia and its comparison with various countries (depending on students origins).
Language English
Number of Credits 3
Semester winter
Lecturer Ing. Jaroslav Ďaďo, PhD. Jr.
B Matière de la Filière partiellement francophone
68
CIVILISATION FRANCAISE
Annotation
Le but de ce cours est de se familiariser avec la civilisation des Français pour pouvoir la
comparer avec celle des Slovaques. L’accent est mis sur les différences politiques,
économiques, culturelles ainsi que sur les aspects les plus attrayants du point de vue du
tourisme, de la société en général (démographie, gastronomie, us et coutumes, etc.).
Thèmes : la notion de culture, les étapes historiques et culturelles les plus importantes en
France et en Slovaquie, la situation économique et sociale des pays concernés, leurs systèmes
d’éducation, la santé publique, le rôle des médias et leur influence sur la société, l’identité
ethnique, culturelle et religieuse des deux pays, les problèmes d’émigration et d’immigration,
le patrimoine culturel et historique.
Language Français
Number of Credits 3
Semester winter
Lecturer doc. PhDr. Ľudmila Mešková, PhD.
69
COMMUNICATION INTERCULTURELLE
Annotation
Acquisition d´une compétence communicative afin de développer la coopération
internationale. Relations interculturelles et interpersonelles entre des Français et les
Slovaques. Connaître les mentalités, la façon de réflechir et le comportement des Slovaques
et des étrangers. Communication verbale et non verbale. Management interculturel. Tourisme
du point de vue interculturel. Gastronomie - particularités.
Language Français
Number of Credits 3
Semester summer
Lecturer Doc. PhDr. Ľudmila Mešková, PhD.
70
ECONOMIE DE L `ENVIRONNEMENT
Annotation
Se familiariser avec de grands problèmes enviromentaux et avec des interventions publiques
possibles pour assumer un développement durable.
L’analyse économique de la pollution – concept d’externalité dans le cadre de la théorie du
bien-être, optimum de pollution, évaluation des dommages
L’internalisation des externalités – réglementation, taxation, permis d’émission négociables
Les applications – Au protocole de Kyoto, A la ressource en eau.
Language Français
Number of Credits 3
Semester summer
Lecturer Duport Noëlle
71
ENTREPRENDRE EN HOTELLERIE ET RESTAURATION EN FRANCE
Annotation
Familiariser les étudiants avec les conditions pour entreprendre en France ainsi que leur
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permettre d’acquérir des compétences professionnelles et linguistiques dans ce domaine.
Créer une entreprise en France. Les formes juridiques des entreprises en France, le choix de
la forme d’une entreprise dans l’hôtellerie et la restauration. Les catégories d’établissements
d’hébergement. Les métiers de l’hôtellerie, les prestations et les produits hôteliers. Les
hôteliers indépendants et l’hôtellerie de chaîne. Les catégories des établissements de
restauration. Les métiers de la restauration, les prestations et les produits de la restauration.
La carte des repas et des boissons, le menu et les règles de sa composition. La gastronomie
française.
Language Français
Number of Credits 3
Semester winter
Lecturer Doc. PhDr. Ľudmila Mešková, PhD.
72
GÉOGRAPHIE ÉCONOMIQUE FRANCOPHONE
Annotation
L'économie française et d‘autres pays francophones: caractères généraux, chiffres clé. La
population: études démographiques et distribution spatiale. Les entreprises: structure,
création, rôle de l'Etat, nationalisation et privatisation. Les secteurs de l'économie:
L'agriculture. Le secteur énergétique. Les industries: secteur des transports, les industries
électriques et lourdes, les industries chimique et textile, l'industrie du bâtiment et des travaux
publics, le secteur agroalimentaire. Les régions industrielles. Le secteur tertiaire: services
marchand et non marchand, transport, tourisme dans l'économie, atouts touristique de la
France et d’autres pays francophones.
Language Français
Number of Credits 3
Semester summer
Lecturer Julien Danglard, Doc. PhDr. Ľudmila Mešková, PhD.
73
GESTION D´ENTREPRISE 1
Annotation
Caractéristiques et création de l’entreprise. Vocation et objectifs de l’entreprise.
Classifications juridique et économique. Différentes approches de l´entreprise. Profil de
l’entrepreneur. Décisions dans l’entreprise. Systèmes d’information. Analyse du milieu
concurrentiel. Stratégies et choix stratégiques. Analyse technologique et organisationnelle.
Marché et marketing. Politique du produit et du prix. Fonction de production, analyse des
coûts.
Language Français
Number of Credits 3
Semester winter
Lecturer Doc. Ing. Jana Marasová, PhD.
74
GESTION D´ENTREPRISE 2
Annotation
Logistique dans l’entreprise. Fonction financière et analyse financière. Communication dans
l’entreprise, ses principes et moyens. Gestion des conflits. Gestion des ressources humaines.
Géstion prévisionnelle des emplois et des compétences. Comportement managérial, exercice
et contrôle du pouvoir. Etique et culture dans l’entreprise. Contribution de l’entreprise au
développement social de la société.
Language Français
Number of Credits 3
Semester winter
Lecturer Doc. Ing. Jana Marasová, PhD.
75
HISTOIRE DU PROCESSUS DE MONDIALISATION
Annotation
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Le cours se propose de cerner une longue histoire et des enjeux actuels de la mondialisation
présente, en partant des grands movements d’expansion géographique des échanges et de
progression de la régulation marchande jusqu‘aux décisions politiques apparues dans les
années 1970-1980 liées à la seconde globalisation. De l’Antiquité au Moyen-Age. La
Renaissance. L’ère mercantiliste des 17ème et 18ème siècles. L’accélération internationale
de l’aventure industrielle (1780-1860). La première et la seconde globalisation
Language Français
Number of Credits 3
Semester Summer
Lecturer Philippe Norel
76
HISTOIRE DE LA PENSEE ECONOMIQUE
Annotation
Pensée économique à l’Antiqité et au Moyen Age. Mercantilisme, physiocrates, Economie
classique. Conceptions sociau-économiques: école historique, socialism, institutionalisme.
Charactéristique des écoles de l’Economie néoclassique. Keynesianisme et son évolution
après la 2e guerre mondiale. Ecoles autrichienne et néoautrichienne. Néolibéralisme.
Conceptions de la Nouvelle Economie classique – Monétarisme, Théorie des anticipations
rationnelles, Economie d’offre et Théorie du choix public.
Language Français
Number of Credits 3
Semester winter
Lecturer Doc. PhDr. Jozef Horeháj, PhD.
77
INFORMATIQUE
Annotation
L’introduction en l’informatique pour les économistes. Données et informations. Les
systèmes d’informations et de technologies, le traitement automatique de données. Les
ordinateurs personnels. Le matériel et le logiciel. Systèmes d’exploitation. les application. Le
traitement de texte et la publication à l’aide de l’ordinateur. Présentations électroniques
multimédia. Le tableur. Le système de gestion de base de données. Les navigateurs. Le
courrier électronique. Les suites logiciels. Le développement et la distribution de logiciels.
Réseaux de communication. l’Internet. La sécurité des données traitées. De nouvelles
tendances en informatique. L’informatisation de la société – apports et risques.
Language Français
Number of Credits 3
Semester winter
Lecturer RNDr. Miroslav Huţvár, PhD.
78
INTEGRATION FINANCIERE ET MONETAIRE EUROPEENNE
Annotation
Les grandes étapes de l´intégration financière et monétaire en Europe. La théorie de la zone
monétaire optimale et la monnaie unique. Le cadre institutionnel de la politique monétaire
européenne. La stratégie de la politique monétaire européenne et le cadre opérationnel de la
politique monétaire européenne. La politique de change dans l’Union monétaire européenne.
Le policy mix de l’UEM. De l´Union monétaire a l´union financière – l´intégration dans le
secteur des banques, l´intégration des marchés de capitaux, l´intégration dans le secteur des
assurances. L´état actuel de la convergence et divergence financière et monétaire en Europe.
Language Français
Number of Credits 3
Semester summer
Lecturer Ing. Ţaneta Lacová, PhD.
79
MACROÉCONOMIE 1
Annotation
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Expliquer les notions macroéconomiques de base, analyser les interdépendances des
phénomènes et des processus économiques au niveau d’une économie nationale. Donner aux
étudiants des connaissances théoriques et des outils méthodologiques pour pouvoir étudier
des disciplines économiques spécifiques.
Introduction en macroéconomie. Objectifs et instruments macroéconomiques. Agrégats
nationaux, leur classement et mesures. Offre globale et demande globale. Equilibre
macroéconomique. Consommation, épargne, investissement. Multiplicateur et accélérateur.
Croissance économique, sources, mesures. Cycle économique, types de cycles, leurs raisons.
Monnaie, marché monétaire, équilibre du marché monétaire. Politique commerciale
extérieure, politique des changes. Chômage et inflation. Politiques monétaire, budgétaire, des
revenus. Processus d’intégration.
Language Français
Number of Credits 4
Semester summer
Lecturer Doc. Ing. Jana Marasová, PhD.
80
MACROÉCONOMIE 2
Annotation
Elargir les connaissances des étudiants acquises en Macroéconomie 1, leur apprendre à
appliquer les instruments et méthodes de l’analyse macroéconomique dans les processus
économiques sur les plans national et international.
Détermination du produit d’équilibre dans une économie à deux et à trois secteurs. Modèle IS
– LM, sa structure et éléments, équilibres sur le marché des biens et sur le marché des actifs.
Applications du modèle. Equilibre dans une économie ouverte, modèle IS – LM – BP
(Mundell – Fleming). Taux de change. Modèle AS – AD, offre globale statique à court
terme. Marché du travail, courbe Phillips. Inflation et désinflation.
Language Français
Number of Credits 4
Semester summer
Lecturer Doc. Ing. Jana Marasová, PhD., Ing. Ţaneta Lacová, PhD.
81
MATHEMATIQUES FINANCIERES
Annotation
L´objet de ce cours sont les principales méthodes des mathématiques financières. On
exposeran les méthodes mathématiques des taux d´intérêt et mathématiques des marchés
dérivés.
Les marches de taux d´intérêt – les different types de taux, les taux zéro-coupon, les theories
de la structure par termes des taux, la duration. Le fonctionnement des marches d´options –
definition des contrats d´options sur actions, volatilité, le modèle de Black et Scholes, La
parité Call-Put, introduction aux arbres binomiaux, les strategies d´échanges impliquant des
options, les courbes de volatilité
Language Français
Number of Credits 3
Semester summer
Lecturer Doc. Ing. Vladimìr Úradnìček, PhD.
82
MICROÉCONOMIE 1
Annotation
Expliquer les catégories et les lois économiques de base, montrer leur application dans les
conditions d’une économie de marché. Développer les capacités des étudiants d’analyser les
phénomènes et les interdépendances microéconomiques, justifier les comportements des
agents économiques.
Introduction en économie. Methodes scientifiques. Mécanisme de marché. Consommateur et
ses décisions. Equilibre du consommateur. Entreprise et formation de l’offre. Coûts, recettes
et profit de l’entreprise. Equilibre de l’entreprise en concurrence parfaite. Entreprise et
concurrence imparfaite – monopol, oligopol et concurrence monopolistique. Marché des
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facteurs de production et leurs particularités. Détermination des prix de facteurs de
production. Marchés du travail, de la terre et du capital.
Language Français
Number of Credits 5
Semester winter
Lecturer Doc. Ing. Jana Marasová, PhD.
83
MICROÉCONOMIE 2
Annotation
Approfondir et enrichir les connaissances des étudiants acquises en Microéconomie 1 pour
qu’ils se familiarisent avec les principes scientifiques des décisions dans la vie économique
pratique, développer leurs apptitudes d’utiliser les méthodes quantitatives en Economie.
Méthodes et instruments de l’analyse économique. Théorie de choix rationnel du
consommateur – limites budgétaires, préférences, analyse d’indifférence, le choix optimal.
Demande individuelle et demande de marché. Elasticité de la demande et de l’offre.
Décisions du consommateur dans le risque et l’incertitude. Technologie et production –
fonctions de production à court et à long terme. Courbe d’isoproduit et taux de substitution.
Règle du coût minimum, combinaison optimale des inputs. Analyse des coûts et des recettes
en conditions de la concurrence parfaite et imparfaite. Equilibre de l’entreprise et
maximisation du profit – cas du monopole, oligopole, concurrent monopolistique. Analyse
microéconomique des marchés du travail et du capital. Défaillance du marché, raisons et
instruments d’une politique microéconomique de l’Etat.
Language Français
Number of Credits 4
Semester winter
Lecturer Doc. Ing. Jana Marasová, PhD.
84
NÉGOCIATIONS COMMERCIALES
Annotation
Profil du négociateur. Spécificités nationales. Motivation et typologie des partenaires.
Culture de négociation: stratégies et procédés. Étapes de la négociation. Préparation de la
négociation: s´informer sur le partenaire, analyser la concurrence, fixer les objectifs, préparer
le scénario de négociation. Entrée en négociation: accueil et présentations. Déroulement des
négociations: présenter ses opinions, faire les concessions. Clôture des débats: bilan de la
négociation, signature du contrat.
Language Français
Number of Credits 3
Semester winter
Lecturer Doc. PhDr. Ľudmila Mešková, PhD.
85
POLITIQUE ÉCONOMIQUE APPROFONDIE
Annotation
Elargir les connaissances des étudiants acquises lors du cour de Politique économique, en
visant certains problèmes des politiques sociale, fiscale, monétaire, commerciale extérieure et
celle des revenus en Slovaquie. Expliquer les solutions possibles en comparaison avec
d’autres pays de l’Union européenne.
Définition de la politique économique. Instruments des politiques économiques partielles.
Coordination des politiques économiques dans l’UE. Nouvelles tendances de la politiques
sociale en Slovaquie. Instruments de redistribution des revenus, différenciation du niveau de
vie de la population. Politique monétaire de la Slovaquie et politique monétaire européenne.
Politique commerciale extérieure, compatibilité de ses intruments.
Language Français
Number of Credits 3
Semester summer
Lecturer PhDr. Marian Šuplata, PhD.
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86
SYSTEMES MONÉTAIRES ET FINANCIÈRS INTERNATIONAUX
Annotation
Permettre une bonne compréhension des mécanismes complexes des marchés des changes et
de leur impact sur l’économie.
1ère partie - une présentation de l’évolution du systéme monétaire et financier international
depuis le 19e siècle;
2ème partie – les théories du change qui expliquent les évolutions des cours des devises, les
outils de spéculation et de couverture.
Language Français
Number of Credits 3
Semester summer
Lecturer Stephane Mottet
87
TERMINOLOGIE ÉCONOMIQUE 1
Annotation
Maîtrise de la terminologie économique sur la base des textes sélectionnés en fonction des
matières économiques données en français. L’accent est mis sur les expressions techniques,
expressions figées stylistiquement neutres, expressions idiomatiques “professionnelles“.
Thèmes: 1/ entreprise – rôle, objectif, organisation de l’entreprise, organigramme,
production, politique commerciale – produit, lancement du produit sur le marché, prix,
instruments, marketing, étude de marché, financement de l’entreprise, relation entreprise-
banque, politique de crédit, créances, engagements.
Language Français
Number of Credits 3
Semester winter
Lecturer Doc. PhDr. Ľudmila Mešková, PhD.
88
TERMINOLOGIE ÉCONOMIQUE 2
Annotation
Le but du cours est d’acquérir et de maîtriser la terminologie économique sur la base des
textes sélectionnés en fonction des matières économiques données en français dans le cadre
de la Filière partiellement francophone.
Thèmes: Logistique, ressources humaines, répartition du temps de travail, recrutement,
rémunération, formation, vocabulaire de l’informatique de base, Internet dans la vie
professionnellle.
Language Français
Number of Credits 3
Semester summer
Lecturer Doc. PhDr. Ľudmila Mešková, PhD.
89
UNION EUROPÉENE
Annotation
L’objectif du cours est de comprendre les principes de base de l’intégration économique
européenne: son histoire, son encadrement institutionnel, les politiques de l’Union
européenne. Le cours souligne le statut économique de l’UE dans le processus de
mondialisation.
Introduction à la théorie de l’intégration. Points de départ dans l’intégration européenne.
Histoire de l’Union européenne. Elargissement de l’Union européenne. Cadre institutionnel
de l’Union européenne. Budget de l’Union européenne. Politiques communes et
communautaires.Politique extérieure de l’Union européenne. Intégration monétaire dans
l’Union européenne. Place de l’économie européenne dans l’économie mondiale. Défis pour
l’avenir de l’Union européenne.
Language Français
Number of Credits 3
27/32
Semester winter
Lecturer Ing. Ţaneta Lacová, PhD.
C. Special Courses for Erasmus Students / Matières Specifiques pour les Etudiants Erasmus / Spezialfächer für
Erasmus Studenten
90
BASIC PROBLEMS OF MARKET ECONOMY
Annotation
This course covers the problems of a market economy. It explores the different types of
economic models including what was relevant in the pass and what are the different models
in use today. We cover the effects of supply and demand, unemployment, inflation,
globalization, and fiscal policies and how they affect the economy. We will explore the
power of unintended consequences and the externalities of economic decisions. We try to
answer the questions about what is the role of government in deciding what is to be produced
with our resources and how should government ensure stable prices, full employment, and
ensure a rising standard of living for ourselves and future generations?
Language English
Number of Credits 3
Semester winter
Lecturer David Cole, MFA, PhDr. Mária Spišiaková, PhD.
91
BUSINESS PLANNING
Annotation
The business planning process. Organisation of planning process. Methods and techniques of
business planning. The time frame for business planning. The content and structure of
business plan. Developing and writing the business plan. Building functional plans in a firm
(marketing plan, production plan, personal plan, financial plan). Presentation of the final
paper on business plan.
Language English
Number of Credits 4
Semester summer
Lecturer Ing. Ľuboš Elexa, PhD.
92
BUSINESS COMMUNICATION
Annotation
The course combines the development of language skills and the subject knowledge of
economy. It is designed for advanced students who intend to improve their communication
skills in English through case studies in international business. Students will develop their
overall language skills, such as discussion, extensive reading, use of vocabulary, and writing
letters and proposals. Business skills, e.g. strategies for negotiations, making decisions and
business meetings will also be practised.
Language English
Number of Credits 3
Semester summer
Lecturer PhDr. Anna Zelenková, PhD., PhDr. Mária Spišiaková, PhD.
93
BUSINESS TERMINOLOGY 1
Annotation
Marketing basics. Marketing mix, SWOT analysis. Marketing strategy and marketing plan.
Marketing ethics and legal aspects of marketing. Product and product development.
Positioning and branding a produkt. Market segmentation. Customer needs. Loyalty
programmes. Marketing budget. Price policy. Logistics. Merchandising. Publicity and
promotion. Media. Media strategy.
Language English
Number of Credits 3
28/32
Semester Winter
Lecturer PhDr. Mária Spišiaková, PhD., Mgr. Dagmara Škvareninová
94
BUSINESS TERMINOLOGY 2
Annotation
Manager vs. leader. Leadership skills. Effective communication. Verbal and non-verbal
communication. Communicating assertively at work. Negotiation. Tips „for getting to yes“.
Organizing your time. Team working. Delegating tasks. Discussion with a manager.
Meetings. Business lawyers.
Language English
Number of Credits 3
Semester summer
Lecturer PhDr. Mária Spišiaková, PhD., Mgr. Dagmara Škvareninová, PaedDr. Marta Vránová, PhD.
95
COMMUNICATION SKILLS IN INTERNATIONAL TOURISM 1 and 2
Annotation
Preparing students of tourism for better functioning in working environment and developing
professional communication competence.
Professional communication skills in the following areas: Government and tourism.
Destination profile. Hotel management. Tourist information centres. Customer service,
dealing with complaints. Marketing in tourism, promotion, advertising campaigns and
exhibitions. The work of tourist guides. Organization of conferences, congress tourism.
Travel and business travel. Airlines.
Language English
Number of Credits 3
Semester winter, summer
Lecturer PhDr. Anna Zelenková, PhD.
96
CULTURAL AND URBAN TOURISM
Annotation
To get familiar with tourism development and its specific features in urban and cultural
tourism. To analyze the market of urban and cultural tourism – the demand and supply side.
To obtain knowledge about impacts of urban and cultural tourism and it’s planning and
marketing. Urban and cultural tourism. Market of urban and cultural tourism – supply,
demand. Assessing impacts of urban and cultural tourism. Information system and tourist
information office in a city. Marketing of a city. Planning, organisation and funding of urban
tourism
Language English
Number of Credits 5
Semester summer
Lecturer Ing. Terézia Krausova
97
DESTINATION MANAGEMENT
Annotation
The course deals with the concept of „destination“ as the competitive unit and crystallisation
point of the tourism offer in incoming tourism. Students at the end of this course should be
able to: Identify and evaluate relevant trends in tourism demand and supply. Definy and
Identify destinations and places of attraction. Analyse the competitive position of
destinations and learn methods and tools for strategic destination management. To be aware
of special challenges of destinations management finances. Evaluate and design possible
organisational structures in destination governance. Learn methods and tools to facilitate
destination cooperation
Teaching methods include lectures, case studies and group discussions.
Language English
Number of Credits 5
29/32
Semester summer
Lecturer doc. Ing. Vanda Maráková, PhD., Ing. Ľubica Šebová, PhD.
98
ECONOMIC ISSUES IN THE PRESS
Annotation
Slovakia / student´s country in the foreign press - current social and economic issues.
Development of major economic indicators. Slovakia as a member of the EU / student´s
country and the EU. European monetary union. Foreign investments. Business environment
in Slovakia / student´s country. Reforms in the Slovak economy / economy of the student´s
country. Solving the problem of unemployment. The role of local government. Equal
opportunities in society.
Language English
Number of Credits 3
Semester summer
Lecturer PhDr. Mária Spišiaková, PhD.
99
GESCHÄFTSKOMMUNIKATION
Annotation
Es wird sowohl schriftliche als auch mündliche Geschüftskommunikaktion geübt, Formulare
auszufüllen, Geschäftskontakte schriftlich anzuknüpfen – Anfrage. Verlangtes und
unverlangtes Angebot. Bestellung. Zwischen Zeilen lesen. Unangenehme Kontakte:
kundenorientiere Reklamation und Mahnung. Telefonieren und E-Mail im Alltagsgeschäft.
Bewerbung per E-Mail.
Language German
Number of Credits 3
Semester summer
Lecturer Mgr. Viera Krešáková, Mgr. Andreja Vidová
100
GESCHÄFTSVERHANDLUNGEN
Annotation
Das Ziel ist, sich Prinzipien der Geschäftsverhandlungen anzueignen. Es werden folgende
Themen behandelt: Begriff Kommunikation (Kommunikationsprozess und seine Elemente,
mündliche Kommunikation), Präsentationstechniken bei einer Rede, Unternehmensinteresse:
Image und Erfolg (Höflichkeit als Führungsstil, Umgangsformen – Einladung, Pünktlichkeit,
Begrüßen und Vorstellen), Telefonieren mit Erfolg (aktives Zuhören, Rückruf),
Körpersprache (Verhaltensweisen, Teilbereiche der Körpersprache), Gesprächsführung
(Phasen eines Verkaufsgesprächs, Rolle der Fragen, Argumentation, erfolgreiche
Messegespräche), Verhandeln (Grundregeln einer Verhandlung, nicht um die Positionen
feilschen, Grundkriterien einer Verhandlung), Verhandlungsstrategie, ein anderer Blick auf
die Verhandlungsstrategien, Phasen eines Verhandlungsprozesses (Vorbereitungsphase,
Kontaktphase, Kernphase, Vereinbarungsphase, Umsetzung und Pflegephase).
Language German
Number of Credits 3
Semester winter
Lecturer Doc. PhDr. Miriam Olejárová, PhD., Mgr. Andreja Vidová
101
INSURANCE MATHEMATICS
Annotation
Life insurance, Lump sum premium, Special type of annuities, Lump sum Premium
Net current Premium, Gross premiumPremium reserve Risk and saving part of
premium, Surrender of a policy, The profit, Endowment insurance, Endowment
insurance, Net current premium
Language English
Number of Credits 3
30/32
Semester summer
Lecturer RNDr. Jana Špirková, PhD.
102
INTERKULTURELLE KOMMUNIKATION
Annotation
Die Kommunikationskompetenz als Bestandteil internationaler Kooperation. Interkulturelle
und interpersonelle Beziehungen unter Vertretern der einzelnen Sprachen. Mentalität, Denk-
und Verhaltensweisen verschiedener Völker. Verbale und non-verbale Kommunikation.
Psychologie der interkulturellen Beziehungen. Wettbewerbsvorteile der Länder im Kontext
der Kulturantropologie. Spezifika der Esskultur und Wohnkultur.
Language German
Number of Credits 3
Semester summer
Lecturer PhDr. Mária Polčicová, PhD., Mgr. Andreja Vidová
103
INTERNATIONAL TOURISM MARKETING
Annotation
Introduction to international marketing of tourism. International marketing plan. Strategic
analyses. International tourism market. Basic strategic decisions. Rules of business behavior.
Resource allocation. International product policy. International pricing policy. International
market communication policy. International distribution policy.
Language English
Number of Credits 6
Semester winter
Lecturer Ing. Katarìna Holúbeková, PhD., doc. Ing. Vanda Maráková, PhD.
104
INTERNATIONAL BUSINESS DEVELOPMENT
Annotation
The course is oriented to the objectives and issues of the international business development,
specifically to strategic alliances, international corporations, mergers and acquisitions,
franchising, licensing, networking e-business, e-commerce and other progressive forms of
the strategic partnership for international expansion.
Language English
Number of Credits 3
Semester winter
Lecturer Ing. Dagmar Kokavcová, PhD., Ing. Lena Theodoulides, MBA
105
LOBBYING IN THE EUROPEAN UNION
Annotation
Subject focuses at clarification and importance of lobbying in practice of public sector and
interest organizations. It clarifies the core of lobbying, organizational and institutional
foundations of lobbying and lobbying organizations. Students will deal with strategies and
tactics of lobbying campaigns as well as lobbying forms.
Language English
Number of Credits 3
Semester summer
Lecturer Doc. JUDr. Ing. Ján Šebo, PhD
106
MARKETING INTERNATIONAL DU TOURISM
Annotation
Introduction au marketing international ouvert. Strategie marketing dans l'industrie
touristique. Structuration des activités internationales. Segmentation marketing. Politique
internationale de produit. Politique internationale de distribution. Politique internationale de
communication. Politique internationale de tarification.
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Language Francias
Number of Credits 6
Semester winter
Lecturer
107
PRÄSENTATIONSTECHNIKEN
Annotation
Das Ziel des Seminars ist Erwerb grundlegender Kompetenzen beim Präsentieren und
Reflektieren im interkulturellen Bereich: Wie wirke ich auf mein Publikum? Wie gestalte ich
meine Präsentation effizient und effektiv? Was muss ich besonders beachten, um auch bei
Präsentationen unter Zeitdruck souverän meine Botschaft zu senden? Es wird mit
Fachsprache gearbeitet und dabei nicht nur der neueste Präsentationstrend berücksichtigt,
sondern es werden auch gute Tipps und Hinweise zum Präsentieren geboten. Im Unterricht
arbeitet man auch mit audio-visualer Technik um konkrete Beispiele zu demonstrieren.
Language German
Number of Credits 3
Semester winter, summer
Lecturer Mgr. Viera Krešáková, Mgr. Andreja Vidová
108
STRATEGIES AND REGIONAL TOURISM PLANNING
Annotation
Strategic planning in tourism. Planning process in tourism destinations (regions, tourism
destinations). Region and typology of tourism regions. Carrying capacity analysis, methods
and limits of their calculations. Tourism development standards. Implementation of the
tourism development standards in particular national and regional tourism plans (Cyprus,
Scotland, and Bhutan etc.) Environmental impact assessment in tourism destinations.
Implementation of strategic plans into practice. Regional tourism policy, tourism
development programs. Investment incentives as part of the regional tourism policy.
Monitoring of the implementation of the tourism development plans –monitoring techniques.
Tourism development plans in tourism destination (project).
Language English
Number of Credits 5
Semester summer
Lecturer Doc. Ing. Jana Kučerová, PhD.
109
WIRTSCHAFTPROBLEMATIK IN DER PRESSE
Annotation
Die Presse der deutschprachigen Länder und der Slowakei im Überblick. Seriöse
Tageszeitung contra Boulevard. Unabhängigkeit der Presse. Analyse der Artikel im
Wirtschaftsteil. Struktur der Presseartikel. Sprache der Presseartikel – tatsachenbetonte
Artikel (Aufmachung, Bericht, Reportage, Interview), meinungsbetonte Artikel (Kommentar,
Leitartikel, Glosse). Aktuelles in der EU-Wirtschaft. Projektarbeit im Team: Eine Zeitung
selbst erstellen.
Language German
Number of Credits 3
Semester summer
Lecturer Mgr. Andreja Vidová
110
WIRTSCHAFTSTERMINOLOGIE 1
Annotation
Die Presse der deutschprachigen Länder und der Slowakei im Überblick. Seriöse
Tageszeitung contra Boulevard. Unabhängigkeit der Presse. Analyse der Artikel im
Wirtschaftsteil. Struktur der Presseartikel. Sprache der Presseartikel – tatsachenbetonte
Artikel (Aufmachung, Bericht, Reportage, Interview), meinungsbetonte Artikel (Kommentar,
Leitartikel, Glosse). Aktuelles in der EU-Wirtschaft. Projektarbeit im Team: Eine Zeitung
selbst erstellen.
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Language German
Number of Credits 3
Semester Summer
Lecturer Mgr. Christoph Rosenbaum, Mgr. Andreja Vidová
111
WIRTSCHAFTSTERMINOLOGIE 2
Annotation
Die Presse der deutschprachigen Länder und der Slowakei im Überblick. Seriöse
Tageszeitung contra Boulevard. Unabhängigkeit der Presse. Analyse der Artikel im
Wirtschaftsteil. Struktur der Presseartikel. Sprache der Presseartikel – tatsachenbetonte
Artikel (Aufmachung, Bericht, Reportage, Interview), meinungsbetonte Artikel (Kommentar,
Leitartikel, Glosse). Aktuelles in der EU-Wirtschaft. Projektarbeit im Team: Eine Zeitung
selbst erstellen.
Language German
Number of Credits 3
Semester summer
Lecturer Mgr. Christoph Rosenbaum, Mgr. Andreja Vidová
D. Language Courses
112
SLOVAK LANGUAGE FOR FOREIGNERS 1
Annotation
Meeting people, introducing each other, family relations, telephoning, time, making
arrangements, daily regime, shopping, visiting people, invitations, suggestions, simple
vocabulary of periodicals – newspapers and magazines.
Language Slovak
Number of Credits 3
Semester winter
Lecturer PhDr. Katarìna Miková, Mgr. Andreja Vidová
113
SLOVAK LAGUAGE FOR FOREIGNERS 2
Annotation
School and work schedule, hobbies, free time activities (sport, reading books, going to
theatre or cinema etc.), likes and dislikes, in the restaurant, at the café, vocabulary of
periodicals – newspapers and magazines.
Language Slovak
Number of Credits 3
Semester summer
Lecturer PhDr. Katarìna Miková, Mgr. Andreja Vidová