Case study and description of the product environment

2—The Time and Materials Story

On one ocassion, management decided toadopt a new set of technologies with little timefor implementation.

Given the results achieved by Monits, Aula365 kept the team to keep developing technology and get closer to their clients.

— “We put together a team to re engineerthe whole thing.”

Your Invoicing at hand.Facturatio® gives you the chance to make out

a digital invoice in an easy and convenient way.

Farewell the carbonic paper.Facturatio® is a mobile APP that allows you to cleverly

organize your accounting tasks.

Now you can invoice, make payments, control your

balance sheet and share that info with your accountant

wherever you are.

How can we design a better form to keep the accounting books in Argentina?Facturatio S.A entrusted Exceed the challenge to analyze and boost accountants’

productivity.

This way we accomplished to quickly

validate the development and create

an MVP ready for the market in two

and a half months.

WE OFFERED TO PERFORM OUR PRODUCT DEVELOPMENT PROCESS

Analysis

Validation

Vision

Development

1

2

34

Product Environment5

We conceptualized the idea this

opportunity o�ered and investigated

di�erent ways to make it real until we

got the most accurate one.

Provided servicesService MappingBusiness Model CanvasProduct Roadmap Agile RequirementsTime and Cost AnalysisInteractive Prototypes

ANALYSIS

We defined the user experience and

service Facturatio must provide.

We made the product branding and

how it should be implemented along

the whole product system.

Provided servicesNamingBranding 360°CommunicationMarket definitionTarget audience definition

VISION

Objetivos

La marca deberá ser funky, para ser jóven, directa, enviar un mensajesimple, sin vueltas, potente y fácil de entender. Para desvincularsedel universo técnico y rebuscado de muchos de los desarrollostecnológicos paradigmáticos. Deberá poder ser capaz de construirmensajes retóricos y tener un enfoque inteligente.

La marca deberá ser amistosa para lograr hablar de manera cercana,entendiendo la problemática de los usuarios, personi�cando el discursoy logrando mayor facilidad y accesibilidad en sus mensajes.

Deberá ser e�ciente para mostrarse como una herramienta versátil ypoder sustentar el lado racional de la marca: tecnológico y �nanciero.Para demostrar la consistencia y la satisfacción del trabajo bien hecho.

AaBbCc

Headline & Body.

Metric Typeface. Founders Grotesk.Metric Thin Founders Grotesk Light

Metric Bold

Metric Light + Metric Medium Founders Grotesk Light + Founders Grotesk Bold

Metric Variables

150pt 380pt

22pt

60pt

60pt 60pt

Con Facturatio® ya no vas a necesitar más andar con papelesdando vueltas por todos lados. Con el tiempo que te ahorrásvas a poder ser mucho más productivo y vas a tener queempezar a darle un nuevo uso a tus viejos talonarios. 12%

We worked in 2 weeks terms building

the product in an organic and gradual

manner.

By the end of 3 sprints we achieved a

ready to market MVP.

Provided servicesUX/UINative Android and IOS developmentQuality AssuranceAgile Coaching for the ClientCloud Services

DEVELOPMENT

We interacted with real users to validate

the hypothesis and assumptions of the

project, the value proposition and

detect improvement opportunities.

Provided servicesUsability LabEmail SurveysExperts’ ReviewsInterviewsHeuristic Evaluation

VALIDATION

We make sure the users perceive the

product likewise in all its cycles, from

communication in social media up to

the technical support.

Provided servicesCommunication StrategyMarketing StrategySupport StrategyStrategy Excecution and Follow-up

PRODUCT ENVIRONMENT> Inducción

Evento

Activación

> Lanzamiento

> Mantenimiento

AGOSTO SEPTIEMBRE OCTUBRE NOVIEMBRE

Our Result

The great commitment from EXCEED allowed us to achieve objectives on time. At the beginning I didn't know

what to expect every two weeks, but when I saw the result we literally got a quality product from which we learn,

change, adjust and reinvent the business model until we found the correct one. This approach allowed us to really

know which were our priorities to go to market and we did it after 6 weeks of work.

Telésforo Ubios, CEO at Facturatio.

Rafael Del CorroSales and Operations Manager LATAM

rafaelde@exceedgulf.com

Yanina BoccardoProduct Development Unit Lead

yaninaboc@exceedgulf.com

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