Facts & friction albion

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MOBILE FACTS & FRICTION

description

The deck I shared at the excellent Albion Society - looking at the facts about the scale of mobile & the friction that is stopping it take off as a marketing opportunity

Transcript of Facts & friction albion

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MOBILEFACTS & FRICTION

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FACTS (FROM MOBILE FIX)

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People

Physical

Places

Promo’s

Devices

THE NEW 4Ps OF MARKETING

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Mobile to evolve like online?

“ OK we need a website ”

“ We need traffic – lets advertise

online ”

“ We need to be strategic about

online ”

1995 - 1999 2000 - 2005 2006 - 2009

MillionsOnline

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Businesses cannot riskbeing slow with mobile

“ OK we need a website”

“ We need traffic – lets advertise

online”

“ We need to be strategic about

online”

1995 - 1999 2000 - 2005 2006 - 2009

MillionsOnline

350mOnline1999

400m+Smartphones2010

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Morgan Stanley believe each computing cycle is 10 times bigger than the lastSo mobile web is potentially 10 times bigger than the PC internet

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The iPhone changed everything

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15% of all US searches are mobile

Places

“Mobile users are more prone to take immediate action. People searching on mobile have a higher intent.The time between intent and action has been narrowed.”

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Places

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Facebook have 200mmobile users & talk of

reaching billions…

People

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Physical

10 million mobile shoppers in the UK in December alone.

Mobile will influence up to $110 billion in sales in Europe

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Physical

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Square

Physical

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O2 signs Starbucks & L’Oréal for

location-based mobile offers

Promo’s

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People

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FRICTION

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(2005)What we need is a viral

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(2010) What we need is an iPhone app

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IT’S COMPLICATED….

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IT KEEPS CHANGING…

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& MOST ADVISORS EITHER DON”T GET IT OR ARE SELLING THEIR TECHNOLOGY

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THE IDEA OF THE FIXED PHONE LINE BEMUSES KIDS

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THE FIXED WEB WILL SOON SEEM EQUALLY ODD

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IT’S TIME TO EXPERIMENT