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AUGUST 2017 ONTARIO DAIRY FARMER 1

AUGUST 2017 ]

$4.00 PM40064683

Handling their own cream

The Biemond herd averages 25 kilos per cow a day year round of high fat and protein, from a mixture of 10 different breeds

Josh Biemond: He’s especially pleased with Jersey/Swedish Red crosses, plus the new heifers that are Jersey and Holstein gen-etics from New Zealand

A balancing act

Thinking past the tag

Fat and inflammation

Benefits to feeding milk replacer

MAY 2017 ]

$4.00 PM40064683

Flexible feed fence increases cow comfortand profitabilityDairy farmer John Mooney tapped into Growing Forward 2 to help enhance animal welfare

Robot retrofitUnderstanding ketosis and preventing it

Herd life and voluntary disposals

WDF.indd 1 2017-04-25 10:25 AM

SPRING 2017 ONTARIO BEEF FARMER 1

Spring 2017

$4.00 PM40064683

Are you ready for the next cattle cycle?

Former dairyman puts his beef cows to work

Finding flavour, incentivizing more

SpringBEEF.indd 1 2017-03-22 10:11 AM

MAY/JUNE 2017 ONTARIO HOG FARMER 1$4.00 PM40064683

May/June 2017 ]

USING BIG DATA STARTS WITH SMALL STEPSBarn upgrade designs should include data collection

A sweet spot for supply and demand

Gut research could improve hog health

and immunity

A unique ventilation system

A Middlesex County producer installed a 12’ by 6’8” hallway scale to weigh all

pigs at weaning, as well as all feeder pigs being moved to finishing.

OHF May.indd 1 2017-05-16 1:21 PM

PM40064683 September 2017

Spinner Spreader Renaissance • Suitable replacements for manure

Using fluid jets instead of coulters shows no-till promise

The goal is for farmers using no-till to be able to cut cleanly

through heavy residues and cover crops using water

CSW Sept.indd 1 2017-08-22 10:28 AM

Ontario Dairy Farmer Ontario Dairy Farmer magazine will be published monthly in 2018. It is distributed free of charge to 6,400 qualified Ontario dairy farms and qualified dairy industry. This magazine is a leading source of dairy information on genetics, technology, nutrition, animal health, animal welfare, and industry trends.It is printed on 70-pound gloss.

Ontario Hog FarmerOntario Hog Farmer will be published eight times in 2018. It is distributed free of charge to 3,000 qualified Ontario hog farms and qualified hog industry. This magazine is a leading source of information on hog genetics, technology, nutrition, animal health, animal welfare and industry trends. It is printed on 70-pound gloss.

Western Dairy FarmerWestern Dairy Farmer magazine will be published monthly in 2018. It is distributed free of charge to 3,900 qualified dairy farms and qualified dairy industry in Manitoba, Saskatchewan, Alberta and British Columbia. A sister publication to Ontario Dairy Farmer, this magazine is a leading source of dairy information on genetics, technology, nutrition, animal health, animal welfare and industry trends. It is printed on 70-pound gloss.

Ontario Beef FarmerOntario Beef Farmer will be published two times, by the season, in 2018. It is distributed free of charge to 6,900 qualified Ontario beef farms and qualified beef industry. This magazine is a leading source of information on beef genetics, technology, nutrition, animal health, animal welfare and industry trends. It is printed on 70-pound gloss.

Ontario Farmer’s Corn + Soy + Wheat HandbookOntario Farmer’s Corn + Soy + Wheat Handbook will appear four times in 2018, in January, March, September and November. It is distributed free of charge to 14,600 qualified Ontario corn, soybean and wheat farms and qualified industry. It is printed on 70-pound gloss.

2018

&facts figures2018

ISSUE DATESedition material/space deadline distribution timing

January December 8 December 29

February January 5 January 26 London Dairy Congress

March February 2 February 23

April March 2 March 23 Canadian Dairy XPO

May April 6 April 27

June May 4 May 25

July June 8 June 29

August July 6 July 27

September August 10 August 31 Canada’s Outdoor Farm Show

October September 7 September 28

November October 5 October 26

December November 9 November 30

ISSUE DATESedition material/space deadline distribution

January December 8 January 5

February January 12 February 2

March February 9 March 2

April March 16 April 6

May April 13 May 4

June May 11 June 1

July June 15 July 6

August July 13 August 3

September August 17 September 7

October September 14 October 5

November October 12 November 2

December November 16 December 7

&facts figures2018

edition material/space deadline distribution

Spring March 2 March 23

Fall November2 November 23

ISSUE DATES

edition material/space deadline distribution timing

January/February December 8 January 5

March January 26 February 16

April March 9 March 30

May/June May 4 May 25 Ontario Pork Congress

July/August July 6 July 27

September/October August 24 September 14

November September 28 October 19

December November 9 November 30

ISSUE DATES

edition material/space deadline distribution

Issue 1 December 22 January 19

Issue 2 February 9 March 2

Issue 3 August 10 August 31

Issue 4 October 12 November 2

ISSUE DATES

HANDBOOKCorn+Soy+Wheat

&facts figures

ADVERTISING RATES 2018

frequency

1x 2x - 4x 5x-7x 8x-9x 10x+

Double Page Centre Spread $4,561 $4,252 $3,943 $3,789 $3,635

Double Page Facing Spread $4,251 $3,941 $3,633 $3,478 $3,262

Cover Position or Preferred Page $2,332 $2,126 $1,970 $1,895 $1,787

Full Page $2,125 $1,972 $1,817 $1,739 $1,631

Two Thirds Page $1,652 $1,545 $1,438 $1,384 $1,310

Half Double Page Centre Spread $3,039 $2,871 $2,705 $2,621 $2,504

Half Double Page Facing Spread $2,832 $2,664 $2,498 $2,414 $2,297

Half Page Island Hor. or Vert. $1,519 $1,487 $1,352 $1,310 $1,251

One Third Page $1,178 $1,119 $1,059 $1,029 $988

One Sixth Page $942 $906 $870 $852 $826

Service Directory (ONTARIO DAIRY ONLY) $85 $85 $85 $85 $85

ALL PRICES IN CANADIAN DOLLARS.

Rates Include 4 colourConsecutive Page Positioning - Additional $150.00

frequency Process Position1 -2x 3x - 4x Included Included

Double Page Centre Spread $9,595 $9,138 yes yesDouble Page Facing Spread $7,980 $7,600 yes yesCover Position or Preferred Page $4,798 $4,569 yes yesFull Page $3,990 $3,800 yes yesTwo Thirds Page $2,914 $2,775 yes yesHalf Page Island Double Page Centre Spread $5,559 $5,294 yes yesHalf Page Island Double Page Spread Facing Pages Hor. or Vert. $4,956 $4,720 yes yesHalf Page Island Hor. or Vert. $2,478 $2,360 yes yesOne Third Page $1,838 $1,750 yes yes

ALL PRICES IN CANADIAN DOLLARS.

HANDBOOKCorn+Soy+Wheat

* 1/6 page not available for Corn + Soy + Wheat HANDBOOk

2018

&facts figures2018

Our livestock and crop magazines are written by a stable of farm journalists located across Ontario and Canada, often on farms themselves. This closeness to the primary business keeps our editorial product fresh and relevant at all times of the year.

10 ONTARIO DAIRY FARMER • AUGUST 2016

HOLSTEIN CANADA’S classifiers have now been trained to assess lameness for ProAction, and hoof trimmers have had a primer on the process too.

After spending the better part of a week working the 28 classifiers, Cle-mence Nash explained that “they under-stand that they need to take the classifiers goggles off and put on their assessors goggles.”

The gait scoring won’t be limited to the two-year olds that are classified, she said. It must be a representative sample of the entire milking herd.

Kelly Barratt, a veterinarian promoting Pro-Action for the Dairy Farmers of Ontario, confirmed that a representa-tive sample is “very important to Dairy Farmers of Canada” which is spear-heading the ProAction initiative.

And the numbers are prescribed so the sample size offers 95 per cent confi-dence, with a 15 per cent margin of error in the results.

This means a herd of 20 cows will need 14 assessed, while a herd of 50 needs 23 assessed (or every second cow), and a herd of 100 needs 30 animals assessed (or every third cow). Initially, only the milking cows will be included.

Nash has been studying lameness for six years as part of her Masters studies,

Clemence Nash: Nash and Stephanie Croyle are using data from over 1000 farmers, collected in the 2015 National Dairy Study by the Ontario Veterinary College, to better understand lameness in Canada’s dairy herd.

A N I M A L H E A LT H

Training makes lameness scoring objective across CanadaGait scoring assesses lameness in free stalls and tie stalls, and classifiers are helping out BY FRANCES ANDERSON

22 WESTERN DAIRY FARMER • AUGUST 2016

MANAGEMENT Peter Vitti

[ The writer is an independent dairy consultant based in Winnipeg ]

Coping with rain during the hay season is difficult

University of Wisconsin demonstrated that field plots of alfalfa hay lost 22% of their dry matter content after a 2.5 cm (1 inch) rainfall fell on it after one day, while cured hay without any rain damage lost about 6% dry matter.

4 ONTARIO HOG FARMER AUGUST 2016

A N I M A L H E A LT H

PAIN CONTROL FOR CASTRATION and tail docking of piglets became a requirement under the industry’s Code of Practice on July 1, 2016.

While Veterinarian Mike DeGroot doesn’t expect 100 per cent compli-ance overnight, he does expect that pork producers will adopt the practice.

For one thing, it is part of the Cana-dian Quality Assurance Program over-seen by the Canadian Pork Council (CPC). That program is being updated, and when the new version is rolled out in 2018, validators will be checking for use of pain control.

The other time a pork producer might find themselves subject to inspection for pain control is if an inspector ends up on the farm due to another issue, such as transporting an unfit animal, he said.

As well, “Packers will be policing this and promoting it,” said Chris Cossitt, the newest director of Ontario Pork from Grey-Bruce. Producers that are unwilling or unprepared to provide pain control could find themselves without a market for their hogs, he warned.

Pain is measured in a couple of ways, DeGroot explained during a presenta-tion at the Ontario Pork Congress. Some researchers use “vocalization” or the sound of the piglets squealing, while others take blood samples and

Producers were still awaiting standardized product days before the July 1 deadline BY FRANCES ANDERSON

It is now a pain-free world

Mike DeGroot: “I think it’s a lot to ask producers to handle pigs twice. I’d like to see a study about giving it at the time of castration, rather than before.”

Sudden death syndrome continues to challenge the soybean industry because infection happens

well before symptoms show up and there is no fungicide registered for its control

PM40064683 March 2016

Closing the corn yield gap • Crop residue game plans • Software is the future

There are differences in how various fungicides move around in the leaf as well as their performance in the face of disease that’s already present

how it workshow it worksUnderstand

4 ONTARIO BEEF FARMER SPRING 2016

Tannin-rich pasture species counter parasites

A N I M A L H E A LT H

TANNIN-RICH PASTURE species can help break up the intestinal parasite cycle, according to a speaker at an annual organic conference on January 30.

“They’re an issue for herbivores,

grazers, especially for small rumi-nants like sheep and goats,” Valérie Yoder, a France-trained agronomist, said.

“You need to know what they are.” Yoder, who works for Ontario-

based Homestead Organics, touched on four, non-bloating plant species that can be used an alternative to antihelmintic drugs.

Sainfoin is a deep-rooted, large-seeded, perennial that will last five or more years in a pasture. Yoder rec-ommends it as part of a mix with bunch grasses, but not with rhizoma-tous grasses, and a seeding rate of 65 pounds per acre.

It has the advantages of being pal-

There are four non-bloating plant species that can act as an

antihelmintic BY JEFFREY CARTER

Ontario Dairy Farmer With its monthly coverage and reasonable deadline intervals, it keeps abreast of production and technology topics throughout the year. On an ongoing basis magazine writers keep current with genetics, nutrition, animal care, facilities, crops and forage, business and accounting, research, milking and feeding systems, machinery and all other topics of interest to the dairy sector. Our coverage remains dedicated to getting out on to farms to keep current with what individual farmers are doing.

Ontario Hog FarmerWith its 8X a year coverage and reasonable deadline intervals, it keeps abreast of production and technology topics throughout the year. On an ongoing basis magazine writers keep current with genetics, nutrition, animal care, facilities, business and accounting, marketing, research, machinery and all other topics of interest to the hog sector. Our coverage remains dedicated to getting out on to farms to keep current with what individual farmers are doing.

Western Dairy FarmerWith its 12X a year coverage and reasonable deadline intervals, it keeps abreast of production and technology topics throughout the year in the Prairie provinces. On an ongoing basis magazine writers keep current with genetics, nutrition, animal care, facilities, crops and forage, business and accounting, research, milking and feeding systems, machinery and all other topics of interest to the dairy sector. Our coverage remains dedicated to getting out on to farms to keep current with what individual farmers are doing.

Ontario Beef FarmerWith its 2X a year coverage and reasonable deadline intervals, it keeps abreast of production and technology topics throughout the year. On an ongoing basis magazine writers keep current with genetics, nutrition,animal care, facilities, business and accounting, research, machinery and all other topics of interest to the beef sector. We cover both the cow-calf and feeding sector.

Corn + Soy + Wheat HandbookWith its 4X a year coverage, this magazine is all about the business of the three major cash crops in Ontario. On an ongoing basis magazine writers keep current with machinery, research, soil management, marketing, inputs, facilities, storage and handling, fertility, business and accounting, research and all other topics of interest to the grains and oilseeds sector.

EDITORIAL CALENDAR

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9 13

12

81/2 Horiz.

Island

1/3Vert

11

10

1/3 Square

1/3Horizontal

1/6Vert

1/6 Horiz.

l

7

1/2VerticalIsland1 Full Page 5 6

2/3 Horizontal

3

2

4 1/2 Horizontal Island Spread

Double Page Spread

1/2 V Island Spread

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Stitch

Trim

Bleed

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PAGE DIMENSIONS 2018HANDBOOKCorn+Soy+Wheat

* 1/6 page not available for Corn + Soy + Wheat HANDBOOk

2018

1] Full Page: 7” x 9 7/8” or 17.8 cm x 25.3 cm Full Page Bleed: 8 1/2” x 11 1/8”

2] Double Page Spread: 15” x 9 7/8” or 36.2 cm x 25.3 cm Double Page Bleed: 16 3/4” x 11 1/8”

3] 1/2 Vertical Island Spread: 10” x 7 1/4” or 25.4 cm x 18.4 cm

4] 1/2 Horizontal Island Spread: 15” x 4 7/8” or 36.2 cm x 12.4 cm

5] 2/3 Vertical: 4 5/8” x 9 7/8” or 11.8 cm x 25.3 cm 6] 2/3 Horizontal: 7” x 6 5/8” or 17.8 cm x 16.8 cm

7] 1/2 Vertical Island: 4 5/8” x 7 1/4” or 11.8 cm x 18.4 cm

8] 1/2 Horizontal Island: 7” x 4 7/8” or 17.8 cm x 12.4 cm

9] 1/3 Vertical: 2 1/4” x 9 7/8” or 5.8 cm x 25.3 cm

10] 1/3 Square: 4 5/8” x 4 7/8” or 11.8 cm x 12.4 cm

11] 1/3 Horizontal: 7” x 3 3/8” or 17.8 cm x 8.6 cm

12] 1/6 Vertical: 2 1/4” x 4 7/8” or 5.8 cm x 12.4 cm

13] 1/6 Horizontal: 4 5/8” x 2 3/8” or 11.8 cm x 6.1 cm

FULL PAGElive area: 7” x 9 7/8”trim size: 8 1/8” x 10 3/4”bleed: 8 1/2” x 11 1/8”

DOUBLE PAGE SPREADlive area: 15” x 9 7/8”trim size: 16 1/4” x 10 3/4” bleed: 16 3/4” x 11 1/8”

gutter width: 1”

column width: 2 1/4” (13 1/2 ems)column depth: 9 7/8”no of columns: 3

binding: saddle stitched

Island position means guaranteed-only advertiser on page.

Off-size advertisement queries should be directed to sales director.

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Agency Commission/Discounts:15% to recognized agencies.

Pre-Printed Inserts:Available on request. Freight, duty, taxes and brokerage fees are the responsibility of the client. Sample required.

Cancellation: Same as material deadline.

Customs:Please allow forty-eight hours when material must be cleared through customs. Freight, duty, taxes and brokerage fees are the responsibility of the client. Firm orders for all space are non-cancellable after closing dates.

Insertion orders are required for all bookings and should be sent to our London Office.

Email: ontariofarmer.nationals@postmedia.com

INSERTION ORDERSPlease include the following information and send to the London office.• order number• agency name, phone number and full billing address• agency contact person, phone number and email address for media placement and material inquiries • publication name and issue date• ad heading and ad number

KEVIN LORD Media Sales Director, National Advertising Phone: 519-656-9521 Fax: 519-656-9522 London: 1-877-358-7773 Fax: 519-473-2256 email: kevinlord@rogers.com

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CONTACTAsk questions about any of our publications

Phone: 1-877-358-7773Fax: 519-473-2256

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We cannot alter PDF files. If changes are required a new file will need to be submitted. The publisher is not responsible for reproduction quality of improperly submitted files.

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2017 AG COMMUNICATIONS REVIEWIpsos did a comprehensive 2016 Ag Communications Review this spring, sampling Ontario farmers on their sources of information.

• 37.1% of respondents were in a $250,000-$499,999 income bracket; 31.2% were in a $500,000-$999,999 income bracket; and 17.7% were in a $1 million-$1,999,999 income bracket

• When asked where they accessed information about new farm products, services, programs and inputs, farmers indicated (in part): Farm print media: 85.5% Internet websites: 41.2% Email from a company: 34.5% Local retailer/elevator/distributor: 54.5% Flyers in the mail: 49.5% Other farmers/family: 58.3% Meetings/seminars: 57.2% Veterinarian: 40.7%

• 74.9% of farmers use a smartphone. 59.3% use a tablet.

• 72.5% of farmers have read all four of the most recent four issues of Ontario Hog Farmer

• 81.8% of farmers have read all four of the most recent four issues of Ontario Dairy Farmer

• 93.5% of farmers have read all the most recent issues of Ontario Beef Farmer

2018