Start with the Name of ALLAH

THE ROSE GROUPGroup Leader

Umer Khalid Habib 12130Group Members

Arooj Azam 12151M. Bilal 10192Azra Battol 12134Umair Naveed 10191

TopicFactors Effecting the Consumer

Purchase Decision

SubjectQuantitative Techniques In Business

INTRODUCTION Determine the impact of brand

Brand impact on consumer

Consumer purchase decision

o Brand

o Price

o Product quality

o Packaging

o Availability

Theoretical Framework

Consumer Purchase Decision

Brand

Product Quality

Price

Packaging

Availability

Variables

Independent variable Consumer purchase decision

Dependent variables Brand

Product quality

Price

Packaging

Availability

Which factors effecting the consumer

purchase decision?

Research Question

HypothesisH0: There is no relationship between brand and consumer purchase decision. H1: There is relationship between brand and consumer purchase decision.H0: There is no relationship between product and consumer purchase decision.H2: There is relationship between product and consumer purchase decision.H0: There is no relationship between price and consumer purchase decision.H3: There is relationship between price and consumer purchase decision.

Methodology

Making Questionnaire

45-Sample size

Validity and reliability

SPSS Software

Data preparation Collect and arrange data

Data put into SPSS

Select the attempt questions

Reject the non attempt questions

Analyze the whole data

Output/Result

Respondance profile

Interpretation Overall picture of our data collection

Frequency of respondent is shown

Respondent fill a data

Valid percentage of data

Bar charts

Scatter plotsScatter plot is plot or graph of two variables that shows how

the score on one variable associates with his or her score on

the other variable.

Five figure summary of scale variable

Interpretation Check the descriptive statistics Minimum / Maximum Mean / Std. Deviation Variance / Skewness

Scatter plot

Interpretation Shows a scatter plot of all variables

Diagonal upward straight regression line

Showing positive association between the variables

There is a strong relationship between all the variables

CorrelationCorrelation is a statistical process that determines the mutual

relationship between two or more variable if change in one

variable then systematic change in the other variable.

Regression analysisRegression analysis is use to measure the relationship between

two or more variables one variable is depended and other is

independent .

Types of regressionSimple regression

Multiple regression

Correlation

Interpretation Significant association between all the variables linear relationship Fulfill the assumption of pearcprrelation Positive relationship

Regression

Interpretation Investigate the best predictors of brand Statistically significant, F=3.851, p<0.05 Adjusted R square value was 0.245