Factors Driving Public Bike Share Demand: The Case of Bike Share Toronto Wafic El-Assi Undergraduate...

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Transcript of Factors Driving Public Bike Share Demand: The Case of Bike Share Toronto Wafic El-Assi Undergraduate...

Factors Driving Public Bike Share Demand: The Case of Bike Share Toronto

Wafic El-AssiUndergraduate Research Fellow

Supervisor:Prof. Khandker Nurul Habib

Presentation Outline

Background and Motivation

Data Analysis

Models Developed

Results

Potential Tools

Four Generations:1. “White Bikes” implemented in Amsterdam in 1965

2. “Coin Deposit System” introduced in the mid 1990s to reduce theft incidents

3. “IT based Systems” added transaction kiosks to solve the problem of anonymous users

4. “Demand-Responsive Multimodal systems” improved on docking stations, bicycle redistribution, and integration with other transport modes

History of Public Bike Share Systems

Worldwide Bike Sharing Programs

Over 300 bike sharing programs

(Shaheen et al. ,2010)

Canadian Bike Sharing Programs

Bike Share Toronto

- Launched in 2011

80 stations

1000 Bicycles

- 4200 Subscribers in 2012

BIXI Montreal

- Launched in 2009

300 Stations

3000 Bicycles

- 40000 Subscribers in 2012

- Expanded network 2013

450 Stations

5120 Bicycles

Canada’s Biking Mode Share

The proportion of commuters via bicycle in Toronto is 1.2%

This represents a 30% increase over previous census years

Commuting via bicycle most common in Downtown area

Average Distance Travelled per Commuter Trip ModeThe average trip distance in the downtown core is 2.25

km

Who Uses Bike Share Toronto?

User Attributes Results

Age Group 25 - 54 80%

Bike Ownership 64%

Male 67%

University Degree 79%

Full Time Worker 76%

Income > $80000/yr 52%

How is Toronto Using Bike Share?

Home-Work Commute

2 To 5 Times Per Week 40%

Utilitarian Trip Purposes

1 To 4 Times Per Month 39%

Leisure Trip Purposes

1 To 4 Times Per Month 36%

Factors Affecting Bike Share Ridership: User Perspective

Location of Stations

Very/Extremely Important 92%

Number of Stations

Very/Extremely Important 86%

Availability of Bikes/Docks

Very/Extremely Important 85%

Bike Share as a Multimodal Transportation Service

Car

Subway Bus

Trai

n

Stree

tcar

Taxi

Perso

nal B

ike

Wal

k

None

23%

56%

31%

18%

45%

18% 19% 20% 19%

Complementary Transportation Modes

Available Resources

Bike Share Data Individuals’ detailed trip information:

day of trip start time end time trip duration

Station Location coordinates

Available Resources

Historical Weather Data from Environment Canada:

• Relative Humidity • Precipitation• Snow on Ground

• Hourly Temperature• Hourly Wind Speed• Visibility

Available Resources

Bike Network Level of Service (LOS) Attributes Generated by Google Maps API and analyzed in GIS Number of intersections Percentage of bike route that has a bike infrastructure Type of bike infrastructure Surrounding transit stations Distance between stations

Available Resources

2011 Transportation Tomorrow Survey (TTS) Data

• Detailed trip Information by all travel modes within the study area

• Zonal employment and population

2013 Bike Share Customer Feedback Survey

Peak Morn-ing24%

Midday21%

Peak Af-ternoon

36%

Evening16%

Overnight3%

Year Round Trip Distribution by Time Period

Year Round

Overnight3%

Peak Morning

28%

Midday18%

Peak Afternoon35%

Evening15%

Overnight5% Peak

Morning9%

Midday29%Peak Afternoon

38%

Evening20%

Trip Distribution by Time Period

Year Round - Registered Year Round - Casual

Trip Distribution by Time Period

January August

Overnight3%

Peak Morning21%

Midday22%

Peak Afternoon36%

Evening17%

Overnight3%

Peak Morning29%

Midday19%

Peak Afternoon36%

Evening14%

August February

Trip Distribution by Time Period

Overnight3%

Peak Morning

21%

Midday22%

Peak Afternoon36%

Evening17%

Overnight4%

Peak Morning

16%

Midday25%Peak Afternoon

36%

Evening19%

August - Registered August - Casual

Trip Distribution by Time Period

Overnight3% Peak

Morning29%

Midday19%

Peak Afternoon36%

Evening13%

Overnight4% Peak

Morning24%

Midday23%

Peak Afternoon33%

Evening17%

February - Registered February - Casual

Registered Day Registered End

60.46%

39.54%

Year Round - Registered

Casual Day Casual End

50.56% 49.44%

Year Round - Casual

Weekend vs Weekday Trip Distribution

Registered Day Registered End

55.00%

45.00%

Registered - August

Casual Day Casual End

46.38%

53.62%

Casual - August

Weekend vs Weekday Trip Distribution

Weekend vs Weekday Trip Distribution

End Registered Day Registered

29.42%

70.58%

Registered - February

End Casual Day Casual

38.86%

61.14%

Casual - Feb-ruary

Trip Attraction at Bike Share Stations

Trip Generation at Bike Share Stations

Most/Least Active Routes

Regression Models

We developed three models:

Trip Attraction Model

Trip Generation Model

Station to Station Origin-Destination Model

Variables Definition Unit Aggregation Level

Socio-Demogr

aphic

Male Male to female ratio % Zonal

Empden Average employment density Pers/kM2 Zonal

popden Average population density Pers/kM2 Zonal

Weather

Temp Perceived Temperature oC Daily

Snow Amount of snow on ground cm Daily

Hum Relative humidity % Daily

Precip Amount of precipitation mm Daily

Variables Included in Attraction/Generation Model

Variables Definition Unit Aggregation Level

Built Environment

n_stations Number of stations in 200m buffer

NA Station

Docks Number of docks per station NA Station

University = 1 if the zone has university campus; = 0 otherwise

NA Zonal

Transit Number of Subway/Commuter Rail Stations

NA Zonal

Variables Included in Attraction/Generation Model

Variables Definition Unit Correlation

Socio-Demogr

aphic

Male Male to female ratio %

Empden Average employment density Pers/kM2

popden Average population density Pers/kM2

Weather

Temp Perceived Temperature oC

Snow Amount of snow on ground cm

Hum Relative humidity %

Precip Amount of precipitation mm

Attraction-Generation Model - Results

Variables Definition Unit Correlation

Built Environment

n_stations Number of stations in 200m buffer

NA

Docks Number of docks per station > 18

NA

University = 1 if the zone has university campus; = 0 otherwise

NA

Transit Number of Subway/Commuter Rail Stations

NA

Attraction-Generation Model - Results

Variables Definition Unit Aggregation Level

Built Environment

n_stations Number of stations in 200m buffer

NA Station

distance_travelled Distance traveled between an OD pair

km Bike Path

intersections Number of intersections with major roads between an OD pair

NA Bike Path

bike_infra Percent of bike infrastructure compared to total bike path

% Bike Path

Docks Number of docks per station NA Station

University = 1 if the zone has university campus; = 0 otherwise

NA Zonal

Transit Number of Subway/Commuter Rail Stations

NA Zonal

Variables Included in Origin-Destination Model

Variables Definition Unit Correlation

Built Environment

n_stations Number of stations in 200m buffer

NA

distance_travelled Distance traveled between an OD pair

km

intersections Number of intersections with major roads between an OD pair

NA

bike_infra Percent of bike infrastructure > 50%

%

Docks Number of docks per station

= 1 if number of Docks > 18

NA

University = 1 if the zone has university campus; = 0 otherwise

NA

Transit Number of Subway/Commuter Rail Stations

NA

Origin-Destination Model Results

Why is This Important?

Develop a policy tool capable of forecasting bike share demand at the station level

Utilize models and ArcMap GIS to establish future station locations

Develop policy recommendations for bike lane infrastructure expansion in Toronto

Thank You For Listening!

Contact Information:

Email: [email protected]

Cell Number: 647-919-7555