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Key Figures F24 AG
Annual Report .PAGE 1
Highlights of Corporate Development
� Consolidated sales rise by 16%, and for the core bu siness of FACT24 by 21%.
� Sales of international subsidiaries in the UK, Fran ce, Spain and the Czech Republic grow by 56% and now account for 32% of consolidated sale s.
� The new FACT24 2.0 lays the foundations for future growth. Investments totalling EUR 305,000 increase extraordinary expenditure.
� Consolidated result rises from EUR 566,000 to EUR 6 01,000.
� The Managing Board and Supervisory Board propose a dividend of EUR 0.17 per share.
F24 GroupF24 GroupF24 GroupF24 Group 2011201120112011 2010201020102010 + / + / + / + / ---- + / + / + / + / ----
Net revenueNet revenueNet revenueNet revenue Per centPer centPer centPer cent
Sales kEUR 4,285 3,685 600 16%
Of which FACT24 kEUR 4,192 3,468 724 21%
EBITDA kEUR 1,047 1,123 -76 -7%
EBIT kEUR 887 948 -61 -6%
Consolidated result kEUR 601 566 35 6%
Financial key figuresFinancial key figuresFinancial key figuresFinancial key figures
Operational cash flow kEUR 579 403 176 44%
Cash flow as per DVFA/SG kEUR 761 742 19 3%
Cash and cash equivalents kEUR 654 654 0 0%
AssetsAssetsAssetsAssets
Balance sheet total kEUR 2,339 2,331 8 0%
Equity kEUR 1,694 1,513 181 12%
Equity ratio 72% 65%
SharesSharesSharesShares
Earnings per share EUR 0.25 0.24 0.01 6%
Dividend per share1 EUR 0.17 0.17 0.00 0%
Market capitalisation2 kEUR 15,979 13,024 2,955 23%
Number of employees Number of employees Number of employees Number of employees Number of employees as annual average
21.1 19.0 11%
Personnel expenditure kEUR 2,015 1,717 298 17%
1 In line with proposed appropriation of net earnings; 2 as at 31 December
Contents F24 AG
Annual Report .PAGE 2
Inhalt
Highlights and Key Figures ................................................................................................................. 1
Letter to the Shareholders .................................................................................................................. 3
Milestones in 2011 ............................................................................................................................. 4
Product and Strategy ........................................................................................................................... 5
Reference Clients ................................................................................................................................ 6
Software Development ........................................................................................................................ 7
Managing Board and Supervisory Board ............................................................................................ 8
Report of the Supervisory Board ......................................................................................................... 9
Group Management Report ...............................................................................................................10
Consolidated Financial Statement Balance Sheet ...................................................................................................................................14
Profit and Loss Statement ................................................................................................................16
Cash Flow Statement ........................................................................................................................17
Statement of Changes in Equity ........................................................................................................17
Statement of Changes in Fixed Assets .............................................................................................18
Annex ................................................................................................................................................19
Shares, Financial Calendar, Credits..................................................................................................24
Consolidated revenue and earnings performance for F24 Group (2012 targets)
-1000
0
1000
2000
3000
4000
5000
6000
2006 2007 2008 2009 2010 2011 2012e kEURkEURkEURkEUR
Revenue and Earnings Performance
Letter to the Shareholders F24 AG
Annual Report .PAGE 3
Dear Shareholders, Dear Dear Shareholders, Dear Dear Shareholders, Dear Dear Shareholders, Dear Staff,Staff,Staff,Staff,
The 2011 business year was the eleventh in succession where we broke our sales records, showing
strong growth and gaining numerous new international clients. While our
clients span all business sectors, we have noted an above-average increase
in clients from the financial sector.
To respond to these clients' needs with respect to function, performance and
capacity in the face of their increasingly complex corporate structures, over
the past 15 months we have focused our efforts on developing our new
FACT24 2.0 version, which was released a few days ago and is already being
used by the first clients.
Our development team worked with external service providers to design a comprehensive program
package encompassing a quarter of a million lines of programming code. It forms the basis of an array
of advanced crisis management functions which will be implemented successively from now on.
In a complex software project of this magnitude, the biggest challenges involve designing a clear
modular structure for the necessary tasks, correctly defining all interfaces and providing for efficient
communication between all stakeholders. The new development technologies which were debuted for
this version have proved their worth.
Although we made extensive investments in new software development in the past business year, we
nevertheless succeeded in matching last year's revenues. The dividend we will propose at this year's
Annual General Meeting is the same as last year's, at 0.17 per share.
Although the EBITDA margin last year was an attractive 24 per cent, significant potential still remains
to be tapped. A feasible interim target for the EBITDA margin would be 28 per cent by the end of this
year.
We will adopt various strategies to ensure that we continue to achieve growth rates beyond 20 per
cent in the future. Our partner-based sales organisation is taking shape, and the new sales partner-
ships have already delivered the first clients. In addition, our establishment of a subsidiary in the USA
in the first weeks of this year is a step promising further consolidation of our status in global competi-
tion.
At this point I would like once again to express my warmest thanks to all colleagues and members of
the company. This year as in the past, your high level of dedication and your outstanding team spirit
were the most important factor in our success.
With best regards
Ralf Meister
Chairman of F24 AG Managing Board
Milestones F24 AG
Annual Report .PAGE 4
January February March April May June August October November December
F24 AG moves into new, vastly more spacious premises on Frauenplatz at the heart
of Munich at the start of the year.
Volkswagen chooses FACT24 Ultimate as its corporation-wide standard for alarm and
crisis management. The service will be introduced successively throughout all global
locations of all corporate brands.
After comprehensive evaluation and global comparisons with competitors, the French
subsidiary F24 France SARL wins a major contract in the banking sector. BNP
Paribas will launch an international rollout of FACT24 throughout numerous divisions.
FACT24 confirms its unique reliability: throughout the last 35,000 operating hours (4
years) the service was unavailable for a total of only six minutes – equivalent to an
availability rate of 99.9997% and thus far over the already ambitious contractual guar-
antee of 99.98%.
F24 AG publishes the 2010 Annual Report, showing a 28% growth in core business
and international growth of 56%. Consolidated results showed exceptionally high
growth from EUR -293,000 to EUR 566,000. The proposed appropriation of earnings
plans for the first dividend.
The Managing Board decides to complement the well-established direct sales busi-
ness by gradually setting up a network of international sales partnerships with the goal
of maximising future growth, primarily in as yet untapped markets.
The Annual General Meeting is held on 7 June 2011 and passes resolutions to launch
a share option programme for employees, to reelect all current members of the Su-
pervisory Board and to issue the first dividend, amounting to €0.17 per share for fiscal
2010.
Luxury hotel chain Shangri La Hotel & Resorts begins to implement FACT24 in its
Maldives operations as part of optimising its emergency management strategies.
GBC AG publishes a research update for F24 AG. The analysts raise the target share
price for the fifth time in succession to EUR 8, and and the shares are again recom-
mended as an investment.
F24 wins Techniserv as a sales partner, a leading IT and telecommunications solution
provider in Eastern Europe and a key sales partner for its subsidiary F24 Czech Re-
public. The first joint project, Prague Airport, is successfully completed.
The Managing and Supervisory Boards of F24 AG decide to found a sales subsidiary
in the United States. New York-based F24 United States Inc. launches operations on
1 January 2012.
F24 AG joins Air Berlin, Beiersdorf and Commerzbank to invite prospective clients in
Berlin, Hamburg und Frankfurt to a Business Roadshow. Numerous emergency, crisis
and business continuity management operatives take the opportunity to find out
about new developments and trends in the industry.
At a client event in Düsseldorf, F24 AG presents the next generation of alarm and
crisis management. The new release, FACT24 2.0 delivers convincing performance
before an audience of almost 100 client representatives and experts.
Deloitte presents F24 AG with the Deloitte Technology Fast 50 Award 2011., placing
F24 among the 50 fastest-growing companies in Germany.
Computerwoche and CIO Magazine announce Knut Rollig, Head of IT at F24 AG, as a
CIO of the Year in the SME category.
Product and Strategy F24 AG
Annual Report .PAGE 5
The new FACT24 Release 2.0, in the context of our corporate strategy
Nothing endures but change – and our company is a modern example of this familiar saying by the
Greek philosopher Heraclitus. Only a few years ago we decided the version of FACT24 in use at the
time would be a suitable technological basis for the future development of our company, at least over
the short and medium term.
As we know today, we were far off the mark. But what has changed since then? Plenty!
Our corporate strategy, for one. Since 2009 we have adopted a course of development from a notifi-
cation and alerting service provider to an all-round provider of alarm and crisis management services.
Implementation or integration of the additional modules that are necessary to complement our Case
Manager is difficult or impossible on the basis of the previous technology.
Another aspect that has changed involves the requirements, needs and preferences of our clients –
particularly those of international corporations. Where location-specific standalone solutions domi-
nated only a short time ago, today corporations are increasingly seeking integrated, holistic solutions.
This generates synergies – but also brings with it soaring complexity and data volumes. Under the
current version of FACT24 the ability to implement the data architecture required for this objective,
and the system performance targets in particular, was limited.
And finally, our identity and our vision have changed. Today we lead the field in Europe, and aim in
future to become the first choice throughout the world for alerting and crisis management services.
We are not satisfied with being part of the masses. To achieve our aim, we need innovative ideas and
products. Products that are unique amid globally expanding competition. Products like our new
FACT24 Release 2.0.
But what is so unique about the new FACT24 Release 2.0? Again, plenty.
Take the scope of its functions, for example. The service naturally offers an array of alerting and alarm
management tools. But it also offers a host of crisis management tools. There are few solutions avail-
able on the market that combine both aspects in a modular structure and offer genuine global avail-
ability in a range of languages. And there is currently only one tool that can also be tailored to individ-
ual company organisations, making global implementation a truly attractive prospect. That tool is our
new FACT24 Release 2.0.
Or, to adopt a global focus, there are already products designed specifically for the German market,
while others are especially suitable for Asian markets and yet others are developed to focus almost
exclusively on the US market. However, the new FACT24 Release 2.0 already takes the individual
needs of multiple markets into consideration – and demonstrates this by being available in eight lan-
guages.
Or let us consider the flexible open system architecture of the system. An architecture that permits
adjustments and expansion to be undertaken at any time, that offers individual modules or a complete
system, that can be integrated into existing or external systems where required. In short: the maxi-
mum performance, flexibility and viability for the future. Or, to put it another way: everything is directed
towards a long-term goal - global market leadership.
Christian Götz
Corporate Sales, Marketing / PR and Human Resource Officer
Software Development F24 AG
Annual Report .PAGE 7
A scrum a day - the key to good software!
What do FACT24 and rugby have in common?
In the game of rugby, organised chaos ("scrum") serves to bring the ball back into play after an inter-
ruption or infringement, launching a new attack.
Last year F24 faced the challenge of building a new technological basis for its well-established prod-
uct FACT24 within the shortest possible time. This was the only way to establish the conditions
needed for further growth and product innovations in the crisis management sector.
By introducing "Scrum", F24 achieved its objective in a mere fifteen months! Scrum has been in use in
agile software development for some years. The process model is primarily designed to reduce com-
plexity in large-scale development projects. Project success is achieved by applying transparency,
inspection and adaptation.
The current system architecture of our FACT24 product is perfectly aligned to the needs of an efficient
alarming and notification system. However, it cannot fulfil all the preconditions for development into a
flexible and scalable crisis management platform. Recognising this, F24 decided to make significant
investments in renewing FACT24's product basis.
During redevelopment of the application for Web administration of FACT24, we chose a modern Java
enterprise architecture (JEE), while also introducing agile development methods including Scrum, pair
programming and test driven development.
F24 benefits in numerous ways from this change. The development process is broken down into time-
boxed periods known as 'sprints'. Thanks to the dynamic nature of the process, its reliance on indi-
vidual responsibility, regular inspection of the results achieved and the possibility of introducing
changes to specifications as development is in progress all combine to generate a future product with
significantly higher stability and quality.
As a result, F24 is more flexible and innovative than its competitors. We are now able to respond more
rapidly to changing market demands and supply clients with product improvements and advance-
ments more rapidly.
Knut Rollig
Managing Director, F24 IT-Services GmbH
Managing Board and Supervisory Board F24 AG
Annual Report .PAGE 8
Managing Board
Supervisory Board
Ralf Meister (CEO)Ralf Meister (CEO)Ralf Meister (CEO)Ralf Meister (CEO)
Ralf Meister (55),a computer science graduate, is the co-founder of F24 AG. As Member of the Managing Board he is responsible for strategic corporate develop-ment and finance, as well as product development and the technical operation of all services.
Christian Götz Christian Götz Christian Götz Christian Götz
Christian Götz (40), is an industrial engineering graduate and co-founder of F24 AG. As Member of the Managing Board he is responsible for the areas of sales, market-ing/PR, and human resources.
Rainer Genes (Chairman)Rainer Genes (Chairman)Rainer Genes (Chairman)Rainer Genes (Chairman)
Rainer Genes is Vice President, Production Planning Vehicles Mercedes-Benz Cars at Daimler AG, Sindelfingen.
Karl Schöpfel (Karl Schöpfel (Karl Schöpfel (Karl Schöpfel (Deputy ChairmanDeputy ChairmanDeputy ChairmanDeputy Chairman))))
Karl Schöpfel is a management consultant focusing on finance and controlling and is also Managing Director of Haus für Betriebswirtschaft GmbH & Co. KG, Donau-wörth.
Prof. Dr. Oliver HacklProf. Dr. Oliver HacklProf. Dr. Oliver HacklProf. Dr. Oliver Hackl
Professor of Trade Marketing and Organisational Management at the University of
Ingolstadt and Division Head at Media Markt Management GmbH
Report of the Supervisory Board F24 AG
Annual Report PAGE 9
Dear Shareholders,Dear Shareholders,Dear Shareholders,Dear Shareholders,
In fiscal 2011 the Supervisory Board continued to complete the tasks assigned to it by the law and the
company's Articles of Association with diligence and care. The Managing Board promptly provided us
with regular verbal and written information on all relevant aspects of corporate planning and strategic
development. Between regular meetings, the Managing Board also provided detailed and compre-
hensive monthly reports on the progress of business and the position of the company and its subsidi-
aries.
The Supervisory Board was involved in all important company business from an early stage. The Su-
pervisory Board voted on all proposals put forward by the Managing Board for which its vote was
required under the rules of procedure.
Three regular Supervisory Board meetings were held in fiscal 2011. In addition, the Managing Board
also provided prompt and detailed written reports between these meetings to inform us of all events of
significance for the evaluation of the company situation and development and for the management of
the company.
The meeting on 5 April 2011 primarily addressed the Annual and Consolidated Report for 2010. At
this meeting the Managing Board informed us of the plans for further international expansion and of
the share options programme for 2011. Further items on the agenda addressed appointments to the
Supervisory Board after the 2011 Annual General Meeting and approval of the agenda of the Meeting
on 7 June 2011.
In a meeting of the Supervisory Board directly after the Annual General Meeting of 7 June 2011, the
Supervisory Board approved the Managing Board's resolution to issue share options.
In the meeting on 8 November 2011, the Supervisory Board was informed in detail of the principles of
international transfer pricing and the current status of expansion plans. Regular examination of corpo-
rate planning for the following fiscal years up to 2014 was continued in the year of reporting. At this
meeting the Managing Board also reported on plans for further development of the corporate struc-
ture. The Supervisory Board reviewed the actions proposed in detail.
WAPAG Allgemeine Revisions- und Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsge-
sellschaft were appointed as auditors for fiscal 2011 at the Annual General Meeting of the company
on 7 June 2011. The audit assignment was issued by the Supervisory Board on 1 December 2011.
The 2011 Annual Report of F24 AG was prepared in accordance with the principles of the German
Commercial Code (HGB). The Managing Board promptly furnished the Supervisory Board with all
necessary reports and documents. They were discussed in detail at the accounts meeting on 16 April
2012. The auditor reported significant results from the audit to the Supervisory Board and issued an
unqualified audit opinion.
Report of the Supervisory Board F24 AG
Annual Report PAGE 10
The Supervisory Board has noted and approved the results of the audit. It has examined the Annual
Report and Consolidated Report as per Art. 171 German Company Law (AktG). The Board approves
the Annual Report and Consolidated Report and the Management Report. The Annual Report of F24
AG is hereby adopted. The Supervisory Board agrees to the Managing Board's proposal of appropria-
tion of the balance sheet profits of F24 AG.
The Supervisory Board expresses its thanks to the Managing Board and to all staff of F24 AG for their
excellent and successful work in the past fiscal year.
Munich, 17 April 2012
Rainer Genes
Chairman of the Supervisory Board
Group Management Report F24 AG
Annual Report PAGE 11
Consolidated Management Report
for fiscal 2011
• Consolidated sales rose by 16 per cent Sales in the
core business sector of FACT24 rose by 21 per
cent.
• Sales of the international subsidiaries in the UK,
France, Spain and the Czech Republic soared by
56 per cent, accounting for 32 per cent of total
consolidated sales.
• The new FACT24 2.0 provided the basis for future
growth. Investments totalling EUR 305,000 added
to extraordinary expenditure.
• Consolidated results rose from EUR 566,000 to
EUR 601,000.
• The Managing and Supervisory Boards proposed
the issue of a dividend of EUR 0.17 per share.
Group Structure
F24 AGF24 AGF24 AGF24 AG (Group)(Group)(Group)(Group)
100% FFFF----24 UK Ltd., London24 UK Ltd., London24 UK Ltd., London24 UK Ltd., London
FACT24
100% F24 Servicios de Comunicación F24 Servicios de Comunicación F24 Servicios de Comunicación F24 Servicios de Comunicación
S.L.U., Madrid,S.L.U., Madrid,S.L.U., Madrid,S.L.U., Madrid,
FACT24
100% F24 France SARL, ParisF24 France SARL, ParisF24 France SARL, ParisF24 France SARL, Paris
FACT24
100% F24 Czech Republic s.r.o., PragueF24 Czech Republic s.r.o., PragueF24 Czech Republic s.r.o., PragueF24 Czech Republic s.r.o., Prague
FACT24
100% ITITITIT----Services GmbH, MunichServices GmbH, MunichServices GmbH, MunichServices GmbH, Munich
Software development and opera-tion
Fiscal 2011 started on 1 January 2011 and
ended on 31 December 2011. All subsidiaries
were included in the consolidated report.
Divisions
F24 AG and F24 subsidiaries –
FACT24 Notification, Alerting and Crisis Manage-
ment Service
F24 AG is Germany's leading provider of notifica-
tion, alerting and communication services for
emergencies and crisis. Over 500 companies in
the chemical, energy, aviation, IT, banking and
insurance sectors use the FACT24 service.
FACT24 enables planning and provision of alert-
ing and notification scenarios for emergency and
crisis situations. When a situation arises, FACT24
automatically and rapidly notifies hundreds of
emergency team members by sending a prede-
fined or variable voice, text or fax message to a
variety of communication devices, and also
automatically sets up spontaneous telephone
conferences. Compared to conventional notifica-
tion solutions involving manual calling of lists of
telephone numbers, the service supplies a signifi-
cantly increased level of reliability and perform-
ance.
To use the service, clients require no extra hard-
ware or software, but merely a telephone and a
PC with Internet connection.
The FACT24 process chain has a fully redundant
structure, guaranteeing maximum availability of
the FACT24 service at all times.
The most advanced product version of FACT24
additionally provides a central communication
platform for the entire duration of a crisis. Those
involved can select appropriate media to ex-
change current information, manage decisions
and coordinate the tasks at hand. In addition, the
platform can incorporate external sources such
as social networks (Twitter, Facebook, …) and
news agencies.
All information, decisions and activities are auto-
matically added to a tamper-proof chronological
crisis log.
F24 IT-Services GmbH
tevia GmbH has operated since July 2011 as
F24 IT-Services GmbH. Outstanding shares held
by the minority shareholder were repurchased for
EUR 5,000, so that F24 AG once again holds
100% of shares.
F24 IT-Services GmbH took over all software
development operations and system operations
of F24 AG as of 1 January 2012. All IT staff
moved to 24 IT-Services GmbH at the start of
2012. The Managing Director of the company
since 1 December 2011 is the previous Corpo-
rate IT Officer of F24 AG, Knut Rollig.
Group Management Report F24 AG
Annual Report PAGE 12
Market and Competition
The F24 group views itself as a premium service
provider, and has established an excellent repu-
tation thanks to its strong customer orientation
and array of technical innovations. In the field of
notification and alerting service provision, F24 AG
has the position of market leader in a still largely
unsaturated market; the majority of our potential
clients do not operate professional alerting sys-
tems today. According to our own research, the
potential market in German-speaking countries
comprises 6,500 companies and organizations.
In the period here under review, the ten largest
FACT24 individual orders generated a total share
of sales of 15 per cent. These companies include
BNP Paribas, Daimler, Generalitat de Catalunya,
Repsol, SAP and Vattenfall. Our FACT24 clients
generate an average share of sales of under 0.2
per cent.
Internationalisation
Last year the international subsidiaries continued
to develop extremely successfully. In the period
of reporting, the proportion of sales accounted
for by these subsidiaries already reached 32 per
cent (2010: 28 per cent), while growth year-on-
year rose once again by 56 per cent (2010: 56
per cent).
Examples of successful acquisitions of interna-
tional clients are Ryanair in the UK, Prague Air-
port in the Czech Republic, Repsol in Spain and
BNP Paribas in France.
Business Development and Result
Since our foundation in 2000, we have suc-
ceeded in steadily increasing sales and client
numbers from year to year and have shown sig-
nificant growth since 2007, the first year of the
foundation of our international subsidiaries.
The F24 Group achieved a year-on-year increase
in sales in 2011 of 16 percent, to a total of EUR
4,285,000 (2010: 3,685,000).
The proportion of sales accounted for by our core
business, FACT24, continued to rise in 2011 to
98%. The remaining 2 per cent of sales revenues
were accounted for by F24 IT-Services GmbH
with its audiotext services.
Adjusted for sales of F24 IT-Services GmbH and
the extraordinary factor of the sale of the online
conferencing business in 2010, sales of the core
business actually rose by 21 per cent to EUR
4,192,000 (2010: EUR 3,468,000).
Business Development for F24 AG
Personnel costs and personnel numbers rose
year-on-year to EUR 2,015,000 and 21 staff
members respectively (2010: EUR 1,717,000, 19
staff).
As planned, extensive investments were made in
the development of the new FACT24 2.0 during
the reporting period. In addition to higher person-
nel costs, external costs accounted for EUR
305,000.
Under the German Accounting Law Modernisa-
tion Act (BilMoG) costs of development for the
new FACT24 2.0 could be capitalised. Instead of
choosing this capitalisation option the company
adopted a conservative approach and entered in-
house development costs amounting to EUR
295,000 and external development costs totalling
EUR 305,000 directly as personnel costs and
expenditure respectively.
Other expenditures therefore rose disproportion-
ately by EUR 421,000 to EUR 1,205,000 (2010:
EUR 784,000).
0
100
200
300
400
500
600
700
800
900
1.000
1.100
2007 2008 2009 2010 2011
F24 AG F24 Auslandstöchter
2.177
2.971
3.685
4.285
-542
406
1.123 1.047
-860
-293
566 601
2008 2009 2010 2011
Gesamtleistung EBITDA Ergebnis
Group Management Report F24 AG
Annual Report PAGE 13
Nevertheless, the consolidated annual result rose
to EUR 601,000 (2010: EUR 566,000). This in-
cludes income taxes of EUR 277,000 (2010:
EUR 367,000). The consolidated tax rate was
thus 32 per cent.
EBITDA fell by EUR 76,000 to EUR 1,047,000
(2010: EUR 1,123,000).
The positive earnings situation and good equity
ratio prompted the company to pay out a divi-
dend to shareholders again for fiscal 2011. The
proposal for the appropriation of profits made by
the Managing Board and approved by the Super-
visory Board plans for a total dividend distribution
of EUR 0,17 per share. It is subject to approval at
the Annual General Meeting on 12 June 2012.
The dividend is equivalent to a total payment of
EUR 409,000 and a dividend payout ratio of 68
per cent of annual consolidated net income.
Assets, Financial Position and Results of Operations
As at 31 December 2011, share capital was EUR
2,403,000, divided into 2,403,000 bearer shares.
Equity of the F24 Group equalled EUR 1.694,000
(2010: EUR 1.513,000) with an equity ratio of 72
per cent (2010: 65 per cent).
All business operations of F24 AG and its interna-
tional subsidiaries were met entirely from operat-
ing cash flow. No bank loans were taken out.
Consolidated cash flow from current business
operations rose again in 2011 and totalled EUR
579,000 (2010: EUR 403,000). Consolidated
cash and cash equivalents as at 31 December
2011 totalled EUR 654,000.
Employees
Our staff once again delivered outstanding per-
formance in 2011: from developing a new
FACT24 interface and a new website to achieving
impressive growth in client numbers and sales.
Their dedication is the foundation of our success
and of the outstanding reputation of our company
with our clients.
Including the managing directors of the subsidiar-
ies, the Group had an average of 21 members of
staff (2010: 19) – a small increase year-on-year.
No. employees in fiscal year (average) 2011201120112011 2010201020102010
Sales/Marketing 12.1 11.3
Development/Operations 7.5 6.7
Administration 1.4 1.0
Shares and Share Performance
F24 shares again grew in value in 2011 by 23 per
cent. Listed at EUR 5.42 at the beginning of
January, they finished the year at EUR 6.65. F24
shares thus significantly outperformed the Entry
Standard Index for the fifth year in succession.
The F24 share price is monitored and evaluated
by Augsburg-based research company GBC AG.
As is generally the case in the small cap sector,
these studies are commissioned and remuner-
ated.
In its April 2011 research activities, GBC AG once
again recommended our share as an investment.
The target share value was raised from EUR 6.03
to EUR 7.00 in the study and again to EUR 8.00
in a research update of 31 August 2011. All
analyses can be downloaded from the Investor
Relations section of the F24 AG website.
Last year, on 10 October, the Managing Board
presented the company at at the 27th m:access
Analysts' Conference of Munich Stock Exchange
and at the 12th Munich Capital Market Confer-
ence on 8 December.
The annual result for the year, which is relevant
for the earnings per share, totalled EUR 601,000
(2010: EUR 566,000). Divided by 2,403,000 - the
number of shares – this gives earnings per share
of EUR 0.25 (2010: EUR 0.24).
60%
70%
80%
90%
100%
110%
120%
130%
140%
150%
Jan 11 Mrz 11 Mai 11 Jul 11 Sep 11 Nov 11
F24 AG WKN: A0F5WM
90-Tage-Linie
Entry Standard Index
Group Management Report F24 AG
Annual Report PAGE 14
2011201120112011 2010201020102010
Result for the year kEUR 601 566
No. shares m 2.40 2.40
Earnings per share EUR 0.25 0.24
Equity per share EUR 0.70 0.63 Share price as at 31 Dec. EUR 6.65 5.42
Market value in m kEUR 15,980 13,008
Developments
We developed the new version of FACT24 in the
period from January 2011 to March 2012. In
addition, new process models for development
and quality assurance were implemented and the
system architecture was aligned. The new
FACT24 Web interface is now based on modern
Java Enterprise architecture.
Eight members of staff were employed in the
software development department as at the end
of 2011. In-house development expenditure for
fiscal 2011 totalled EUR 297,000, with costs of
external development at EUR 305,000. Total
development expenditure thus accounted for 14
percent of sales in the business year. The option
to capitalise was not taken up.
Risks and Opportunities
The standard planning program 'Corporate Plan-
ner' again proved its worth. Monthly sales, costs
and cash-flow targets are compared to actual
figures from ongoing accounts, and sales devel-
opment forecasts from the business plan are
compared to quarterly results from the CRM
system. These comparisons of actual and target
figures form the basis of our quarterly and annual
planning.
Client loyalty in the FACT24 sector remains ex-
tremely high. For many years the churn rate has
been at a low one to three per cent. During the
reporting period it was again at the lower end of
the range. The client roster now comprises 494
client contracts generating stable cash-flow. The
proportion of total sales accounted for by the
largest individual order again fell from just under 5
per cent in the prior year to 2.2 per cent. In com-
bination with the positive business developments,
the risk of client loss is thus further decreased.
Availability and functionality of the software de-
veloped in-house and the IT infrastructure are of
critical importance for the F24 Group. All alarm
functions are distributed between multiple fully
autonomous sites. The functionality of the Inter-
net and telephony technology in use is tested and
checked at intervals of minutes by the company's
own systems and by impartial third parties. Faults
are automatically reported to our technical staff.
Since we introduced tracking and statistics for
the availability of our systems in 2006, they have
shown 99.999 per cent availability.
In addition to obligations to cooperate, our client
agreements always include service level agree-
ments which govern the overall availability of our
systems. These measures, together with corre-
sponding insurance, minimise liability risks.
The sector in which F24 AG operates is a future-
oriented one and can thus motivate other com-
panies to commence operations. This may en-
danger F24's market leadership. We aim to de-
fend and expand our market leadership by intro-
ducing innovative features for our FACT24 prod-
uct and strengthening our customer orientation.
Our subsidiary in the Czech Republic is in its fifth
year, but still in its establishment phase. Typical
features of this phase, in addition to initial suc-
cesses, are the as yet limited extent of networks
and reference clients, and thus a tendency to
longer sales cycles.
New client and sales plans are primarily based on
forecasts produced by the management using a
Customer Relationship Management (CRM) sys-
tem. These forecasts are largely based on objec-
tive criteria. However, a residual risk still remains
that individual companies may fail to achieve
profitability over the medium term, and thus that
alternative action must be decided.
F24 AG and its international subsidiaries operate
an integrated information security and business
continuity management system and are certified
according to ISO/IEC 27001:2005 and BS
25999-2:2007. This successful certification has
further improved the Group's position among its
competitors and underpins the company's poten-
tial for growth by establishing standardised proc-
esses. The annual external surveillance audit was
completed in August 2011.
The German and European market is still only
partly saturated and its interest in the theme of
crisis management continues to increase. This
opens opportunities for continued strong growth.
Group Management Report F24 AG
Annual Report PAGE 15
In the past business year we responded to this
positive situation by establishing partner sales
operations and making preparations for the foun-
dation of a new sales company in the USA.
Future Prospects
Sales and results for the first quarter of 2012 are
on target. The forecast growth rates for the sec-
ond to fourth quarters in 2012 established by our
proven system are slightly above the target.
From April onwards, the new FACT24 2.0 will be
supplied to all new clients and successively to
existing clients. Further crisis management func-
tions will be added during the course of the year.
Given the excellent feedback from our clients, we
anticipate the new version will have a positive
impact on the progress of business.
In addition to our international subsidiaries, our
new international partner sales operations is also
developing promisingly. We expect these opera-
tions, as the strategically logical complement to
direct sales, will contribute increasingly to corpo-
rate growth.
As we expected, business activity in the euro
zone - an important region for our operations -
has remained at a low level. We anticipate mod-
erate growth during the year, accompanied by
slight positive stimulus to our business develop-
ment.
Taking all these aspects into consideration, we
face the 2012 business year with continued op-
timism. Past investments in innovations and new
markets are paying off. We therefore anticipate
increased growth of approximately 25 per cent
and a significant boost in results of 50 per cent.
The Managing Board
Munich, 13 April 2012
Consolidated Financial Statement F24 AG
Annual Report PAGE 16
Consolidated Balance Sheet as at 31 December 2011
Assets 2011201120112011 2010
kEURkEURkEURkEUR kEURkEURkEURkEUR kEUR
A. Fixed assets
I. Intangible assets
1. Industrial property rights and licences 11 17
2. Goodwill 505 630
3. Prepayments 23 0
539 647
II. Tangible assets
Operating and office equipment 52 53
591 700
B. Current assets
I. Receivables and other assets
1. Trade receivables 972 940
2. Other assets 117 30
of which with residual time to maturity of over 1,089 970
one year: EUR 2,000 (2008: EUR 0)
II. Bank balances and cash 654 654
1,743 1,624
C. Prepaid expenses 5 7
2222,,,,339339339339 2,331
Consolidated Financial Statement F24 AG
Annual Report PAGE 17
Balance Sheet as at 31 December 2011
Liabilities 2011201120112011 2010
kEURkEURkEURkEUR kEURkEURkEURkEUR kEUR
A. Equity
I. Subscribed capital 2,403 2,403
II. Capital reserves 981 981
III. Adjustment item for currency conversion -50 -44
IV. Consolidated loss carried forward -2,241 -2,331
V. Consolidated result 601 566
VI. Adjustment item for minority shareholders 0 -62
1,694 1,513
B. Provisions
1. Provisions for taxation 18 126
2. Other provisions 52 63
70 189
C. Liabilities
1. Liabilities to credit institutes 160 300
of which with residual time to maturity of up to
one year: EUR 100,000 (2010: EUR 100,000)
2. Trade payables 81 87
of which with residual time to maturity of up to
one year: EUR 81,000 (2010: EUR 87,000)
3. Other liabilities 313 216
of which taxes EUR 245,000 (2010: EUR 158,000)
of which social security: EUR 13,000 (2010: EUR 6,000)
of which with residual time to maturity of up to
one year: EUR 313,000 (2010: EUR 216,000)
554 603
D. Prepaid expenses 21 26
2222,,,,339339339339 2,331
Consolidated Financial Statement F24 AG
Annual Report PAGE 18
Profit and Loss Statement for the period 1 January to 31 December 2011
2011201120112011 2010
kkkkEUREUREUREUR kkkkEUREUREUREUR kEUR
1. Net sales 4,285 3,685
2. Other operating revenues 100 66
3. Material expenditure 118 127
4. Personnel expenditure
a) Wages and salaries 1,751 1,508
b) Social security contributions 264 209
2,015 1,717
5. Depreciations on intangible and tangible assets 160 176
6. Other operating expenditure 1,205 784
7. Other interest and similar revenues 3 2
8. Interest and similar expenditure 12 17
9. Result from ordinary business activities 878 932
10. Income taxes 277 367
11. Consolidated profit for the period 601601601601 565
12. Loss attributable to other shareholders 0 1
13. Consolidated result 601601601601 566
Consolidated Financial Statement F24 AG
Annual Report PAGE 19
Cash Flow Statement for the period 1 January to 31 December 2011
2011201120112011 2010201020102010
kEURkEURkEURkEUR kEURkEURkEURkEUR
Consolidated profit / loss for the period 601 566
Depreciations on tangible and intangible assets 160 176
Decrease / increase in provisions -120 -37
Profit from sales of assets -26 -11
Increase in trade receivables and other assets -116 -318
Decrease in trade payables and other liabilities 80 27
Cash flow from current business activitiesCash flow from current business activitiesCash flow from current business activitiesCash flow from current business activities 579 403
Incoming payments from sale of tangible assets 26 4
Payments made for investment in assets -51 -44
Incoming payments from sale of business areas 59
Payments for acquisition of shares in consolidated companies -5
Cash flow from investment activitiesCash flow from investment activitiesCash flow from investment activitiesCash flow from investment activities -30 19
Loan repayments -140 -101
Payments to company owners -409
Cash flow from finance activitiesCash flow from finance activitiesCash flow from finance activitiesCash flow from finance activities -549 -101
Net changes in cash and cash equivalents 0 321
Cash and cash equivalents at the start of the period 654 333
Cash and cash equivalents at the end of the periodCash and cash equivalents at the end of the periodCash and cash equivalents at the end of the periodCash and cash equivalents at the end of the period 654 654
Cash and cash equivalents at the end of the period comprise: 31.12.201131.12.201131.12.201131.12.2011 31.12.201031.12.201031.12.201031.12.2010
kEURkEURkEURkEUR kEURkEURkEURkEUR
Bank balances and cash 654 654
Consolidated Financial Statement F24 AG
Annual Report PAGE 20
Statement of Changes in Equity for the period 1 January to 31 December 2011
adjustmentadjustmentadjustmentadjustment adjustmentadjustmentadjustmentadjustment
ShareShareShareShare capitalcapitalcapitalcapital CurrencyCurrencyCurrencyCurrency
UnaUnaUnaUnap-p-p-p-
propr.propr.propr.propr. MMMMinoritinoritinoritinorityyyy
capitalcapitalcapitalcapital provisionprovisionprovisionprovision conversionconversionconversionconversion
ret. earret. earret. earret. earn-n-n-n-
ingsingsingsings shareholdingsshareholdingsshareholdingsshareholdings TotalTotalTotalTotal
kEUR kEUR kEUR kEUR kEUR kEUR
Status as of 01.01.2011Status as of 01.01.2011Status as of 01.01.2011Status as of 01.01.2011 2,403 981 -44 -1,766 -62 1,513 Adjustment item for currency
conversion -6 -6
F24 AG dividend -409 -409
Other partners' share of capital 62 62
Other changes -67 -67
Profit for the period 601 601
Status as of 31.12.2011Status as of 31.12.2011Status as of 31.12.2011Status as of 31.12.2011 2,403 981 -50 -1,640 0 1,694
Consolidated Financial Statement F24 AG
Annual Report PAGE 21
Statement of Changes in Fixed Assets for fiscal 2011
Acquisition and production costs
01.01.1101.01.1101.01.1101.01.11 AdditionsAdditionsAdditionsAdditions ----
DeductionsDeductionsDeductionsDeductions 31.12.1131.12.1131.12.1131.12.11
kEUR kEUR kEUR kEUR
I. Intangible assets 1. Industrial property rights and licences 71 71
2. Client roster 1,251 1,251
3. Goodwill 387 387
4. Prepayments 23 23
1,709 23 0 1,732
II. Tangible assets
Operating and office equipment 108 28 136
1,817 51 0 1,868
Depreciations
AcquisitionAcquisitionAcquisitionAcquisition DepreciationsDepreciationsDepreciationsDepreciations
+ production+ production+ production+ production
accumulated accumulated accumulated accumulated totototo AdditionsAdditionsAdditionsAdditions Book valueBook valueBook valueBook value
31.12.11 31.12.10 2011 31.12.11 kEUR kEUR kEUR kEUR
I. Intangible assets 1. Industrial property rights and licences 71 54 6 11
2. Client roster 1,251 625 125 501
3. Goodwill 387 382 1 4
4. Prepayments 23 23
1,732 1,061 132 539
II. Tangible assets Operating and office equipment 136 56 28 52
1,868 1,117 160 591
Consolidated Financial Statement F24 AG
Annual Report PAGE 22
Notes for Fiscal 2011
I. General
The Consolidated Accounts for 2011 were
prepared by F24 AG in voluntary compliance
with the terms of paragraphs 299 ff, German
Commercial Code (HGB).
The fiscal year for the Group and the consoli-
dated companies corresponds to the calendar
year.
II. Consolidated group
The consolidated accounts cover six compa-
nies.
All companies were fully consolidated. There
are no joint companies or affiliated companies.
The consolidated companies are as follows:
Group share
Parent companyParent companyParent companyParent company
F24 AG 100%
SubsidiariesSubsidiariesSubsidiariesSubsidiaries
IT-Services GmbH, Munich 100%
F-24 UK Ltd., London 100%
F24 Servicios de
Comunicación S.L.U., Madrid, 100%
F24 France SARL, Paris 100%
F24 Czech Republic s.r.o.,
Prague 100%
III. Principles of consolidation
Capital consolidation was performed in accor-
dance with Art. 301 Para. 1 Part 1 HGB (old
version), applying the book value method,
which may be retained for initial consolidation
of subsidiaries undertaken in fiscal years be-
ginning before 01.01.2010 in accordance with
Art. 66 Para. 3 Clause 4, Introductory Act to
the German Commercial Code (EGHGB).
The equity of the subsidiaries thus determined
was offset against the parent company's hold-
ing based on valuations at the time of pur-
chase of the holding.
Sales, expenditure and revenues within the
group, interim results and all claims and liabili-
ties between the consolidated companies
were eliminated.
IV. Principles of Accounting and Valuation
The principles of accounting and valuation
remained unchanged from the prior year and
are explained individually below.
Intangible and tangible assets
Intangible and tangible assets acquired were
shown at the cost of procurement or manufac-
ture, less scheduled depreciation over the
useful life of the assets. Depreciations on in-
tangible and movable assets applied the
straight-Iine method.
Depreciations to reflect lower market values as
at the balance sheet date were accounted for
in extraordinary writedowns.
Low-value fixed assets were treated as imme-
diately deductible in full in the year of acquisi-
tion.
Receivables and other assets
Receivables and other assets were shown at
the nominal value. All identifiable risks were
taken into consideration by applying individual
value adjustments.
Bank balances and cash
Bank balances and cash were reported at the
nominal value.
Provisions
Provisions were created for all identifiable
uncertain liabilities. The amounts of the provi-
sions were calculated on the basis of reason-
able and prudent commercial judgement.
Liabilities
Liabilities were reported at the fulfilment
amount.
Currency conversion
Currency conversion for companies with ac-
counting in foreign currencies was effected as
follows:
The balance (excluding equity, to the conver-
sion of which historical exchange rates apply)
was converted using the average exchange
Consolidated Financial Statement F24 AG
Annual Report PAGE 23
rate on the foreign currency spot market on
the balance sheet date. The profit and loss
statement was converted applying the average
rate.
V. Notes to the Consolidated Balance Sheet
Fixed assets
The Statement of Changes in Fixed A ssets
shows a breakdown of assets.
Receivables and other assets
Receivables and other assets have a residual
time to maturity of under one year.
Equity
Share capital is divided into 2,403,000 bearer
shares.
The Managing Board is empowered under the
resolution of the Annual General Meeting of 7
June 2011 to implement one or more in-
creases in the share capital of the company to
a total of EUR 1,201,500 in exchange for cash
and/or contributions in kind by 06 June 2016 ,
subject to agreement by the Supervisory
Board. (Approved Capital 2011/I).
Furthermore, a contingent increase in the
share capital of the company by EUR 100,000
was implemented by resolution of the Annual
General Meeting of 7 June 2011 (Contingent
Capital Increase 2011/I).
Adjustment item for minority shareholders
In the period under review all shares of exter-
nal shareholders were purchased by the par-
ent company. An adjustment item for minority
shareholders was therefore unnecessary.
Adjustment item for currency conversion
This adjustment item shows differences arising
as a result of currency conversion of equity.
Liabilities
EUR 60,000 of liabilities have a residual term of
over one and up to five years. The other liabili-
ties have a residual term of under one year.
VI. Notes to the Consolidated Profit and Loss
Statement
General
The Profit and Loss Statement applied the
total cost method in accordance with Art. 275
Para. 2 HGB.
Breakdown of Net Sales
Net sales were divided into sales categories as
follows:
Net sales Share
kEUR %
Net sales FACT24 4,192.0 97.8
Net sales for audio
services 93.5 2.2
Cost of purchased services
The item Material expenditure contains costs
of purchased services which includes volume-
dependent telecommunication expenses.
Depreciations
Depreciation on goodwill acquired as at 1
January 2010 applied the straight-line method
over a useful life of 15 years in accordance
with the right of retention under Art. 66 Para. 3
EGHGB.
The parent company's client roster was capi-
talised and depreciated using the straight-line
method over a useful life of 10 years.
VII. Other information
Managing Board
In the year of reporting, the Managing Board
comprised:
Ralf Meister, IT graduate, Munich
(Finance and IT Officer)
Christian Götz, Industrial Management gradu-
ate, Ingolstadt (Sales and Marketing, HR)
In 2011 the Managing Board received remu-
neration amounting to EUR 339,000.
Consolidated Financial Statement F24 AG
Annual Report PAGE 24
Supervisory Board
The Supervisory Board members are:
Rainer Genes, Stuttgart, Vice President Pro-
duction Planning Vehicles at Mercedes-Benz
Cars - Chairman
Karl Schöpfel, Munich, management consult-
ant – Deputy Chairman
Prof. Dr. Oliver Hackl, Ingolstadt, Professor of
Trade Marketing and Organisational Manage-
ment and Division Head at Media Markt Man-
agement GmbH.
The Supervisory Board members received
remuneration to the amount of EUR 11,600 in
2011.
Employees
In the year of reporting an average of 21.1 staff
were employed.
VIII. Other financial obligations
Other financial obligations comprise leasing
agreements to an annual value of EUR 66,700. F24 AGF24 AGF24 AGF24 AG
Munich, 13 April 2012
The Managing Board
Ralf Meister Christian Götz
Shares, Financial Calendar, Credits F24 AG
Annual Report PAGE 25
Shares
ISIN: DE000A0F5WM7
Stock exchange symbol F2Y
Board: m:access (over-the-counter), Munich and Open Market, Frankfurt
2,403,000 bearer shares
Shareholders:
24% free float, 76% management
Financial Calendar
12. 12. 12. 12. June 12June 12June 12June 12
Annual General Meeting
23232323. . . . Aug 12Aug 12Aug 12Aug 12
Publication of Six-Month Report
11. 11. 11. 11. Oct 12Oct 12Oct 12Oct 12
m:access Analysts' Conference of Munich Stock Exchange, Frankfurt am Main
06. 06. 06. 06. Dec 11Dec 11Dec 11Dec 11
14. MKK – Münchner Kapitalmarkt Konferenz, Munich
Credits
Published by
F24 AG
Investor Relations
Frauenplatz 5 Registration court
D-80331 Munich Amtsgericht München (Munich District Court)
Ph: +49 89/2323638-0 Registration number:
Fax: +49 89/2323638-6 HRB 158196
Email: [email protected]; www.f24.com
Credits for diagram on page 7: http://www.flickr.com/photos/18091975@N00/5310045271/ http://www.flickr.com/photos/18091975@N00/