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Facing Race: How to Change the World with Social Networking
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Transcript of Facing Race: How to Change the World with Social Networking
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storytelling & social networksseptember 25, 2010materials: http://deannazandt.com/frsocnethashtag: #socnet #fr10
deanna zandthttp://deannazandt.com@randomdeanna
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BEST SOCIAL NETWORKING QUOTE EVER
Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s done, there is surprise that it’s not better.
—AVINASH KAUSHIK, ANALYTICS EVANGELIST, GOOGLE
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day in the life
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water cooler
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relationships matter
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let them guide you
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tune accordingly
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our stories matter
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each point…
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internet economy
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don’tbeleftout
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social capital
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authenticity matters
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your job
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social graces
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X
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transparency=beautiful
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not scary.
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Tools
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6x/week2.5% took action+3.75% month-2%/month
4x-5x/dayMore tweets = more retweets
2010 Nonprofit Social Media Benchmarks Study
http://www.e-benchmarksstudy.com/socialmedia/
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reputation grooming
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size doesn’t matter.relationships do.
metrics
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2,000 followers
x50 retweets
x6,000 unique
__________________________________
600,000,000 possible impressions
25,000 impressions
person one
person two
courtesy Michelle Greer
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choose metrics carefully.
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satisfaction.
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satisfaction.
authority.
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loyalty.
satisfaction.
authority.
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• Organizations: Set Your Policy and Be Clear
• Leadership Is Changing• Social Networks Are Not
ATMs• Private, Roll-Your-Own vs.
Joining Public Networks• How Not to Respond to a
Social Media Rampage• You Are Not Alone!• Neat Petition Tool• ROI for Social Networks
and Social Media• The Danger of Slacktivism• Wellstone Action
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that’s all, folks!
http://deannazandt.com/frsocnet
deanna zandthttp://deannazandt.com@randomdeanna
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Photo credits:
• Starting line: http://www.flickr.com/photos/cellphonesusie/2095494955/ • Water cooler: http://www.flickr.com/photos/rocketlass/317272120/• Sherpa guide: http://www.flickr.com/photos/mckaysavage/497817843/• Campfire: http://www.flickr.com/photos/kayveeinc/3676841753/• Empathy: http://www.flickr.com/photos/auro/106509125/• Equalizer: http://www.flickr.com/photos/keelanj/4341380233/• Levis: http://www.flickr.com/photos/imelda/447925571/• Weaver: http://www.flickr.com/photos/9423754@N03/648808973/• Party: http://www.flickr.com/photos/24062854@N04/2499732296/• Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/• Oops: http://www.flickr.com/photos/ktpupp/508647245/• Tattoo: http://www.flickr.com/photos/randomdeanna/1957865947/• Tools: http://www.flickr.com/photos/siomuzzz/2577041081/ • Kitty: http://www.flickr.com/photos/wishymom/2255288933/ • Measurement: http://www.flickr.com/photos/marco1983/3306497259/• Odometer: http://www.flickr.com/photos/entropyer/399353063/• Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/• Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/
Without Creative Commons licensing, this wouldn’t have been possible. Thank you!