Faces of the Future 2015 no. 4

82
FACES THE FUTURE OF Sustainability C40 Conference Latin American Leaders 2015 No.4

description

Sustainability, Politics, and Leaders in Latin America lead the theme in this issue as we cover the C40 Conference of Latin Mayors in Buenos Aires. We highlight the mayors, women leaders, and innovators making the world a better place. We finish up with a look at WESET in action around the world. This is a bilingual issue in Spanish as well. Join us!

Transcript of Faces of the Future 2015 no. 4

Page 1: Faces of the Future 2015 no. 4

F A C E S T H E F U T U R EO F

Sustainabil ity C40 Conference Latin American Leaders

2015 No.4

Page 2: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM2

Part of the U.N. Women Campaign for Gender Equality and the Empow-erment of Women, HeForShe works to bring together both genders to work towards gender equality that was, in the past, led solely by women.

World leaders, including celebrities like Emma Watson, and people from all walks of life are getting behind the social movement to unify humanity.

As stated by UN Secretary General Ban Ki Moon, “Violence against wom-en and girls is a global problem; it harms women, families, communities, and societies. We can stop it by working together. Women and Men.”

The pledge is simple, the movement, world-defining.“Gender equality is not only a women’s issue, it is a human rights issue

that requires my participation, I commit to take action against all forms of violence and discrimination faced by women and girls.”

-HeForShe Committment

To find out more and join the cause visit heforshe.org

HE for

SHE

Page 3: Faces of the Future 2015 no. 4
Page 4: Faces of the Future 2015 no. 4

4

Akon, in partnership with Give1Project and ADS Global Corporation SA, has initiated the “Akon Lighting Africa Project” tour, which aims to bring electricity to one (1) million households in Africa by the end of 2014.

The lack of electricity is currently a major problem in Africa. A significant number of households in rural areas and even urban cities do not have access to electricity. This is a real obstacle to Africa’s Sustainable Development.

In that perspective, and within the framework of a Public-Private partnership, an alliance was signed.

The project will consist of the installation of solar equipment in households, which will promote their energy sufficiency. This will also allow millions of children to have access to electricity and improve their education through extended study hours.

The purpose of this tour is to engage leaders and key stakeholders in actionable dialogue to immediately begin addressing Africa’s Energy Issue.

For more information, please email [email protected]

AkonLighting Africa

Page 5: Faces of the Future 2015 no. 4

IN D E X08 C40 Agenda of Events

13 Latin America Mayors

35 C40 Speakers

40 C40 Award Buenos Aires

42 TriCiclos

44 Donde Reciclo

46 Carbon Markets

48 Michael Trainer

51 Global Women - Latin America

68 WeFirst Social Branding

70 Mission:Results

72 Educating Girls Globally

74 Cortex Composites

76 Buenos Aires Film Festival

78 TechShop

No. 4

Page 6: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM6

STAFF

EDITOR IN CHIEF Clifton Smith III [email protected]

SENIOR EDITOR Helen Sharp [email protected]

CREATIVE DIRECTOR Andrew Dunn [email protected]

CONTRIBUTORS

Celina Arreseygor, Paul Coquet, Ashley Lanham,Julia Anglen, Eric Campbell, Diego Fernandez Silveyra,Ben Kellerman, Katy Dean, Kate Gellar, Anjula Tyagi,

Jeanine Shade Quintanilla, Inés Fourcade

PUBLISHERS

Lanre IdewuClifton Smith III

FOR MEDIA & ADVERTISING [email protected]

F A C E S T H E F U T U R EO F

Page 7: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 7

Welcome to our fourth issue of Faces of the Future Magazine. The role that government plays in our world changes from country to country and as society and humanity evolves. One increasingly popular and important role that government plays in today’s society is on issues related to sustainability. From transportation to tariffs, social services to schooling, in this issue we focus on the cross-roads of Sustainability and Politicians turning our atten-tion to South America.

We encourage you to join us build the bridge from awareness to action. Should you have any thoughts, ideas, suggestions we gratefully receive them. As always, we will continue to live the mission as we work with you to curate the content that is meaningful for the future. Join us for more amazing sto-ries beyond this issue by following, reading, and reaching out to us through our various digital modes:

Facebook Faces of the Future Magazine Instagram @FOTFmag Twitter @FOTFmag Online FacesoftheFutureMag.com Email [email protected] Digital Archives issuu.com/facesofthefuturemag

I N T RO D U CT I O N

No. 4

Page 8: Faces of the Future 2015 no. 4

8

C40 Latin American Mayors Forum Agenda version 2.0 27 March 2015 - Buenos Aires Venue: Usina del Arte, Agustin R. Caffarena 1, 1155 Mayoral & Speaker Lunch Venue: City Hall, Uspallata 3150.

Time Activity

07:45

Transportation provided from the official Forum Hotels: Hilton Buenos Aires Madero Hotel Kenton Hotel

08:00 – 08:45 Registration - Networking & Refreshments

09:00 – 09:15

Official Opening of the C40 Latin American Mayors Forum Mauricio Macri, Mayor of Buenos Aires & C40 Steering Committee

Member Eduardo Paes, Mayor of Rio de Janeiro & C40 Chair

09:15 – 09:30 Keynote Address from President Felipe Calderón, former President of México

Plenary: Furthering Latin America’s Commitments to Climate Change

09:30 – 10:15

Session 1: Compact of Mayors & Technical Assistance Compact of Mayors:

Mark Watts, Executive Director, C40 Jussara Carvalho, SAMS Regional Director, ICLEI

City Case Studies – Climate Action Plans: Miguel Mancera, Mayor of Mexico City Gustavo Fruet, Mayor of Curitiba Gustavo Petro, Mayor of Bogotá

Panel Discussion Moderator: Antha Williams, Head of Environmental Programs, Bloomberg Philanthropies

10:15 – 10:30 Networking Break - Refreshments

10:30 – 11:40

Session 2: Access to Finance for Cities & Creditworthiness Eduardo Paes, Mayor of Rio de Janeiro & C40 Chair

Creditworthiness: Marisela Montoliu Munoz, Director of Urban and Disaster Risk

Management, World Bank Access to Finance:

Nicolás Estupiñan, Senior Transport Specialist, Infrastructure Vice-Presidency, CAF, Development Bank for Latin America

Francisca Rojas, Urban Development Specialist, IDB Elena Bourganskaia, Senior Manager for Water and Municipal

Finance, IFC Leo Hyoungkun Park, Financial Institutions Specialist, Green Climate

Fund

Page 9: Faces of the Future 2015 no. 4

9

11:40 – 12:25

Session 3: Delivery in Cities Waste:

Christopher Godlove, Landfill Methane Outreach Program, USEPA - Climate Change Division

Nadia Campeão, Vice Mayor, Sao Paulo Transportation:

Mauricio Macri, Mayor of Buenos Aires & C40 Steering Committee Member

Panel Discussion Moderator: Mauricio Rodas, Mayor of Quito 12:25 – 12:35 Closing Speech from Eduardo Paes, Mayor of Rio de Janeiro & C40 Chair

12.45 Buffet Lunch

12:45 – 13:15

Press Conference: Climate Change Commitments (invitation only)

Opening Address from Mauricio Macri, Mayor of Buenos Aires & C40 Steering Committee Member

Item 1: Announcement of the signatory cities of the ‘Latin American Cities Declaration on the Compact of Mayors’

Eduardo Paes, Mayor of Rio de Janeiro

Item 2: Announcement of the signatory cities of the ‘Clean Bus Declaration of Intent’

Gustavo Petro, Mayor of Bogotá Comment from President Felipe Calderón, former President of México

Q&A with Press

13:15 – 13:40

Mayoral Photos & Interviews with Press (invitation only) The signatory mayors of the launched declarations will be invited to participate in declaration photos All mayors will be invited to participate in a mayoral photo

13:40 & 13.50 Mayoral & Speaker Transfers to Uspallata 3100, City Hall 14:00 – 15:15 Mayoral Lunch (invitation only) & Speaker Lunch - Uspallata 3150, City Hall 15:15 – 17:30 Mayoral & Speaker Bilateral Meetings – Uspallata 3150, City Hall 15:00 – 17:00 Informal Networking

Optional: Technical Visits & Cultural Activity

15:00 – 17:00

Technical Visit Option 1: Sustainable Mobility Travel via Ecobicis Travel via Metrobus Tour of the Obelisco Bus Terminal Tour of the Microcentre Project

15:00 – 17:00 Technical Visit Option 2: Sustainable Construction

Tour of the Civic Centre Tour of the Ecological Reserve

19:00 onwards Cultural Activity: Buenos Aires Philharmonic Orchestra - Colón Theatre 22.00 – 00.00 - Cocktail & Canapés Reception Bus transportation to and from the official Forum Hotels

Page 10: Faces of the Future 2015 no. 4

10

Page 11: Faces of the Future 2015 no. 4

11

Welcome to Faces of the Future Magazine’s inaugural issue of 2015. The theme: ‘politicians and sustainability’ honors all of the incredible work being done around the world by preserving, planning, and caring for the future of our precious planet.

We take an in-depth focus on Latin America and spe-cifically the C40 Latin American Mayors Forum taking place in the busy metropolis of Buenos Aires, Argentina. This coverage is a nice continuation of our experience covering the 68th Annual General Assembly of the Unit-ed Nations. During those events, Buenos Aires received the C40 & Siemens City Climate Leadership Award for “Solid Waste Management”, due to their advancements in recycling initiatives throughout Argentina’s capital.

The efforts to stem the concerns of climate change and focus efforts in sustainability is becoming more vital than ever. Economy, partnership and the general lack of government involvement are hindering sustainable eco-logical progression. Change in city infrastructure, waste treatment and public transit are invariably key compo-nents.

It is because of this need that the C40 Cities Climate Leadership Group was formed. The 40 in the name rep-resents the network of world’s leading cities working to-gether to reduce greenhouse gas emissions. Every city involved is addressing climate change in their own unique ways that work for their country, society, people. Together, each city’s officials are working to help each other assess climate risks and create a positive impact lo-cally and globally.

In the next section of the issue, Faces of the Future Magazine continues to push forth the global vision by cu-

No. 4

rating stories, ideas and trends regarding global collabo-ration across political, philanthropic, entrepreneurial, and academic arenas in the areas of wellness, education, sustainability, entertainment, and technology.

We hope you enjoy the various profiles of Mayors of the C40 cities and become more aware of what these pol-iticians and leaders are working to achieve. In this we shed light on the various projects set forth by Latin American leaders to discover new ways to create a green-er and more sustainable planet. Many of these countries are in the beginning stages of embarking on this critical mission.

In addition, you will learn of TriCiclos, which is the first B Corp started in Latin America. B Corps are sus-tainable companies working to better the planet by using a portion of their profits to do so.

Our contributors have worked tirelessly from all over the globe; Taiwan, South Africa, the United States, Spain, Argentina and Chile. We are focusing on reaching out to find the most unique content and spread the mission of collaboration for global change.

2015 marks the 10 year anniversary of the C40 Cities Climate Leadership Group and we commend them for the work they have done to better our planet. We hope that you take from our 4th issue knowledge and aware-ness of a few ideas that are creating a better tomorrow.

Thank you for reading, learning and collaborating with us and enjoy.

-Faces of the Future Magazine Team

Page 12: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM12

L AT I N A M E RI CA N

M AYO RS

Page 13: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 13

L AT I N A M E RI CA N

M AYO RS

BOGOTÁBUENOS AIRESCARACASCURITIBALIMAMEXICO CITYRIO DE JANEIROSANTIAGOSÃO PAULO

Page 14: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM14

Latin American Mayors

Page 15: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 15

Mr. Antonio Ledezma is a bold political leader in Venezuela who is un-afraid to protest and speak out against the wrongdoings of his federal gov-ernment. Winner of the mayoral election in Caracas in 2008, Mr. Ledezma defeated his pro-Chavez opponent much to the dismay of the socialist gov-ernment. When the government transferred many of his powers as mayor to a newly created Venezuelan capital district, including his power over police and schools, he went on a six-day hunger strike in protest, gaining interna-tional support and recognition.

Before assuming office as mayor of Caracas, Mr. Ledezma had a successful career in Venezuelan politics. He started his career working for the govern-ment of his home state of Guárico. He then served two terms in the Venezue-lan Chamber of Deputies, and was elected as governor to the now-defunct Federal District. He also served on the Senate for two years and later as-sumed office as mayor for the Libertador municipality of Caracas from 1996 to 2000. Mayor Ledezma is founder of the Fearless People’s Alliance and was a finalist for the World Mayor Prize in 2010. In February of this year, he was arrested by the federal government, sparking protest from many Venezuelan citizens and condemnation from political leaders around the world.

Gustavo PetroBogotá

No. 4

Page 16: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM16

Buenos Aires Mayor, Mauricio Macri is an Argentine businessman and scholar; he has been Chief of Government of the Autonomous City of Buenos Aires since Dec 10, 2007.

Macri was born on February 8, 1959 in the Tandil in Buenos Aires prov-ince. He received an civil engineering degree from the Catholic University of Argentina. After college he worked in the construction and engineering sec-tor in various Argentinian companies beginning with SIDECO Americana S.A.. Eventually, Macri became president of Sevel in 1994. He also became president of the Boca Juniors, a popular football club in Argentina in 1995 and was reelected in 1995 and 2003, making him one of the club’s most prom-inent presidents.

Macri first ran for mayor of Buenos Aires in 2003, under a party he found-ed called Commitment to Change. Although he lost in the runoff election, Macri presented his first foray into politics. His political power rose in 2005, after he won the seat of Argentine Chamber of Deputies under the new Re-publican Proposal Party, which he co-founded with Ricardo López Murphy. In February 2007, Macri once again ran for mayor of Buenos Aires, and on June 24, 2007 took the office of Mayor in Argentina’s capital. Macri was re-elected again in 2011. Said Macri after winning his second election: “I don’t promise miracles, I can’t make them, but I do promise you work, a lot of work with honesty. I’m very happy with this victory, because it’s the victory of a way to do politics.”

One of the most important things Macri has done since he took office is to create a new Metropolitan Police force which was sanctioned on October 28, 2008 by the Buenos Aires Legislature. Since 1994 the Argentine Federal Po-lice has been under the control of the national government which led to prob-lems between the city and federal levels. This new Metropolitan Police force allows for the mayor to have more control on a local level.

Macri has been working to improve his city not only for its residents but future residents and visitors. He has been quoted saying “If you want to have a modern city you need to adapt and evolve.” Since becoming mayor he has worked on many projects including the creation of safe, new bike paths around Buenos Aires as well as funding projects for flood prevention. The city of Buenos Aires has also been applauded by it’s piers due to Macri’s par-ty’s work in waste removal and recycling.

Mauricio MacriBuenos Aires

Latin American Mayors

Page 17: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 17

No. 4

Page 18: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM18

Latin American Mayors

Page 19: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 19

Antonio Ledezma

Caracas

Mr. Antonio Ledezma is a bold political leader in Venezuela who is un-afraid to protest and speak out against the wrongdoings of his federal gov-ernment. Winner of the mayoral election in Caracas in 2008, Mr. Ledezma defeated his pro-Chavez opponent much to the dismay of the socialist gov-ernment. When the government transferred many of his powers as mayor to a newly created Venezuelan capital district, including his power over police and schools, he went on a six-day hunger strike in protest, gaining interna-tional support and recognition.

Before assuming office as mayor of Caracas, Mr. Ledezma had a successful career in Venezuelan politics. He started his career working for the govern-ment of his home state of Guárico. He then served two terms in the Venezu-elan Chamber of Deputies, and was elected as governor to the now-defunct Federal District. He also served on the Senate for two years and later as-sumed office as mayor for the Libertador municipality of Caracas from 1996 to 2000. Mayor Ledezma is founder of the Fearless People’s Alliance and was a finalist for the World Mayor Prize in 2010. In February of this year, he was arrested by the federal government, sparking protest from many Venezuelan citizens and condemnation from political leaders around the world.

No. 4

Page 20: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM20

“Creativity starts when you cut a zero from your budget” is the dictum of Curitiba’s Mayor Jaime Lerner. Mr. Lerner is well-known for his passion in removing waste from urban areas at an impressive rate earning the term “Blitz Urbanism.”

The development of the “Trash for Groceries” program where citizens ex-change bags of trash for food is a prime example of Lerner’s “Blitz Urbanism.”

Rapidly transforming certain aspects of cities is a consistent theme for Lerner throughout his storied career. Not only is he a former governor, but also a former Mayor of Curitiba on three separate occasions, his first begin-ning in 1971.

The rapid transformation of a traffic jammed urban artery into a tranquil road is one of multiple projects displaying Lerner’s swift action that has in-fluenced, not only Brazil, but multiple cities worldwide. During his career in urban planning and architecture, his efforts have not gone unnoticed. Re-lentlessly striving for a healthier tomorrow has brought Lerner the recogni-tion a world class environmentalist deserves. Recognition such as receiving the United Nations Environmental Award in 1990, Child and Peace award from UNICEF, and the 2001 World Technology Award for Transportation.

Jaime LernerCuritiba

Latin American Mayors

Page 21: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 21

No. 4

Page 22: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM22

Latin American Mayors

Page 23: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 23

Susana Villaran

Lima

Acting as mayor of Lima, Peru, since early January of 2010, Susana Vil-laran has made impactful decisions towards creating a cleaner city during her tenure. This devotion towards creating a better society and future can be traced back to her career long before entering politics. She studied sociology at the Catholic University of Chile and taught as a secondary school teacher as well as working in journalism.

At the beginning of her political career in 1983, she developed with a former mayor the Viso de la lech program that promotes child nutrition. She later became Vice President of the Organization of American States In-ter-American Commission on Human Rights, an organization that promotes the rights of women and children. Further, in 2008 she was elected to the United Nations Committee on the rights of the child.

For Lima, Susana Villaran has been diligently working on a regional plan focusing on the next years, up until 2025. The regional plan aims for a drastic improvement of the quality of life for Lima’s nine million citizens by aggres-sively addressing the needs in such areas as equality, public security, roads, education, environmental protection, public transportation, and water con-servation.

During Villaran’s first two years acting as mayor, she helped plant over ten thousand new trees with a projected 100,000 more to be planted in the future through an “Adopt a tree programme,” an effort made possible through the support of private companies, municipal districts and social organizations. This is a wonderful demonstration of collaboration of politicians, philan-thropists, and entrepreneurs. Her career and plans provide a prime example of actions a leader with an eye on a greener and cleaner future has and is an inspiration.

No. 4

Page 24: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM24

Lawyer, politician and professor, Miguel Angel Mancera is a man of many talents. One of them is being the Mayor of Mexico City. Mancera became the sixth mayor of Mexico City after assuming office on December 5th, 2012. With a vision for a brighter tomorrow, Mancera is putting in place changes to invoke a change in Mexico City’s safety. With Mexico City being the financial hub of Mexico with an average 18% of the country’s total GDP, Manceras’ ac-tions are critical to the nation’s economic success.

He has earned several awards, including the first class honor star medal for his international, collaborative search for criminals, as well as coopera-tion for the exchange of information and training for security and law en-forcement. Another advancement in safety precautions for Mexico City un-der his tenure is the decision to increase the number of security cameras by 7,000.

Mayor Mancera is a distinguished graduate among his doctoral peers, which led to receiving the Alfonso Caso Award from the UNAM Faculty of Law. One of the many ways Mancera has helped to improve the city is by in-creasing the bus fare to revamp the city’s public transportation system across the board. In creating stronger public transit for the Mexico’s capital city, he hopes to reduce car travel time and expand the metro line, which will cut air pollution. Under Mayor Mancera’s direction, the city has also implemented 18 water purification plants under a Green Plan and garbage trucks that now separate organic and inorganic waste.

Miguel Angel MaceraMexico City

Latin American Mayors

Page 25: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 25

No. 4

Page 26: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM26

Latin American Mayors

Page 27: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 27

Eduardo Paes

Rio de Janeiro

In his inaugural year as Chairperson of the C40 Climate Leadership Group, Mayor Eduardo Paes of Rio de Janeiro, has expanded the organiza-tion to cities in Africa and Asia, increasing city involvement by 70.

Elected unanimously by his peers in 2013, Mayor Paes takes a strong stance on the invaluable and effective role cities play in addressing respon-sibility to climate change through city diplomacy and international engage-ment. Under his leadership, the C40 created the Global Compact of Mayors, which has become the world’s largest effort to fight climate change.

A graduate from PUC-Rio University with a Law Degree, which he utilized with a career in public service, Mayor Paes took a turn towards environmen-tal issues in 2000, as he was appointed Rio’s Municipal Environmental Sec-retary. Later, in 2012 he was elected mayor and again re-elected for a second term.

For mass transit in Rio de Janeiro, the mayor has reformed the city’s mobility through Bus Rapid Transit lines adding express lanes to make for a faster commute. The city has also implemented bicycle lanes, promoting a greener avenue for daily commuters.

His forward momentum in transforming environmental issues contin-ues with Gramacho, which was once a landfill for the city, but has since been transformed into the Seropédica Waste Treatment Center. The change from landfill to treatment center has dramatically cut down pollution and carbon emissions in the metropolis.

Equally notable are his reforms in health care, which have led to a sev-en-fold increase of covered citizens since he took office. According to some estimates, the number has grown to 1.6 million citizens of Rio who are now covered with healthcare.

Rio de Janeiro has also undergone a strong shift within it’s educational system, specifically through the program Schools of Tomorrow, which was created by monitoring students’ learning progress. Through the studies, they learned that stronger education must be implemented in low-income areas.

Rio is creating outstanding change within the city limits, and in 2016, it will be host to the Summer Olympics, the first time the Olympics games will be taking place in a South American country.

March 1 marked the 450 year anniversary of the founding of the city of Rio de Janeiro and with all the change that has been implemented under Mayor Paes, the city’s environmental future is looking bright.

No. 4

Page 28: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM28

The stars are Fit4LA,

and you can be too.

To find out more visit www.fit4la.com or call +1 (855) 434-8772

Page 29: Faces of the Future 2015 no. 4

The stars are Fit4LA,

and you can be too.

To find out more visit www.fit4la.com or call +1 (855) 434-8772

Do you want to increase brand awareness, improve brand loyalty, increase conversion rates, create sales leads, increase traffic, market employment opportunities, and provide or collect live-testimonials from loyal fans and followers?

Do you want to build a following, promote your mission, engage your supporters, and spread your message instantly?

Then, yes, you need social media. With over a billion people on social media,

communication is immediate and brands, politicians, and philanthropies can provide customers with instant service and feedback.

DO YOU NEEDSOCIAL MEDIA?

Social Media Must Have Accurate Execution

As significant as social media is, it must follow a consistent strategy.

1. Figure out which social media platforms fit your target demographic.

2. Identify the values, attitudes, interests, and behaviors of your target demographic.

3. Establish a voice and personality for your target demographic that is consistent across all the posts and platforms. The content needs to connect with the target demographic and must be interesting for them to increase engagement and action.

Take a look at Destination Luxury, Redbull, Buzzfeed, and GoPro to view companies that are doing social media right.

I just gave you the three step process to maximizing your social media following. If you want to learn how to become an expert at social media, check out www.sociallightmedia.com. If you need more clarification or advice, reach out to me. I am happy to help. It is what I do. I’ve been featured for my work in Forbes, Huffington Post, and NBC.

You can reach me directly at [email protected] and connect on Twitter @Chiragdsagar. Chirag Sagar is the founder and CEO of Social Light Media, a social media publication that provides articles and features on effective social

media and marketing strategies for celebrities, heads of states, brands, startups and nonprofits.

Page 30: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM30

Latin American Mayors

Page 31: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 31

Carolina Tohá

Santiago

Stepping into the political arena as a university student and leader of the University of Chile’s Student Federation in 1986, Carolina Tohá proved pol-itics were in her future. The researcher, political scientist and academic was born into a political family; she is daughter to late Socialist politician, José Tohá. Her family suffered under the dictatorship of General Augusto Pino-chet and she spent several years in exile from her motherland.

After graduating with a degree in Law from the University of Chile, Caro-lina Tohá went on to get a PHd in Political Science from the University of Mi-lan. A true pioneer, Mayor Tohá was instrumental in creating the Democratic Party (PPD), of which she was elected president in 2010. She was also the first woman in Chile’s history to become the Ministry General Secretariat of Gov-ernment, which adds to her robust list of government positions.

In 2012, Colina was elected Mayor of Santiago by a majority of her people. Today she serves as Mayor of Chile’s capital city, one of the C40 cities, and looks toward sustainable environmental changes in Chile’s most polluted city. When she took office she vowed to reform education was the number one priority of the new government. She is a strong woman leader and the city has undergone a much needed change under her rhetoric.

No. 4

Page 32: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM32

Member of the Worker’s Party(PT), Fernando Haddad is Mayor of Brazil’s largest city, São Paulo, which contains over 11.4 million people. After facing off in a close race against previous Mayor José Serra, Haddad was elected into office of Mayor in 2012.

Devoting much of his career to public service, Mayor Haddad graduated from the University of São Paulo Master’s Degree in Economics and doctor-ate in Philosophy and has held many positions since. He is also a professor of Politics at the University of São Paulo.

Mayor Haddad has held the role of special advisor to the Ministry of Plan-ning, Budget and Management and is previous Minister of Education in President Dilma Rousseff’s cabinet.

As Mayor of one of the C40 megacities, Mayor Haddad implemented a city bus fleet of electric busses in 2014 to cut down greenhouse gas emissions. The goal was to improve the quality of the city’s public transportation. In the same spirit, Mayor Haddad has adopted many unorthodox changes for the city, which in the past has relied heavily on cars for transportation. The idea is to reduce the dependence of São Paulo, the business and financial hub of Brazil, on cars by attempting to change the culture of the city’s transit sys-tem.

The changes in city transport include bike lanes and new rules for drivers.

Fernando HaddadSão Paulo

Latin American Mayors

Page 33: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 33

No. 4

Page 34: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM34

Page 35: Faces of the Future 2015 no. 4

C 4 0S PE AKE RS

Page 36: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM36

MAURICIO MACRIMayor of Buenos Aires

Argentine businessman and politician, Mauricio Macri is the current Mayor of Buenos Aires and is host to the C40 Latin American Mayors Forum. He is running in the 2015 Presidential elections and has put a great effort into re-forming the city of Buenos Aires with bike lanes, im-proved streets and a recycling plan. Be sure to check out our full coverage on the C40 Mayors, including Macri, beginning on page 14.

EDUARDO PAESMayor of Rio de Janeiro & President of C40

Mayor Paes is the current President of the C40 Climate Leadership Group. During his first year as president, he has expanded the organization to cities in Africa and Asia, increasing the involvement to 70 cities. He has also reformed Rio de Janeiros transit system with Rapid Transit Bus lines and implemented bicycle lanes throughout the city.

FELIPE CALDERÓNFormer President of Mexico

From December 1, 2006 to November 30, 2012 Mr. Calderón served as the President of Mexico. His most no-table environmental advancement during presidency is known as the Cancun Accord, which worked to reaffirm agreements to compensate developing nations for dam-age by Climate Change.

MARK WATTSExecutive Director of C40

Serving as the Executive Director to the C40 Climate Leadership Group, Mr. Watts’ life work demonstrates that his passion lies within sustainability and climate change in cities throughout the world. He led the devel-opment of London’s Climate Change Action Plan, which aims to reduce London’s carbon emissions by 60% over the next decade.

MIGUEL ANGEL MANCERAMayor of Mexico City

As Mayor of Mexico’s capital city, Mayor Mancera has been working to reduce car travel time and to expand the metro line. Under Mayor Mancera’s direction, Mexico City has implemented 18 water purification plants under the Green Plan, which also includes garbage trucks that now separate organic and inorganic waste.

MARISELA MONTOLIU MUÑOZDirector for Social, Urban, Rural andResilience Global Practice at theWorld Bank Group

Ms. Muñoz took her current position in July of 2014 and has since been working tirelessly to end extreme poverty by 2030. Her job entails disaster risk management and regional planning. She also works to leverage the global supply of sustainability knowledge by collaborating with early adopters and innovators to help environmental ef-forts enter the mainstream.

Faces of the Future

Page 37: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 37

LEO HYOUNGKUN PARKFinancial Institution Specialist at theGreen Climate Fund

Mr. Leo Hyoungkun Park is from Incheon, South Korea, where the Green Climate Fund is based. His work is in re-distributing money from more developed countries to the developing world in order for these countries to be-come educated in sustainability and allow for financial stability as they adapt practices that counter climate change. NICOLÁS ESTUPIÑANVice Minister of the Development Bank ofLatin America, CAF

Mr. Estupiñan is an Argentine civil engineer who holds the office of Deputy Minister of Transportation for Plan-ning and Energy Solutions. Mr. Estupiñan has worked designing, implementing and monitoring transportation projects all over the world while previously working at the World Bank’s National Planning Department.

ELENA BOURGANSKAIAGlobal Head of Water Infrastructureat the IFC

In addition to being Global Head of Water Infrastructure for the IFC, Ms. Bourganskaia also heads the Corporate Cities Initiative. Her positions at the IFC include work-ing with national resources in Europe, the Middle East and North Africa, and is currently heading a water initia-tive. Elena has also been heavily invested in healthcare efforts around the world.

HUGO FLÓREZRepresentative of the Inter-AmericanDevelopment Bank

Mr. Hugo Flórez holds a degree in business management from the University of Lima and a Masters in Business Administration from University San Ignacio de Loyola. He became the representative for the Inter-American Development Bank for Argentina on August 1, 2012. Mr. Flórez has also served as the Advisory Council for the Inka-Cusco region.

HELENA MOLIN-VALDESHead of the Secretariat of the Climate and Clean Air Coalition to Reduce Short-LivedClimate Pollutants, CCAC

Ms. Molin-Valdes is experienced in the United Nations system and has spent much of her life fighting for sus-tainable development and climate change mitigation and adaption. She is also a proponent for disaster reduction, in fact, she has been very important in creating the Unit-ed Nations Office for Disaster Risk Reduction (UNISDR).

GUSTAVO PETROMayor of Bogotá

Mr. Petro studied Environment and Population Develop-ment at the Catholic University of Louvain, Belgium. Taking an interest in sustainability and change within the city of Bogóta, Gustavo has been adamant in explain-ing that the most surefire way to develop the country will be through strong public transit that is used by all of the people.

No. 4

Page 38: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM38

Faces of the Future

Page 39: Faces of the Future 2015 no. 4

S US TA I N A B I L IT YI N

L AT I N A M E RI CA

Page 40: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM40

Over 6,000 tons of waste crowded the streets of Bue-nos Aires, until a new recycling plan was put into effect in 2014. The drastic changes that government officials, city workers and Argentine companies enacted to transform the metropolis has caught the attention of other world leaders to learn for Buenos Aires’ success.

On behalf of the C40 Latin American Mayors Climate Forum, which will be hosted in the city of Buenos Aires in March, we sat down with the city’s Minister of City Envi-ronment and Public Space, Edgardo Cenzón, to discuss the changes and steps that were taken to progress the city in such a dramatically impactful way.

Faces of the Future Magazine (FOTF): First, I would like to congratulate you on receiving the C40 & Sie-mens City Climate Leadership Award for “Solid Waste Management” at the Assembly of the United Nations in New York.

Edgardo Cenzón (EC): Thank you, we are happy that we created this change in Buenos Aires.

(FOTF): I lived here 5 years ago and loose garbage was always a problem. It is nice to see a positive differ-ence in the city streets. What changes were imple-mented within the city that won the award?

EC: Buenos Aires cut it’s waste by 46% in 2014. Origi-nally, the city was producing 6,000 tons of waste every-day. Now it is producing a little over 3,000 tons.

FOTF: How has Ley de Basura Cero (Law of Zero Trash), which states that the burning of waste is ille-gal, affected your advancements in waste treatment?

C40 AwardBuenosAires

“The C40 is a network of the world’s

megacities taking action to reduce green-

house gas emissions. With a unique set of

assets, the C40 works with participating

cities to assess climate risks and impacts

locally and globally.”

- C40 mission statement

Faces of the Future

Page 41: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 41

EC: This hinders us because we have a lot of waste and we need to make more landfills and treatment centers to contain it, and for that we need more land outside of the City in the Province of Buenos Aires. As a result, we had to develop new solutions which obey the law and allow us to rid the city of its waste.

FOTF: How were you able to make such a drastic change?

EC: We did it by optimizing the Centros Verdes (green centers), which are specialized centers through the city where recyclables are sorted. We also implemented a plan using an arid waste treatment plant to recycle con-struction waste, which includes concrete, stone and iron to be recycled rather than being placed in landfills.

FOTF: So now, the waste that was being buried is now being used. When did the plans begin?

EC: The plans were hatched in 2012, and were put into use at the beginning of 2013. They are now working at 100% of their original goal.

FOTF: What is the city doing now to increase effi-ciency?

EC: We are creating separate plants to filter through the humid waste. We now have two plants that we are in the midst of being built.

In the south of city, we are creating a park and educa-tion center in an area that contains most of the existing plants.. This will create a social conscious and give people access to education on the subject.

FOTF: What kind of change in the social conscious are you trying to achieve?

EC: Specifically regarding cartoneros, people that dig through the city trash and recycle bins for cardboard and paper products to sell, because it is a big problem. They live in the shanty towns, the poorer parts of the city, and they see the people of Buenos Aires and feel that no one cares. In turn, the people of Buenos Aires alienate them, because of the chaos they create in the streets.

***Shows picture*** This is what happens when they get into the recycle

containers. There is trash all over the street. They go through and take the bigger objects that will increase the

amount of money they are bringing in. FOTF: Is there a law against these people?EC: No there is not. What they are doing is completely

legal.FOTF: What change to you hope to see in Buenos

Aires in the next 30 years?EC: I hope that we can have a cultural shift in which

shanty towns are not celebrated for their economic con-ditions, and the cartoneros living in the shanty towns are given the option to assimilate into a working system.

FOTF: How do you hope to change that?EC: Through educating people and creating jobs for

these people so that they may work within the recycle and garbage centers in a more orderly fashion. I hope for change in social acceptance and conception; to accept them as workers and not as intruders. I hope for them to work in the city plants. In this, the cartoneros will be off the streets and doing their jobs keeping all of the plants working.

FOTF: Faces of the Future works with young entre-preneurs and politicians. Do you think the progression of Argentina and Buenos Aires can be helped by out-side sources or must it be done from within?

EC: It has to be originated from within, but I feel that Argentina needs to be reintroduced to the world again and for that we will be needing outside sources.

FOTF: Thank you for meeting with us today Edgar-do, it was a pleasure. We look forward to attending the C40 Latin Mayors Forum in March.

EC: Thank you, pleasure was mine.

Faces of the Future will be in attendance at the C40 Latin American Mayors Forum on March 27, 2015. We look forward to seeing what cities all over Latin America are doing to create a progressive and positive change in the world through discussing collective strategies, suc-cessful practices, and learning more about technical as-sistance available to cities seeking to work with the Com-pact of Mayors.

No. 4

Page 42: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM42

for validation, we found B Corps, and realized that the model was moving forward in North America, but no one had validated for other areas of the world. Then we decid-ed to try and have TriCiclos become the first B Corp out-side North America. That was when I traveled to New York with María Emilia Correa, Pedro Tarak, Juan Pablo Larenas. We explained the idea of TriCiclos and if it worked we would create Sistema B. It worked and so we moved forward.

In what way is BCorp reflected over TriCiclos?There are various dimensions involved in being a B

Corp. Our business model seeks to create positive impact on society and the environment, and in turn we create fi-nancial value. We don’t make money if we do not create a direct environmental benefit, become popular with the people, and facilitate a cultural change towards sustain-ability. This is our business model.

But we also have high standards of governance and transparency. We actively privilege good environmental practices in our operations. We are committed raise re-quirements for labor matters. Every year we implement new benefits for all who work with TriCiclos. All the em-ployees receive in one third of the profits. We have a per-centage of the property of TriCiclos designated to be ac-quired by workers and make it so that every person can develop themselves within the organization. The highest salary can not be more than 12 times the lowest salary in each local unit (country).

We have serious work commitments with our com-

Faces of the Future Magazine spoke with Gonzalo Muñoz Abogabir, the TriCiclos CEO currently living in Sao Paulo where TriCiclos set up their new headquarters. This B Corp is an example of talent and dedication helping society and environment through regional cooperation.

What is TriCiclos? TriCiclos is a B Corp working for a progress in sus-

tainability, which involves generating less waste each day. Our mission is to make sustainability contagious, and teach people to create less waste.TriCiclos is an ex-ample of new business model, where the profit is a tool and not an end in itself. This is an example of a company committed to help solve a current world issue, always as-piring to apply the best practices with economic sustain-ability.

When did you decide to push your company into B Crop status?

Our B certificate was born out of necessity. At the time, it seemed implausible that a company had social and environmental objective beyond their financial one. So we decided to look for some way to validate that TriCi-clos, a third party not involved, worked with practices and objectives that exceeded legal standards and com-mitments from the time of its founding. When looking

TriCiclos

Page 43: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 43

munity. We donate time and resources to the cause of children with cancer and people with disabilities. We provide free classes on sustainability for schools and uni-versities, and collaborate with the creation of public pol-icies.

Finally, we want to develop value chains B , so that we privilege B suppliers and help our customers. We think this is the best way to participate in the market, for our mission is fulfilled.

Where does TriCiclos work? Are there plans out-side Chile?

TriCiclos is a Chilean company and began in 2009, and in a few years it spread to the Colombian and Argen-tinian markets through local partners. Since 2012 we set-tle outside the Metropolitan Area , and in 2013 took on the challenge of installing our recycling plants from Ari-ca to Castro (about 3,200 kms), including the islands of Juan Fernández (600 kms offshore in the Pacific Ocean )

By mid- 2014 we received a contribution of Brazilian investment impact fund MOV, with whom we gave shape our international expansion . TriCiclos is a B Corp ibased in Sao Paulo where the operations in Chile, Argentina and Colombia are controlled. In short term we are ex-pecting that the franchise of TriCiclos is managed from Brazil , this will be a franchise B (business- B certified ) , to distribute the model anywhere in the world.

Has there been a cultural change in recent years with regard to your presence and attitude of the population?

When we started TriCiclos, what we heard most were incredulous statements regarding our proposal. Few people believed that an idea like ours could be successful in South American countries . History has shown us that there is a reasonable requirement given by the motiva-tions of citizens, by increasing environmental education, by the laws that become increasingly strict , and also by the need of the same companies to evolve their practices to some that are more sustainable, and not just make them look more “green”.

Do you think that sustainable development in Lat-in America is important ?

I don’t think anywhere in the world can do without

sustainable development. Not doing so is a simple sen-tence to future generations . In the case of Latin America , the enormous natural and cultural wealth makes sus-tainability represents a tremendous opportunity .

Latin America can easily become a great source of ecosystem services for all mankind ; while helping to forge new ways of undertaking with respect to the pres-ent and future needs.

What are your goals in 2015?By 2015 , our goal is to continue growing in Chile

(where we hope to reach 90 recycling centers throughout Chile) , and install the first recycling centers in Sao Paulo and another state in Brazil .The total materials that we expect to recover this year is 4,800,000 kilograms.

Why are you doing this?Because i can’t not do it. Even before TriCiclos, we

had a personal moto with Nicolás Boetsch, Joaquín Ar-nolds y Manuel Díaz , it was that “when you identify with a problem you have two options either you take care or you act like its not happening” .Life made us see that there really was no alternative to taking care.

In conversations with Nicolás, Joaquín and Manuel , it was present to us that we should take care of the way the problem of garbage was being tackled , and how were the recycling solutions being implemented. All four of us had developed professionally in the business environ-ment, and therefore what moved us was also demonstrate that creating a company that was truly committed with the triple result. In this way life gave us some hits . First my youngest daughter got cancer ( which made us see the fragility of life) , then Nicolás died , and shortly after-wards Joaquín died in a plane crash in the island Juan Fernández . The signal was evident that we should use our time , talents and resources to worthwhile causes .

I am, as well, the son of the first Ashoka Fellow in Chile ( we are the only mother-child case fellows in the world ) , and therefore i also come with a high burden of social sensitivity from breeding.

Today i can’t imagine myself doing anything but help-ing to create a world without waste and promoting a new sense of business success through B Corps.

No. 4

Page 44: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM44

DondeReciclo

DIEGO FERNANDEZ SILVEYRACoFounder - GreenTomato ST / DondeReciclo.Org / MercadoLimbo.com

Faces of the Future

Page 45: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 45

DondeReciclo.Org is a website with an interactive map throughout the city of Buenos Aires. It provides the location of recycling centers to over 2 million citizens, empowering their good will, and providing them with the necessary information to reach their closest location. This improvement in city waste management helped spark government initiatives to a grander re-cycling plan implemented throughout the city.

This website created an eventful change in the lives of many Argentines. It gave individuals the opportunity to find points of reception within the city to submit recyclable materials. This movement helped to formalize vital infor-mation for organizations working to collect and store recyclable materials.

The NGO had an immense impact on the community. Not only have we achieved 500,000+ followers on Facebook organically, but also we continual-ly receive inquiries and success stories from neighboring countries, which led us to cross borders and establish the project in places like Chile and Peru.

Following the exponential reaction of the people for the recycling project, we took another step in the direction of sustainability with www.Mercado-Limbo.com. Mercado Limbo is a marketplace for people to buy and sell recov-ered products made from recycled materials and/or recycled objects.

We are fortunate enough to be living in the digital era, and DondeReciclo.Org and MercadoLimbo.com, are just two examples of creative proposals that can and will contribute to a cleaner and more sustainable environment with the help of the internet.

I invite everyone to enter www.dondereciclo.org.ar/map to watch a pic-ture full of colors and a change in action.

No. 4

Page 46: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM46

Firstly, the ETS determines how much carbon diox-ide can be emitted by a select number of industries in a particular region. This “cap” determines a set number of allowances, each representing one metric ton of CO2 equivalent, which are distributed to firms covered under the cap either for free or through an auction. Allowances then become a tradeable financial security.

Initially, emissions-intensive firms under the cap have two options: they can either surrender a permit to cover their pollution, or they can become more efficient on their own and reduce emissions organically. Say Firm A is a steel producer that opts to reduce emissions on its own – for instance by making its production process more energy efficient, hence emitting less carbon to pro-duce one ton of steel. Firm A may then end up with ex-cess allowances that it can sell on the market. For Firm B on the other hand, implementing abatement measures is more costly, and it lacks sufficient allowances to cover its pollution. Firm B determines it more cost-effective to purchase a permit on the market from a seller like Firm A.

The ETS thereby allows reductions to occur in the most cost-effective manner, as companies who can abate

Days after the People’s Climate March saw hundreds of thousands take to the streets of New York and other major cities, world leaders convened for the September 23 UN Climate Summit. The meeting sought to build political momentum towards reaching a meaningful cli-mate agreement in Paris in 2015. However, the Summit, which gathered heads of states and CEOs, resulted in few concrete proposals to meet the UN’s goal of stabilizing global average temperatures within 2 degrees Celsius. Yet without endorsing a single policy measure, lead-ers collectively voiced the need to set a price on carbon. “Cap-and trade” is a widely implemented market-based measure for pricing carbon, and one with increasing rel-evance to government and business alike.

Emission trading schemes provide a mechanism to re-duce greenhouse gas (GHG) emissions by putting a price on carbon dioxide pollution. Carbon markets serve as al-ternatives to traditional command-and-control limits on pollution or a uniform carbon tax. Instead, a government body constructs a marketplace for emissions through an Emissions Trading Scheme (ETS), whereby firms either reduce their own emissions or buy and sell permits to pollute as if they were any other commodity.

Carbon MarketsAn Overview

Ben Kellerman

Faces of the Future

Page 47: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 47

most cheaply will do so; other companies will buy allow-ances if abatement is more expensive than the market price for a permit. Furthermore, firms are incentivized to abate “organically” as permits increase in price and can be traded at a profit. In theory, this is environmentally sound because from an atmospheric standpoint, it does not matter where pollution occurs – CO2 emissions in China have the same warming effect as emissions in the US. A key feature of any ETS is that the emissions cap is lowered, so aggregate reductions occur irrespective of who actually abates.

Active trading schemes have been established around the globe and more programs are on the horizon. These range in scope and ambition and are administered by various international, national and sub-national govern-ing bodies. Launched in 2005, the European Union ETS covers roughly 45% of the EU’s GHG emissions and is the most liquid of any existing market.

On an international scale, the Kyoto Protocol in-stalled emission reduction targets on a country level. The Clean Development Mechanism (CDM) allows entities to sell allowances for projects taken to offset emissions in developing countries. REDD and REDD+ – Reducing Emissions from Deforestation and forest Degradation – are components of a UN program through which devel-oping countries are granted offset credits for projects to reduce deforestation; this aims to assign financial value to the vast carbon stocks stored in trees.

China’s national carbon market is slated to be the world’s biggest when it launches in 2016. However, car-bon trading can also function on a smaller scale, as prov-en by new sub-national ETS’s – meaning different types of governing bodies can take advantage of cap-and-trade. For instance, allowances in California’s market hover around the relatively high $12 USD mark (Thomson Reu-

ters Point Carbon). The Regional Greenhouse Gas Initia-tive, or RGGI, is another North American program that encompasses ten states in the Northeastern US and even three Canadian provinces as “observers”, showing poten-tial for new forms of intergovernmental cooperation.

Even companies not subject to a cap can utilize an ETS to declare their commitment to cutting emissions. If a firm purchases carbon offsets or allowances, it is enti-tled to “retire” its permits without causing any additional emissions. This has the effect of tightening the supply of allowances and raising prices, and pollution that would have occurred elsewhere is avoided. Given that compa-nies increasingly view sustainability as a key business issue, retiring offsets is a potentially strong instrument for corporate social responsibility (McKinsey and Com-pany).

While the carbon markets allow both governments and the private sector to curb emissions, programs have at times been mired in controversy. The EU ETS has struggled to maintain prices high enough to incentivize actual abatement, largely due to an over-allocation of allowances in wake of the global financial crisis. In addi-tion, poor verification has undermined the environmen-tal integrity of certain offsets, whereby projects result in no actual abatement and nefarious consequences for local communities and ecosystems. Still, measures are being taken to correct errors in existing programs – the EU’s Market Stability Reserve, for instance, attempts to address the market’s oversupply of allowances. As new schemes are designed with these hazards in mind, car-bon markets remain a potentially instrumental force for GHG mitigation.

No. 4

Page 48: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM48

Faces of the Future sat down with Michael Trainer, who worked closely with Protect the Goal 2013 and UNAIDS which helped over 2 million people in Brazil during the World Cup get HIV tests. Trainer’s history includes bring-ing the Global Poverty Project to the United States and starting the Global Citizens Music Festival in Central Park, NYC. We discussed his philanthropic works, the changing the face of fundraising, new ways to spread awareness most effectively, and his personal mission to help end Poverty, AIDS/HIV and more.

UNAIDS at the World Cup Faces of the Future (FOTF): Tell us about the chal-

lenges and goals you were trying to accomplish with UNAIDS?

Michael Trainer (MT): In terms of millenium develop-ment goals, HIV has achieved some significant mile-stones, but a lot of the progress was really driven by the previous generation and a lot of the advocates are people like Sharon Stone and Elton John who are leading the charge on the fundraising.

FOTF: So now you are bringing in a whole new out-look in fundraising and starting with a new genera-tion.

MT: Exactly, now Kweku Mandela has been working on a new campaign called “Protester.” I have been work-ing to help give them counsel around the campaign, as well as working to connect Kweku and Aloe Blacc when they were together in South Africa.

FOTF: Like what Kweku did with UNAIDS in Bra-zil for the world cup?

MT: Exactly, in that event Kweku, Charlize Theron, Barbara Bush and Jake Glaser attended the UNAIDS Protect the Goal 2013 Campaign in El Salvador and Bra-zil. There they met with AIDS communities. They looked into working with sports and grassroots organizations and focused the initiative during the World Cup.

FOTF: How many people did that campaign reach? MT: It was overwhelming, they had over 2 million peo-

Michael Trainerfor Global Citizens Festival

Faces of the Future

Page 49: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 49

ple tested throughout Brazil with the help of community volunteers. We are seeing that using younger, hipper people in the community creates a more comfortable and effective envi-ronment. Also working with large events channeling attention towards causes that desperately need atten-tion.Working on different campaigns, the idea is to consult with bigger brands to figure out how to make the greatest impact that align with their social cause.

The Global Poverty Project FOTF: So take us back to the be-

ginning, how did your interest in all this begin? What got you inter-ested in the Global Poverty Proj-ect?

Michael Trainer: During my stud-ies I lived in Sri Lanka and was brought into the culture by way of a shaman. It was a transformative ex-perience living with a traditional art-ist and healer. It enabled me to look into the community there and to un-derstand how it was formed.

FOTF: How was that?MT: Sri Lanka is socially oriented.

If an individual falls out of balance with the community, then the com-munity itself is out of balance. It re-ally emphasized the idea of our inter-connectedness and interdependence, which redefined my notion of the power of the collective.

FOTF: How did this segway to fighting poverty on a global scale?

MT: I decided if I were to get in-

volved with the project, I would do the best I could with the founder, Hugh Evans’ vision. I believed that the best approach is to have a big vi-sion and that causes attraction.

FOTF: If you make a grand com-mitment and declare it, the world comes up with incredible people to come and support it.

MT: Right, making the Global Citi-zen Festival and The Global Citizen Movement proved that the bigger your vision, the more people create community and rally around it.

Global Citizen Festival

FOTF: What was your first goal going into your position at the Global Poverty Project?

MT: First, we utilized a commit-ment organized ceremony. We brought John Legend over and raised over US $118 million dollars in new commitments around the world for Polio vaccines.

FOTF: That model proved effec-tive. And your thoughts were to scale it up in New York?

MT: Yes, we then went to Bill Fold, one of the co-founders of Coachella, and asked him to back us in creating a music festival to end extreme pov-erty. The idea behind building the music festival, although it wasn’t an original idea, was to move away from the guilt and shame that extreme poverty shows.

FOTF: How many people attend-ed?

MT: The first year we had over 671

actions taken by Global Citizen. We had over 60,000 people, and we reached out to 10 different organiza-tions large and small. We had every-one from the World Food Organiza-tion and UNICEF to Charity Water Pencil Promise, and created a con-text whereby there was a declaration of $1.3 billion in commitments for programs serving the world’s poor.

FOTF: Since starting the festi-val, have you seen an impact?

MT: The first festival was the larg-est syndicated broadcast of its kind. It was seen by more than 11 million people on New York Times, Yahoo, and all of these different sites that syndicated the broadcast. This year it was on NBC, so it’s a massive awareness generating exercise as well as a massive audience.

FOTF: Where do you see the big-gest challenge in the future?

MT: I think the challenge and cur-rent issues within nation states is that we are inherently interested in supporting our own country, but I think as we look towards the next 30, 40, 50 years, we are going to have to figure out how we can work more as global citizens. How we rise up as in-dividuals given new technology and tools.

FOTF: Very interesting insight. Thank you very much for sitting down with us. We look forward to hearing more from you in the fu-ture.

MT: Thank you.

No. 4

Page 50: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM50

The Black experience is an integral part of American culture; and the universal appeal of Black stories is becoming more apparent as African Americans make substantial inroads into the motion picture industry. As we look to the future, it is our goal to not only support Black filmmakers, but to promote their work for everyone’s enjoyment! The ABFF is committed to broadening the mainstream embrace of Black culture, to have as great an impact through cinema as we have had through music, fashion and sports.

To find out more, please visit abff.com

CONVERSATIONS & PANELS

WWW.ABFF.COM

MASTER CLASSES

ENTERTAINMENT & SHOWS

Page 51: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 51

The Black experience is an integral part of American culture; and the universal appeal of Black stories is becoming more apparent as African Americans make substantial inroads into the motion picture industry. As we look to the future, it is our goal to not only support Black filmmakers, but to promote their work for everyone’s enjoyment! The ABFF is committed to broadening the mainstream embrace of Black culture, to have as great an impact through cinema as we have had through music, fashion and sports.

To find out more, please visit abff.com

CONVERSATIONS & PANELS

WWW.ABFF.COM

MASTER CLASSES

ENTERTAINMENT & SHOWS G LO BALWO ME N

P O L IT I C IANS,PRES ID ENTS& F IRST L AD IES

Page 52: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM52

Global Women - Latin America

Page 53: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 53

Cristina Fernández

President of Argentina

Sharp tongued and headstrong, Argentina’s President Cristina Fernández de Kirchner is a force to be reckoned with. Not only is she the first woman to be democratical-ly elected twice as President of state; she is also one of the most popular presidents in the history of Argentina. As the end of her second presidential term draws near, we take a look back at her landmark-filled career.

The daughter of a bus driver, Cristina Fernández studied law at the National University of La Plata where she met her future husband, and former president of Ar-gentina, Néstor Kirchner. After Argentina regained its democratic process in the 1980’s the couple quickly rose to become a political powerhouse. In 1989 she was elect-ed to be a member of Santa Cruz’s provincial legislature, and then re-elected in 1993. While she found her roots in municipal politics, she knew that she could achieve more political leverage at the national level; in 1995 she ran and won a Senate seat for Santa Cruz.

In 2003 her husband became the president of Argenti-na, which thrusted her into the role of first lady. She han-dled the role with unwavering grace; Cristina Fernández de Kirchner became very popular amongst Argentines and quickly won the hearts of those around her. Still Cristina’s thirst to maintain an active political role and instate meaningful social change was not yet quenched. In 2005 she was nominated by her party, the Justicialist Party, for the Buenos Aires Senatorial race. She won the race and became the first person in her country’s histo-ry to simultaneously hold the position of first lady and member of congress.

In 2007, her husband voluntarily stepped down from

his position as president in favor of her. President Kirch-ner then went on to win the presidential elections by one of the largest margins in Argentine history. Her ca-reer didn’t slow down there; throughout her first term as president, Cristina Fernández de Kirchner made certain that people looked up to her as a beacon of change. Often likened to the former Argentine first lady, Eva Peron, in the stances she took standing tall and bold with an up-turned fist to the sky-- her style is one that evokes emo-tion in her people.

While her country was undergoing a severe fiscal cri-sis, President Fernández paid close attention to those who were most vulnerable to the financial situation. In 2009 she created a program that gave subsidies to par-ents suffering from unemployment provided they ensure their children attended school and were adequately vac-cinated. This programed proved to be wildly successful in improving school attendances and reducing the ex-treme poverty rate from 6.8% to 2.8%.

She also campaigned fiercely for human rights. In 2010 Argentina became the first South American coun-try to legalize same-sex marriages through her guidance. She legitimized the rights of the LGBT community by allowing men and women to legally change their names without undergoing genital reassignment surgery.

Through these initiatives President Fernández has done more than to simply win votes. She has established a legacy. As the second term comes to a close and the country prepares for the 2015 race, the presidential elec-tion shall be interesting to watch, for there will be a very tough act to follow.

No. 4

Page 54: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM54

The publicly unwavering and diligent President Dilma Vana Rousseff is the 36th President of Brazil, and the first woman to ever assume the high office. Throughout her political career she has stabilized the economy by capitalizing on her country’s resources. Her work bringing energy to the Brazilian people is a model that has taken particular interest by the United Nations and around the globe.

Raised in a middle class household in Brazil, President Rousseff grew up highly educated, but upon entering high school she saw that her country was in a state of upheaval. It was then that she joined the socialist movement, and in the early ‘60s President Dilma Vana Rouseff joined various left-wing and Marxist urban groups, which fought against the military dictatorship. During the years of 1970 and 1972 she was captured and reportedly tortured. She met her her partner of 30 years, Carlos Araújo, after she was released. Together they built the Democratic Labour Party (DLP). Her years working in politics eventually led to a more capitalist style involvement.

The tremendous task of bringing energy to the Brazilian people began when she was appoint-ed Secretary of Energy and Communication. As Secretary, she was elected to the board of direc-tors for Petrobras, one of the ten biggest publicly traded electric companies in the world, and she has always kept a steady hand on the consistent expansion of the Brazilian energy advancement.

President Rousseff’s service in the energy program Energy for All began in the early 2000s with the goal of providing all of the people in Brazil with access to an electrical grid system. At the time of the program’s inception, electricity was unavailable to over 50 million Brazilian cus-tomers. With Energy for All in place in Brazil, the number has been reduced by 94%, only 3 mil-lion customers, and Brazil has reached a point where 50% of its energy comes from renewable resources and more than 90% of electrical energy comes from hydro-generation.

Due to the effectiveness of Brazil’s Energy for All, the U.N. has looked to it as a model to bring power and energy worldwide. In fact, the U.N. Secretary-General Ban Ki-moon hopes the world can follow a similar model in which 30% of global energy is renewable.

Brazilian citizens’ access to energy was an ongoing issue for the country-- much like for the rest of the world. President Rousseff has proposed to universalize the access to electricity for a wider array of citizens by 2015. Her winning efforts in the power and energy movement for the people of Brazil played a major part in her Presidential appointment. Not only has she worked to bring power and change to her people, but she has also worked towards helping to reduce the federal tax on food products so that her citizens may properly nourish themselves. For this, she is greatly loved in Brazil.

Dilma Vana RousseffPresident of Brazil

Global Women - Latin America

Page 55: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 55

No. 4

Page 56: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM56

Global Women - Latin America

Page 57: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 57

No. 4 Michelle Bachelet

President of Chile

President of Chile for her second term, Michelle Bachelet has paved the way for many women in politics. She served as the first female president from 2006 to 2010 and is the first Chilean president to win an election based on popular vote. Before ascending to presidency, she served as Minister of Health and was the first woman to be appointed as Minister of National Defense in Chile, the first woman in any Latin American country to hold that type of position.

She has also dedicated much of her work to rehabilitating the adverse effects of the military dictatorship of Augusto Pinochet. President Bachelet was victim to the dictatorship, having lost her father to torture by the military coup d’état. During this period she was detained, along with her mother, and later expelled from Chile. When she was allowed to return to her native country, she enrolled at the University of Chile earning a Medical Degree in Surgery. Later, she decided to work towards instilling a political change in Chile, and thus began her impressive career in poli-tics.

Early on, President Bachelet worked for the Pidee NGO, an organization that helped children whose parents were detained or victimized by the military regime in Santiago and Chillán. As the incumbent President of Chile, she plans on changing the dictatorship-era constitution and including more rights for women, the LGBT community and indigenous groups.

Along with her efforts towards making Chile a more democratic society, President Bachelet has also dedicated herself towards the advancement of women’s sexual reproduction rights and gender equality. While she served as the Minister of Defense, she created policies that improved the conditions of women in the military and the police force. During her first term as president, she also introduced equal pay legislation and allocated more money for social protection pro-grams for women and children. Before being re-elected as president in 2014, she served as the first Executive Director of the newly created United Nations Entity for Gender Equality and the Empowerment of Women from 2011-2013.

Now as head of state of Chile, President Bachelet plans to continue bettering her country and creating a more equal society for women.

Page 58: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM58

Ms. Maria Clemencia Rodriguez de Santos may be officially considered as the First Lady of Colombia, but she has made it clear that she prefers to be referred to as the wife of her husband, President Juan Manuel Santos Calderón. Born in Bucaramanga, Colombia, Ms. Rodriguez de Santos, also known as “Tutina” by family and friends, started off her career with a degree in graphic design and a job in marketing. She previously worked as the private secretary to the Min-istry of Communications and served as the Director of the Museum of Religious Art of Banco la Republica before her husband assumed the Presidency. Not very interested in involving herself in politics, she has dedicated her time as first lady to social issues in Colombia.

Since 2011, Ms. Rodriguez de Santos has been leading the president’s plan to improve early childhood development throughout the country, a plan titled “De cero a siempre” (From Zero to Forever). The goal is to provide comprehensive care for nearly 1.2 million children ages zero to five. So far, she has united public and private organizations in Colombia in order to develop a plethora of projects, programs and services for young children. Through her efforts, she has also developed a variety of attention and development centers for children. In addition to being the head of the early childhood plan, she leads the Instituto Colombiano de Bienestar Familiar (ICBF), which is the Colombian Institute for Family Welfare.

In addition to her work for the children of Colombia, the first lady has also worked with Co-lombia Humanitarian which helped thousands of Colombians who were negatively affected by the winter rainy season in 2010 and 2011. Through her support, the organization was able to pro-vide aid, relocate the victims and help rebuild their neighborhoods.

Although Ms. Rodriguez de Santos isn’t fond of being called a “First Lady,” her hard work and dedication to the children and the people of Colombia has shown her to be an influential figure of her country.

Maria Clemencia RodriguezFirst Lady of Colombia

Global Women - Latin America

Page 59: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 59

No. 4

Page 60: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM60

Global Women - Latin America

Page 61: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 61

Angélica Rivera

First Lady of Mexico

Mrs. Angélica Rivera, an acclaimed Mexican actress, took to the world stage when she ascend-ed to the role as First Lady of Mexico. Her husband, Enrique Peña Nieto, was inaugurated as President of Mexico in December of 2012, since then Mrs. Rivera has gracefully balanced her roles as a political figure, and entertainment icon.

First Lady River first caught the public’s attention at the age of 17 when she won The Face of Heral Contest, thus launching her acting career. It was then that she was recognized by Mexican citizens for her work in commercials and numerous Mexican soap operas (known as telenovelas). The lovely First Lady is often compared to the former French First Lady, Carla Bruni, for her entertainment background and strong relationship with her politician husband.

Always loyal to her country, First Lady Rivera tactfully uses her celebrity influence to ex-pound notions of Mexican nationalism. Her humanitarian work in Mexico focuses on medical care and the change of certain administrative actions. One of her largest contributions has been helping making birth certificates free for all Mexican citizens.

Today three out of ten children in Mexico do not have a birth certificate. The previous high cost associated with obtaining one prevented many families from affording birth certificates for their children. First Lady Rivera works as an integral part of a national campaign to create a working system with universal, timely, and free registration for the birth of every Mexican child. This campaign has made birth registration free of cost, to avoid a financial burden for the fami-lies, and allow each citizen equal rights.

The absence of documented citizenship stripped Mexican citizens of their civil rights that in-clude health care and education. For this reason, First Lady Rivera has also taken on the tasks of raising awareness for hospitals in underprivileged areas, and helping the multitude of Mexican citizens who do not hold birth certificates obtain civil rights.

The First Lady is passionate about children’s rights and has said, “Working for children is a rewarding task that encourages us, since we want them to have the best opportunity to become good citizens and live in a prosperous Mexico.”

In 2013, Rivera was invited as a guest speaker at the Project C.U.R.E. First Ladies Initiative to raise awareness for Mexico’s need for medical support. In doing so, Rivera has begun to raise funds for medical supplies and equipment to under served hospitals and clinics in Mexico. The work and awareness raised by the First Lady of Mexico is creating a stronger system for the health and well-being of the Mexican people.

No. 4

Page 62: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM62

Not a woman to come away unnoticed, First Lady Nadine Heredia has risen to political prom-inence in Peru. Married to President Ollanta Humala, she is often referred as “La Presidenta” for her involvement in the President’s decision-making and Peruvian politics.

Ms. Nadine Heredia was born to Quechua-speaking parents in the province of Ayacucho in the Andes. Due to her father’s hard earned work, she was able to attend the University of Lima, where she graduated with a degree in Communication Sciences. She later completed her Master’s in Sociology at the Pontificia Universidad Catolica del Peru. The First Lady married President Humala in 1996 and later, the couple founded the Peruvian Nationalist Party in 2005. Since 2013, Ms. Heredia has been serving as president of the political party.

Although First Lady Heredia has come a long way from her humble beginnings, she continues to maintain her connection to the indigenous and poorest communities in Peru. In 2013, she was appointed by the United Nations as the Food and Agricultural Organization (FAO) Special Am-bassador during the Year of Quinoa. As FAO Special Ambassador, she has promoted the produc-tion of the crop in order to boost food security, reduce malnutrition and obesity and highlight the indigenous community’s contribution to the growth of the crop. In 2013, she also introduced a quinoa recipe book into the House of Peruvian Gastronomy in order to promote the consumption of the crop.

As a First Lady who is very involved in her husband’s work, Ms. Heredia continues to be a pow-erful presence beside her husband, despite some criticism. Her political activities has sparked rumors of a potential presidential campaign in 2021, but nothing has been confirmed. Whether the First Lady decides to run or not, she has proven to be an important female leader dedicated to the citizens of Peru and the global community at large.

Nadine HerediaFirst Lady of Peru

Global Women - Latin America

Page 63: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 63

No. 4

Page 64: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM64

Global Women - Latin America

Page 65: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 65

Cilia Flores

First Lady of Venezuela

When Mrs. Cilia Flores stepped up to fill the position of First Lady, she was considered the most overqualified candidate for the role in recent Venezuelan history. Not only does she possess two decades of experience in Vene-zuelan politics, but she was also part of a group of indi-viduals devoted to keeping the ideals of the United So-cialist Party alive.

Humble beginnings gave The First Lady of Venezuela a perspective that closely resonates with that of her sup-porters. Born in the rural area of Cojedes state, she grew up with little, but made the most of what she had. She worked hard to receive a law degree from Santa Maria University in Caracas specializing in penal and labor law. Since then, her career is trademarked by unwavering de-termination and success through her extensive work as a lawyer and politician.

Flores entered the arena of Venezuelan politics in 1994 when she lead a legal team that would secure the re-lease from prison of the late president Hugo Chavez. Chavez, who had been incarcerated after leading a failed coup attempt in 1992, became one of her fiercest support-ers. Inspired by Chavez’s socialist platform, which em-braced women’s rights, a fair distribution of income and grassroots political participation, she rallied for the rights of political dissidents. In 1993 Flores solidified her role as a human rights activist by founding the Bolivari-an Human Rights Circle.

During Chavez’s presidency, these Bolivarian Circles became a popular approach to grassroots organization.

Bolivarian Circles grouped community leaders with lo-cal community members in order to create solutions, and implement initiatives for day-to-day struggles. Before becoming First Lady, Cilia Flores advocated the use of these circles as a way of self-empowering individuals in the community.

A fierce leader yet soft spoken, Celia Flores is de-scribed by Reuters as “a woman who moves quietly,” a feature, which some attribute to her devotion to the late Indian guru Sai Baba’s teachings.

She is also a trailblazer. In 2006 she became the first woman ever elected to the role of President of the Vene-zuelan National Assembly. She served as president to the assembly until 2012 when she was appointed by Chavez as attorney general. Although she met her longtime part-ner, President Nicolás Maduro early in her career, it wasn’t until July 2013 that the two formally married. Maduro, a former bus driver and fervent “Chavista” suc-ceeded the late Chavez, and became president of Venezu-ela in April 2013.

Becoming First Lady of the State in April of 2013 ce-mented Flores’s position as holding the title of the most powerful woman in Venezuelan politics. First Lady Flores refuses to call herself First Lady, and prefers the term First Combatant, an adequate term, as it represents what she has endeavored to do most of her career-- to en-gage in the people’s fight and to carry forth the socialist ideals she so strongly believes.

No. 4

Page 66: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM66

Page 67: Faces of the Future 2015 no. 4

WESE TAROUND THEWORLD

Page 68: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM68

During its third annual occurrence, the We First Social Branding Seminar continued to inspire, and attract key leaders, entrepreneurs, and philanthropists who are redefining the way that a company’s brand is created, shared, and reinforced.

We FirstSocial Branding

Faces of the Future

Page 69: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 69

In the beautiful SLS Hotel in Beverly Hills, Simon Mainwaring, CEO of We First, takes center stage where he led the audience through the agenda of the next few days. Mainwaring is an award-winning branding consultant, advertising creative director, and social media specialist and blogger. He combines his Australian accent, charisma and wit to envelop the room with a sense of awe and entertainment as he crafts a masterful story around the global context, purpose imperative, employee advocacy, customer engagement, community architecture, and cultural leadership of successful branding to deliver that maximum results that triple bottom line consumers and investors require: people, planet, and profit.

These marketing buzzwords were anything but empty terms for the audience as he masterfully interlaced statistics, polls, data, and evidence to support his presentation and provide the audience with tangible takeaways and real-life case studies. Mainwaring captivated the audience’s attention despite the numerous distractions running rampant on their cell phones and laptops calling the high powered audience back into the daily duties of leaders.

Interspersed within the teaching modules, Q&A and guest speakers, the hands-on, personalized action plan activities ensured that the skeptical, inquisitive, and procrastinators left with a customized game plan to take action beyond the three day seminar.

With keynote speakers like Marc Mathieu, SVP Marketing for Unilever, and Rick Ridgeway, VP of Environmental Affairs for Patagonia, along with those from non-profits like Aaron Sherinian, VP Communication and Public Relations for the United Nations Foundation, the We First Social Branding Seminar brought together power-players in the industry

to demonstrate the effectiveness and impact of social branding in all types of organizations.

The attendees were equally as impressive as the speakers. From Presidents of startups like Screenspace’s John Manulis to VP’s of Sustainability like Sony’s John rego, the attendees and their caliber separated the conference from many others. In fact, Faces of the Future was in attendance-- live-tweeting and meeting others in the audience.

Key “tweetable” takeaways from the event include: According to Havas, most people would not care if

73% of brands disappeared, and only 20% of brands notably improve our quality of life.

Cone/Echo Global CR Study 2013: 90% of people strongly or somewhat agree to the statement: If I learned of a company’s irresponsible or deceptive business practices, I would stop buying its products.

TBWA: 71% of millennials would be more likely to purchase from a company that supports a cause they care about. 66% would be more likely to seek employment with a company that supports a cause they care about.

Society for Human Resources: In companies with strong sustainability programs, morale was 55% better, business processes were 43% more efficient, public image was 43% stronger, and employee loyalty was 38% better.

In summary, social branding is necessary to attract top talent and customers. No longer is social responsibility merely an expenditure, but rather it is an important component for ROI.

Mainwaring and his team at We First continue to expand on their mission year after year. From the sponsors to the speakers, from the location to the attendees, the seminar evolves as the success grows. The beauty is that we all grow as We First grows.

No. 4

Page 70: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM70

Misson: ResultsProvides Model

to Change

Faces of the Future

Page 71: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 71

In 2005, Doug Jefferies felt compelled to help those struck by disaster. He did so by setting up a 501(c) 3 charitable organization to organize volunteer trips to those afflicted by the tsunami in Sri Lanka. This led to other missions including the US Gulf Coast for Hurricane Katrina. His goal was simple: do anything and everything that needs to be done from helping EMS workers find people to conducting surveys on the overall needs of the area to creating street signs.

His efforts then focused on Haiti in 2010 with more than 29 trips and over 160 volunteers over the next few years. After spending so much time there, Doug saw the mission become more than just providing momentary relief from disaster. It evolved into bringing tangible and timely improvements to the economic and social conditions in Haiti, a model Mission:Results seeks to apply to other areas of the developing world.

Their lofty goal starts with Haiti and centers around direct impact on both micro and macro level projects.

To do so, Mission:Results creates their initiatives only after extensive un-derstanding of the country, community, and relationships. For Haiti, they believe that means creating basic infrastructure, increasing exportation of manufacturing, and increasing tourism, agriculture production, and inter-net-based employment.

Mission:Results track record of immediate relief missions provides a great opportunity for them to launch into respectful, sustainable change for Haiti and from there, the rest of the world.

You can learn more about Doug Jefferies and Mission:Results a www.missionresults.org

No. 4

Page 72: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM72

Educating Girls: The Mantra of Ownership

Educate Girls Globally, a non-profit organization based in San Francisco, has spent more than a decade de-veloping a program that addresses social needs through empowering people to become active partners in devel-opment and social governance of their children’s educa-tion. The uniqueness of this program lies in its approach- ownership and empowerment. Focusing on citizens as the dominant agents of change, this program empowers parents, teachers, girls and even bureaucrats to come to-gether as ‘communities of practice’ in an organic process to move from passive fatalistic roles to active engage-ment for reforming government schools.

The Seeds of Success

EGG has implemented its program in primary schools in two states of India. In Rajasthan it expanded from 50 schools in 2006 to 500, then to an entire school district (2,342 schools), creating extraordinary increases in learning. The program, which today is in nearly 7,000 schools, has been hailed by the India Development Mar-ketplace (a World Bank program) as ‘the most innovative, financially sustainable program with the highest poten-tial for scaling’. Former World Bank official and EGG co-chair Dr. Barbara Herz summarizes the implications as follows: ‘[EGG’s] approach offers potential even in the toughest circumstances to transform public education on a shoestring budget.’

The Major Challenges

Our understanding of girls’ rights to education goes beyond gender parity. During our early days, we have had great success in improving enrollment and retention of girls in schools by leveraging existing community and government resources. However, tough challenges ahead were:

• Traditional Culture — Impedes education, especially for girls.

• Cost — Returns from education came mainly as girls grow up, but substantial costs affect parents now.

• Poverty — Commitment to education is growing, but implementation remains tough, especially where poverty persists and government remains weak.

• Quality of Education — Continue to improve the education so that it is worth the effort.

The Solution

EGG’s model leverages current government invest-ments in education, while mobilizing underutilized re-sources in parents, communities, teachers, bureaucrats, and even children. These factors are key:

• Partner with governments for scale and sustainability.

• Boost quality so school is worth the effort.• Make school girl-friendly: accessible, safe, practical,

and culturally acceptable.• Focus on attendance, learning and transition.• Lower costs to parents for girls attending school.• Empower communities and parents in overcoming

cultural obstacles to help schools evolve and girls learn.

Educating GirlsGloballyAnjula Tyagi

Faces of the Future

Page 73: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 73

The Demand

EGG was invited to work with the Government of Ut-tarakhand in Northern India to adapt its model to sec-ondary schools. In 2013 EGG launched a pilot project in 50 secondary schools serving 40,000 children and will expand to 500 schools across the state in 2015 serving 250,000 students, half of whom are girls. Scale When poverty is pervasive and education limited, it is hard for communities to pitch in. EGG successfully part-ners with governments to help communities ‘own’ andstrengthen schools. EGG’s model:

• Leverages government investments to help schools work.

• Enables stakeholders — teachers, communities, parents, and girls — to gain skills and experience, join forces and actively work for change.

• Strengthens math and science — more focus and science clubs.

• Meets practical school needs and promotes entrepreneurship through projects the stakeholders develop.

• Involves and empowers girls through ‘girls’ parliaments’ and training for leadership.

• Encourages local responsibility with training so that parents, teachers, and communities take ownership of education.

The key factors for scale reside in the communities—and girls—themselves. EGG personnel create an environ-ment that promotes emergence of ‘natural leaders’ in ev-ery stakeholder group. With EGG guidance, they in turn reach out to neighboring communities with the EGG

model, leveraging government funding. As the numbers of schools and students grow, the result is reduced finan-cial dependence on EGG and more on local ownership of change. Recognition

This program has proven the concept, winning four international awards along the way and demonstrated that: government school systems can be positive part-ners in reforming schools; the poor themselves can be empowered to share ‘ownership’ of schools and can play a powerful role in promoting change; and passive and traditional communities can be empowered to play ac-tive roles in promoting school reform and other develop-ment activities. The result? It is now possible to reform schools sustainably for less than $5 per child per year.

Besides the awards EGG has received, they have been the subject of major evaluations by USAID and by the International Center for Research on Women (ICRW). The ICRW evaluation summarizes what is perhaps our most powerful effect—on culture:

“This model appears to accomplish a cultural shift in traditional communities, shifting them away from fatal-istic passivity that promotes only a continuation of hab-its—away from doing things merely because ‘that’s the way we have always done them’—to a more active, con-scious, creative frame of mind that sees possibilities and especially sees opportunities of people to take control of their lives and improve them”.

No. 4

Page 74: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM74

Faces of the Future

CORTEXCOMPOSITES

Page 75: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 75

In 2011 Los Angeles, California, faced “Carmageddon,” one of the largest freeway shutdowns in city history, as its major highway Interstate 405 shut down for construction for several days. In the wake of that urban chaos, two young men, frustrated with the lengthy duration of the developments, identi-fied a need for accelerating the process of concrete construction. The produc-tive results of their frustration laid the groundwork for Cortex Composites.

Cortex Composites, LLC, a geosynthetic manufacturing company, created a rollable concrete product. Technically speaking, the product can efficiently replace shotcrete, cast in place concrete, and other waterproofing materials, including geomembranes and bentonite clay liners. The product is a fiber re-inforced concrete composite – specifically a dry mortar filled sandwich sheet. The result is a product that is applied like unrolling a bolt of fabric, then ap-plying water to transform it into a durable concrete layer suitable for con-struction applications. As the product is pre-fabricated, none of the custom-ary cement construction processes are required and the time needed to complete a project can be reduced by over half.

“We started with trying to solve a big problem; water distribution in devel-oping nations and remote areas,” CEO, Curren Krasnoff says, “In order to do that we needed to be able to deliver a high strength, non-permeable cement product that could be transported easily and be installed without heavy equipment.”

The product works in a multitude of infrastructure applications. About half of the product sales are estimated to go to secondary containment for oil holding pits and fracking brines with the remainder divided between canal linings, erosion control and slope stabilization. Other markets include irriga-tion, water, management and erosion control, mining, oil gas and energy, waste containment, transportation, and disaster relief.

Cortex Composites has targeted high impact applications and is directly working to build critical water infrastructure in developing countries. They are partnering with multinational corporations to bring the product quickly to market where it is needed most. Current partnerships include BASF and Low & Bonar, and distribution partnerships with Colorado Lining Interna-tional, Admiral Environmental Care, and Triumph Geosynthetics. The com-pany is also in talks with cement manufacturers interested in manufacturing the product in developing countries.

The product will be ready for shipment in early 2015. For more information, visit their website cortexcomposites.com

No. 4

Page 76: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM76

Faces of the Future

Page 77: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 77

In the past few years, Buenos Aires has born witness to an advanced avocation for the film industry that flourished openly throughout the city in the month of April for the Buenos Aires International Independent Film Festival (BAFICI).

Coming from an inaugurating audience of 120,000 in 1999, the number of spectators grew to over 1.3 million in 2013, making the BAFICI the biggest Independent Film Festival in all of Latin America. Renowned worldwide, the BAFICI continues to increase viewership and interesting selections yearly.

The most daring, controversial, and innovative films are curated for the event in which visionary directors and flourishing talents gather in bestowment of a common passion that continues to push boundaries; integrating film history with new visions from present day artists.

Join the citizens and city of Buenos Aires along with cinema lovers alike next month for the 15th Annual Buenos Aires International Independent Film Festival, which will take place April 10th- 25th at various cinemas and venues throughout the city.

See the website for updates regarding showtimes and locations. http://festivales.buenosaires.gob.ar/es/bafici

No. 4

Buenos AiresInternational Film Festival

of Independent Cinema

Page 78: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM78

TECHSHOP:CONTEMPORARY

INNOVATIONRevolutionizing the DIY Concept

Page 79: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM 79

The Maker Movement, an up-and-coming development, which encourages thinkers and inventors to turn abstract ideas into feasible commodities, is comprised of people all across the globe motivated by creativity via construction. Modern technology and resources today allow entrepreneurs, small businesses, and even modest hobbyists to create products that, a mere few years ago, was only available to those at companies with large investments in equipment. Essentially, the Maker Movement is a Do-It-Yourself trend moving towards the democratization of manufacturing innovation. TechShop, a member-based “fabrication studio,” was created by Jim Newton in 2006 to give anyone with determination, and a unique idea access to powerful, expensive tools at an affordable rate. The result was a massive workspace spanning over 15,000 square feet--a creative playground equipped with all the tools and machines an inventor can imagine. The concept behind this communal workshop is to provide its members with access to not only the equipment necessary to create anything but also a community of “makers” to inspire, motivate, and support innovation. Now, with eight branches across the United States and international expansion plans in places like Europe, Brazil, India, Singapore, and Japan, TechShop has taken the Maker Movement by storm, inspiring a modern day Industrial Revolution. By providing the technology, tools, and community, it has helped countless individuals who started with small beginnings reach inconceivable success. For example, Square Inc., a financial services company disrupting the way payments are made and

received (and estimated to be valued at $5 billion), owes their success to hard-working hours spent at TechShop. Dodocase, a company known for manufacturing the iPad cover used by many, including United States President Barack Obama, is another blockbuster success story credited to a prototype made in TechShop’s facilities. The demand for TechShop locations is growing around the world as activists, community leaders and university presidents realize the value and importance of promoting and revitalizing local manufacturing and innovation through empowering the individual and building a supportive community. To grow wisely, TechShop relies on a crowdsourcing model to determine where and if it will open a new shop in any country, state or city. The process occurs only when a community collectively embraces the desire for the workshop. This occurs when an urban location with a population of one million or more come together and confirm at least one thousand memberships. In developing regions where citizens may not have the equipment or funding to service a full-fledged workshop, TechShop seeks other solutions and partnerships with governments and corporations to generate a model of frugal innovation while ensuring the unique needs of each community. Our future is shaped by a strong startup culture. Physical and virtual platforms and communities are flourishing in our communities as they inspire, and teach us ways to make our ideas a reality regardless of the potential barriers. Techshop’s model works, as it combines two of humanity’s greatest desires: to make, and to belong.

Page 80: Faces of the Future 2015 no. 4

TO FIND OUT MORE, VISIT [email protected] | +1 (202) 870-1176

THE VISIONDecision Pointe Group will be a catalytic agent for business development and impact investment joining four key stakeholders: institutional investors, high-impact entrepreneurs, universities, and government agencies. Our annual event is a business roundtable conference that DPG will host to bring these four together to chart a course leading to measurable actions, decision-making, and investments in emerging growth markets in Africa. We prime ventures for further collaboration and investment and move them forward into implementation. While we prioritize African countries at the moment, our work with other developing regions is forthcoming.

THE MISSIONThe broad mission of Decision Pointe Group is to enhance the health, social, and economic status of underserved communities. We develop high-impact entrepreneurs in domestic regions and in emerging urban centers with the purpose of creating jobs, sustainability, and cultural capital; leading to positive generational impact. Our approach entails building entrepreneur incubators to enhance opportunities for community capacity building in target areas.

OUR FOCUSInvesting in Mobile TechnologyMobile technology has expanded in developing nations at a vast pace making these viable expansion markets.

Digital EducationImplementing education technology solutions enables educators and students to stay on the cutting-edge of instruction and learning, and staying connected across domestic and global regions.

Environment and HealthDeveloping innovative sustainable living communities goes beyond addressing the basic need for food, shelter, and water. Enhancing healthcare access, nutrition, treatment, and systems increases opportunities for healthy and wealthy living.

Social Enterprise EcosystemAssembling social enterprises to expand investment leads to more innovation and economic development.

Alternative EnergyInvesting in energy solutions enhances the capability for developing communities to build sustainable life systems that will upgrade lifestyles.

Business IntelligenceProviding meaningful data through field research on the progress of social enterprises creates trust in the success of projects and opens up clearer investment opportunities.

Decision Pointe Group

www.sundance.org

Since 1981, Sundance Institute has evolved to become an internationally-recognized nonprofit organization that actively advances the work of risk-taking storytellers worldwide.

Originally founded by Robert Redford in the mountains of Sundance, Utah, Sundance Institute has always provided a space for independent artists to explore their stories free from commercial and political pressures. By providing year-round creative and financial support for the development of original stories for the screen and stage, Sundance Institute remains committed to its mission to discover and develop independent artists and audiences across the globe.

Sundance Institute is a nonprofit organization that actively advances the work of risk-taking storytellers. Founded in 1981 by Robert Redford in the mountains of Sundance, Utah, the Institute secures a space for independent artists to explore their stories free from commercial and political pressures. Through year-round programs, the Institute seeks to discover and develop independent artists and audiences and to provide a platform for artists to present their works to a global audience—the Sundance Film Festival.Our work is only made possible with the generous help from our community of supporters. From individual donors to Patron Circle members to foundations to corporate sponsors, we thank you for your commitment to our mission to advance the work of artists in film, theatre, and music and to promote these important voices in society. To find out more, please visit sundance.org

Image Credits

Still from Concerning ViolenceSundance Film Festival 2014World Cinema Documentary CompetitionLennart Malmer

Courtesy of Sundance Institute

Page 81: Faces of the Future 2015 no. 4

www.sundance.org

Since 1981, Sundance Institute has evolved to become an internationally-recognized nonprofit organization that actively advances the work of risk-taking storytellers worldwide.

Originally founded by Robert Redford in the mountains of Sundance, Utah, Sundance Institute has always provided a space for independent artists to explore their stories free from commercial and political pressures. By providing year-round creative and financial support for the development of original stories for the screen and stage, Sundance Institute remains committed to its mission to discover and develop independent artists and audiences across the globe.

Sundance Institute is a nonprofit organization that actively advances the work of risk-taking storytellers. Founded in 1981 by Robert Redford in the mountains of Sundance, Utah, the Institute secures a space for independent artists to explore their stories free from commercial and political pressures. Through year-round programs, the Institute seeks to discover and develop independent artists and audiences and to provide a platform for artists to present their works to a global audience—the Sundance Film Festival.Our work is only made possible with the generous help from our community of supporters. From individual donors to Patron Circle members to foundations to corporate sponsors, we thank you for your commitment to our mission to advance the work of artists in film, theatre, and music and to promote these important voices in society. To find out more, please visit sundance.org

Image Credits

Still from Concerning ViolenceSundance Film Festival 2014World Cinema Documentary CompetitionLennart Malmer

Courtesy of Sundance Institute

Page 82: Faces of the Future 2015 no. 4

FACESOFTHEFUTUREMAG.COM82