Hello everyone, and first of all, thanks for purchasing Sensationalist Crap. The methods covered in this guide are a surefire way to drive massive amounts of traffic, generate CPA conversions, or to make money from advertising directly by spreading hoaxes, urban legends, mis-information, and over-hyped stories virally with Facebook. This guide will show you how you can take the interest generated by these 'sensationalist' stories and monetize them. Get ready to have some fun!

We'll cover the three methods that can be used and variations of them in detail later on, first lets discuss the concept that is the driving force behind this lucrative method.

First of all, we will be taking advantage of Facebook. There are several reasons for this.

1. Facebook is the largest social network in the world, with over 175 million active users.2. Facebook has more viral channels than any other social network/similar website.3. Facebook allows regular users to access it's API with applications for further integration

with the platform.4. Facebook is a billion-dollar industry that you want to be a part of.

In case you're wondering, this method will work with any other social network type site as well, although as mentioned above, Facebook has significantly more viral integration than any other existing website today, making it the current venue of choice. What this means to you is that you will receive more exposure with much less work. This obviously equates to more money for you and less time spent earning it. This is a good thing.

Now that we've established where we'll be basing our operations from, let's get into the details of the method:

This method relies on one general component of humanity to make you money, and fortunately, it's quite abundant on the Internet. I'm talking about STUPIDITY.

One thing that you must realize about being an Internet Marketer is that you have an immediate advantage over the average Internet user, simply because you are more knowledgeable about what's actually happening online. For example: consider the fact that many Internet users still do not realize that they are generating revenue, leads, or conversions for someone every time they click an ad, banner, text link, etc. Even if they do understand the concept that it's making someone money, they still don't understand how. Statistics show that around 97% of all Internet users have little-to-no knowledge of Internet monetization techniques. Such a simple truth can be easy to forget for those of us who are involved in the industry everyday and can't even imagine what it would be like to not realize these things. But most Internet users fall into this category! These are the people who will be earning you lots of money with the methods outlined in this eBook.

As the title infers, you will literally be using 'sensationalist crap' to instantly get the attention of millions of clueless, yet valuable people with this method. The overall technique is very versatile and flexible, and can be implemented in a number of ways, ranging from completely legitimate use to total blackhat schemes.

What this method basically entails is creating provocative Facebook Groups that will grow quickly, remain active, and either drive extremely large volumes of traffic or lots of earnings. Facebook Pages can also be used, although they are typically not as effective as Groups. For this reason, this guide will focus solely on using Groups. You can certainly take what you learn here and easily apply it to Pages if you'd like. There is one noteworthy difference between Groups and Pages, aside from the purposes they serve:

With a Facebook Group, you can email the members of the Group directly via Facebook's servers. The messages show up in users Facebook inboxes, so it's a great way to promote things within Facebook, as users are obviously already logged in if they are checking their mail. You can only send email updates until you have 5000 members though, after this point you can no longer send email updates. With Pages, the Page Admin can send email updates to Fans at any point, regardless of how many Fans there are. You do need to be careful with this though. Facebook is much stricter with Pages than they are with Groups. If you are constantly spamming users Facebook inboxes, someone will report it and your Page will get deleted at the very least. Building up many decent sized Pages to draw from and using moderation and staggered mailings will work wonders.

So now, lets talk more about the Groups. As I mentioned above, there are a variety of different ways to employ this method. As we go over the different types of groups you can utilize, keep in mind two things. First, there is one thing that all of these groups have in common in some form or another, and that is that they all appeal to the users emotions in some way. Secondly, all of these Case Studies are meant only as examples to show you what is possible, don't feel limited in your creativity.

PART I: Group Case Studies

Group Case Study #1 Stop The Use Of Live Dogs As Shark Bait!

This group based on an urban legend has a powerful call to action: join to help save dogs from being used as live shark bait! Nobody who sees that title and has some spare time can resist looking to see what exactly it is. This Group is a great example of two different ways you can implement this method. First, lets talk about the actual group pictured in the screenshots above. If you pay attention closely,

you'll notice that the group directs you to use a simple Facebook Charity app to raise support for 'shark bait dogs'. If you look into things further, you'll find that the application is run by the Administrator of the Group.

So that's how they are making money with this particular group, by driving users to an app they setup from a simple script and generating impressive advertising revenues from the traffic alone. I'm not sure if they are actually donating a percentage of their revenue to animal shelters or keeping it all for themselves, but with over 300,000 members in a fairly active group, they're probably able to drive between 20,000 and 50,000 unique visitors through the group each day. One thing to keep in mind is that the traffic a Group can generate each day is not limited to the number of members in the Group. What I mean is, if a Group has 300,000 people that have joined it, then in reality it's very likely that around 2-3 million people have seen the group and it's contents in total, and only 300,000 of them decided to actually join. This is OK! In fact, this is why Groups are so powerful. You see, whenever a Facebook user takes an action in your group like posting on a discussion board thread, uploading an

image, commenting on a video or anything else, or even just joining the group, a Feed is sent out to all of their Friends to inform them of what the user has been doing on the site. These 'Feeds' are also direct links to that particular item.

This is also what causes the viral effect of Groups. If a user takes one single action in a Group that results in Feeds being sent to all of their Friends, and this results in 20 new people joining the Group, which starts the process over again, the excessively rapid viral growth Facebook is known for can easily be achieved. I'm sure you are at least beginning to understand the process.

The second way a group like this can be used is illegitimate, but very effective. As I mentioned above, nobody in their right mind can deny joining a group like 'Stop The Use Of Live Dogs As Shark Bait' if they actually think it's real. They must really hate dogs if they don't. So the point is... is that I'm not sure of the intentions of the Admin of the Group pictured above, but you can certainly use a Group like this yourself, regardless of what you're doing with the traffic it generates. The bottom line is that you don't need to run a 'Dog Charity' application to benefit from running a group like this.

Also, you should certainly not feel confined. I'm telling you to use your imagination and creativity here, not to go out and create 10 identical Shark Bait Dogs Groups. If nothing else, change the groups to 'Stop Live Baby Rabbits From Being Shark Bait' or {insert cute animal name here}. That's another good tip, by the way. The more cute and cuddly the subject of the misfortune is, the more people will thoughtlessly throw their support at it.

If you are not morally opposed to it, it's quite fun and entertaining to fabricate completely false Groups that have such intensely emotional calls to action that users have no other option but to join. This leads into our next Case Study perfectly.

Case Study #2 Find Out Who Downloaded Your Profile Pics By Right Clicking

The title was originally 'Find Out Who Downloaded Your Profile Pics By Right Clicking!'. Anyway, apparently Facebook has cracked down on this popular Group topic we originally came up with because all of the large groups with this 'theme' are now deleted. The reason is simple. After other FB marketers saw the success we were having with this Group, they immediately began to rip it off, many copies of the group emerged, and FB eventually realized and shut them all down. The one pictured above is the only one I could locate at the time of writing. It will certainly suffice though, it's the idea I need to get across, not an image of exactly what the Group looked like.

So here, the concept is pretty plain to see. The group in the picture makes a claim that if you email them they will respond with a list of who has downloaded your profile pictures. Right.... Anyway, the claim isn't important, it could be anything. The important thing to realize here is that THIS IS IMPOSSIBLE TO DO! Quite simply, there is no possible way to find out who has downloaded your profile pictures by right clicking.

This should be very freeing to your Group topic brainstorming process. Why? Because it's easy to get people excited about something when you offer them impossible things!

Now you might be thinking.. 'do people really fall for this?' Well... yes, they do. Take a look at this group, maybe you remember seeing one like this on Facebook?

This group is the same thing in essence, aside from the fact that it isn't trying to scare people into doing something. But it is still impossible. Look closely at the what it says... This group lays it all out, here's a direct quote:

Full Colour Plan:1.Join Group2.Invite Everyone3.When You Did It, You will see a color module in your profile

So by now you've got to be wondering if Facebook users can really, honestly be this dumb. Well the simple answer is: YES, only most of them. Of course, you can't keep playing the same old game all of the time, you need to change it up now and then. What I mean is if you keep doing the same kind of Groups over and over again, eventually people will catch on and they won't be effective. FB employees will also catch on, and while they may leave your account open after deleting a particular group of yours the first time, the next time they delete the same type of Group from that account the account will probably be gone as well. Fortunately, if you play it cool and let your Groups die down once they start getting found out, you can repeat the same process months later in most cases and people will have forgotten. Or maybe it's because you just reach different people as the userbase is constantly shifting, changing, and rapidly growing. All we know is that it works.

The second thing to take note of here, is that once again the topic of this Group (See Who Downloaded Your Profile Pics) is playing off of people's emotions. This time it's fear/insecurity rather than empathy/sorrow, but the affect is the same: users join the group and follow the instructions, no matter how ridiculous they are. And maybe this can explain why they are willing to follow such questionable steps so diligently and without question, because they are emotionally attached to getting or finding out whatever is at the end of the steps of the process. Other popular Group topics that would fall into the same category would be like 'See Who Has Viewed Your Profile', 'Find Out Who Is Stalking You On Facebook', 'Find Out Whole Stole Your Phone Number Through Facebook To Stalk You', etc.. these are all titles of actual Facebook Groups I have used in the past that have worked fantastically. You can also use the script included in this package to maximize the earnings of Groups like these by adding an extra step to the process with a simple application that will generate advertising revenue for you.

Case Study #3 Get Your Name In The Guinness Book Of World Records!

The next type of Group we'll be discussing is truly sensationalist. These types of Groups will essentially require you to make a big deal out of nothing in order to make money. As you can see in the Group pictured above, this Group is about a lonely old guy named Charles Johnson who just wants to get his name in the Guinness Book before he dies.

Bonus Tip:We actually created this Group to quickly grow the number of Friends on accounts. Here's what we did: we created the an initial Charles Johnson account, made the group, and started promoting it. When the Group had about 6000 members, the first Charles Johnson account was already filled up with 5000 Friends, which is the limit per account on Facebook. So all we did was create a new 'Charles Johnson' account and change the profile link on the Group page. From that point, we received an increasing amount of Friend requests each day and have filled up 5 or 6 accounts with the maximum of 5000 Friends each at the point of having about 38,000 people in the Group.

What I want to point out here is that this Group was able to succeed for one primary reason: Charles Johnson stands out in people's minds. Not that the name is particularly unique, but the fact that 'he' is trying to do something extraordinary (well, extraordinary to these people at least) makes him stand out and allowed this group to grow so quickly, even amongst a plethora of competition from general 'Guinness Book' Groups. In fact, if we had used a unique picture instead of one we stole from another Group, we probably would have attracted 3x-4x as many members by now. The numbers don't lie. See how many people are willing help when you set yourself apart from the rest:

About an hours worth or work was spent setting this Group up and so far has resulted in over 5 accounts maxed out with 5000 Friends each which will be used for further marketing, lots of indirect revenue via the application we're promoting in the Group, and a steady and growing place to promote any new Groups, websites, CPA offers, etc. that we need to.

The other upside to creating these types of Groups is that they more than likely won't ever get deleted by FB employees. Even Groups like the Charles Johnson one that have had 6 accounts cycled through so far still seem innocent enough to someone casually observing the Group. Obviously no members have realized or reported anything about the Group either, or it may be a different story.

Other Groups that would fall into this category as well would be like all the If 10,000 People Join I Will Do ____something____ kind of groups, or Let's Get All FB Users In One Group!, etc. Groups like these that have flamboyant goals or aspirations and really serve no other purpose than to be entertaining compose this category.

Truth be told though, any of your Groups can become huge if you know how to promote them. Couple these concepts above with the simple promotion techniques you will learn below, and you can easily create some powerful click-driving groups that will grow themselves for you and continue to provide free clicks for you long after you set them up.

PART II: Viral Channels

Before we begin discussing promotional techniques, let's go over some of the basics of how Facebook's viral channels work.

A) Feeds

First of all, if you aren't sure what the 'News Feed' is, we need to clear that up. The News Feed consists of a live record of all of the most recent Feeds your Friends have sent out when using Facebook. You can check out the News Feed by going here: http://www.facebook.com/home.php (You must login)

Here's an image of what it looks like:

Every time one of your Friends takes an action on the site, it will show up here in the form of a Feed, with a link back to whatever they did. Here's how it will work:

Say for example, you join a Group:

After joining the Group, all of a user's Friends will get a Feed about it in at least one of several possible places. The first place a Feed can show up is obviously the main News Feed. Unfortunately, Feeds you send out will not reach it to everyone's News Feed every time you send them, but they will always show up somewhere on the site. If you are testing your Feeds with two accounts and a test Feed doesn't show up on the main News Feed, please check the 'Live Feed' and the Feed will be there. It looks like this:

Feeds will also show up on your profile:

So as you can see, even the simplest action taken on the site will result in hundreds to thousands of links back to that item being created instantly. Now, these links are 'time sensitive' so to speak, as they will get bumped down by new Feeds as time goes on and eventually disappear as they are replaced, but this is both irrelevant due to the sheer volume of notifications that can be sent to active users instantly, and is also not an issue because you can continue to drive traffic through Feeds consistently just by being active on Facebook yourself (I.E. posting links throughout the day, either manually or by automating the process.)

To a degree, Feeds can also perpetuate their own growth and exponential reach via the recent addition of the ability to 'Comment' or 'Like' Feeds that your Friends send out. Word from Facebook is that they'll be adding more emphasis to these features in the future as well, meaning they will have even more weight in the Feeds. If you ever get a chance, be sure to THANK FACEBOOK for the addition of these awesome new features for Internet Marketers to take advantage of. 'Like' and Comments are essentially a second level of viral love, from Facebook to you, and here's how it works:

Say for example you post a link to a Youtube video you're trying to promote onto your Facebook profile. This will send out a Feed to all of your 'Friends' instantly. In the past, you'd have to keep posting the same link over and over again to keep sending out the Feed to drive traffic to the video. Well, now users have the ability to both 'Comment' and 'Like' nearly every Feed that gets sent out on Facebook, keeping them alive in the Feeds.

First and foremost, Comments play a huge role in determining the weight of a Feed. What I mean here is that when a Feed is sent out and users Comment on it, it's chances of making it to the 'main Feed' increase astronomically! Why? Well it's simple... When users are actively Commenting on a Feed, Facebook considers it to be valuable/entertaining/whatever. The bottom line is that the Feed will show up more due to the increased activity it's receiving compared to other Feeds that users are ignoring. This makes Facebook think it's 'more valuable'. You can follow the process in the screenshots below: (note: this will require two separate accounts to demonstrate. The two accounts are 'Friends' with each other)

Step 1: Either send out a Feed from account A and comment on it from Account B, or vice versa. In the example below we commented on a Youtube video that had been posted on Account A's profile from Account B. It will look something like this:

As you can see below, the action of Commenting on the Feed will create yet another Feed, and send it to Account B's profile, every time. This Feed will also be sent to all of Account B's Friends, but with much less weight than the original Feed. It will be sent as a 'One-Line Story', and without the option to 'Comment' or 'Like' the item. Essentially, Facebook will primarily use these secondary Feeds, I.E. '{User} commented on/Likes {Feed}' when there are a lack of other relevant 'main' Feeds to send out.

However, clicking the link of the Feed WILL send the user to the original item that was posted, making these sub-Feeds far from worthless, not matter how seldom they reach your Friend's main News Feed page. Another thing that should be noted is that if these Feeds don't show up on the main News Feed, they can also show up in the 'Live Feed' section of that page, particularly if the Feed being commented or 'Liked' has come from a Facebook component, like Videos, Photos, etc.

Here is an example of how they will appear on your Profile:

Here's how they will appear if they reach your Friend's main News Feed:

Remember, if your Feed does not make it to a user's main News Feed, it will ALWAYS show up in the 'Live Feed'. You can view these Feeds by clicking the 'Live Feed' tab from the Facebook home page. In some situations, the Feeds will show up in both locations. This situation is one of them. Here is how the Live Feed looks:

You may be wondering why the same Feed would show up in two locations. As was explained earlier, Facebook attempts to update your Feed as frequently as possible, giving you the most current 'News' about your Friends by doing so.

What this means is that if ANY feed comes along at a time when there are no competing Feeds coming through, it will be shown on the main News Feed 100% of the time, as Facebook simply has nothing more relevant to show you at that moment and wants to keep you as 'up to date' as possible on your 'Friends' activities.

This Feed will be sent in place of something more 'exciting' that may potentially exist later. By 'exciting', I mean a Feed that has more weight due to Comments, being 'Liked, or even just the beginning weight of the Feed in general, before it's been 'Liked or Commented on.

Bonus Tip:Did you know that Facebook places more emphasis or weight on it's own Feeds? Did you even know there was any competition? Not only that, but certain Feeds haver higher weights to begin with... Of course, the exact algorithm Facebook uses to determine which Feeds are shown is unknown, but we can observe how it functions and make very educated assumptions as to what is happening. For example, one thing you will notice is that certain Feeds like posting Videos or Images will show up in main News Feeds frequently. The reason for this approach is because Facebook has opened it's API to developers and now other websites with the Facebook Platform and Facebook Connect. Although Facebook already had a simple hierarchy for publishing Feeds before opening access to it's API, Facebook Component Feeds were given even more importance after Application Developers and website owners were granted access to publish Feeds in the channel on user's behalf. Facebook now makes sure it's Feeds get seen first.

Check out these two images below. The screenshots were taken within seconds of each other. You can see how powerful comments can be in these images. You will see in the first image a Feed is highlighted, along with the dates on some of the other Feeds to put the time into perspective.

Next, look at the second image at the Feed circled on the main News Feed.

You will notice that the underlined Feed, which had JUST happened as the screenshot was taken, is showing up UNDERNEATH a Feed from nearly 12 hours earlier. Why? Well first of all, the first Feed is a Status Update, which automatically gives the Feed higher priority, but aside from this, there are three comments on it. Not even three comments by three people, it's three comments by only two people, and this was enough to keep this Feed alive MUCH longer than other Feeds that were sent out at the same time. As you can see, the Status update was set over 12 hours before the second Feed. Note: If the user would have changed their status Feed, the comments would disappear and the new Feed would still show at the top of the News Feed page. Without new comments though, there is very little chance the Status Update would still be showing 12 hours later.

Take a look:

Image 1:

Image 2:

Now that you understand the significance of Feeds and Commenting/Liking Feeds, I think we can safely move on. You don't have to memorize everything above or anything, as you will definitely be

learning and realizing more as you go, but it wouldn't hurt to read the last section twice if it didn't really make sense. Feeds are also the most complex viral channel on Facebook, so the next few sections will be a lot less complicated than the previous one. With that being said, let's move on.

B) Invitations

Invitations have been a powerful viral force since the beginning of Facebook. This is how users communicated new content on the site to other users before viral channels like Feeds had been implemented. You can send an Invitation, also known as a 'Request' from many of the Facebook components, like Groups and Events as well as from 3rd party applications. When Facebook first opened up it's API to Developers, this viral channel was used and abused until so many users complained about it that Facebook was forced to implement limitations on how many invitations could be sent by applications per day. Because of this, many people will tell you that today Facebook users simply ignore Invitations or Requests. Well, nothing could be further from the truth. Invitations are still a powerful way for Facebook users to share new Groups and other content with their Friends. Here's a bit how they work:

To send invitations from a Group, look for this:

The next screen will allow you to select Friends to send Invitations to from the list on the right. It will look like this:

As you can see, you can also attach a personal message here. You can invite as many people as are on your Friends list each day, but you are restricted to sending Invitations in batches of 100 at a time. After

you've sent a batch of invitations, you'll see a page like this with the results:

As I mentioned above, despite what others may say, sending Invitations is still an extremely powerful method of getting people's attention on Facebook. Launching and growing a Group to over 5,000 to 10,000 people within 24 hours can easily be accomplished by inviting thousands of Friends across 10 or so accounts maxed out at 5,000 Friends each.

C) Email

The next viral channel we'll be discussing is Facebook email. When users register at Facebook, they are automatically given an email Inbox where they can receive on-site messages from Friends and other users. As you can probably imagine, it can be a great tool for promotion as well.

There are several ways the average user can send email messages to other users.

1) If you have a Group that has less than 5000 members total, as Group Admin you can send an email update to every member of the Group.

2) If you have a Facebook Page you can send an email update to all users. This is much more strictly policed than Group emails.

3) If you run an Application you can get user's permission to send emails to their Facebook Inbox at any time.

Mass emailing other users on Facebook can be a great way to instantly reach an extremely large userbase, but be careful not to overdo it if you want to keep your accounts. Users are quick to report any incidents of spam, and although your accounts won't get banned the first time it happens, unless it's really bad, it can be avoided altogether simply by using moderation and having many accounts to rotate mailings through.

Here's what we do:

We usually keep around at least 30-40 active Facebook accounts on hand at any given time. On each account, we have built up thousands of Friends using the methods that can be found in the Video lesson included with this guide. We repeat the same simple process once each account has at least 1000 Friends. The process consists of creating and growing several (3-5) Groups to the point where they each have at least a few thousand members, usually a lot more. From this point, we add the accounts and Groups to the mailing rotation. Each day we use 1 account to mass email 5,000-100,000 active Facebook users (depending on the size of the Groups on that account). The next day we move on to the next account, and so on, and so on. This way we minimize the risk of being labeled as spammers from sending mass emails each day, and if an account does get banned you can simply pull it from the rotation. It may not be possible for you to manage 30-40 accounts, but this method can certainly be scaled down to be effective with fewer accounts.

As you can imagine, this is great. Each day we get to send on average 25,000 emails directly to users we know are active, and all for FREE through Facebook's servers. There is even more of a benefit if you're using this method to promote things that are within Facebook, like a Group, Page, or an application. There are several upsides to doing this. First, your emails appear more innocent, and less like spam, as you can likely make it appear as if you're just trying to share something you thought was cool or interesting. Second of all, there aren't many better ways to increase the amount of members of your Groups, Pages, applications, or anything else that exists on Facebook.

Think about. In order to access any of the content that was just listed, a user MUST be logged in to Facebook. If you are sending an email to their Facebook account, then they are obviously already logged in and can access this content. As I mentioned, you can certainly use these emails to promote CPA or affiliate offers directly, but we have had much better luck both maintaining our accounts and making money by using the emails primarily to drive users to Groups or other content we have created on Facebook, and then monetizing them. Once again, think about it... If you use the emails to get users to a Group and they join, this will also send out a Feed, which could lead 100 other users to the Group. Like I said, we have found this is the most efficient method.

These are the three viral channels that we will be focusing on harnessing. Now that we've covered that, let's get down to the good stuff.

PART III: Promoting

Now that you understand how they viral channels of Facebook work, let's get into how you can use and

abuse them for your own profits. Don't stop reading here, this is what you paid for! This section of the guide will show you how you can take your shocking, outrageous, and emotion-stirring Groups, and get people to them!

Before we begin, there is one more thing to make clear. You will need at least several Facebook accounts for these methods to be effective; the more, the merrier. If you need more information on creating and using multiple accounts safely, be sure to check the Video lesson included with this guide.

IMPORTANT!The first thing you should always do when starting a new Group is to

join it from all of your accounts and invite ALL of your 'Friends'.

This section of the guide will be broken up into several methods. Let's get started.

Method One: Sharing

This method is quite plain and simple. It involves using as many accounts as you can to bombard other user's News Feed page with heavily weighted Feeds.

One of the most basic ways to implement this method is with the 'Share' button that exists at the bottom right corner of each Group page on Facebook, as well as many other places on the site.

It looks like this:

Using the 'Share' button at the bottom of Groups will generate a beautiful Full Story Feed and send it out to your Friend's News Feeds.

It looks like this:

It will also of course post the Feed on your Profile. So, the idea here is simple and can be pretty powerful even with a relatively small number of accounts. You will simply be logging in from each account, going to the Group, taking a few actions, (if things like the Wall or Discussion Board are enabled) and then 'Sharing' the Group with the button. After this, simply log out and back in with the next account and repeat the process. Even doing this from as few as 5 accounts with a few hundred to few thousand Friends each can be very effective. You will want to repeat the entire process several times a day, particularly during peak hours. The process can of course be automated as well, but we will have to cover that in another guide.

As I mentioned above, you will find these links all over Facebook, and as with any Feed that is generated, sharing different content items will result in different Feeds. For example, check what happens if you add an image to a Group, and then 'Share' it repeatedly:

As you can see, once again a beautiful, full-color, full-size, Full Story Feed is generated every time you do this, almost as if you had uploaded the image again from the account you Share it from. This can be a powerful way to draw users to Groups, as the Feeds are both visually appealing and take up a lot of space in the Feed.

Sharing Videos is another great way to get users to your Groups. It generates the same type of Feed as Sharing an Image and appears to carry the same weight. One downside to sharing videos is that they can be watched from within the Feed, however if you post relevant videos, it can be a great way to draw interested users into the Group before they have even visited it.

Method Two: Status Updates

This method is quite simple yet extremely powerful. What you will be doing is repeatedly updating your Profile Status with a link to your Group, from all of your accounts.

Updating your Status sends out one of the most heavily weighted Feeds on Facebook. You may even have noticed that the top section of your main News Feed page is reserved strictly for Status Updates!

Take a look below:

So what exactly will you be doing? It's simple. Head to the Group you are trying to promote and copy the URL from the address bar. Now go to your Profile or Home page and paste the URL into the Status Update entry box. You can also add a short message if you'd like.

The result will be something like this:

It will also show up on EVERY one of your Friend's Feeds, like this:

Once you have mastered these simple steps, it's as easy as logging in from each of your other accounts and repeating the process. The more times you can cycle through each account every day, the better, although don't be unreasonable with it. You will find that this is a very easy way for you to ensure that the link to your Group is ALWAYS appearing on the main News Feed your 'Friends' see when they login, in at least one place.

Method Three: Tagging

While this method is no longer as powerful as it once was, 'tagging' other users in Images that have been added to your Group is still a great way to draw people to it. Before, being tagged in a Photo meant that a very powerful, heavily weighted Feed was sent to all of your Friends. Facebook was forced to make some changes due to abuse, and now being tagged will only result in a Feed going to the 'tagged' user's Profile and occasionally being sent to the main News Feed or Live Feed. This is just fine for us though, the goal of this method isn't getting Feeds through to the main News Feed, it's getting them through to the Profile, which this method does every time.

Here's how to 'tag' a user in an image:

Tagging a user will ALWAYS result in a Feed being sent to their Profile. It will look like this:

So, the idea here is to find other Facebook users that have close to the limit of 5000 Friends. The idea is that you will be 'tagging' popular Facebook members, whose profile pages will get a lot of views each day. While you can certainly 'tag' people you don't really know, (as long as you are 'Friends' with them) you should be careful doing this. The reason is that either the person who's account it is, or their fans, may not like you doing this and may report your account to Facebook if they see it happening This will probably result in a ban. Now don't take that to mean that you can't get away with doing this. You certainly can, in fact you can even use it legitimately, albeit sneakily.

Here's an example. Let's say you're making a Group to push a dieting affiliate product, and the Group will be about dieting. One thing you can do is find some figureheads of the industry you are targeting that also have Facebook accounts, and locate and download photos of them from the web. Now, go to your dieting Group and upload these pictures. Assuming you have already added these users as Friends,

you can now 'tag' them in the photos you uploaded, and best of all, they are actually in the images! This sends a Feed to their Profile page, where many people who will likely be interested in your Group will see it and click it. This can be a very powerful way to get targeted Facebook traffic without spending money on ads.

There are two additional things I'd like to point out here. First, as you have probably seen, 'Celebrity' accounts on Facebook (make sure you find the REAL ones) are extremely popular these days, and most celebrities are more than willing to add you as a 'Friend' without hesitation. Secondly, there is also now a feature on Facebook that allows users to set whether or not they want to allow other people to be able to instantly 'tag' them in images. If they choose to enable this feature, they will receive a 'tag request' that they must approve before the tag will appear. Don't waste your time with accounts like these if you choose to use this method. Simply find popular Friends who have not turned this functionality on, there are plenty of them out there.

The second way to implement this method is to use it on your own accounts after they have been loaded up with 5000 Friends each. You can do this beforehand as well, but with less of an impact of course.

What you will do here is to simply repeat the same process listed above, except on your own accounts. There are several benefits to using this method this way, and when we employ this technique ourselves, this is how we do it. First of all, you have VERY little chance of getting banned when you do this with your own accounts. There is nobody on the other end to complain or report you when you 'tag' them in a picture, and I hope you won't be reporting your own accounts. Secondly, when you are using this method on your own accounts, you have complete control over the account that is being tagged, meaning you can also do some work on that end to ensure that a lot of people will visit the Profile that day, giving the 'tag' Feeds maximum exposure.

Bonus Tip: Get Noticed

There are several things you can do with your profiles to make sure as many of your 'Friends' see a Feed about you as possible.

1) Change your relationship status. This is one of, if not THE most heavily weighted Feed on Facebook. If you change your relationship status, it's very likely that any of your Friends that come online in the next 12-24 hours will see the Feed, possibly even longer. Add a comment with a link to your Group to maximize the benefit, although there will also be a lot more visitors on your Profile that day as well.

2) Change your Birthday, every day. For some reason, Facebook allows you to edit your Birthday. Edit the Birthdays on your accounts each day so you show up on everyone's Home page, in the Birthdays section.

3) Join Events. Event Feeds have a very high weight in the Feeds. Not only does the Feed include a link to the event, but to your profile as well.

4) Poke! Poking is a simple but effective way to get people to check out your Profile.

PART IV: ConclusionNow that we have provided an overview of each component of the process, this section will tie all of the concepts together, giving you a concrete example of of one way the method can be implemented.

Let's begin.

First of all, in order to help you gain as much value as possible from this guide, we will be outlining how to setup a Group that will generate money from the simple advertising script that is included with this package. You will need a webhost to serve files from in order to follow along with this section of the guide. If you do not have a host you can still follow along, you'll just have to alter a few steps. Don't worry, pointers will be provided. You can of course also focus on making a different type of Group based on one of the Case Study themes described above.

Step 1:

Decide on a topic for you project and which emotions you will be targeting. For this sample, we will be using the topic 'Find Out Who Is Logging Into Your Facebook Account'. This is a pretty provocative title. Although it's unlikely anybody is actually logging into someone else's Facebook account unless they gave them the account name and password, people will of course not stop to think about this. Nor will they stop to think to themselves but HOW will they know who is logging into my FB account? That's the sheer beauty of using sensationalist crap. When a user is faced with your content the call to action is so emotionally intense that the user will throw aside rational thought and jump through nearly any hoops in order to achieve their goal. In this case, it's finding out who has been on their FB account, and we will setup several hoops for them to jump through.

Obviously, the emotions we will be targeting here are fear, insecurity, the feeling of your privacy being violated, etc. Not exactly pleasant feelings, but as was mentioned they are powerful for being used to call people to action.

If you do not have a host, you could still use this exact same topic. Instead of linking to advertisements like we're going to, you could link directly to a CPA offer for security software, or something of that nature, even another Group. If you are doing affiliate marketing you should at least have a simple host to setup redirects for your affiliate URLS. You'll have much better luck with conversions doing so.

Step 2:

Now that we've decided upon a topic, the next step is to setup your advertisements page. In order to do this, we will be setting up the most basic Facebook application possible. We will need this online and functional before we can do anything else. The script is included in the package along with an installation guide. We will not cover installing it here. If you are do not have a web host to serve the script from, now is a great time to find a good CPA offer to run in your Group.

Once you have setup your script, you will end up with something that looks like this:

If you are following the guide closely and using the same Group idea, then you can leave the contents of the application alone, otherwise you may want to customize it a bit to suit your theme. Once you have your application up and running, it's time to get people to it. Let's make a Group.

Step 3:

It's time to head to Facebook and setup the Group that will be fueling all of the earnings from these advertisements.

After clicking the button to create a new Group, you will have to fill out the form accordingly. There are several things to take note of here. First of all, the title you choose for your Groups is very important, as well as the image you choose to upload to represent the Group. The title and image of the Group are the what most users will see the first time they encounter your Group on Facebook. We highly recommend making custom images for you Groups that look as 'professional' as possible. Your titles should also be very engaging, as in some situations, like some Feeds, this is all that users will see about your Group, so make sure they would want to click it.

You can see how the first page looks here:

Another thing you should notice here is that we are employing the 'Steps' technique described earlier in the guide. You can see the first step in the image: 'Join the Group'. Although you can't see it here, I'd like to point something out about Step 2. Step 2 tells users to 'invite at least 30 Friends to the Group, or it won't work'. I want to discuss the decision to use a real number ('30') instead of saying ' invite ALL of your Friends'. While it may not seem like the is much of a difference between the two, we've found that you will see much better responses when you give users a physical number to work with, versus just saying 'invite them ALL'. We don't know if it has something to do with user's believing it as a requirement more when it's an actual number or why, but it just works better. After Step 2, the Group asks users to click the link and follow the instructions. This leads to the application you setup in the previous step, where you will paste your ad code and generate revenue as users are presented with your ads. After you have completed this section of the form, it's time to click 'Create Group' and continue adding content.

On the next screen you will see an option to upload an image as well as some other options. Adding an image is pretty self-explanatory. As I mentioned earlier, if you can, create custom graphics to use. The options below the upload form are what we really need to discuss here.

The first option you will notice is 'Website'.

Here you can enter the URL of your advertisement application, as I have above, or the URL of whatever else you are trying to promote, maybe an affiliate link.

Next, you will see these options:

As you will notice in the image, I have changed the default settings. I unchecked 'Show related groups', 'Show related events', 'Enable discussion board', and 'Enable the Wall'. The reason for disabling the 'Related groups' and 'Related events' is simple, they will steal your traffic. I have also disabled the Wall and Discussion board here, just in case some half-way intelligent people come to the Group and try to warn everyone it is a hoax. While disabling the Wall and Discussions will kill some of the virality of your Group, as there will be no Feeds being sent out for those actions, I think you will find it is worth it with a Group like this. It will grow quickly anyways, because of the topic. You will also probably want to control the content in your Group and can do so by checking 'Allow admins only' for the other options. Once again, be aware this will prevent potential Feeds from being sent out if someone were to post an image, video, or link to the Group. Once again, with this particular Group it will be more beneficial to have control over what is posted.

When you are done here, click 'Save'.

You will be sent to this screen:

Step 4:

Now the real fun begins. It's time to get people to your Group and clicking through to your advertisement application. The first and best place to start is right here, where Facebook suggests. First send invitations to everyone of your Friends on the current account, then log out, login to a different account, join the Group, and invite all of those Friends as well. Continue doing this until you cycle through all of your accounts.

After you have invited your entire userbase, it's time to begin on the promotional methods detailed above in Part III.

If you are going to follow our exact routine, this is what we typically do:

We'll start off with a good round of Sharing and continue doing it for the duration of the promotion. In between cycles we'll do some tagging and we update EVERY account's Status Update to include the Group URL every time we login. Since many of our accounts are also 'Friends' with each other, we try to comment on each other's Status Update Feeds as much as possible too. Be sure to put all the other great tips found throughout this guide to use as well, where ever they are applicable.

And that's really all there is to it. You will be absolutely amazed at how powerful these simple techniques can be for getting other users to your Groups and driving advertising revenue or just traffic from that point. The Group we just created is nearly exactly the same Group we used to get the following results over a three day timespan. All from a single Group and about an hours worth of work spent setting it up:

Three days of passive earning = $524.04!

Keep in mind, these earnings are from a single Group and single instance of the advertisement application for three days. Sometimes we have as many as 40 similar Groups and applications going at once, although on average it's probably 15-20 at a time. As you can probably imagine, it works quite nicely. As long as you can keep perpetuating the cycle you can make really good money doing just this.

There you have it. Use this method to boost your promotional and earning power, not only on Facebook, but on the web in general. Although all of the promotional techniques we showed you require you to be on Facebook, remember, the concepts you have learned here can be used anywhere.

Now it's your turn. Get out there and make some money!

The FB Guru

For more great Facebook Marketing guides, lessons, Video lessons, and more, check out:http://thefbguru.com