1. Facebook: Using The Worlds Largest Website To GetPeople To Yours Nicole OuelletteBreaking Even Communicationsnicole@breakingeveninc.com

2. Who Am I? Nicole Ouellette, The Facebook Girl Enthusiastic social media user (regularperson) Blogger/website owner (business owner) Website marketer (web developer)Three perspectives on Facebook, allimportant! 3. Why Are We Talking About Facebook 963 million users, 163 million users in US The first thing 70% of people do whenthey get on a computer 25% of people have been dumped viaFacebook 350 million people suffer from FAD #2 website online (after Google.com) People are talking on Facebook... be partof the discussion. 4. Because people dont have to leave Facebook to search anymore. 5. Facebook Person (Add Friend) 5,000 friends Mutually agreed upon connection No stats Not indexed* Private, public, or mix 6. Facebook Business (Like) Unlimited likers (not reciprocal) Statistics Apps Indexed All public 7. Facebook Group (Join)- Hybrid between businessand personal 5,000 limit Can automatically add people Some functionality (ex: Docs) Public, private, or mix 8. Facebook For Business Setting your username (branding) Using apps (functionality) Using images (new timeline) Featured likes (other business pages) Tagging (other business pages) Insights (analytics) 9. Setting your username (branding) Go to Facebook.com/username 10. Using AppsSome favorite functionality for Facebookpages include: Twitter Pinterest NetworkedBlogs Mailchimp Shortstack(Contests) 11. Using Apps Some built in ones: questions, events, video 12. Facebook Above The Fold 13. How To Install An App Find the app and select the page you wantto install it on (you will need to do this asyour personal self). Customize the app with the information itneeds. Customize the display on your page. 14. Using Images Links can go incaptions (Captions canbe edited) No calls to action orURLs in cover image.Can not be largely texteither (Oops.) Latest Image uploadapp cant be moved. 15. Featured Likes To showcase the business pages you likebest. 16. Tagging Other Business Pages 17. Facebook Insights 18. More Facebook Insights 19. More Facebook Insights 20. Getting More Likes Facebook icon in your email newsletterand your website (more on website later) Linking Facebook to your other socialnetworks (Twitter, LinkedIn, Google+, etc) Facebook custom link in your emailsignature Invite your friends Paying for ads (well get to that later) Create something people will share(photos) 21. The Viral Thank You It doesnt have tobe polished. Its easier if itspositive and welltimed. Nothing isguaranteed Photos do betterthen other kinds ofposts. 22. What Do People Share People like photos or links w/thumbnails. People interact with pages that share often. 23. Are You You Or Your Business? Look in the upper right corner! 24. Paying Facebook Ads (Facebook.com/ads) Sponsored Story, Generic, Promoted Page Posts $1+/click (or $0.10+ per 1000 impressions) Can select exact group Appear in Newsfeed and in sidebar Promoted Posts Less expensive Promote to your fans and their friends Appear in Newsfeed 25. Paying Facebook 26. Things People Can Do OnFacebook (That Other People Can See) Like your business page. Post a status update and tag/check intoyour business. Share your status update. Use an app. 27. Liking Your Business Page Whats seen when you like a business page: 28. Liking A Business Page What gets recorded in history: 29. Liking A Business Page And history is now searchable: 30. Tagging A Status Update It posts to your wall as well as theirs: 31. Sharing Your Post How to sharesomeones post: Having peopleshare your poston Facebookmeans itll look likethis in theirnewsfeed: 32. People interact with yourbrand on Facebook. Lets usethat Facebook connectivity onyour website! 33. Facebook and Joomla Mobile compatible website Facebook icon (links to your Facebookpage) Facebook like button on articles. Facebook login. Facebook commenting (Ex: Disqus) Facebook display content Likers Photos 34. Mobile Website 50% of Facebook users are accessing itvia mobile device... so what does your sitelook like? 35. Facebook Icon 36. Facebook Like Button In Article 37. ...Built In Sharing 38. What Happens With The Like Button 39. Facebook Login 40. Facebook Commenting 41. Using Facebook 42. Facebook Photos DisplayingIn Joomla 43. Sending Traffic To Your Website Networked Blogs Redirect App Add link to photo caption, video, event,etc. Optimizing your About page Open Graph markup 44. Networked Blogs 45. Redirect App 46. Add Links Where Possible 47. Optimize Your About Page 48. Open Graph Markup Stolen from theinterwebs Like microdataand Google+ More deepintegrationbetween your siteand Facebook. 49. Open Graph Not only will you be able to seeinformation go by in your newsfeed but itllbe highly searchable. 50. Open Graph Social will be more important in search. 51. Whats Next? Facebook has very recently made imageslarger and made more things image based(Ex: Liking a business page) More ads and more integrated ads. Hashtags rumored to be added. (Evenmore searchable) Mobile platform needs more development(Ex: Cant change your profile picture onmobile app at the moment) More JED extensions for Facebookintegration. 52. FMI Mashable.com AllFacebook.com Blog.Facebook.com FastCompany.com BusinessInsider.com BreakingEvenInc.com