Facebook/Instagram Ads Manager Integration · Facebook/Instagram Ads Manager Integration Facebook...
Transcript of Facebook/Instagram Ads Manager Integration · Facebook/Instagram Ads Manager Integration Facebook...
Facebook/InstagramAdsManagerIntegrationFacebookadshavebecomeastandardpartofanymarketer’spromotionscheduleanddigitalstrategy,sobeingabletoreachyourownaudienceonFacebookinaneasytousemannerbecameafrequentlyrequestedfeature.Overview:ThisintegrationbetweenOmedaandFacebookletsyoupushAudienceBuilder(OnQ)queriesintoFacebookAdsManagertoletyoueither(1)targetadsdirectlytoyouraudienceor(2)createlook-a-likeaudiencesbasedonyoursegment.SinceInstagramisownedbyFacebook,youcanruntheseadsacrossbothplatformswithintheFacebookAdManager.ThisintegrationremovestheneedtodownloadthelistfromAudienceBuilder(OnQ)anduploadintoFacebookeachtimeyouwanttodosomething.ItalsopullsinperformancedatafromFacebooksoyoucanseecampaignresultswithintheOmedaplatform,andalsoallowsyoutorefreshpreviouslypulledlistssoyoudon’tneedtorerunthequeryeachtimeyoufindasegmentthatperformswell.Byconnectingaudiencedataandcampaignresultstogetherinthesameplace,youcanrunmorecampaignswithbetterinsightandanalysisinlesstime.Italsoeliminatestheneedtodownloadanduploadexcel/csvfileseachtimeyouwanttorunsomething,sinceyoucanselectpreviouslyusedquerynamesandrefreshthequeryfromwithinAudienceBuilder.Instructions:Therearetwopartstotheprocess–creatingthequeryinAudienceBuilderandpushingtoFacebook,andcreatingtheadandtargetingthelistinFacebook.YouwillneedtohaveaFacebookadsaccountforthisintegrationtowork,sosignupormakesureyouhaveaccesstoyourbrand’sFacebookadaccountbeforeyougetstarted.PartOne–AudienceBuilder(OnQ):
1. CreateyourAudienceBuilder(OnQ)queryandsaveit.Sinceyou’lllikelyhavelotsofdifferentsegmentsovertimewhereyou’llwanttocompareperformance,werecommendusingaconsistentnamingconventionthroughoutyourteamforeasieranalysisandaccess.
2. Gettointegrationsscreen:Menu-Activate–Integrations,andclickontheFacebooklogo.Everyonehasaccessbydefault,butpleasecontactyouraccountmanagerifyoucan’taccessitorrunintoanytrouble.
3. AuthorizeFacebookadaccountaccess,whichwillrequireyourFBusernameandpassword
4. Clickon“SelectAudience”,searchforyoursavedquerynameandclick“Open”thennamethelistandaddadescription.Youcanalsochoosewhetherornottorefreshthequery(goodforreusingsavedlists)andchoosewhichfieldstopushtoFacebook.WearemostlylimitedtoonlythesixfieldslistedwhichisaFacebookrestriction.
5. Clickon“SendAudiencetoFacebook”!Bonus–SincethisisaFacebookapproveintegration,youradperformancemetrics(impressions,clicks,etc)allpushbackintoOnQsoeverythingcanbeanalyzedwithoutleavingtheOmedasystem!PartTwo–Facebook:
1. LogintoFacebookAdManager2. GointotheAssetssectionandselectAudiences
3. Checkthatyouraudiencehasbeenbroughtin(cantakeuptoonehourtofullypopulate).Itwillsay"audiencetoosmall"untilithasfullyloaded
4. Therearetwooptionsonhowtouseyouraudience:a. As-Is:Targetjustthepeopleonyourlist
b. Lookalike:Targetpeoplewholooklikeyourcurrentcustomers(resource)