Adrienne Jenkins,

Social Media and Email Marketing Expert

1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day

In 20 minutes 1,000,000 links are shared on Facebook

Average user is connected to 80 community pages, groups and events

More than 650 million active users

Setting up your Page◦ Personal profile vs. Business Page

Profile Image◦ Banners, promotions - make it more than just an

image

Complete information

Permissions and Privacy◦ Wall posts

Facebook Plan◦ Determines who posts, what

they post, when they post, content calendar

Engaging Content

Promotions, contests, events, videos

How often should you post?◦ Depends on your business or organization

◦ Newsfeed

Media Formats/Apps◦ Videos, photos, articles, text, notes, etc.

Discussion

Announce FB through email marketing

Signage within brick and mortar location

Share with friends and family

Email signature/website/add us on facebook buttons

Know your goals◦ Increase awareness, sell more pizzas etc.

Know your audience

Design your ad

Campaign Budget◦ Daily vs. Lifetime

Ad Schedule

Two types of bids:◦ Cost per click – best for targeted campaigns that

want to drive action

◦ Cost per 1,000 impressions – best for general awareness campaigns

Set measureable goals within your Facebook Plan◦ Number of “likes”, active users, content feedback

Facebook Insights◦ Metrics that measure specific areas of content on

your Page

◦ Popularity of links, photos, and weekly statistics

Complete page

Timely, engaging content

Share everywhere!

Facebook Ads

Goals and Success – measure, measure, measure!

Questions?

Adrienne Jenkins◦ adriennejenkins2@gmail.com◦ LinkedIn – Adrienne Jenkins, Lansing

◦ Presentation sources:

Quick Guide to Getting Started: Facebook for Small Business and Nonprofits, ConstantContact.com

Facebook Ads Getting Started Guide, Facebook.com

http://www.jeffbullas.com/2011/04/28/50-fascinating-facebook-facts-and-figures/

Images obtained from Google Search

Adrienne Jenkins Copyright 2012