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Framing Facebook use
Dr. Jan Schmidt
Senior Researcher for Digital Interactive Media and Political Communication
Facebook Developer Garage, Hamburg, 14.05.2008
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What I‘m interested in
Using facebook
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Using facebook
Using Facebook
Facebook facilitates practices of…
www.flickr.com/photos/44029537@N00/12760664/
– Identity management (Expressing individual interests, experiences, opinions, skills, etc.)
http://flickr.com/photos/mylesdgrant/495698908/
– Relationship management (articulating and maintaining existing relationships, finding and contacting new people)
http://www.flickr.com/photos/axels_bilder/1267008046/
– Information management (finding, selecting and sharing information and content)
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Framing facebook use
Using facebook
CodeFunctionalities of Facebook and its applications
Interface design
RelationsArticulated „friend“ships
Public & private conversations
Interactions (sharing groups, playing games, collaborating, …)
RulesShared Habits
Social Norms
Terms of Service
Laws
What is possible – and what is not?
„communities of practice“
feedback (intended & unintended)
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Code framing use: Privacy management
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Users giving feedback: Q&A
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Users giving feedback: Mobilization and protest
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User bending code: Creative Use of relationship
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Code & Facebook use - some open questions
1. To which degree is code regulating specific actions? - What is determining if and to which extent users actually follow the „suggestions“ of code? - When do users „rebel“ by articulating and mobilizing protest („voice“), when do they
abandon a platform or application („exit“)?
2. Who is shaping and regulating the code itself? - How are the networks shaped in which code is developed and improved?- What are the power (im)balances between Facebook, external developers and the
different user communities?
3. How can code in general (and interface design in particular) assist nuanced identity-, relationship- and information management without - being too complicated to comprehend and - giving way for unintended consequences (e.g. with respect to privacy)?
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Thank You!
Dr. Jan Schmidt
Hans-Bredow-Institut
Warburgstr. 8-10, 20354 Hamburg
www.hans-bredow-institut.de
www.schmidtmitdete.de
twitter.com/JanSchmidt
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Further Reading
– Schmidt, Jan (2007): Social Software: Facilitating information-, identity- and relationship management. In: Burg, Thomas N. / Jan Schmidt (Eds.): BlogTalks Reloaded. Social Software - Research and Cases. Vienna/Norderstedt: Books on Demand. 2007. 31-49. Online: http://www.bamberg-gewinnt.de/wordpress/wp-content/pdf/blogtalksreloaded_3_schmidt.pdf .