Facebook Workshop

Deepan Chakravarthyhttp://www.hashcube.com

deepan@hashcube.comhttp://twitter.com/codeshepherd

Statistics

• 400M+ users• 550K+ apps• 250K+ websites integrated with f8• 100M+ access from mobile• 50% users login in any given day• Average user has 130 friends• Average user is connected to 60 pages,

groups, events

Demo

• Profile page• Home page• News Feed• Live Feed• Events• Requests• Dashboard

Various Components

• Applications• Pages• Groups• Events• Facebook Connect• Ads

Application

• Most flexible• Inside Facebook• Most viral• Invites, Email ids, Feeds, Profile FBML, Fan• Games, Quiz, Polls

Case Study – Visa Business Network

• Forum for SB owners• Set goals• Achieve goals with community help

Case Study - Bing

• Bing acquired 400k fans in 1 day by advertising on Farmville

Case Study – Public Enemies Movie

• Ingame advertisements

Case Study – Parking Wars

• Parking Wars• TV Show by A&E’s Television• Facebook game• 400k+ users

Apps Demo

• Farmvillie – virtual farming• IMDB – movie reviews shared with friends• weRead – book reviews shared with friends• PVR Cinemas – book tickets online• HP Contest – Win Mini Cooper• Zoosk – most popular dating app on fb

Pages

• Represent a brand or product or person or service

• Picture, Info• Vanity URL, Twitter sync, Photo/Video Gallery• Like, Polls, Blogs, Custom Apps• Custom Landing Page• Stream updates (Target language, location etc)

Case Study - HubSpot

• 12k fans• Slideshare widget• Youtube widget

Case Study – West Florida Components

• Shop inside f8 page

Pages Demo

• Travel – Southwest Airlines (fans fly free),Singapore Airlines• Food – Pizza hut, CCD, Starbucks• Media – NDTV, WSJ, BBC• Technology – Salesforce, Cisco, Hubspot

Groups

• Mass email facility• Picture, Info• Invite people• Polls• Stream updates• No Custom app

Groups Demo

• Employee Groups• Common Interest Groups• Bangalore Facebook Developers Group• NUS

Events

• Picture• RSVP• Invite• When• Where• Home page• Stream

Events Demo

• Social Media Club Meetup• Macworld

Facebook Connect

• Outside of Facebook• Registration and Login• Friends Access• Stream Updates• Viral• Analytics

Facebook Connect

Connect Demo

• Techcrunch• Digg• iPhone• Xbox• Android

Ads

• Ads for applications• Ads for pages• Ads for non facebook pages• Ads to generate “like”• Organic Ads• CPC, CPM• Target age, location, sex, association

Ads Demo