Facebook Updates

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Facebook Updates Debbi Ricks AMAA Social Media Manager [email protected]

Transcript of Facebook Updates

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Facebook Updates Debbi RicksAMAA Social Media [email protected]

Were going to talk today about Facebook profiles, pages and groups and how you can have fun participating on Facebook.1

InteractShareUpdateConnect

Social Media Allows Us To

Social Networking is a new way to communicate, where people can interact, share, update and connect with friends, family, coworkers, acquaintances and others with similar interests using various different formats primarily online.

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Social Media ImpactSocial media is optional and so is being relevant.Dave Phillips, CEO,Pennsylvania Association of Realtors

SOCIAL MEDIA IS OPTIONAL AND SO IS BEING RELEVANT. This pretty much explains the choice we have these days especially those of us who are working and volunteering in groups such as our Alliances. One thing is clear that in order to remain relevant we must participate in todays new ways of communicating. It is fast-paced and at first can be intimidating, but once you get started with social media it can be lots of fun.3

Social Media Revolution

This video helps to explain the social media revolution and the realities.4

Social Media Usage

Facebook: 1.39 Billion UsersYouTube: 1 Billion UsersTwitter: 500 Million UsersInstagram: 300 Million UsersLinkedin: 200 Million UsersPinterest: 70 Million UsersGoogle+: 6 Million Users

There are many social media channels available today where people can network with colleagues, family and friends. Here are some of the most popular channels in use today. 5

Most Popular Social ChannelFacebookFacebook is a social networking channel built around the concept of friendsFriends like and follow each other People join Groups and Pages and like and follow them also.

Facebook is the most popular social networking channel. Its built around the concept of friends. Many of you are active on Facebook. Who here has a personal Facebook account? How many manage a page for yourself or an organization? Im sure others of you would like to be on Facebook. Its not hard to learn.

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Who is Facebook Designed For?IndividualsOrganizationsBusinesses

Facebook is designed for individuals, for organizations such as our Alliances and for businesses.7

Whats Available on Facebook?Personal Accounts (Your profile page)Groups (Open, Closed, Secret)Pages

On Facebook there are personal accounts, or profile pages, groups and pages.8

Individuals Have Personal AccountsPersonal Accounts: Your Profile PageEnable and allow you to maintain a personal profileto interact with friendsto join public, closed and private groupsto create public, closed and private groupsto create a Fan Page for your business or organizationto become a fan of (or like) other fan pages to purchase advertising to make changes to accounts and groups if you are an admin

People have personal accounts. Any person wanting to interact on Facebook must have a personal account. This is Julie Newman, our AMA Alliance President-electThese accounts allow you many different thingsthey allow you:to maintain a personal profileto interact with friendsto create and/or join groupsto create a Fan Page for your business or organizationto like other fan pages and to purchase advertising And to make changes to accounts and groups if you are the administrator of the page or group.

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Your Profile PageYour profile, is your collection of the photos, stories and experiences that tell your story. Your profile also includes your Timeline. It is the hub of your presence on Facebook.

Your profile page is your face on Facebook. It is a collection of of photos, stories and experiences that tells YOUR story.Your profile also includes your Timelineall of the things you post. This is where you show other Facebook users who you are.

You may recognize our AMA Alliance President, Dr. Sarah Sanders.10

Profile & TimelineHere are some of the things you can do on your Profile and Timeline:Add a profile pictureAdd a cover photo

To personalize your own profile, here are some things you are able to do. You can add a picture of yourself or of something that represents you.You can add a cover photo. You will notice that Sarah Sanders doesnt have a cover photo on her profile. You dont have to have one, but most people do.11

Profile & TimelineHere you edit your basic infoWork & EducationPlaces Youve LivedContact and Basic InformationFamily and RelationshipsDetails About YouLife Events

On your profile you can edit your basic information including where you work, or volunteer, where you were educated, places you have lived, your basic contact information, family and relationships, details about you and life events.12

Profile & TimelineJump to stories from your past

You can jump to stories from your past. This is 2009my new grandson and a photo of the California delegation to the AMA Alliance Annual Meeting.13

Profile & TimelineAdd life events

You can add special life events. Here is our grandson they day he was born and a picture from our wedding in 1977 at the Stanford Memorial Church.14

Profile & TimelineUpdate your status

On your profile page you can update whats happening. The top post is just text telling everyone that Im friends with, what Im doing. The second post has the same information, but this time I added a picture to make it more interesting.15

Profile & TimelineView and add photos and videos

You can add videos and pictures on your profile page and you can create albums to group pictures together.16

Your Settings: General Settings

On Facebook, you can choose various options under settings. Your general settings list name you use, your user name, your email address and a few other things17

Your Settings: Security

Your security settings are self-explanatory and include things like a legacy contacta family member or close friend to care for your account if something happens to you.18

https://www.facebook.com/help/393920637330807/Your Settings: Privacy Settings & Tools

Your Privacy Settings and Tools determine who can see your activity on Facebook. You can see that here, I have my settings so that my friends can see my stuff, everyone can send me a friend request, and I do not want other search engines to link to my timeline such as google.19

Your Settings: Privacy Check-up

Facebook has a great easy way to check your privacy settings. Its a snapshot of your settings.20

https://www.facebook.com/help/267508226592992Your Settings: Timeline & Tagging

Tagging and posting are another item to consider. Tagging is when someone else sees you in a picture and types in your name. Once they do that, everyone you have selected will see the picture. You can select to have no one tag you or you can choose to say yes or no to a specific tag. 21

Your Settings: Blocking

You can block specific people if you like. You can block invitations to join apps, and also events. You can also block a page.22

Your Settings: Notifications

You can select how you want to be notified. For instance I have chosen email for notifications. Every day I receive emails when there are posts in groups Im in and on pages I have liked. With all of the activity going on throughout the nation, thats quite a few emails!23

Your Settings: Mobile

You can also set the mobile settings so you receive notifications on your phone.24

Facebook GroupsWhat are Facebook Groups?Facebook Groups make it easy to connect with specific sets of people, like family, teammates or coworkers. Groups are dedicated spaces where you can share updates, photos or documents and message other group members. You can also select one of three privacy options for each group you create.

Facebook groups make it easy to connect and keep up with specific people. Groups are dedicated spaces where you can carry on conversations with people, share photos and updates.25

Pima County Medical Society Alliance, AZGreater Greensboro Society of Medicine Alliance, NCPeople Can Create GroupsOpen Groups

Individuals who have personal profile pages can also create groups for their organizations. In Open Groups anyone can join or be added by a member, anyone can see the group name and who is in it, anyone can see posts in the group, anyone can find the group in search and anyone can see stories about the group on Facebook in News Feed and search. Here are a couple examples of open Alliance groups.

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People Can Create GroupsClosed Groups

Medical Alliance of Bell County, TXBerks County Medical Society AllianceCMA Alliance, CAOklahoma State Medical Association AllianceLives of Doctor Wives

Individuals can also create a closed group. In closed groups, anyone can ask to join, anyone can see the group name and whos in it, only members can see posts in the group. As the Facebook Manager for AMAA I have asked to join some of the closed groups throughout the nation and am able to keep up with what our members are doing by seeing their posts. One of our policies regarding closed groups is that we do not re-post anything unless we have permission since the group is closed.27

People Can Create GroupsSecret Groups

Here is a sample secret group I created. The last type of group is a secret group where anyone can ask to join but they have to be added, only members can see the group name and whos in it, only members can see posts or find the group in search and only members can see stories about the group. This type of group may have benefits for some of you on Alliance boards.

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Summing Up Facebook GroupsGroups can be created by anyone.Group members must be approved or added by other members.The most useful groups tend to be the ones you create with small groups of people you know.Members receive notifications by default when any member posts in the group.Group members can upload photos to shared albums, collaborate on group docs, participate in chats and invite members who are their friends to be members of the group.

To sum it up: Anyone can create a group.Group members must be approved or added by other group members.Members receive notifications of every post in the group.

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Facebook PagesPages are a free means for businesses, organizations and brands to share their stories and connect with people who like them. They help you :Maintain relationships and foster new onesShare successes, photos, video and linksCreate and promote events and causesFundraise and solicit donationsStart conversations and get feedbackRecruit new members and volunteersIncrease online visibility and findability

Pages allow real organizations, businesses, celebrities and brands to communicate with people who like them. Pages may only be created and managed by official representatives of the organization.

Page information and posts are public and generally available to everyone on Facebook.Anyone can like a Page to become connected with it and get news feed updates. There is no limit to how many people can like a Page.Page admins can share posts under the Pages name. Page posts appear in the news feeds of people who like the Page and their friends. 30

Businesses Have PagesWhen you create a business page you select from one of the following categories:Local Business or Place Company Organization or Institution Brand or Product Artist, Band or Public Figure Entertainment Cause or CommunityEvent

Business can have pages to help customers find them and keep up with what their business is doing.

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Organizations Have PagesAMA Alliance

Indiana State MAAColorado MS ConnectionCatawba County MSA, NC Texas MAA

Knoxville Academy of MA, TN

Kansas MSA

American Medical Association

There are all styles and configurations of pages. Some are professionally done and others are simple. Some are complete and others are a work in progress. It is amazing how many Alliances throughout the country have a page presence on Facebook. Here are a few examples.

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AMA Alliances Facebook Pages

AMA Alliance Facebook PagePhysician Family Facebook Page

Here are our three AMA Alliance Facebook pages. I hope each of you will take a look and like our pages. We have our AMA Alliance main page, one that focuses on physicians-in-training and our Physician Family page that is part of our new externally focused Physician Family that is open to all physician families.33

County, State & National Alliance Facebook Groups & PagesMaricopa Medical Society Alliance

67 Local Alliance on Facebook20 State Alliances on Facebook10 Physician-in-Training Alliance on Facebook

You can locate the links to the local, state and physician-in-training Alliance Facebook pages and groups by clicking on Local Alliances, State Alliances, or Physician-in-Training Alliances on AMAAs homepage amaalliance.org.

Our county and state Alliances are very active on Facebook. I encourage you to check them out. We have links to all of them on our website. On the front page you click on local Alliances or state Alliances to find the links. Your county is there too, under Arizona.34

Pages AMA Alliance Likes

Here are some snapshots of the various Alliance Facebook links throughout the country.35

Pages AMA Alliance Likes

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Facebook Best Practices

Here is a list of some of the best practices for Alliance Facebook pages. Ill send you a link to this presentation and you can take a closer look if you like.37

Friends & Liking

Interacting on Facebook should be fun. By adding friends , joining groups and liking pages you are engaging in social networking.By being someones friend you show them that youre interested in them.By joining a group you become part of a more intimate selection of friends.By liking a page you show the organization that what they are posting interests you.

Having friends on Facebook and liking things that you see are what its all about on Facebook. By being friends with someone, you show them you are interested in them. By liking a page you show the organization that you like what they are posting.38

Social Media Footprint

What you post on social media is the trail you leave behind

Whether its your personal postings or those you post for your organization on any of the social media channels, your social media footprint is something you leave behind and is very difficult to change. Every time you upload a photo, share anything on Facebook, tweet on Twitter, publish videos of yourself on You Tube, get tagged in a photo, add jobs and education information on Linkedin and so on, you are adding to your footprint. It is very important if you are posting for organizations such as the Alliance, that you remember you are adding to the organizations footprint. Make sure you keep the mission of the organization in mind and post only items that promote a positive image.

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Telling your storyCreating a permanent record of your personal journey Creating a permanent record of your organizations programs, projects, events and accomplishmentsYour Personal FootprintYour Organizations Footprint

Your Social Media Footprint

What you post tells your story, whether your personal story or that of your organization. I like to think of it as a historical document you createa scrapbook that you can always access.40

Get StartedJust Do It!

If you havent started networking on social media yet, Just Do It! Have some Fun! Share quotes or post quotes you find. Share your friends postings and thank them for posting things you like. Find people you know and like them, find organizations you are interested in and like their pages, find groups of interest and join them!

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Enjoy This New Way of Engaging

When people share and engage in communities, they form bonds and lasting relationships with others.

Most of all, enjoy this new way of engaging and sharing in communities. Form some bonds and lasting relationships with others like you. Have some fun with social media.42

Thank You!Debbi RicksAMA Alliance Social Media [email protected]