Facebook Trends: 2017
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Transcript of Facebook Trends: 2017
Fanpage Trends
02.2017
facebookoptimizationanalysisinteractionbrandreportadvertisementengagement
Fanpage Trends UK
Infographics
All UK brands
Alcohol
Banks
Beer
Beverages
Cars
Cosmetics
Fashion
Food
Football clubs
IT/Electronics
Politics
Retail
Sweets
Telecommunications
3
5
11
17
23
29
35
41
47
53
59
65
71
77
83
89
table of contents 1/1
Analytical tool for Facebook, YouTube & Twitter − try!
2
FANPAGE TRENDS UK 02.2017
FACEBOOKUSERS
41,4m
20m 21,4m
1 400 000 1 500 000
4 000 000 3 900 000
4 300 000 4 200 000
2 900 000 2 900 000
3 200 000 3 700 000
4 200 000 5 200 000
13−18
19−25
26−33
34−40
41−50
50+
13−18
19−25
26−33
34−40
41−50
50+
HOPE not hate Monday, 20.02.2017 10:51
Let’s celebrate the contribution of EU migrants.Vilified by the media and scapegoated bymany politicians, it’s time we recognised andcelebrated the economic, cultural and socialcontribution EU citizens make to Britain. Pleasewatch and share and together let’s say thankyou. Ask your MP to refu
Interactivity Index: 955 858
34658 9140 55290
Nigel Farage Wednesday, 01.02.2017 16:15
Just gave both barrels to the unelected EUcommission. These guys could learn somethingfrom democratically elected President Trump.
Interactivity Index: 717 954
39302 8175 40372
Creamfields Friday, 24.02.2017 08:45
#Creamfields2017 the World’s Biggest ElectronicLine Up Win 5 x 4 Day Gold Camping Tickets,tag 4 friends and share this image Secure yourtickets now for just £20
Interactivity Index: 639 212
21488 40279 28538
The Perfume Shop Tuesday, 21.02.2017 17:44
It’s competition time! We’re giving onelucky winner the chance to win TEN designerfragrances. Simply LIKE and SHARE to win.Competition closes 5pm 23rd Feb. UK and ROIonly. Full T&Cs apply: http://bit.ly/2lIsIIP
Interactivity Index: 550 595
17291 6950 31594
KFC Thursday, 23.02.2017 17:54
Coming Monday: the KFC Clean Eating Burger −made in collaboration with Figgy Poppleton−Rice
Interactivity Index: 546 540
18352 69159 15722
THE BEST POSTS
3
THE BIGGEST
THE MOST
THE FASTEST
THE MOST
THE QUICKESTRESPONSIVE
GROWING
ENGAGING
RESPONDERS*4
*2
*3
*5
*1
1 65 933 594
Adele
2 35 493 271
Coldplay
3 31 661 928
Arsenal
4 19 687 206
Manchester City
5 17 139 585
Muse
6 13 832 337
Ellie Goulding
7 11 906 721
Radiohead
8 11 113 948
Mercedes−AMG Petronas Motorsport
1 100% of reactions to users posts
Talkmobile
2 99.2% of reactions to users posts
AO
3 97.7% of reactions to users posts
Toby Carvery
1 +2% − 386 k of new fans
Manchester City
2 +0.4% − 131 k of new fans
Arsenal
3 +1.8% − 122 k of new fans
Red Bull Racing
1 786 808
12%engagedRed Bull Racing
2 416 956
23%engagedEngland Rugby
3 405 788
3%engagedEllie Goulding
1 3 minutes 20 seconds
The Royal Bank of Scotland
2 4 minutes 24 seconds
Go North East
3 4 minutes 33 seconds
NatWest
TOP HASHTAGS
#bcfcused 392 times
#valentinesdayused 219 times
#nufcused 210 times
INTERESTING FACTS
"Most posts were published on 14.02
−1316 in total which is 31% more than on average."
"The most liked fanpage was Ellie Goulding,
−57992.9 likes per post."
"Profile with the most posts was Britain First which published 50 posts per day."
*1 With the highest number of fans,*3 Engage most people,*5 Median of time needed to respond to users post
*2 With the highest growth of page fans,*4 Reacting on percent of posts, 4
All UK brands
Fanpage Trends UK 02.2017
5
Fanpage Trends UK 02.2017
All UK brands
The biggest fanpages in this group were Adele, Coldplay and Arsenal
The highest percent of new fans was gained by Manchester City, Tottenham Hotspurand Arsenal
The highest fan number increase happened on Manchester City, Arsenal and TottenhamHotspur
The most engaging fanpages, in terms of number of engaged fans, were Red Bull Racing,England Rugby and Ellie Goulding
The highest percent of engaged fans was observed on Hotukdeals, England Rugbyand Britain First
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Analytical tool for Facebook, YouTube & Twitter − try!
6
Fanpage Trends UK 02.2017
All UK brands
6 930 780
8 290 215
11 113 948
11 906 721
13 832 337
17 139 585
19 687 206
31 661 928
35 493 271
65 933 594
+0.1% (+7 474)
+0.5% (+41 346)
+0.1% (+15 493)
−0.1% (−11 627)
−0.01% (−1 773)
−0.1% (−21 193)
+2% (+385 561)
+0.4% (+131 237)
−0.01% (−3 578)
+0.06% (+37 950)
518 759 (+ 2 008)518 759Average:
England football team
Tottenham Hotspur
Mercedes−AMG PetronasMotorsport
Radiohead
Ellie Goulding
Muse
Manchester City
Arsenal
Coldplay
Adele
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
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The biggest Facebook fanpages
Precise data−driven recommendations − check it out!
7
Fanpage Trends UK 02.2017
All UK brands
2%
10%
13%
6%
24%
5%
5%
3%
23%
12%
167 683
204 175
206 892
217 770
244 125
303 887
381 693
405 788
416 956
786 808
percentage of engaged users number of engaged users
1610% | 10 203Average:
Mercedes−AMG PetronasMotorsport
West Ham United
Britain First
PC Gamer
Hotukdeals
Leicester City FootballClub
Tottenham Hotspur
Ellie Goulding
England Rugby
Red Bull Racing
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+2
−2
+1
+3
+2
−2
−2
+1
+18
+4
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The most engaging Facebook fanpages
Reports and studies about social media − ask for more!
8
Fanpage Trends UK 02.2017
All UK brands
3h 25min
8min 49sec
11min 42sec
1h 43min
39min 0sec
14min 13sec
52min 8sec
46min 8sec
9min 15sec
1h 38min
55.02% (2364 out of 4297)
62.1% (752 out of 1211)
65.57% (619 out of 944)
80.12% (1345 out of 1679)
81.76% (1358 out of 1661)
84.75% (706 out of 833)
85.4% (2532 out of 2965)
88.17% (1103 out of 1251)
89.25% (1137 out of 1274)
92.8% (979 out of 1055)
time of reaction percentage of posts with reaction
20g 27m | 42.48%Average:
Virgin Media
Amazon.co.uk
Argos
Vodafone UK
Sainsbury’s
Three UK
Tesco
Morrisons
EE
Aldi UK
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+4
+4
+3
+5
+4
−
−1
−1
+7
+3
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Customer service
Fast & easy reporting of social media campaigns − just test!
9
Fanpage Trends UK 02.2017
All UK brands
HOPE not hate Monday, 20.02.2017 10:51
Let’s celebrate the contribution of EU migrants.Vilified by the media and scapegoated bymany politicians, it’s time we recognised andcelebrated the economic, cultural and socialcontribution EU citizens make to Britain. Pleasewatch and share and together let’s say thankyou. Ask your MP to refu
Interactivity Index: 955 858
34658 9140 55290
Creamfields Friday, 24.02.2017 08:45
#Creamfields2017 the World’s Biggest ElectronicLine Up Win 5 x 4 Day Gold Camping Tickets,tag 4 friends and share this image Secure yourtickets now for just £20
Interactivity Index: 639 212
21488 40279 28538
The Perfume Shop Tuesday, 21.02.2017 17:44
It’s competition time! We’re giving onelucky winner the chance to win TEN designerfragrances. Simply LIKE and SHARE to win.Competition closes 5pm 23rd Feb. UK and ROIonly. Full T&Cs apply: http://bit.ly/2lIsIIP
Interactivity Index: 550 595
17291 6950 31594
KFC Thursday, 23.02.2017 17:54
Coming Monday: the KFC Clean Eating Burger −made in collaboration with Figgy Poppleton−Rice
Interactivity Index: 546 540
18352 69159 15722
England Rugby Saturday, 11.02.2017 18:40
It’s full time in Cardiff and England have doneit ??? bit.ly/WalEngLIVE
Interactivity Index: 448 496
95676 4597 20902
The most engaging Facebook posts
Fast & easy reporting of social media campaigns − just test!
10
Alcohol
Fanpage Trends UK 02.2017
11
Fanpage Trends UK 02.2017
Alcohol
The biggest fanpages in this group were Smirnoff, Jack Daniel’s Tennessee Whiskeyand Sourz
The highest percent of new fans was gained by Three Olives Vodka, Jägermeisterand Bacardi
The biggest fan number increase was observed on Three Olives Vodka, Jägermeisterand Bacardi
The most engaging fanpages, in terms of number of engaged fans, were Smirnoff,Grant’s Whisky and Jack Daniel’s Tennessee Whiskey
The highest percent of engaged fans was observed on Grant’s Whisky, Grant’s Whiskyand VK
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Precise data−driven recommendations − check it out!
12
Fanpage Trends UK 02.2017
Alcohol
260 060
262 494
294 485
308 863
323 839
382 144
455 820
480 984
740 865
774 678
+0.6% (+1 459)
+0.3% (+809)
+0.7% (+2 042)
+0.09% (+283)
−0.1% (− 456)
−0.1% (− 447)
+2% (+7 511)
−0.2% (− 979)
+0.1% (+961)
−0.006% (−46)
141 238 (+ −3 269)141 238Average:
Bacardi
Captain Morgan
Jägermeister
Talisker
Tia Maria
Malibu Rum
Three Olives Vodka
Sourz
Jack Daniel’s TennesseeWhiskey
Smirnoff
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
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−
−
−
−
−
−
10
9
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The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
13
Fanpage Trends UK 02.2017
Alcohol
3%
13%
2%
13%
3%
4%
3%
1%
41%
2%
4 118
4 537
4 791
4 833
7 302
8 340
8 351
9 677
13 829
15 274
percentage of engaged users number of engaged users
432% | 2 780Average:
Glengoyne Highland SingleMalt Scotch Whisky
Grant’s Whisky
Jägermeister
VK
Lagavulin
Southern Comfort
Captain Morgan
Jack Daniel’s TennesseeWhiskey
Grant’s Whisky
Smirnoff
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−9
−
+2
+15
−1
−1
+22
−1
+1
+34
10
9
8
7
6
5
4
3
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The most engaging Facebook fanpages
Reports and studies about social media − ask for more!
14
Fanpage Trends UK 02.2017
Alcohol
1d 9h
2d 10h
11min 24sec
3d 14h
1d 9h
1d 7h
19h 0min
28.57% (2 out of 7)
30% (3 out of 10)
60% (3 out of 5)
100% (2 out of 2)
100% (1 out of 1)
100% (6 out of 6)
100% (1 out of 1)
time of reaction percentage of posts with reaction
1d 13g | 28.81%Average:
Jameson Irish Whiskey
Jack Daniel’s TennesseeWhiskey
Jägermeister
Lagavulin
Old Pulteney
Aberlour
Gallo Family VineyardsUK
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
−1
+2
−1
+5
−
−
N
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Customer service
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15
Fanpage Trends UK 02.2017
Alcohol
Smirnoff Thursday, 23.02.2017 10:00
Jeffrey Jewell is a model and DJ with albinism.He uses music to prove that no matter whoyou are, or what you look like, we’re all thesame on the dancefloor. Click to view the fullstory here: https://www.youtube.com/watch?v=Z6HMCjfdF2k
Interactivity Index: 52 272
12320 2372 1904
VK Thursday, 16.02.2017 15:20
Do you wanna be one of the only people in theworld with a neon VK sign!? Yes, you do. TAG amate that would love one and SHARE this post towin!! Competition ends Friday 17th 5pm. Go gogo!
Interactivity Index: 51 434
546 4042 2170
Captain Morgan Sunday, 05.02.2017 21:00
I actually love the Super Bowl, but...
Interactivity Index: 16 733
7841 551 418
Lagavulin Friday, 10.02.2017 19:00
Raise a glass, for today is#InternationalScotchDay. The perfect reason toenjoy Lagavulin, a “wonderful thug of a whisky.”#LoveScotch
Interactivity Index: 12 105
2017 162 590
Jack Daniel’s Tennessee ...Tuesday, 14.02.2017 12:00
A true Gentleman knows how to treat a lady.
Interactivity Index: 11 620
1376 453 527
The most engaging Facebook posts
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16
Banks
Fanpage Trends UK 02.2017
17
Fanpage Trends UK 02.2017
Banks
The biggest pages: Barclays UK, Barclaycard and Santander UK
Following pages had the highest relative (%) increase in number of fans: Halifax,Lloyds Bank and Capital One UK
The highest fan number increase happened on Lloyds Bank, Capital One UK and Halifax
The highest number of fans was engaged on the following pages: The Royal Bank ofScotland, SpareBank 1 and Santander UK
The highest percent of fans was engaged on the following pages: SpareBank 1, YorkshireBank and The Royal Bank of Scotland
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
14 days of free social media analytics − sign up!
18
Fanpage Trends UK 02.2017
Banks
96 368
135 596
250 255
268 397
271 627
289 651
332 565
373 150
393 335
582 610
+2% (+2 061)
+2% (+2 132)
+0.9% (+2 113)
+0.6% (+1 502)
+0.1% (+292)
+0.7% (+1 954)
+0.03% (+114)
+0.2% (+677)
+0.1% (+549)
+0.04% (+229)
120 872 (+ 601)120 872Average:
Halifax
Lloyds Bank
Capital One UK
PayPal
Standard Chartered
HSBC UK
NatWest
Santander UK
Barclaycard
Barclays UK
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
+1
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−
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−
−
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−
−
10
9
8
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1
The biggest Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
19
Fanpage Trends UK 02.2017
Banks
8%
15%
4%
1%
29%
5%
2%
2%
38%
17%
1 777
2 150
2 501
2 909
3 095
4 946
6 483
6 901
8 985
15 927
percentage of engaged users number of engaged users
5% | 2 211Average:
Clydesdale Bank
The Nottingham BuildingSociety
Nationwide BuildingSociety
Standard Chartered
Yorkshire Bank
Halifax
HSBC UK
Santander UK
SpareBank 1
The Royal Bank ofScotland
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−4
−1
+2
−2
+13
−1
−1
−2
+12
+16
10
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1
The most engaging Facebook fanpages
14 days of free social media analytics − sign up!
20
Fanpage Trends UK 02.2017
Banks
16min 29sec
1h 11min
32min 2sec
7min 27sec
28min 43sec
34min 18sec
32min 29sec
9min 24sec
4min 33sec
9min 25sec
23.41% (254 out of 1085)
50% (61 out of 122)
61.6% (215 out of 349)
71.43% (75 out of 105)
74.01% (168 out of 227)
77% (385 out of 500)
80.95% (255 out of 315)
84.92% (152 out of 179)
88.1% (185 out of 210)
96.3% (52 out of 54)
time of reaction percentage of posts with reaction
35m 37s | 64.48%Average:
HSBC UK
The Co−op
Halifax
The Co−operative Bank
Lloyds Bank
Barclays UK
PayPal
Santander UK
NatWest
Barclaycard
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+3
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+3
+1
+6
+1
+3
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Customer service
Fast & easy reporting of social media campaigns − just test!
21
Fanpage Trends UK 02.2017
Banks
The Royal Bank of Scotland Saturday, 25.02.2017 08:30
Let’s show the Welsh how to really sing today,Scotland. And how to play...
Interactivity Index: 18 484
4464 369 784
Santander UK Friday, 10.02.2017 11:00
Remember, details such as your One Time Passcodeare personal to you and shouldn’t be shared withanyone − not even us. If you’re ever asked toshare these details, don’t: but do contact us on0800 9 123 123.
Interactivity Index: 11 818
4350 191 419Halifax Friday, 03.02.2017 09:00
Our rewards are no laughing matter, but this is!
Interactivity Index: 7 528
296 1600 52SpareBank 1 Saturday, 25.02.2017 14:15
Aiaiai, hvor var du da Martin brakk staven 35 åretter Brå? ? For et drama, for et løp! Det varså nære seier at vi gir 5000 kroner til Martinsin spleis <3 #trøstespleis
Interactivity Index: 7 418
5110 109 117
Skipton Building Society Tuesday, 14.02.2017 19:00
We all have busy lives, but when was the lasttime you paused to think about your future?We’re giving away 5 x £100 spa vouchers so youcan take a moment to sit back, relax and thinkin style. Simply tell us what’s important to youwhen it comes to planning your future. Leave acomment below by Tu
Interactivity Index: 7 414
906 659 242
The most engaging Facebook posts
Fast & easy reporting of social media campaigns − just test!
22
Beer
Fanpage Trends UK 02.2017
23
Fanpage Trends UK 02.2017
Beer
The biggest fanpages in this group were Stella Artois, Budweiser and Guinness
The biggest relative fan number increase was observed on the following pages:Carling, Guinness and Kopparberg
The biggest fan number increase was observed on Carling, Guinness and Kopparberg
The highest number of fans was engaged on the following pages: Tennent’s Lager,Carling and Foster’s
The highest percent of fans was engaged on the following pages: Beck’s Be Kreativ,Tennent’s Lager and Thatchers Cider
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Reports and studies about social media − ask for more!
24
Fanpage Trends UK 02.2017
Beer
176 432
186 483
206 665
250 633
286 368
352 419
364 458
375 541
511 874
566 222
+0.1% (+184)
−0.3% (− 472)
+2% (+3 169)
−0.1% (− 322)
+0.7% (+2 065)
−0.2% (− 729)
+0.2% (+861)
+0.7% (+2 630)
+0.06% (+288)
−0.05% (− 297)
148 622 (+ 486)148 622Average:
Corona
Brothers Cider
Carling
Coors Light UK
Kopparberg
Bulmers
Foster’s
Guinness
Budweiser
Stella Artois
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
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−
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1
The biggest Facebook fanpages
Precise data−driven recommendations − check it out!
25
Fanpage Trends UK 02.2017
Beer
0%
6%
7%
19%
5%
7%
1%
3%
7%
12%
584
1 017
1 488
2 020
2 847
3 302
5 643
12 141
13 585
15 526
percentage of engaged users number of engaged users
3% | 2 156Average:
Brothers Cider
Adnams
Sharp’s Brewery
Beck’s Be Kreativ
Fuller’s London Pride
Thatchers Cider
Budweiser
Foster’s
Carling
Tennent’s Lager
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+5
−4
+4
+1
+5
+2
−
+3
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10
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2
1
The most engaging Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
26
Fanpage Trends UK 02.2017
Beer
3d 16h
1d 22h
1d 0h
19h 0min
2d 2h
5h 15min
2h 6min
28.57% (2 out of 7)
40% (2 out of 5)
50% (1 out of 2)
60% (6 out of 10)
87.5% (7 out of 8)
100% (1 out of 1)
100% (2 out of 2)
time of reaction percentage of posts with reaction
1d 9g | 38.84%Average:
Stella Artois
Foster’s
Harvey’s Brewery
Greene King Brewery
Thatchers Cider
Brothers Cider
Sharp’s Brewery
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
N
N
N
−2
−
N
−
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6
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Customer service
Fast & easy reporting of social media campaigns − just test!
27
Fanpage Trends UK 02.2017
Beer
Foster’s Thursday, 09.02.2017 12:00
Forget the weather. That run of condensationgives us the shivers ?
Interactivity Index: 28 439
7119 842 1122
Carling Friday, 03.02.2017 10:30
Will it be a scorpion kick, bicycle kick,Rooney’s record breaking goal or perhaps anotherworldie goal that takes it home? Vote now forthe January Carling Goal of the Month Award ?http://tap.carling.com/gotm−jan
Interactivity Index: 27 950
4342 1210 1173Tennent’s Lager Tuesday, 28.02.2017 07:48
Pints or pancakes tonight? It’s a tough one.
Interactivity Index: 15 337
6369 838 351Thatchers Cider Tuesday, 21.02.2017 16:01
CIDER MAKER WANTED! We have some excitingnews... We are looking for a new Cider Makerto join our team here at Myrtle Farm. Ifyou’re passionate about crafting cider andusing traditional techniques to create new andinnovative recipes, then please get in touch!https://www.thatcherscider.co.uk/
Interactivity Index: 9 263
659 743 352
Fuller’s London Pride Saturday, 04.02.2017 11:00
And now over to Michael Fish for a specialweather report. #WhenItRainsItPourswww.twitter.com/london_pride
Interactivity Index: 7 057
1101 289 300
The most engaging Facebook posts
Precise data−driven recommendations − check it out!
28
Beverages
Fanpage Trends UK 02.2017
29
Fanpage Trends UK 02.2017
Beverages
The biggest fanpages were Coca−Cola, Pepsi Max and Dr Pepper UK
Following pages had the highest relative (%) increase in number of fans: Coca−Cola,innocent and Pepsi Max
The biggest fan number increase was observed on Coca−Cola, innocent and LucozadeEnergy
The most engaging fanpages, in terms of number of engaged fans, were innocent,Pepsi Max and Yorkshire Tea
The most engaging fanpages in terms of percent of engaged fans were Actimel, innocentand 7Up
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Analytical tool for Facebook, YouTube & Twitter − try!
30
Fanpage Trends UK 02.2017
Beverages
374 114
395 054
453 655
499 271
579 003
604 149
665 534
786 018
1 180 021
2 536 995
−0.2% (− 680)
−0.2% (− 905)
−0.1% (− 452)
−0.04% (− 218)
+0.1% (+660)
−0.02% (− 133)
−0.2% (−1 212)
−0.2% (−1 498)
−0.03% (− 400)
+0.2% (+5 091)
276 931 (+ 182)276 931Average:
Vimto
Mountain Dew UK
PG tips
Fanta
innocent
Lucozade Energy
Ribena
Dr Pepper UK
Pepsi Max
Coca−Cola
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
+1
+1
+1
+1
+1
+1
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Reports and studies about social media − ask for more!
31
Fanpage Trends UK 02.2017
Beverages
2%
2%
0%
3%
0%
3%
19%
3%
1%
9%
1 750
1 888
1 889
2 084
2 224
4 647
4 665
5 299
7 254
51 339
percentage of engaged users number of engaged users
1% | 2 252Average:
Emerge Energy Drink
Bubbleology − Bubble Tea
Coca−Cola
7Up
Lucozade Energy
Caffe Nero
Actimel
Yorkshire Tea
Pepsi Max
innocent
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+1
+4
−3
−
+9
+4
−2
−
+19
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Precise data−driven recommendations − check it out!
32
Fanpage Trends UK 02.2017
Beverages
4h 32min
21h 48min
1d 1h
21h 14min
7h 13min
1d 2h
1d 1h
4h 38min
5h 28min
2h 11min
19.88% (33 out of 166)
41.67% (5 out of 12)
46.15% (6 out of 13)
47.06% (8 out of 17)
60% (12 out of 20)
69.23% (36 out of 52)
77.05% (47 out of 61)
80% (4 out of 5)
83.05% (49 out of 59)
94.23% (49 out of 52)
time of reaction percentage of posts with reaction
1d 15g | 41.3%Average:
innocent
Lucozade Energy
Ribena
Pepsi Max
Robinsons
Caffe Nero
Twinings Tea UK
Actimel
Yorkshire Tea
NESCAFÉ Dolce Gusto UK& Ireland
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
−3
+5
−3
+3
+2
+8
+5
−
+4
+3
10
9
8
7
6
5
4
3
2
1
Customer service
Reports and studies about social media − ask for more!
33
Fanpage Trends UK 02.2017
Beverages
innocent Tuesday, 14.02.2017 08:00
It’s Valentine’s Day, and if you can’t uploada photo of spooning bananas to Facebook onValentine’s Day, when can you?
Interactivity Index: 35 473
13173 1323 1063
Pepsi Max Tuesday, 14.02.2017 21:30
Brace yourself for scenes. It’s FC BayernMünchen vs Arsenal AGAIN in the UEFA ChampionsLeague! ?? ??????? #PepsiMAXMoment
Interactivity Index: 13 728
3940 475 493
Emerge Energy Drink Tuesday, 14.02.2017 17:18
We’re giving away 4 of our Emerge branded powerbanks! Like and share this post for a chance towin! #TuesdayTreats #FuelYourGame with Emerge.
Interactivity Index: 12 984
908 211 702
Yorkshire Tea Friday, 17.02.2017 13:54
Product recall: We’re recalling YorkshireTea Teapots, Mugs and Milk Jugs that carryan ’updated’ Yorkshire Tea logo. We’re doingthis as a precautionary measure − for furtherinformation visit the Yorkshire Tea website byclicking here: https://www.yorkshiretea.co.uk/ceramic−recall
Interactivity Index: 10 994
1094 747 432
IRN−BRU Tuesday, 28.02.2017 16:32
IRN−BRU Pancake Batter : 275 g self raisingflour / 1 tsp baking powder / 2 eggs / 200 mlmilk / 175 ml IRN−BRU / 1 pinch of salt. Mixwet, mix dry, combine and fry. You’re welcome.
Interactivity Index: 9 071
699 569 381
The most engaging Facebook posts
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34
Cars
Fanpage Trends UK 02.2017
35
Fanpage Trends UK 02.2017
Cars
The biggest fanpages in this group were Aston Martin, Audi UK and BMW UK
The biggest relative fan number increase was observed on the following pages:McLaren Automotive − The Official Page, Land Rover and Jaguar
The biggest fan number increase was observed on Aston Martin, McLaren Automotive− The Official Page and Land Rover
The highest number of fans was engaged on the following pages: Suzuki Cars UK,Toyota UK and Land Rover
The highest percent of engaged fans was observed on Suzuki Cars UK, Lexus UK andToyota UK
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
14 days of free social media analytics − sign up!
36
Fanpage Trends UK 02.2017
Cars
331 119
332 948
348 718
355 454
378 917
550 137
569 217
765 017
854 202
5 988 613
+1% (+4 862)
+2% (+6 252)
+2% (+5 220)
+1% (+4 662)
+2% (+7 352)
+1% (+5 292)
+0.3% (+1 540)
+0.2% (+1 690)
+0.3% (+2 156)
+0.2% (+13 897)
318 062 (+ 2 259)318 062Average:
MINI
Land Rover
Jaguar
Lotus Cars
McLaren Automotive −The Official Page
Volkswagen
Mercedes−Benz Cars UK
BMW UK
Audi UK
Aston Martin
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Precise data−driven recommendations − check it out!
37
Fanpage Trends UK 02.2017
Cars
6%
5%
5%
2%
7%
4%
12%
9%
12%
63%
12 664
16 778
17 787
18 786
20 591
23 457
24 523
29 044
32 035
34 643
percentage of engaged users number of engaged users
5% | 7 263Average:
Nissan
Lotus Cars
McLaren Automotive −The Official Page
Audi UK
Ford UK
Volkswagen
Lexus UK
Land Rover
Toyota UK
Suzuki Cars UK
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+2
+1
−3
+1
+13
−2
−3
+8
+4
+1
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Reports and studies about social media − ask for more!
38
Fanpage Trends UK 02.2017
Cars
15h 58min
2d 6h
3h 6min
7h 2min
11h 51min
1h 6min
2h 36min
45min 18sec
12h 20min
6min 47sec
33.8% (24 out of 71)
39.66% (46 out of 116)
40.59% (41 out of 101)
47.83% (77 out of 161)
58% (29 out of 50)
58.96% (79 out of 134)
62.94% (107 out of 170)
73.33% (22 out of 30)
78.12% (25 out of 32)
82.86% (58 out of 70)
time of reaction percentage of posts with reaction
11g 51m | 47.7%Average:
Renault UK
Vauxhall
BMW UK
Volkswagen
ŠKODA UK
Audi UK
Nissan
Mercedes−Benz Cars UK
Suzuki Cars UK
Toyota UK
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+3
−1
+2
+7
+5
+7
+1
+3
−
+3
10
9
8
7
6
5
4
3
2
1
Customer service
Reports and studies about social media − ask for more!
39
Fanpage Trends UK 02.2017
Cars
Toyota UK Wednesday, 08.02.2017 13:01
The $1,000,000 Toyota. #2000GT
Interactivity Index: 74 445
6413 1252 3939
Suzuki Cars UK Tuesday, 14.02.2017 09:00
Own up, who forgot it was Valentine’s Day?To keep you out of the dog house, enter ourprize draw to win 2 tickets to see Ant & Dec’sSaturday Night Takeaway! Plus an overnight stayin London and we’ll even pick you up in the allnew Ignis! Let us know who you’d like to takewith you in the comments
Interactivity Index: 37 944
4712 4640 917
Ford UK Tuesday, 14.02.2017 08:00
Most people are happy with chocolates. Me:
Interactivity Index: 36 547
16183 1251 960
Lexus UK Thursday, 16.02.2017 20:26
A new type of exhilarating. #LexusLC
Interactivity Index: 34 009
13093 709 1130
Volkswagen Tuesday, 14.02.2017 10:44
Rather appropriate for today! Happy Valentine’sDay.
Interactivity Index: 31 628
13848 361 1021
The most engaging Facebook posts
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40
Cosmetics
Fanpage Trends UK 02.2017
41
Fanpage Trends UK 02.2017
Cosmetics
The biggest pages: Aveda, Lynx and Soap & Glory
The highest percent of new fans was gained by L’Oréal Paris, Boots UK and MaybellineUK
The biggest fan number increase was observed on Boots UK, L’Oréal Paris and Aveda
The highest number of engaged fans was observed on Boots UK, Benefit Cosmeticsand The Body Shop
The highest percent of engaged fans was observed on Imperial Leather, The BodyShop and Benefit Cosmetics
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Analytical tool for Facebook, YouTube & Twitter − try!
42
Fanpage Trends UK 02.2017
Cosmetics
490 910
511 845
635 887
674 464
784 009
800 910
1 024 087
1 152 483
1 160 939
1 937 563
+1% (+5 056)
+0.8% (+4 165)
+1% (+7 379)
+0.2% (+1 146)
+0.2% (+1 256)
+0.02% (+121)
+1% (+9 843)
+0.02% (+203)
−0.2% (−2 369)
+0.3% (+5 125)
304 549 (+ 1 827)304 549Average:
Maybelline UK
Rimmel London
L’Oréal Paris
NIVEA
Benefit Cosmetics
ghd
Boots UK
Soap & Glory
Lynx
Aveda
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
43
Fanpage Trends UK 02.2017
Cosmetics
1%
1%
1%
2%
2%
1%
11%
3%
2%
2%
5 084
5 423
5 846
6 834
6 931
7 905
10 364
11 721
17 123
18 500
percentage of engaged users number of engaged users
1% | 2 724Average:
Superdrug
ghd
NIVEA
Clinique
Avon
Soap & Glory
Imperial Leather
The Body Shop
Benefit Cosmetics
Boots UK
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+5
+2
+23
−3
+10
−
+3
+3
−
+2
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
14 days of free social media analytics − sign up!
44
Fanpage Trends UK 02.2017
Cosmetics
6h 12min
1d 2h
9h 51min
1d 0h
1d 0h
14h 32min
2h 45min
11h 21min
2h 48min
3h 51min
25.4% (48 out of 189)
60.87% (28 out of 46)
63.46% (33 out of 52)
64.5% (129 out of 200)
74.14% (43 out of 58)
77.21% (105 out of 136)
78.79% (78 out of 99)
79.55% (70 out of 88)
84.62% (22 out of 26)
87.38% (353 out of 404)
time of reaction percentage of posts with reaction
20g 16m | 51.74%Average:
Avon
BareMinerals UK &Ireland
Aveda
LUSH UK
Clinique
The Body Shop
Superdrug
L’Oréal Paris
John Frieda UK
Boots UK
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+5
+1
−
N
−3
−3
+7
+11
N
+5
10
9
8
7
6
5
4
3
2
1
Customer service
14 days of free social media analytics − sign up!
45
Fanpage Trends UK 02.2017
Cosmetics
Soap & Glory Friday, 17.02.2017 10:00
SEE A PENNY, PICK IT UP, PASS IT ON, WIN GOODLUXE! SHARE this (potentially extremely) luckypenny with your Facebook friends and you couldwin some pinkredible pamperstuffs! Every hour,we’ll pick a winner who’s kindly passed on thepenny (and if your friends share it too, THEYcould win)! T+C’s
Interactivity Index: 92 892
2796 1492 5258
Avon Tuesday, 14.02.2017 13:00
Roses are red, violets are blue, have we got theperfect #ValentinesDay competition for you?!?Like, #ShareTheLove and comment on this postbefore midnight on Thursday 16th February tobe in with a chance of winning. Good luck! ? UKOnly. T&Cs: http://bit.ly/2kmd1Hr
Interactivity Index: 47 326
4814 2100 2132
Imperial Leather Sunday, 26.02.2017 14:00
Make a little room on your bathroom shelf...Comment below using #MyLittleLuxury for thechance to #win both a bottle of our NEW CherryBakewell Bath Cream AND Shower Cream! ??? T&CsApply
Interactivity Index: 29 046
3898 3587 675
Benefit Cosmetics Sunday, 26.02.2017 10:15
OMG...?Check out what we’ve just spottedexclusively at Boots.com for just £20! Availablewhile stocks last ,so get yours before theygo! http://www.boots.com/benefit−besties−gift−set−10223400
Interactivity Index: 22 205
2937 2701 529
The Body Shop Monday, 06.02.2017 11:00
There is no such thing as having too manylipsticks which is why we are giving you thechance to WIN all of our Matte Lipsticks. Foryour chance to win, solve the puzzle and commentyour answer below. 3 winners will be announcedtomorrow. ? T&CS: http://bit.ly/2jbGfrM
Interactivity Index: 16 746
1002 3416 130
The most engaging Facebook posts
Precise data−driven recommendations − check it out!
46
Fashion
Fanpage Trends UK 02.2017
47
Fanpage Trends UK 02.2017
Fashion
The biggest fanpages in this group were Alexander McQueen, Next and New Look
Following pages had the highest relative (%) increase in number of fans: JD Sports,John Lewis and Next
The highest fan base growth happened on JD Sports, Next and John Lewis
The highest number of fans was engaged on the following pages: boohoo.com, Missguidedand Alexander McQueen
The highest percent of fans was engaged on the following pages: ARUNA SETH, boohoo.comand Missguided
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
14 days of free social media analytics − sign up!
48
Fanpage Trends UK 02.2017
Fashion
1 055 534
1 102 032
1 115 416
1 171 473
1 185 309
1 212 573
1 275 496
1 416 069
1 812 365
1 889 167
+2% (+15 954)
+0.01% (+156)
+0.4% (+4 731)
+0.06% (+684)
+1% (+11 521)
+0.3% (+4 184)
+0.3% (+3 968)
+0.4% (+5 194)
+0.9% (+15 903)
+0.3% (+5 994)
533 647 (+ 2 985)533 647Average:
JD Sports
ACCESSORIZE
ASOS
Ann Taylor
John Lewis
Topshop
Dorothy Perkins
New Look
Next
Alexander McQueen
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
49
Fanpage Trends UK 02.2017
Fashion
33%
2%
1%
2%
3%
3%
4%
2%
9%
14%
16 051
17 010
24 974
29 065
32 105
35 910
37 196
37 659
54 996
144 579
percentage of engaged users number of engaged users
3% | 12 314Average:
ARUNA SETH
Vivienne Westwood
Next
John Lewis
ASOS
Topshop
JD Sports
Alexander McQueen
Missguided
boohoo.com
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−4
+1
−1
−5
+3
−
−1
+5
+2
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Precise data−driven recommendations − check it out!
50
Fanpage Trends UK 02.2017
Fashion
1d 15h
55min 25sec
1h 15min
5h 34min
1h 49min
38min 34sec
46min 31sec
1h 49min
12h 58min
1h 13min
53.33% (16 out of 30)
55.89% (185 out of 331)
74.59% (181 out of 243)
76.74% (33 out of 43)
77.96% (283 out of 363)
86.11% (155 out of 180)
88.06% (295 out of 335)
91.86% (79 out of 86)
92.41% (134 out of 145)
93.02% (40 out of 43)
time of reaction percentage of posts with reaction
16g 44m | 55.08%Average:
Rare London
H&M
JD Sports
Evans
Next
New Look
John Lewis
Boden
GlossyBox.co.uk
La Redoute
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
−
+2
−3
+5
+3
−2
+2
−1
+2
−
10
9
8
7
6
5
4
3
2
1
Customer service
14 days of free social media analytics − sign up!
51
Fanpage Trends UK 02.2017
Fashion
boohoo.com Monday, 06.02.2017 01:00
Game changer ??
Interactivity Index: 101 220
11832 14019 2082
Forever Friends Tuesday, 14.02.2017 11:49
Happy Valentine’s Day! We hope you’re sharingthe day with the ones you love. Don’t forgetto celebrate your friendships as well as yourcrushes! #ValentinesDay
Interactivity Index: 55 660
3524 214 3205Alexander McQueen Saturday, 11.02.2017 08:34
Remembering Lee McQueen. 17.03.1969 − 11.02.2010Photograph by Sir Don McCullin ©2009
Interactivity Index: 50 647
13471 210 2271
JD Sports Monday, 27.02.2017 18:09
This is it, the main event, Haye versus Bellew,the press conference, live from Liverpool**warning video contains strong language**
Interactivity Index: 35 638
3654 3068 1232
Next Friday, 10.02.2017 08:00
We’re feeling the this Friday... To celebrate,we’re giving away £100 to spend on our lingeriecollections! To enter, just comment below with"Next Friday Giveaway − lingerie love..." andwe’ll announce a winner HERE on Monday! SHOPlingerie: ow.ly/Xbpa308Eg95 Red Phoebe Guipure VFront Longline
Interactivity Index: 33 418
3270 4761 694
The most engaging Facebook posts
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52
Food
Fanpage Trends UK 02.2017
53
Fanpage Trends UK 02.2017
Food
The biggest fanpages were Just Eat UK, Marmite and Heinz UK
The biggest relative fan number increase was observed on the following pages:KETTLE Chips UK, Just Eat UK and Tic Tac
The highest fan number increase happened on KETTLE Chips UK, Just Eat UK and TicTac
The highest number of fans was engaged on the following pages: Heinz UK, Amul Icecreamand Snickers Get Some Nuts
The highest percent of fans was engaged on the following pages: Herbalife, Ella’sKitchen and Heinz UK
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
14 days of free social media analytics − sign up!
54
Fanpage Trends UK 02.2017
Food
282 259
437 554
482 240
516 690
706 920
713 821
762 999
777 220
1 056 537
1 214 406
+2% (+4 183)
+0.005% (+24)
+0.2% (+894)
+0.1% (+632)
−0.1% (− 959)
−0.2% (−1 389)
−0.2% (−1 493)
−0.08% (− 620)
−0.2% (−1 639)
+0.2% (+2 171)
229 916 (+ 525)229 916Average:
KETTLE Chips UK
Snickers Get Some Nuts
Tic Tac
Amul Icecream
Doritos
Shreddies UK
Wrigley’s Extra
Heinz UK
Marmite
Just Eat UK
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−1
−1
−1
−1
−1
N
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
55
Fanpage Trends UK 02.2017
Food
4%
1%
4%
3%
1%
7%
14%
3%
4%
4%
7 004
7 495
7 805
7 807
12 318
14 740
14 740
14 780
18 867
34 226
percentage of engaged users number of engaged users
2% | 3 923Average:
Cholula Hot Sauce
Marmite
Co−op Food
KETTLE Chips UK
Just Eat UK
Ella’s Kitchen
Herbalife
Snickers Get Some Nuts
Amul Icecream
Heinz UK
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−3
−4
+2
−5
−
−4
−1
+32
+9
+3
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Precise data−driven recommendations − check it out!
56
Fanpage Trends UK 02.2017
Food
13h 5min
1d 15h
1d 7h
1h 47min
14h 48min
16h 7min
13h 24min
3h 0min
10min 10sec
17h 59min
47.37% (18 out of 38)
56.52% (39 out of 69)
57.89% (11 out of 19)
61.71% (224 out of 363)
67.92% (36 out of 53)
71.43% (15 out of 21)
74.07% (20 out of 27)
75% (15 out of 20)
82.55% (123 out of 149)
87.5% (28 out of 32)
time of reaction percentage of posts with reaction
22g 9m | 60.92%Average:
Whiskas UK
Heinz UK
Cholula Hot Sauce
Co−op Food
Ella’s Kitchen
Hovis
Aunt Bessie’s
KETTLE Chips UK
Just Eat UK
Newburn Bakehouse byWarburtons
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+5
+1
−3
−3
−3
+2
+7
+11
−
−
10
9
8
7
6
5
4
3
2
1
Customer service
Precise data−driven recommendations − check it out!
57
Fanpage Trends UK 02.2017
Food
Heinz UK Tuesday, 14.02.2017 11:00
Reason 14: You know it’s love when you can’twait to get home #LoveSoup
Interactivity Index: 40 619
24123 928 799
Snickers Get Some Nuts Monday, 27.02.2017 16:09
You go la−la when you’re hungry #Oscars#eataSNICKERS
Interactivity Index: 34 275
14163 704 1081
Herbalife Saturday, 25.02.2017 17:00
Salmon is rich in omega−3 fatty acids−−healthyfats that are good for your heart. Try thisdelicious salmon + avocado salsa recipe thisweekend.
Interactivity Index: 29 366
1478 52 1730
Organix Food Monday, 20.02.2017 10:31
For budding little chefs we’ve got ten cookingsets to give away....ready set cook! For yourchance to win, simply like and share this postbefore 4pm on Friday − Good luck! (T&Cs apply:ow.ly/gMv2309a9TU)
Interactivity Index: 27 472
1536 692 1448
Marmite Tuesday, 28.02.2017 09:41
There’s only one topping worthy enough for thisglorious stack. Happy Pancake Day!
Interactivity Index: 26 256
2456 1842 1027
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58
Football clubs
Fanpage Trends UK 02.2017
59
Fanpage Trends UK 02.2017
Football clubs
The biggest pages: Arsenal, Manchester City and Tottenham Hotspur
The highest percent of new fans was gained by Manchester City, West Ham Unitedand Tottenham Hotspur
The biggest fan number increase was observed on Manchester City, Arsenal andTottenham Hotspur
The highest number of engaged fans was observed on Tottenham Hotspur, LeicesterCity Football Club and West Ham United
The most engaging fanpages in terms of percent of engaged fans were Aston VillaFC, West Ham United and Celtic FC
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Reports and studies about social media − ask for more!
60
Fanpage Trends UK 02.2017
Football clubs
1 711 123
1 721 391
2 008 394
2 072 211
2 883 117
6 587 250
6 930 780
8 290 215
19 687 206
31 661 928
+0.5% (+9 327)
+0.06% (+1 111)
+2% (+33 910)
+0.1% (+2 092)
+0.3% (+9 909)
+0.2% (+10 721)
+0.1% (+7 474)
+0.5% (+41 346)
+2% (+385 561)
+0.4% (+131 237)
3 783 986 (+ 26 533)3 783 986Average:
Sunderland AFC
Liverpool FC
West Ham United
Newcastle United
Everton Football Club
Leicester City FootballClub
England football team
Tottenham Hotspur
Manchester City
Arsenal
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
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61
Fanpage Trends UK 02.2017
Football clubs
3%
19%
3%
3%
5%
1%
5%
10%
5%
5%
42 674
47 285
47 912
64 873
90 030
103 093
133 428
204 175
303 887
381 693
percentage of engaged users number of engaged users
4% | 65 360Average:
Swansea City FootballClub
Aston Villa FC
Sunderland AFC
Newcastle United
Celtic FC
England football team
Everton Football Club
West Ham United
Leicester City FootballClub
Tottenham Hotspur
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−1
−2
+2
+1
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
14 days of free social media analytics − sign up!
62
Fanpage Trends UK 02.2017
Football clubs
NAmin NAsec NA% (NA out of NA)
time of reaction percentage of posts with reaction
NaNm NaNs | 0%Average:
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
N 1
Customer service
Analytical tool for Facebook, YouTube & Twitter − try!
63
Fanpage Trends UK 02.2017
Football clubs
Leicester City Football Club Thursday, 23.02.2017 20:02
Club statement: #lcfc and Claudio Ranieri partcompany: http://leic.it/2mhyoGR
Interactivity Index: 176 224
34044 11401 6036
Tottenham Hotspur Friday, 10.02.2017 11:30
Congratulations, Dele! Premier League Player ofthe Month for January. ?
Interactivity Index: 93 042
56898 1260 1944
Norwich City FC Sunday, 12.02.2017 12:00
? The goals from yesterday’s win over NottinghamForest.
Interactivity Index: 89 735
10439 3432 4098
West Ham United Saturday, 04.02.2017 16:52
3 goals = 3 points
Interactivity Index: 73 246
29630 980 2481
England football team Monday, 06.02.2017 17:48
Four years ago today, we saw off Brazil atWembley Stadium! ?
Interactivity Index: 53 580
23980 1028 1593
The most engaging Facebook posts
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64
IT/Electronics
Fanpage Trends UK 02.2017
65
Fanpage Trends UK 02.2017
IT/Electronics
The biggest pages: Samsung UK, Sony UK and Sony Xperia GB
The biggest relative fan number increase was observed on the following pages:Orange Amplifiers, Denon and Blackstar Amplification
The highest fan number increase happened on Orange Amplifiers, Denon and BlackstarAmplification
The highest number of engaged fans was observed on Orange Amplifiers, SamsungUK and Blackstar Amplification
The highest percent of fans was engaged on the following pages: Orange Amplifiers,Philips UK & Ireland and Blackstar Amplification
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Precise data−driven recommendations − check it out!
66
Fanpage Trends UK 02.2017
IT/Electronics
285 565
306 748
348 502
428 817
490 672
558 276
588 272
602 220
896 510
2 351 184
+0.8% (+2 210)
−0.1% (− 313)
+0.5% (+1 623)
+3% (+10 587)
−0.1% (− 516)
+0.02% (+107)
−0.2% (− 974)
+0.1% (+819)
−0.1% (−1 295)
+0.07% (+1 600)
239 769 (+ 631)239 769Average:
Denon
Amazon Kindle UK
Blackstar Amplification
Orange Amplifiers
Pioneer Car Europe
Currys PC World
HTC UK
Sony Xperia GB
Sony UK
Samsung UK
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
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67
Fanpage Trends UK 02.2017
IT/Electronics
0%
1%
1%
0%
3%
2%
1%
3%
1%
3%
1 214
1 249
1 322
1 904
2 450
2 557
2 567
11 644
12 941
14 895
percentage of engaged users number of engaged users
1% | 1 576Average:
Currys PC World
Morphy Richards
Nikon
Sony Xperia GB
Philips UK & Ireland
Intel UK
LG UK − Life’s Good
Blackstar Amplification
Samsung UK
Orange Amplifiers
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−3
−1
+2
+2
+11
−
+2
−
+10
+1
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
68
Fanpage Trends UK 02.2017
IT/Electronics
1d 0h
12h 38min
12h 45min
20min 57sec
48min 10sec
2h 30min
8h 15min
17h 11min
12h 21min
1h 17min
10.37% (28 out of 270)
54.88% (45 out of 82)
72.12% (519 out of 720)
72.79% (107 out of 147)
75.88% (368 out of 485)
78.57% (22 out of 28)
81.25% (26 out of 32)
82% (41 out of 50)
85.11% (40 out of 47)
100% (26 out of 26)
time of reaction percentage of posts with reaction
18g 45m | 50.64%Average:
HTC UK
Sony Xperia GB
Currys PC World
Indesit
Samsung UK
Philips UK & Ireland
HP
Morphy Richards
Sony UK
Ebuyer.com
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+1
−2
+4
−4
−
+4
+4
−2
+8
+1
10
9
8
7
6
5
4
3
2
1
Customer service
Reports and studies about social media − ask for more!
69
Fanpage Trends UK 02.2017
IT/Electronics
Orange Amplifiers Wednesday, 22.02.2017 18:58
SHARE TO WIN an Orange Micro Terror#24HourContest #MicroTerror website: http://bit.ly/2l0xFrG Contest ends TOMORROW at 2 PM EST
Interactivity Index: 123 680
512 0 7698
Blackstar Amplification Friday, 17.02.2017 12:00
COMPETITION TIME! To be in with a chance ofwinning an ID:Core 10 V2 in Silver, simply’LIKE’ our page and ’SHARE’ this post. Winnerwill be selected next Friday! Good luck!
Interactivity Index: 89 141
4577 557 5146
Samsung UK Wednesday, 15.02.2017 12:17
Amazing things happen when you experiment in360°. Watch Biffy Clyro perform their new singlein this immersive VR video.
Interactivity Index: 59 465
10449 1590 2666
Intel UK Tuesday, 21.02.2017 15:00
Is your PC up to the task?
Interactivity Index: 4 746
414 791 73
Sabre Corporation Wednesday, 22.02.2017 17:21
A lot happens in a Sabre minute...??????
Interactivity Index: 3 886
286 4 224
The most engaging Facebook posts
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70
Politics
Fanpage Trends UK 02.2017
71
Fanpage Trends UK 02.2017
Politics
The biggest pages: Britain First, Jeremy Corbyn and Nigel Farage
The biggest relative fan number increase was observed on the following pages:Nigel Farage, Britain First and Sadiq Khan
The highest fan base growth happened on Britain First, Nigel Farage and SadiqKhan
The highest number of engaged fans was observed on Nigel Farage, Britain Firstand Jeremy Corbyn
The highest percent of engaged fans was observed on Nigel Farage, HOPE not hateand Green Party of England and Wales
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Analytical tool for Facebook, YouTube & Twitter − try!
72
Fanpage Trends UK 02.2017
Politics
284 172
464 767
540 830
550 994
566 263
584 755
620 028
704 228
835 256
1 625 711
+0.5% (+1 434)
+0.2% (+982)
+0.1% (+686)
+0.3% (+1 492)
+0.1% (+543)
−0.1% (− 599)
+0.6% (+3 883)
+5% (+33 953)
−0.06% (− 519)
+3% (+40 407)
118 243 (+ 1 354)118 243Average:
Nicola Sturgeon
10 Downing Street
The Labour Party
Boris Johnson
Conservatives
UK Independence Party(UKIP)
Sadiq Khan
Nigel Farage
Jeremy Corbyn
Britain First
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
14 days of free social media analytics − sign up!
73
Fanpage Trends UK 02.2017
Politics
5%
5%
6%
14%
15%
8%
22%
10%
13%
31%
27 835
29 539
32 145
39 808
42 255
51 859
54 322
79 661
206 892
218 501
percentage of engaged users number of engaged users
8% | 11 999Average:
The Labour Party
UK Independence Party(UKIP)
Boris Johnson
Nicola Sturgeon
Green Party of Englandand Wales
Sadiq Khan
HOPE not hate
Jeremy Corbyn
Britain First
Nigel Farage
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−4
−2
+2
−2
+6
−1
+5
−1
+1
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Reports and studies about social media − ask for more!
74
Fanpage Trends UK 02.2017
Politics
2d 13h
3h 37min
8h 47min
1d 13h
36min 44sec
2h 15min
1d 14h
9min 19sec
13min 15sec
2.86% (1 out of 35)
4% (1 out of 25)
5.71% (4 out of 70)
6.67% (1 out of 15)
12.5% (4 out of 32)
20% (1 out of 5)
40% (2 out of 5)
50% (1 out of 2)
100% (1 out of 1)
time of reaction percentage of posts with reaction
17g 0m | 9.67%Average:
Frack Off (UK)
Green Party in NorthernIreland
Occupy London
The Liberal Party UK
Alliance Party of NorthernIreland
Northern IrelandConservatives
Communist Party
Yorkshire Party
Christian Party
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
−4
−4
−
N
N
N
−1
N
N
9
8
7
6
5
4
3
2
1
Customer service
Precise data−driven recommendations − check it out!
75
Fanpage Trends UK 02.2017
Politics
HOPE not hate Monday, 20.02.2017 10:51
Let’s celebrate the contribution of EU migrants.Vilified by the media and scapegoated bymany politicians, it’s time we recognised andcelebrated the economic, cultural and socialcontribution EU citizens make to Britain. Pleasewatch and share and together let’s say thankyou. Ask your MP to refu
Interactivity Index: 955 858
34658 9140 55290
Nigel Farage Wednesday, 01.02.2017 16:15
Just gave both barrels to the unelected EUcommission. These guys could learn somethingfrom democratically elected President Trump.
Interactivity Index: 717 954
39302 8175 40372
Britain First Thursday, 02.02.2017 08:31
BAN THE BURKA!
Interactivity Index: 236 250
9630 579 14019
Chuka Umunna Wednesday, 08.02.2017 19:54
As I voted in the House of Commons I watchedBoris Johnson, Andrea Leadsom, Chris Graylingand other Vote Leave MPs vote against the#350mForTheNHS that they promised to people inthe #EUref. It is a disgrace and a betrayal ofthe people. This is a bad day for our democracy!
Interactivity Index: 231 062
8870 1600 13487
Green Party of England and ...Friday, 17.02.2017 15:36
That #FridayFeeling when you take a seat fromUKIP! We now have a new Councillor in the Forestof Dean. And it wasn’t even close. Our voteshare shot up by nearly 30% and UKIP supportutterly collapsed. The politics of hope candefeat the politics of hate.
Interactivity Index: 100 461
15557 446 5195
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76
Retail
Fanpage Trends UK 02.2017
77
Fanpage Trends UK 02.2017
Retail
The biggest fanpages in this group were Amazon.co.uk, Tesco and Next
The highest percent of new fans was gained by Next, Lidl UK and Asda
The biggest fan number increase was observed on Next, Asda and Lidl UK
The highest number of engaged fans was observed on Hotukdeals, B&M Stores andHome Bargains
The highest percent of fans was engaged on the following pages: Hotukdeals, B&MStores and Waitrose
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
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Fanpage Trends UK 02.2017
Retail
1 214 406
1 538 065
1 561 024
1 637 780
1 644 951
1 781 720
1 808 949
1 812 365
2 214 265
5 526 388
+0.2% (+2 171)
+0.3% (+4 410)
+0.6% (+9 139)
−0.001% (−21)
+0.7% (+10 913)
+0.2% (+3 823)
+0.6% (+11 493)
+0.9% (+15 903)
+0.3% (+6 230)
−0.07% (−4 077)
384 052 (+ 2 816)384 052Average:
Just Eat UK
Aldi UK
Sainsbury’s
AO
Lidl UK
eBay.co.uk
Asda
Next
Tesco
Amazon.co.uk
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−1
+1
−
−1
+1
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
79
Fanpage Trends UK 02.2017
Retail
2%
13%
3%
3%
3%
11%
7%
12%
13%
24%
45 019
48 735
49 952
50 746
51 792
60 244
121 604
142 321
142 641
244 125
percentage of engaged users number of engaged users
13564% | 14 399Average:
Tesco
Waitrose
Lidl UK
Aldi UK
Sainsbury’s
Lipsy London
Asda
Home Bargains
B&M Stores
Hotukdeals
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+4
+11
+9
−
−1
+1
−
−1
+1
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
80
Fanpage Trends UK 02.2017
Retail
8min 49sec
11min 42sec
1h 18min
1h 17min
39min 0sec
29min 47sec
52min 8sec
46min 8sec
1h 38min
10min 10sec
62.1% (752 out of 1211)
65.57% (619 out of 944)
72.5% (435 out of 600)
78.31% (444 out of 567)
81.76% (1358 out of 1661)
84.51% (300 out of 355)
85.4% (2532 out of 2965)
88.17% (1103 out of 1251)
92.8% (979 out of 1055)
99.23% (388 out of 391)
time of reaction percentage of posts with reaction
9g 7m | 64.77%Average:
Amazon.co.uk
Argos
QVC UK
Lidl UK
Sainsbury’s
Iceland Foods
Tesco
Morrisons
Aldi UK
AO
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+5
+2
+6
+3
+3
+1
−
−
+3
−
10
9
8
7
6
5
4
3
2
1
Customer service
Precise data−driven recommendations − check it out!
81
Fanpage Trends UK 02.2017
Retail
The Perfume Shop Tuesday, 21.02.2017 17:44
It’s competition time! We’re giving onelucky winner the chance to win TEN designerfragrances. Simply LIKE and SHARE to win.Competition closes 5pm 23rd Feb. UK and ROIonly. Full T&Cs apply: http://bit.ly/2lIsIIP
Interactivity Index: 550 595
17291 6950 31594
B&M Stores Thursday, 16.02.2017 13:04
COMPETITION TIME! We are giving away a Year’sSupply of Bold or Daz to 2 lucky winnerscourtesy of P&G! For your chance to WIN simplyLIKE and COMMENT your choice: ’BOLD’ or ’DAZ’!Competition ends 23:59 23/02/2017.
Interactivity Index: 339 380
36656 29937 11436
Lidl UK Friday, 10.02.2017 12:30
A salt crystal lamp at Lidl? Yes, really! Greatfor cleansing the air and filling you withpositive energy. In store from Sunday 12th Febfor £8.99
Interactivity Index: 219 898
18794 18316 7990
Hotukdeals Tuesday, 14.02.2017 07:18
Happy #ValentinesDay ?? http://bit.ly/1mxN1Wb#Valentines #HUKD
Interactivity Index: 209 811
16423 6475 10468
Asda Monday, 06.02.2017 18:00
Asda customer Sinéad tweeted this pic after shespotted Dominos stocking up on our £1 potatowedges at our Greenhithe store. Wonder if theyknow that our 14" Create Your Own pizzas arejust £3.50 too. ??
Interactivity Index: 131 088
29960 4326 5239
The most engaging Facebook posts
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82
Sweets
Fanpage Trends UK 02.2017
83
Fanpage Trends UK 02.2017
Sweets
The biggest fanpages in this group were Cadbury Bournville, Cadbury Creme Eggand Galaxy Chocolate
Following pages had the highest relative (%) increase in number of fans: KitKat,Cadbury Bournville and Galaxy Chocolate
The highest fan base growth happened on KitKat, Galaxy Chocolate and CadburyBournville
The highest number of engaged fans was observed on Cadbury Bournville, JuniorMints and Cadbury Creme Egg
The most engaging fanpages in terms of percent of engaged fans were Maynards SA,McVitie’s and Junior Mints
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Fast & easy reporting of social media campaigns − just test!
84
Fanpage Trends UK 02.2017
Sweets
681 384
749 602
807 493
808 998
826 209
1 537 926
1 799 608
1 964 978
2 492 165
3 836 146
−0.2% (−1 350)
−0.2% (−1 388)
−0.3% (−2 697)
−0.2% (−1 673)
+0.2% (+1 286)
−0.1% (−1 860)
−0.09% (−1 649)
−0.01% (− 229)
−0.1% (−2 423)
−0.02% (− 722)
609 868 (+ 557)609 868Average:
MAOAM UK
Haribo UK
Rowntree’s
Smarties
KitKat
Maltesers UK
Ben & Jerry’s
Galaxy Chocolate
Cadbury Creme Egg
Cadbury Bournville
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
85
Fanpage Trends UK 02.2017
Sweets
0%
0%
1%
0%
5%
0%
13%
1%
4%
3%
2 003
3 004
4 408
4 644
5 028
8 607
9 832
18 672
25 155
118 081
percentage of engaged users number of engaged users
1% | 5 950Average:
Lindt
Aero Bubbly Chocolate
Vinnie the panda − Fox’sBiscuits’ Chief Biscuit...
Maltesers UK
McVitie’s
Ben & Jerry’s
Maynards SA
Cadbury Creme Egg
Junior Mints
Cadbury Bournville
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+4
−
+2
+5
+9
+1
+1
+1
+1
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Precise data−driven recommendations − check it out!
86
Fanpage Trends UK 02.2017
Sweets
23h 53min
5h 23min
15h 56min
13h 11min
14h 3min
11h 57min
12h 30min
12h 21min
1d 1h
6h 44min
20% (16 out of 80)
21.31% (13 out of 61)
58.82% (30 out of 51)
58.82% (20 out of 34)
59.57% (28 out of 47)
69.57% (16 out of 23)
76.47% (13 out of 17)
78.26% (36 out of 46)
86.26% (113 out of 131)
93% (226 out of 243)
time of reaction percentage of posts with reaction
23g 26m | 61.68%Average:
Cadbury Creme Egg
Galaxy Chocolate
McVitie’s
Thorntons
Haribo UK
Mars Bar
Vinnie the panda − Fox’sBiscuits’ Chief Biscuit...
Warburtons
Ben & Jerry’s
Maltesers UK
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
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Customer service
Precise data−driven recommendations − check it out!
87
Fanpage Trends UK 02.2017
Sweets
Cadbury Creme Egg Friday, 24.02.2017 12:00
Goo on! Cook up a twist on a campfire classicwith a Creme Egg Hunters’ Hot Choc! Check outthe full recipe here: https://goo.gl/dJsr57 It’s#CremeEggHuntingSeason
Interactivity Index: 91 068
10348 6984 3299
Cadbury Bournville Wednesday, 08.02.2017 18:31
This #ChocolateDay, indulge in darkness with a#CadburyBournville.
Interactivity Index: 82 083
64955 274 1002
Junior Mints Monday, 06.02.2017 22:37
Heart Shaped Junior Mints have a surprise inevery piece!
Interactivity Index: 61 895
14859 651 2777
Ben & Jerry’s Thursday, 23.02.2017 08:00
The earth needs you!
Interactivity Index: 37 862
7262 814 1709
Aero Bubbly Chocolate Sunday, 19.02.2017 12:20
Happy #ChocolateMintDay! Check out this mintAERO fudge creation from UNILAD Grub. Tag afriend you’d love to share these with ?
Interactivity Index: 34 953
1913 1340 1730
The most engaging Facebook posts
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Telecommunications
Fanpage Trends UK 02.2017
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Fanpage Trends UK 02.2017
Telecommunications
The biggest fanpages in this group were O2, EE and Vodafone UK
The biggest relative fan number increase was observed on the following pages:giffgaff, TalkTalk and Virgin Media
The biggest fan number increase was observed on Sky, O2 and giffgaff
The highest number of fans was engaged on the following pages: Virgin Media, O2and Carphone Warehouse
The most engaging fanpages in terms of percent of engaged fans were JTsocial,Virgin Media and TalkTalk
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
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90
Fanpage Trends UK 02.2017
Telecommunications
107 958
310 463
312 534
364 691
411 585
642 684
862 320
923 546
1 010 474
1 226 711
−0.1% (− 152)
+2% (+4 906)
+2% (+4 650)
+0.7% (+2 625)
+1% (+4 856)
+0.2% (+1 569)
+1% (+9 216)
+0.3% (+2 735)
+0.5% (+4 772)
+0.5% (+6 243)
270 225 (+ 1 937)270 225Average:
TalkTalk TV Store
giffgaff
TalkTalk
Three UK
Virgin Media
Carphone Warehouse
Sky
Vodafone UK
EE
O2
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
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The biggest Facebook fanpages
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91
Fanpage Trends UK 02.2017
Telecommunications
11%
1%
0%
1%
1%
1%
0%
1%
1%
4%
1 841
2 596
3 031
3 375
4 072
4 767
4 784
5 154
9 271
16 170
percentage of engaged users number of engaged users
2% | 2 375Average:
JTsocial
giffgaff
Vodafone UK
Three UK
TalkTalk
Sky
EE
Carphone Warehouse
O2
Virgin Media
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
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The most engaging Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
92
Fanpage Trends UK 02.2017
Telecommunications
49min 39sec
1h 17min
12h 18min
3h 25min
32min 36sec
1h 43min
51min 51sec
14min 13sec
31min 26sec
9min 15sec
30.87% (92 out of 298)
34.37% (529 out of 1539)
48.67% (385 out of 791)
55.02% (2364 out of 4297)
69.89% (65 out of 93)
80.12% (1345 out of 1679)
80.62% (312 out of 387)
84.75% (706 out of 833)
87.5% (161 out of 184)
89.25% (1137 out of 1274)
time of reaction percentage of posts with reaction
2g 10m | 65.09%Average:
giffgaff
Sky
TalkTalk
Virgin Media
Lebara
Vodafone UK
plusnet
Three UK
Tesco Mobile
EE
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
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Customer service
14 days of free social media analytics − sign up!
93
Fanpage Trends UK 02.2017
Telecommunications
O2 Wednesday, 08.02.2017 12:02
Win one of two Debenhams Decadence bouquetsworth £54.99 and put a smile on your loved onesface. LIKE and SHARE this post to enter, it’sthat simple http://bit.ly/2kH6HqH ?(Terms apply:http://bit.ly/XnVDl3 ) You can also grab 50% offa Debenhams Decadence bouquet on #O2Priority.Just in time for
Interactivity Index: 31 652
1656 531 1742
Virgin Media Thursday, 23.02.2017 21:58
The March To Wembley has begun. Best ofluck Southampton FC, we’re right behind you!#AllTheFootball
Interactivity Index: 25 015
3635 913 1108
Carphone Warehouse Friday, 17.02.2017 16:03
Nokia is bringing the noughties back with thelaunch of the Nokia 150 and a re−release of theever so popular 3310! To celebrate, simply tellus what your first mobile phone was for thechance to #WIN a Nokia 150 and a year’s supplyof gummy snakes.
Interactivity Index: 9 056
956 1005 255
Vodafone UK Tuesday, 07.02.2017 12:01
Explore the online world through your child’seyes. See our Digital Parenting Magazinefor more online safety tips #SID2017 http://vodafone.uk/DPM
Interactivity Index: 7 815
267 647 310
JTsocial Friday, 10.02.2017 10:05
***COMPETITION time*** Win a new ? courtesy ofJT. To enter you must ’Like’ our page and tagone of your nearest and dearest hinting whichphone from below you’d like for Valentine’s Dayby 5pm on Thursday 16th Feb. A winner will beselected at random. Entries from the CI onlyplease. Well done to C
Interactivity Index: 7 637
393 463 337
The most engaging Facebook posts
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