By Dave Woodson | DaveWoodson.com | Dave@DaveWoodson.com | (219)872-8000

850 million monthly active users480 million daily active users425 million monthly active users who used

Facebook mobile productsAvailable in more than 70 languagesAccounts for more than 95% of social

networking

FACEBOOK IN 2012

Introduced to Pages on Feb. 29th

Grace period until March 31st All pages switch to the new Timeline layout

on March 31st.

Many new changes such as no default landing page, bigger custom page width, large cover image plus many more

THE TIMELINES LAYOUT

What's New with Timelines?

Friend FeedPin PostsMilestonesStarred StoriesPrivate MessageAdmin PanelActivity Log

Cover ImageProfile PictureAbout SectionApp Display Highlight FeedTimeline NavigationActivity Feed

1. Cover Image2. Profile Picture3. Timeline4. About Section5. Apps6. Highlights7. Composer8. Pinned Post9. Friend

Activity 

COVER IMAGE

851 x 315 pixels (min. 399 pixels wide)Make it stand out; represent your brand wellNO – Price or purchase infoNO – Contact info such as website, ph. no.,

addressNO – Like or Share referencesNO – Calls to Action i.e Click Like, Sign up

Now

WHAT CANNOT BE ON THE COVER

GREAT COVER IMAGE EXAMPLES

180 x 180 pixels – gets resized to 32 x 32 pixels

Follows you around Facebook and the Web

Should be your logo, brand, product or spokesperson

If your brand is you, use a headshotCan be creatively combined with your

Cover Image

PROFILE PICTURE

COMBINING PROFILE PICTURE & COVER IMAGE

155 characters longGood to include URL (start with http:// to

make it clickable)If URL is too long, use shortening service

(bit.ly)Should describe your company and what you

doEntire box is automatically

linked to your Info page

ABOUT SECTION

Only 4 displayed –users must click the drop down / more arrow

1st one – photos, can’t be changed; others can – make good use of this prime real estate

Thumbnail is customizable – 111 x 74 pixelsChoose thumbnails that encourage the user to

click

APP DISPLAY

Allows users ability to choose how they interact with your page

Highlights – what FB deems most important

Posts by Page – only admins’ posts shownPosts by Others – everyone except admins’

posts. Allows users to see what others are saying about your brand

HIGHLIGHT FEED

Allows users to easily navigate your page by date

Since users can now dig deeper into your page’shistory, make sure you prune your page

Go through each date in your page’s past and ask,“Does this represent my company the way I want it to?”

TIMELINE NAVIGATION

Statistics box appears at the end of each month

Shows what / who the page has liked, how many likes the page hasand how many people are “talkingabout this” i.e. engaging with your page

TIMELINE NAVIGATION CONT’D

ACTIVITY FEED

Activity Feed is the new WallFacebook’s Edgerank algorithm decides which

stories are to be displayed and which are to be hidden.

Admins can change / edit any post with the little pencil icon at the top right of all posts.

Admins can also disable posting for specific fans in case someone starts spamming your page

Pinning posts keeps it at the top of your activity feed for 7 days

Use it for important updates, contests, announcements etc

Add links and additional info in the description

Pin posts by clicking pencil icon at the top right of the post

PIN POSTS

Focuses on highlighting the users’ friends’ interaction with the page.

Shows interaction from your fans’ friendsIncreases social proofFeature can be turned off

in admin panel

FRIEND FEED

Used to highlight important dates & events Admins set the date of milestones which enter

the timeline at that dateMilestones hold more weight in FB’s

algorithm so they will appear in more fans’ newsfeeds

Use for new store opening, new product launch, when you company was founded etc

MILESTONES

Any post can be starred so that it stands outSimilar to Milestones but not as big of an

eventStretch to fill up entire page (both sides)Dates can be changed so they

appear where you want them to in your page’s timeline

STARRED STORIES

Fans and non-fans can send messages to pages

This feature can be turned on or offPages can only respond – not initiate a

conversationPages can only send 2 messages back for

every 1 receivedNot to be used to sell – use it to build trust

and relationships with your fans

PRIVATE MESSAGE

Appears at the top of your pageCan be hidden from view Allows for quick access to

stats such as notifications, likes, messages and Insights

Also where you edit yourpage info and settings

ADMIN PANEL

Allows admins to see page activity broken down by category

Provides admins with easy access to all parts of their page

ACTIVITY LOG

Timelines become mandatory as of March 31st 2012.

Default landing pages / welcome tabs do NOT exist inside the new timelines layout

All apps will function as normalCustom page sizes have increased to 810 pixels

wideEmbrace the changes or become obsolete!

WRAP UP

For More information Call Dave @ (219)872-8000