Facebook targeting confluence con damon gochneaur
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Transcript of Facebook targeting confluence con damon gochneaur
Targeting
AspiroAgency.com/concon/
Sales Funnel
Sales Funnel
Data Sources• Declared Data• Inferred Data• Third-Party Data
• Country• Designated Market Areas• County/Region• Cities• Zip/Postal Codes• Street Address
Locations
Languages
Connections• Facebook Pages
• Apps
• Events
Age & Gender
Custom Audience
Custom Audience
Detailed Targeting
Demographics• Relationship• Education• Work/Job• Financial• Home
• Ethnic Identity
• Parents• Politics• Life Events
• Generation
Interests• Business & Industry• Entertainment• Family & Relationships• Fitness & Wellness• Food & Drink
• Hobbies & Activities• Shopping & Fashion• Sports & Outdoors• Technology
• Automotive• B2B• Charitable Donations• Digital Activities• Expats• Financial
• Job Role• Media• Mobile Device User• Purchase Behavior• Residential Profiles• Seasonal & Events
• Travel
Behaviors
Gift to you aspiroagency.com/concon/
Audience Insights
Audience Insights
Audience Insights
Audience Insights
Audience Insights
• Custom Audiences – Remarketing & Lookalike• Interest Layering• Full Funnel Example• Dynamic Audiences• Audience Insights• Event Based
Examples
Remarketing
Remarketing
Remarketing
Lookalike Minimum Source Audience Size is 100
• DMA/State• Family• Interest
Oklahoma City
Married/Have kids
High Income
Sooners Fans
• Behaivor
Interest Layering
DMA/Interests Income Family
Interest Layering
Awareness
Awareness
Consideration
Consideration
Pro-Tip Custom Audience and(Behaivor + Interest + Demos)
Pro-Tip1. Place Pixel on Landing Pages2. Create Lookalike based on landing page traffic for additional Top of Funnel Traffic segment3. Remarket landing page visitors if they don’t move further in the funnel or look at additional pages