Facebook Tania Galíndez Olascoaga 1 e-Business. Agenda Social Networking Facebook ▫History...

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FacebookTania Galíndez Olascoaga

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Agenda

•Social Networking•Facebook

▫History▫Facts

•Facebook structure▫Profiles▫Applications▫Third-Party Applications▫Mobile

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What is Social Networking?

•Grouping of individuals into specific groups

•It can be done in person•The websites are more popular•Reasons:

▫Meet other users▫Gather information▫Relationships

-Social Networking-Facebook

-History-Facts

-Facebook structure

-Profiles-Applications-Third-Party -Mobile

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•“Social Networking Websites”•Online community of internet users•Common interests•Purpose Socialize


-History-Facts

-Facebook structure


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•Different types of social network websites:▫Specific beliefs or groups▫Open websites:

Traditional Creation of the own network

•Risks


-History-Facts

-Facebook structure


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History

•Mark Zuckerberg•February 2004

Harvard•Dustin Moskowitz

and Chris Hughes•4 months 30

colleges•Idea Exeter Face

Book


-History-Facts

-Facebook structure


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History• Cofounder of Napster

Sean Parker also joined.

• First investor Peter Thiel (Pay Pal)

• 2004,second investment by Accel Partners

• It opened to high school in Spetember 2005

• Photo sharing feature


-History-Facts

-Facebook structure


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History

•New investemnts•September 2006 Opened to anyone with

an e-mail adress•Yahoo and Viacom attempted to buy

Facebook •In Fall 2007 1 million new users signed

up every week


-History-Facts

-Facebook structure


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Facts

•Facts:▫11% users are over 35▫Fastest growing group is over 30▫Half of the users use the product every day▫10 minutes a day▫6th most trafficked site in the US▫Top photo sharing site Microsoft invested

$240 Million for 1.6% of the company▫Facebook $15 billion▫5th most valuable US Internet Company


-History-Facts

-Facebook structure


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Facts

•Competitors:▫My Space▫Bebo▫Friendster▫Linkedln▫Tagged▫Hi5


-History-Facts

-Facebook structure


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Facts


-History-Facts

-Facebook structure


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How does Facebook work?• Ways to find a

person:▫Browse networks▫Web-based e-mail

accounts▫Search Engine

• Profiles▫ Instant message▫E-mail▫Wall▫ Info Section


-History-Facts

-Facebook structure


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Applications

•Applications:▫Photos Applications▫Video Application

(YouTube)▫Groups Application▫Events Application▫Posted Items

Application▫Gifts Application


-History-Facts

-Facebook structure


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Third-Party

•Third-Party Facebook Applications▫Developer Application▫Web server to store the application▫Web-based, desktop-based, movile-device-

based


-History-Facts

-Facebook structure


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Third-Party▫Application Programming Interace is based

on a Representational State Transfer interface: Applications interfacing with Facebook send

method calls using HTTP GET or POST▫Facebook Query Language

Programming languages to retrieve information form databases

▫Facebook Markup Language Affects profile and appearance function

▫Canvas Page


-History-Facts

-Facebook structure


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Mobile Applications

•Facebook mobile:▫SMS or MMS

Mobile Switching Center Signal Transfer Point Short Message Service CenterXHTML Facebook

▫MMS must be compatible▫XHTML


-History-Facts

-Facebook structure


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Thank you for your attention!!!

•QUESTIONS?

Facebook Tania Galíndez Olascoaga 1 e-Business. Agenda Social Networking Facebook ▫History...

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