Facebook Reach 2014 - Why Work for Fans?

1
Real-World Facebook Page Reach 2% 1% 6% 10% Organic Reach Share d Liked Paid Reach – NO THANKS! We worked to gain FANS on Facebook, but now we have to pay if we want any reach at all. I guess we don’t need to work for Fans any more. John McElhenney / http://uber.la / Facebook Reach in 2014 CC 2014, share with attribution 7-5-13 - @jmacofearth

description

If reach is now PAID ONLY, does it make any sense to work on our fan base? Full post at: http://uber.la/2014/07/facebook-reach-2014/

Transcript of Facebook Reach 2014 - Why Work for Fans?

Page 1: Facebook Reach 2014 - Why Work for Fans?

Real-World Facebook Page Reach

2%

1%

6%

10%

Org

an

ic R

ea

ch

Sh

are

dL

ike

d

Pa

id R

ea

ch

– N

O T

HA

NK

S!

We worked to gain FANS on Facebook, but now we have to pay if we want any reach at all. I guess we don’t need to work for Fans any more.

John McElhenney / http://uber.la / Facebook Reach in 2014CC 2014, share with attribution 7-5-13 - @jmacofearth