Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

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West Point Association of Graduates Public Profile Makeover Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

description

Thought Labs did a makeover for the West Point Association of Graduates Facebook Public Profile. This shows the before and after, highlighting key changes made using best practices.

Transcript of Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

Page 1: Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

West Point Association of GraduatesPublic Profile Makeover

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

Page 2: Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

Makeover Goals

• To enable Graduates to find each other and develop relationships

• To increase interactivity• To continue to add Fans• To effectively use the features of the Profile

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

Page 3: Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

Original Profile – The Wall

Profile Pic

Status UpdatesFan Settings

Welcome

Choose the right tabs

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

Page 4: Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

New Profile– The Wall

Profile Pic

Welcome

Status Updates

Link back to the Profile

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

Page 5: Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

New Profile – Wall Custom BoxCustom FBML Box

Events

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

Page 6: Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

Original Profile – Info Tab

EmptySpace

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

Page 7: Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

New Profile – Info Tab

Fill it up

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

Page 8: Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

Original Profile – Boxes Tab

Use it all

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

Page 9: Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

New Profile – Boxes TabInvolve your fans

Reuse your content

Custom Boxes

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

Page 10: Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

New Profile – Welcome TabCustomLanding Pagesand Full Pageexperiences

Help your visitors findwhat’s important

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

Page 11: Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

New Profile – Welcome Tab pt2

Link to more content

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

Page 12: Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

New Profile – View SettingsSend new visitors where to the right place

Let your Fans interact

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

Page 13: Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

EventsUse Pictures

Make your description interesting

Add and tag content

Tell everyone about it

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

Page 14: Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

Photos and Videos

Tag People

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

Page 15: Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

About Thought LabsWe help companies create and implement social media

strategies that:– Make connections with their customers– Engage those customers to get real-time feedback– Interpret that feedback into concrete actions

@jmaverThought Labs

[email protected] (978) 226-1524

Contact Me

www.thoughtlabs.com

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]