FACEBOOK PROMOTION Case Study Period: August 5, 2014 - September 1, 2014

Date: 9.12.2014

Created by: Sergey Gusarov Digital Marketing Manager Eau Palm Beach Resort & Spa 100 South Ocean Blvd. Manalapan, FL. 33462 Phone +1 561.540.4946 linkedin.com/in/svgusarov

WWW.EAUPALMBEACH.COM

CONTENTS

1. GENERAL INFORMATION 2. TARGETING CRITERIA 3. PERFORMANCE AND COVERAGE

WWW.EAUPALMBEACH.COM

GENERAL INFORMATION

About The Company:

Eau Palm Beach Resort & Spa (formerly Ritz-Carlton) is an exclusive Five-Diamond

Luxury Resort located directly on the Atlantic Coast of Florida.

Sitting on seven acres of oceanfront beach, the property boasts 309 elegant guestrooms

and suites all with over-sized balconies or terraces. The award winning Eau Spa is 42,000

sq.ft. of pure indulgence. Other resort amenities include four distinct restaurants and

lounges, tennis courts, ocean cabanas and aquatic sports desk.

WWW.EAUPALMBEACH.COM

Objectives:

As a developing brand, Eau Palm Beach Resort & Spa wanted to reach out to potential

clientele in order to:

generate brand awareness and engage fans,

support their efforts in print media,

create multiple touch points with the brand.

The company chose Facebook as the most cost effective delivery platform, utilizing the

network’s huge popularity and advanced advertising capabilities.

Period: May 1, 2014 – May 21, 2014

The main goal of the campaign was to reach out and engage

Facebook users as well as to entice them to post comments

and share the post across their networks.

WWW.EAUPALMBEACH.COM

Campaign Mechanics: The company made and promoted a post on Facebook with a special offer for local

residents who already stayed at the hotel or lived in the area and visited the website.

EAU PALM BEACH LOVES LOCALS!

Offering Florida Residents Rates From Just $189 PER NIGHT!

Click for more ->> http://buff.ly/1rx0r13

WWW.EAUPALMBEACH.COM

TARGETING

The campaign was aimed at affluent consumers living in the SE Florida area.

1. Previous clients from a custom built Facebook Audience

2. Friends of the company’s page followers within 50 mile distance

3. Website visitors retargeted on Facebook

WWW.EAUPALMBEACH.COM

PERFORMANCE AND COVERAGE

The campaign produced outstanding results reaching more than

11,000 Facebook users and producing almost a thousand

engagements.

Total Impressions: 38,521

Average CTR: 3,09 %

Average CPC: $ 0.36

11,356 People Reached

978 Engagements