Facebook: Profile, Pages, and Viral Marketing
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Facebook: Profile and Pages Munindra Khaund, University of Illinois at Springfield
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Transcript of Facebook: Profile, Pages, and Viral Marketing
Facebook: Profile and Pages
Munindra Khaund, University of Illinois at Springfield
What is Social Networking?
“A social network
service focuses on
building online
communities of people
who share interests and
activities, or who are
interested in exploring
the interests and
activities of others.”
Wikipedia
2 February 26, 2009
Why Social Networking for Non-Profits?
“Social networking
platforms give nonprofits
a forum for meeting like-
minded organizations
and potential supporters,
and provide a medium
for spreading their
messages beyond the
immediate community.”
Alan Rosenblatt
Internet Advocacy Center
3 February 26, 2009
What is Facebook?
4 February 26, 2009
“Facebook gives people
the power to share and
makes the world more
open and connected.”
Social Media Sites
5 February 26, 2009
Source: Techcrunch
Unique Visitors
6 February 26, 2009
Source: Techcrunch
Facebook: Profile and Pages
Profile
Create account and set up profile
Add picture
Make friends
Interact
Settings
Pages
Visible to everyone
Unlimited number of fans
Send updates to all your “fans”
7 February 26, 2009
Facebook: Profile
8 February 26, 2009
Facebook: Safety Features
User Profile Information
For example - Facebook has user profile controllers in
place so that members can choose what information
they want or do not want to display to others.
On Networking Sites, Learning How Not to Share
Information Sharing
Adding Apps
February 26, 20099
Facebook: Settings
Friends
Settings
How to Friend Mom, Dad, and the Boss on
Facebook...Safely
February 26, 200910
Facebook: Pages
Profiles that represent
individual businesses:
authors, events,
organizations, product,
brand
Build a community
Add images and videos
Fans and supporters
Tip: Keywords in the title of the
page
11 February 26, 2009
Facebook: Creating a Page
1. What category your page falls into
2. Details about the business or individual
3. Publish your page
KEYS
Make it personal
Update regularly
Add photos, events, notes, video, wall
Promote your page
12 February 26, 2009
Facebook: Social Ads
Business or brand - to promote a product or service
100% branded by the advertiser
Link to a page, application, or external website
13 February 26, 2009
•What do you want to advertise?
Start
•Who is your audience?
Target•Details
Create
•$$$
Budget
Facebook: Social Ads
14 February 26, 2009
Viral Marketing
Marketing messages passed on from one individual
to another – Hotmail
"word-of-mouth," "creating a buzz," "leveraging the
media“
15 February 26, 2009
Elements of Viral Marketing
Hotmail – gave a product/service
Used existing networks
Took advantage of networks and resources
Friends and family could join easily
Product/service scaled easily
16 February 26, 2009
Viral Marketing Data
70% of viral marketers report increasing brand
awareness – Jupiter Research
87% of advertisers find interactive marketing more
effective than traditional media – Forrester Research
86% predict social advertising to become even more
effective, making it the single most promising
advertising channel – Forrester Research
17 February 26, 2009
Facebook: User Data
175 million users in Facebook
45% of Facebook’s US audience is 26yrs old or older.
276% growth in 34-54 year old users
The fastest growing segment in the US: Women over
55, up 175.3%.
Average user has 120 friends on the site
More than 3 bn minutes spent on Facebook each day (worldwide)
More than 15 mn users update their statuses at least once each day
More than 3.5 mn users become fans of Pages each day
18 February 26, 2009
Facebook: Marketing Data
175 million users in Facebook
Stable and trusted platform
Connect with consumers
Participate in conversations
19 February 26, 2009
Facebook and Non-Profit Organizations
ACCION International
Doctors Without Borders
Humane Society
NPR
PBS
World Wildlife Fund
2009 Nonprofit Technology Conference
How to Use Social Media for Social Change
The Facebook Marketing Toolbox
20 February 26, 2009
Facebook and Academe
The Facebook Marketing Toolbox
A Facebook App for Every Occasion… Even
Recruiting
Social Networking Websites and Teens: An Overview
Adults and Social Network Websites
Colleges and Universities Adopt Social Media to
Recruit and Research Potential Students
How Not to Lose Face on Facebook, for Professors
On Facebook, Scholars Link Up With Data
The Evolution of Online Student Recruitment
21 February 26, 2009
