Facebook Privacy Perception
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Transcript of Facebook Privacy Perception
8/8/2019 Facebook Privacy Perception
http://slidepdf.com/reader/full/facebook-privacy-perception 1/29
Facebook Privacy PerceptionSunil Pillai
Mark Zuckerberg, Founder-Facebook
8/8/2019 Facebook Privacy Perception
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Background
Sunil PillaiFacebook Privacy Perception Survey 2
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R esearch DesignResearch Instrument : Online Structured Questionnaire
Sampling Method: Non-Probability, Snow balling.
Sampling Size: 85
Questionnaire: 3 SectionsQualifying: 3 Questions
Facebook: 9 Questions
Demographics: 2 Questions
Sunil PillaiFacebook Privacy Perception Survey 3
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Qualifying Question
Do
Out of 85 respondents, 9 didn t Use FacebookOn Answering NO, The respondent is taken to Thank you Page for Demographics
Sunil PillaiFacebook Privacy Perception Survey 4
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Q2
If R espondent selects any of the option in this question, only then answers to Q3are recorded.
Sunil PillaiFacebook Privacy Perception Survey 5
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Q3. Common to all R espondents
B ased on Answer to Q1, branching takes place to Facebook page or Thank You page
Sunil PillaiFacebook Privacy Perception Survey 6
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Demographics: Age & GenderAge Groups
Frequency PercentCumulative
Percent
19-24 60 78.9 78.925-40 13 17.1 96.141-60 2 2.6 98.7
B elow 18 1 1.3 100.0Total 76 100.0
Gender
Frequency PercentCumulative
PercentFemale 21 27.6 27.6Male 55 72.4 100.0Total 76 100.0
Sunil PillaiFacebook Privacy Perception Survey 7
8/8/2019 Facebook Privacy Perception
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Objective: To Find out Perception on PrivacyDo you think there are privacy Issues with Facebook
Frequency PercentCumulative
PercentYes, I am concerned 40 52.6 52.6I dont know about others but I havent faced anyproblems
27 35.5 88.1
I dont care about all this 1 1.3 89.4
No, Facebook is secure, Privacy Issues are only a Hype 8 10.5 100.0
Total 76 100.0
Sunil PillaiFacebook Privacy Perception Survey 8
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Hypothesis #1: Privacy Perception is influencedby Gender
Sex
Female Male
Do you think there areprivacy Issues withFacebook
I dont know about othersbut I havent faced anyproblems
Count 5 22
Column N % 23.8% 40.7%
No, Facebook is secure,Privacy Issues are only aHype
Count 5 3
Column N % 23.8% 5.6%
Yes, I am concernedCount 11 29
Column N % 52.4% 53.7%
Ho: Privacy Perception & Gender are UnrelatedHa: Privacy Perception & Gender are R elated
Sunil PillaiFacebook Privacy Perception Survey 9
8/8/2019 Facebook Privacy Perception
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Hypothesis TestingPearson Chi- Sq uare Tests
Sex
Do you think there are privacy Issues withFacebook
Chi-square 5.932df 2
Sig. .042
Hence Privacy perceptions are NOT influenced by the Gender of that Individual.
Chi Square test gives a Significance level of 0.042 which is lesserthan the required 0.05. So null Hypothesis is to be accepted,
Sunil PillaiFacebook Privacy Perception Survey 10
8/8/2019 Facebook Privacy Perception
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Objective: To Find out attitude towards ownPhoto Upload
H ave you ever uploaded your photos on to Facebook?
Frequency Percent
Cumulative
PercentYes, I do it often 41 53.9 53.9No, but i may put up my photo on Facebook 6 7.9 61.8Yes, I did it in past, but now i dont do it 18 23.7 85.5
No way, I will never upload my photo on my profile 10 13.2 98.7
No Answer 1 1.3 100.0Total 76 100.0
Sunil PillaiFacebook Privacy Perception Survey 11
8/8/2019 Facebook Privacy Perception
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Hypothesis #2: Upload of Photos is influenced byPrivacy Perception
Do you think there are privacyIssues with Facebook
NoYes, I am
concernedH ave you ever uploaded yourphotos on to Facebook?
No Count 14 14Column N % 40.0% 35.9%
Yes Count 21 25Column N % 60.0% 64.1%
Ho: Photo Upload & Privacy Issues are UnrelatedHa: Photo Upload & Privacy issues are R elated
Sunil PillaiFacebook Privacy Perception Survey 12
8/8/2019 Facebook Privacy Perception
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Hypothesis TestingPearson Chi- Sq uare Tests
Do you think there are privacy Issues
with FacebookHave you ever uploaded yourphotos on to Facebook?
Chi-square .132
df 1
Sig. .716
Hence the activity of uploading Photos is influenced by theprivacy perception of that Individual.
Chi Square test gives a Significance level of 0.716 which is higherthan the required 0.05 So null Hypothesis is to be rejected,
Sunil PillaiFacebook Privacy Perception Survey 13
8/8/2019 Facebook Privacy Perception
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Objective: To find out the Privacy Control peopleExercise
W hat is the Privacy setting of your Facebook Profile
Frequency Percent
Cumulative
Percent1 1.3 1.3
Custom 7 9.2 10.5Everyone 14 18.4 28.9Friends of Friends 14 18.4 47.4Friends Only 32 42.1 89.5I have never checked that 6 7.9 97.4
R ecommended 2 2.6 100.0Total 76 100.0
Sunil PillaiFacebook Privacy Perception Survey 14
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Objective: To find out awareness about InfoSharing Devices of F B .
Sunil PillaiFacebook Privacy Perception Survey 15
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Social Plugin
H ow much aware are you about following terms [ Social P lugin]
Frequency Percent CumulativePercent
No Answer 5 6.6 6.6
Explored it but no Idea how exactly it works 13 17.1 23.7
Have Heard about this 19 25.0 48.7
Know what it means & how they use my data 20 26.3 75.0Never heard it before 19 25.0 100.0
Total 76 100.0
Sunil PillaiFacebook Privacy Perception Survey 16
8/8/2019 Facebook Privacy Perception
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L ike Button
H ow much aware are you about following terms [Like Button]
Frequency PercentCumulative
PercentNo Answer 5 6.6 6.6Explored it but no Idea how exactly it works 21 27.6 34.2Have Heard about this 10 13.2 47.4
Know what it means & how they use my data 27 35.5 82.9
Never heard it before 13 17.1 100.0Total 76 100.0
Sunil PillaiFacebook Privacy Perception Survey 17
8/8/2019 Facebook Privacy Perception
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R ecommendations
H ow much aware are you about following terms [Recommendations]
Frequency Percent CumulativePercent
No Answer 6 7.9 7.9
Explored it but no Idea how exactly it works 18 23.7 31.6
Have Heard about this 12 15.8 47.4
Know what it means & how they use my data 28 36.8 84.2Never heard it before 12 15.8 100.0
Total 76 100.0
Sunil PillaiFacebook Privacy Perception Survey 18
8/8/2019 Facebook Privacy Perception
http://slidepdf.com/reader/full/facebook-privacy-perception 19/29
F acebook Adverts
H ow much aware are you about following terms [Facebook Adverts]
Frequency Percent CumulativePercent
No Answer 6 7.9 7.9Explored it but no Idea how exactly it works 16 21.1 28.9
Have Heard about this 21 27.6 56.6
Know what it means & how they use my data 13 17.1 73.7Never heard it before 20 26.3 100.0
Total 76 100.0
Sunil PillaiFacebook Privacy Perception Survey 19
8/8/2019 Facebook Privacy Perception
http://slidepdf.com/reader/full/facebook-privacy-perception 20/29
AppsH ow much aware are you about following terms [ Apps]
Frequency PercentCumulative
PercentNo Answer 4 5.3 5.3Explored it but no Idea how exactly it works 16 21.1 26.3Have Heard about this 12 15.8 42.1Know what it means & how they use my data 37 48.7 90.8Never heard it before 7 9.2 100.0
Total 76 100.0
Sunil PillaiFacebook Privacy Perception Survey 20
8/8/2019 Facebook Privacy Perception
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Networks
H ow much aware are you about following terms [Networks]
Frequency PercentCumulative
PercentNo Answer 5 6.6 6.6Explored it but no Idea how exactly it works 14 18.4 25.0Have Heard about this 11 14.5 39.5Know what it means & how they use my data 34 44.7 84.2Never heard it before 12 15.8 100.0Total 76 100.0
Sunil PillaiFacebook Privacy Perception Survey 21
8/8/2019 Facebook Privacy Perception
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Places
H ow much aware are you about following terms [ Places]
Frequency PercentCumulative
PercentNo Answer 6 7.9 7.9
Explored it but no Idea how exactly it works 14 18.4 26.3
Have Heard about this 11 14.5 40.8
Know what it means & how they use my data 30 39.5 80.3
Never heard it before 15 19.7 100.0Total 76 100.0
Sunil PillaiFacebook Privacy Perception Survey 22
8/8/2019 Facebook Privacy Perception
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Objective: To find out the Hacking InstancesExperienced by a User
H ave you or your friends faced any instance of hacking of your profiles or misuseof photos
Frequency PercentCumulative
PercentNo Answer 1 1.3 1.3
No, but I have heard stories 36 47.4 48.7
No, I never knew that can happen 12 15.8 64.5
Yes, I myself am a victim 2 2.6 67.1
Yes, One of my friends faced a problem 25 32.9 100.0
Total 76 100.0
Sunil PillaiFacebook Privacy Perception Survey 23
8/8/2019 Facebook Privacy Perception
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Hypothesis #3: Privacy Perception is influencedby Hacking Instances
H ave you or your friends faced anyinstance of hacking of your profiles
or misuse of photos
No Yes
Do you think thereare privacy Issues
with Facebook
I dont know about othersbut I havent faced any
problems17 10
No, Facebook is secure,
Privacy Issues are only aHype
4 4
Yes, I am concerned 26 13
Ho: Privacy Perception & Hacking Instances are UnrelatedHa: Privacy Perception & Hacking Instances are R elated
Sunil PillaiFacebook Privacy Perception Survey 24
8/8/2019 Facebook Privacy Perception
http://slidepdf.com/reader/full/facebook-privacy-perception 25/29
Hypothesis TestingPearson Chi- Sq uare Tests
Have you or your friends faced any instanceof hacking of your profiles or misuse of
photos
Do you think there areprivacy Issues with Facebook
Chi-square .801
df 2
Sig. .670
Hence Privacy perceptions are influenced by the hackingInstances experienced by that Individual.
Chi Square test gives a Significance level of 0.670 which is higherthan the required 0.05. So null Hypothesis is to be rejected,
Sunil PillaiFacebook Privacy Perception Survey 25
8/8/2019 Facebook Privacy Perception
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Objective: To Find out whether users ran intotroubles with first profile
H ave you made multiple Profiles on Facebook
Frequency PercentCumulative
PercentNo Answer 2 2.6 2.6No, I have only one Profile 60 78.9 81.6
Yes, I forgot the password of my earlier Profile 8 10.5 92.1
Yes, I made new one because my old one washacked / or had become inaccessible
3 3.9 96.1
Yes, I made new one due to some personalreasons
3 3.9 100.0
Total 76 100.0
Sunil PillaiFacebook Privacy Perception Survey 26
8/8/2019 Facebook Privacy Perception
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Objective: To Know how much the B lockingoptions were being used.
H ave you ever blocked a person on Facebook
Frequency PercentCumulative
PercentNo Answer 2 2.6 2.6
I didnt knew we could do that 22 28.9 31.6
I knew about this & wanted to do it, buthave never done it
27 35.5 67.1
Yes I have blocked more than once 9 11.8 78.9Yes, I blocked once 16 21.1 100.0Total 76 100.0
Sunil PillaiFacebook Privacy Perception Survey 27
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R eferencesOnline Questionnaire Online Questionnaire Form, Google Docs
Facebook: www.facebook.com
Google Docs: www.docs.google.com
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Facebook Privacy Perception Survey 29Sunil Pillai