Facebook Present & Future by Nick Gonzalez
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Transcript of Facebook Present & Future by Nick Gonzalez
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FacebookPresent and Future
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I’m Nick Gonzalez
• 1st employee at TechCrunch.com
• World’s most influential tech news site
• SocialMedia.com - 1st social advertising provider
• Ran publisher network and later marketing
• CheckFacebook.com
• Tracks international growth of Facebook
• Covered Co. - 1st strategic marketing consultancy for silicon valley
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Why not MySpace Garage, or Google Garage?
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There’s Something Different Happening Here
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Fuctionality?Not the first social network
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Scale?300 million people world wide.Well, Yahoo does half a billion.
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A Social Utilityto
Social Platform
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Facebook Today
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Worldwide audience
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CheckFacebook.com
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Argentina - Largest South American FB Audience
Columbia is a close second
29.7 Mtotal
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United States 90.5 million
United Kingdom 21.5 million
Turkey 14.3 million
France 13.5 million
Canada 13.0 million
Italy 12.3 million
Indonesia 10.7 million
Australia 7.1 million
Spain 6.9 million
Argentina 6.7 million
Top 10
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Observations
• In North America and Western Europe, age distributions are 33% >34 years old
• Everywhere else, Facebook skews younger
Older Markets Have Older Users
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Observations
• Facebook’s user translations made a big difference
• Germany went from 600K to 4M in one year
• MySpace shut down global offices during the same time
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Lagging in Brazil, Germany, Russia, China
Facebook Saturation
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Largest Competition
• Brazil - Orkut - 20 million users
• Attack of the Clones
• Germany - StudiVZ.com - 13 million total
• Russia - Odnoklassniki - 30 million
• China - QQ - 375M, 51.com - 130M, xiaonei - 40M
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The Future of Facebook
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Social Networkvs.
Social UtilityBigger plans
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Social connections put to work
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Value of Facebook
Profile Database
Connections
Personal InteractionTrust
Personal Identity
FilteringTargetingContext
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Platform / Connect brings social utility to the web
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Facebook is the new hyperlink
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What do I mean?
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Google 1998Page Rank
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Find information based on ranking pages based on
how pages Linkmore links, better links
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Facebook 2008Facebook Connect
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discover information based on social
recommendationreal people, the one’s who page rank is supposed
to emulate
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Impact
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Facebook becomes a larger driver of quality traffic and engagement
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Facebook drives more traffic to perez hilton than
google7 million monthly readers, 9% of traffic from FB,
7% GOOG
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More than 2 billion photos uploaded to the site each
month
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More than 2 billion pieces of content (web links, news stories, blog posts,
notes, photos, etc.) shared each week
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More than 3 million events created each
month
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More than 45 million active user groups exist
on the site
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It’s only getting bigger
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Thanks