Facebook Practice

ANNA KAINERInternational Marketing Manager

SEOWEB-Facebook

Real Life Facebook Guide

Agenda

• Facebook Policies and Guidelines • Facebook Identities • How to create successful Facebook Page

• Page Insides and Stats • Post publishing and “buzz”• How to increase the number of fans • Learn from other success • How to set goals and how to measure • Don’t do it at Facebook • Integration

Facebook Policies and Guidelines

Do you me ? Or how to enter to “Top News”


Facts about Facebook that you should know:1. Facebook interest is to deliver to you the most

interesting content2. Facebook wish to create a new connections

between user and interesting people / brands and groups

3. Facebook fitting against SPAM and fake users


What is interesting content by Facebook ?• Interesting content will be measured by feedback rate• Feedback is

• The number of likes • The number of comments • The number of “shares”

• Any new content delivered first to the focus group ( up to 10% of your page members)

• If your content generate some feedback your post will appear to the next focus group

• If your content generate more than 50% is will appear at the “Top News”

• If your content will generate high feedback precent is will apreal at third party users

Facebook Policies and Guidelines 10 of my Friends “likes” my other Friend Status

Facebook Policies and Guidelines 3 of my Friends “likes” my non friend Photo Album


1 Famous Friends “likes” my non friend “Shared” Link

Facebook Identity

Facebook Identity

Facts about Facebook that you should know:1. Facebook Profiles is for real persons only 2. Facebook Groups is for members3. Facebook Pages is for brands and public figures

Facebook Identity– Groups

Facebook Identity– Pages

Facebook Identity– Pages VS Groups

How to create successful Facebook Page


Rules 1. Page Name 2. Page “Welcome” Tab 3. Page “About” Tab 4. Page “Discussions”5. Page “Contact Us” Tab6. Page Design


Page Name • Include your name • Include keywords – Use Google keyword tool • Write it in your audience language • Make is short • Make it reasonable • Search Facebook using this keywords


Page “Welcome” Tab • Explain in a few words about the page • Explain in a few words why should any user “like” your

page • What is the benefits of becoming your “fan”• Make a killer “call to action”

Remember that the goal of this tab is to press “like”


Page “About” Tab • Tell the users about you and you page • Explain in a few words what kind of activity you are going to

publish • What should fans can expect from you

Remember that the goal of this tab is to make your Facebook fans your customers


Page “Discussion ” Tab • Use it for FAQ• Start a few threads about major subjects • Invite People to contact you there

Remember that the goal of this tab is to make your Facebook fans sure that you are there


Page “Contact us ” Tab • Add all your contact info• Allow users to submit contact us form • Write about the time to response



Page Design • Should be similar to your site design • Use all you knowledge about websites to your facebok page


Page Insides and Stats

Post publishing and “buzz”


Rules 1. 1-3 posts every day 2. Post facts and knowledge 3. Invite people to start discussion “what do you think about”..4. Share your news and updates “ we have a new office”

“Happy birthday to Yonir”5. “like” your post 6. Invite friends and colleagues to respond 7. “Share” post on your wall 8. “tag” friends

How to increase the number of fans

How to increase the number of fans

Rules 1. Suggest you page to friends 2. Promote your page at other groups and pages at Facebook

• Create and Manage a list of relevant pages and groups• Contact active users and offer them some reword for

posting about your brand 3. Invite your customers to become your fan 4. Suggest unique deals and offers for your fans 5. Create events 6. Ask fans to invite their friends to become a fan 7. Set a goals with your fans –( if we will reach 1000 fans 20%

discount coupon will be posted) 8. Create polls “do your cat love you friends?” 9. Ask fans to create you next product or name for your

product10.Think think think

Learn from other success


Rules 1. Find 10 best pages in your niche2. Follow they activity and get “inspired” 3. Use the same applications 4. Contact they most active users and ask to promote your

product

How to set goals and how to measure

How to set goals and how to measure

Rules 1. One goal in a time! Choose from the following

• Increase traffic to your website • Brand exposure • Increase seals • Build online community

2. Set what is the desired result (according to your goal) • Growth in your traffic for X% • Growth in your name mentions and leads • Growth in your sales for X% • The number of your fans in 3 month will be X

3. How can you measure ?• Using analytics tools • Using Google Alerts and similar • Using you Facebook Insides

Don’t do it at Facebook

Don’t do at Facebook

Rules 1. Don’t over spam the system 2. Don’t post to post – use content that really interesting 3. Don’t spam others groups and pages 4. Don’t tag your friends in photos 5. Don’t tag people that not your fans in posts 6. Don’t create competitions inside Facebook!

Integration

Integration

1. Facebook Badge 2. “Like” box to your site and posts 3. Create alias (smart URL)4. Connect to Twitter 5. Connect to LinkedIn 6. Connect to YouTube 7. Connect to SlideShare 8. Connect

Integration

http://www.facebook.com/badges/

Integration

http://developers.facebook.com/docs/reference/plugins/like/

Integration

http://www.facebook.com/username/

Integration

http://www.facebook.com/twitter/

Integration

http://apps.facebook.com/slideshare/slideshows/popular

Integration

http://www.involver.com/

ANNA KAINERSEOWEB-Facebook

Thank You!

Anna Kainer

Marketing Manager

www.annakainer.com

http://www.annakainer.com/

Facebook Practice

Education

Transcript of Facebook Practice