Facebook Page Updates March 2011

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Gage Social Media Marketing Facebook Page Updates – March 2011

description

Recent updates to Facebook Pages and recommendations.

Transcript of Facebook Page Updates March 2011

Page 1: Facebook Page Updates March 2011

Gage Social Media MarketingFacebook Page Updates – March 2011

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Introduction

• Recently, Facebook launched a new version of Pages that “will enable brands, businesses and organizations to build stronger relationships with their fans.” Pages can be upgraded now or wait until March 10th when all pages will be updated.

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1) Interact as the PageNow you can log in as a Page. This means you can post, comment, or like other Pages in Facebook.

1. More engagement with other brands – co-marketing

2. Expand reach and exposure to more potential fans

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1) Interact as the Page – Recommendations • Planned engagement with other Pages according to Content

Strategy

• Use Page view to nurture strategic relationships with other Pages relevant to Fans

• Continue daily moderation to monitor Page-jacking and spam from competitors/other Pages

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2) Pages Look Like ProfilesA. Photo Strip instead of tabs

B. Profile Picture 180x540 (was 200x600)

C. Tabs are now Lists

D. “Info Blurb” gone

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A

D

C

B

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2) Pages Look Like Profiles – Recommendations • Monitor the Photostrip for high quality images and

hide/remove if needed

• Update Profile Picture to new dimensions and include tagline or call-to-action with loss of “Info Blurb”

• Drive people to Lists using Wall Posts

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3) iFrame ApplicationsPages now have the freedom to create applications in multiple programming languages

Benefits:1. More flexibility for custom experiences and applications2. Ability to add tracking and analytics to custom pages

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3) iFrame Applications– Recommendations • Consider adding Custom Welcome Page with a clear call to

action and embedded analytics

• Consider iFrame Applications for Promotions, Contests, Sweeps, Surveys, and Polls

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4) EngagementTwo big changes in engagement

1. Newsfeed default for users – brands may disappear from the fans Newsfeed

2. Inter-communication – commenting plug-in

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4) Engagement – Recommendations • Use the new tools. Increase the conversation happening on

websites to offset the changes to the Newsfeed.

• Use a social media management platform – careful management and measurement is more important

• Step up efforts to win engagement – don’t disappear from the Newsfeed!

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For more informationTim Bursch

Social Media Manager

Gage Marketing Group

Email: [email protected]

Twitter: http://twitter.com/timbursch

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