Facebook page stats
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17-Oct-2014 -
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Transcript of Facebook page stats
Facebook talking about stats
May, 2012
Sample: 750 pages, 2.3 billion likes, April-May 2012
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Chosen manually, mostly company fan pages, plus some public figures and stars
Assuming ten likes per user, represents more or less 10% of total likes
Heavily weighted on large pages (over 500k fans)
Talking about – new likes per week/total fans
New likes per week/total fans
Talking about per week/total fans
Pages classified in categories and sub-categories
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Unchanged overall fan growth and engaged ratios
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Smaller (<1M fans) pages shared similar overall trends
but had slightly higher engaged ratios
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Small pages, up to a million fans Large pages, more than a million fans
Confectionery (250M fans) had lower fan growth and
engaged ratios compared to other categories
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Candy and ice cream were the best performing
confectionery subcategories, chewing gum the worse
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Pages within the same sub-category performed very
differently, with size playing a role
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Stars/sport-clubs and groups (with many pages)
top the overall scale
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The confectionery landscape is dominated by
Mars, Ferrero and Kraft
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On average, Kraft had similar fan growth and higher
engagement compared its confectionery peers
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Kraft’s high engagement levels were mainly due to its
Halls Brasil page
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Kraft’s talking about figure declined towards the end of
the period
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All confectionery pages minus Kraft Kraft confectionery pages
Compared to the first days of April, Kraft held its fan
growth rate and lost about 20% of its engaged value
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Oreo acquired large numbers of new fans at the middle
of April
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Standard deviation analysis can help categorize
pages’ posting and fan growth policies
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Consistently engaging content
Sporadically engaging content
Spiky fan grow
Steady fan growth