Facebook Page Management Class - University of Notre Dame

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FACEBOOK PAGE MANAGEMENT

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Transcript of Facebook Page Management Class - University of Notre Dame

Page 1: Facebook Page Management Class - University of Notre Dame

FACEBOOK PAGE MANAGEMENT

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WHAT YOU NEEDED FOR MARKETING

• Objectives and Goals• Competition Research• Target Audience Profile• Key Insight• Brand Statement and Story• Strategy• Tactics• Measurement• Adjustment

• If you don’t have a marketing strategy, send me an email and I’ll send you a sample one.

• [email protected]

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TACTICS – IN ORDER

Dept/Program

1. Website (mobile first)

2. Brochures/Flyers/B-Cards

3. Email Marketing

4. Local Media/PR

5. Local Search

6. Social Media

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YOUR AUDIENCE HAS AN AUDIENCE

How many people know that he really dislikes

being here?

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DRIVE TO YOUR MAIN PRESENCE

WebsiteFacebook

Twitter

Linkedin

Email Search

Pinterest

Youtube

Photo Sites

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THE SECRET TO PROMOTION IN SOCIAL MEDIA

TALK ABOUT OTHERS – HIGHLIGHT THEM, ENCOURAGE THEM, BE THERE FOR THEM.

SOCIAL MEDIA SECRET

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FACEBOOK BRINGS

• More conversations• More personality• More chances to get into their “life”

stream than other pieces (16% actually make it)

• More chances to promote via promoted posts and pages

• Deeper connections than anything else online

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FACEBOOK SECRETS

• Bias against newcomers but also bias for established brands

• “Most Recent” is not really your friends• Links are favored over updates.• Photo and Videos trump links.• Stalking won’t get you noticed.• Get people to comment.• Popular kids won’t see you.• http://www.thedailybeast.com/articles/20

10/10/18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets.html

http://www.thedailybeast.com/articles/2010/10/18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets.html
http://www.thedailybeast.com/articles/2010/10/18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets.html
http://www.thedailybeast.com/articles/2010/10/18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets.html
http://www.thedailybeast.com/articles/2010/10/18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets.html
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