Facebook Open Graph: Living in a Personalized and Social Web World
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Transcript of Facebook Open Graph: Living in a Personalized and Social Web World
Facebook Open GraphLiving in a Personalized and Social Web World
John Maver & Jaime Tedford
Speaker Bios
Jamie Tedford is Founder and CEO of Brand Networks, a leading Social Solutions company. Our clients include Starbucks, Warner Brothers, PUMA and Monster.com to name a few. We’re proud to have been recently named a “Preferred Developer Consultant” by Facebook. Prior to Brand Networks, Jamie was the SVP Media Innovation at Arnold Worldwide. He is also a founding Board Member of the Word of Mouth Marketing Association (WOMMA). Jamie is a frequent contributor to Marketing Daily, and his commentary on Social Media, Word of Mouth Marketing, and Advertising has been featured in the New York Times, on CNN and ABC News.
John Maver is Principal and Co-Founder of Thought Labs, which helps companies get connected to their customers using social media. John has worked with small businesses and Fortune 100 companies to find the right strategies, implementations and success metrics for their brands. He has been involved with the Facebook, Bebo and MySpace platforms from the time they were released and created an application for Facebook that is currently ranked in the top 100 (out of over 500,000 applications). John also co-authored the book, “Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform.” Prior to specializing in social media, John spent ten years leading software-development teams and building award-winning software-debugging products.
Jaime Tedford
John Maver
500 Million Users = 3rd Largest Country
The old social graph contained relationshipsbetween people(and some groups and brands)
is a member of
Local Pizza Co
Larry
is friends with
is a Fan of
People Who Love Cheese
The Open Graph shows relationshipsbetween objects
is a member of
Local Pizza Co
Larry
is sister to
loves to eat
People Who Love Cheese
uses
likes to watch
Anything can now be part of the graph
Your companyYour brandYour productYour contentYour ideaYour service
Like Button
The Social Plugins Just like Connect, but lighter
Activity Feed
Recommendations
Login with Faces
Comments
FacePile Live Stream
Like Box
Like Button
Activity Feed and Recommendations
Like Box
Login with Faces
Facepile
Comments
Live Stream
Instant Personalization
Stake your claim on “the Graph!”
The Open Graph is the new Gold Rush!
Pandora- Stakes-Out Music
Kayak- Stakes-Out Travel
Levi’s- Stakes-Out Jeans
So if we’re in the new Gold Rush…
what’s the Gold (or Goal)?
Gold Dust- Earned Social Media
· Each Like, Share, Recommend has a potential 135X multiplier
Golden Nuggets- Enhanced Search Results
· If Facebook Search is going to rival Google, start your FSO
The Mother Load is in “the Stream!”
• Likes = Opt-In to News Feed
Stake Your Claim! Happy Prospecting
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Questions?