Facebook

What Can It Do For Me?

Who is Gail Wilson?

• Owner-founder of My

Repurposed Life

• Self-proclaimed DIY maven

• Expert at Repurposing

• Lover of all things junk!

Does Facebook Stress You Out?

What Can Facebook Do For Me?

Facebook can help you:

Gain page views

Increase ad earnings

Grow your blog

Expand your brand

How Can Facebook Do All Of That?

Old

Content

New FB Post

New

Shares

More

Followers

New

Pins

More

Page Views

Gain Pageviews using Old Content

“Repurpose” your old content as it relates to the season. If you have great content from last fall, share it on Facebook this fall. Your readership has increased in the last year, and chances are not all of your readers saw that post when it was new.

If you do a related project, wait a day or so and post a status update sharing the older content that is relatable to the new post.

Those who have been blogging for as little as one year can take advantage of “old” content.

4.30.15

4:00 AM Bait Click (Old Content)

9:31 A shared post from another blog

12:28 An Ebay Influencer post

10:18 Beauty shot (of old content) with pin it link

Bait Click (early morning)

Reach = almost 110k

Post clicks = almost 15k

Why I post at 4 am ESTBy 9:00 am EST I had 1221 clicks from this old post. (stats from bitly)

Beauty Shot (before AND after)

Reach = 7k

Post clicks = almost 300

Estimated Ad Earnings from Adthrive

Almost $50 earned by posting old content on Facebook.

Increase Ad Earnings

Mobile Facebook top Referrer

Status Updates I Regularly Use

Early Morning

Bait clicks with before pictures. I agree that we all may be tired of them, but

trust me, they work.

Late Evening

Post a beauty shot, including a Pin It For Later link

Saturday Morning

Roundup from the previous week. I find that Saturday morning is one of the best

times for Facebook AND Pinterest.

My Best Tips

Schedule your future Facebook posts whenever you get a

few free minutes.

Upload a picture and a link instead of using the auto

generated preview when you’re sharing your own content.

There is no magic formula for how many updates to post

per day. I find that 3-4 work best for my audience. Know

your audience, and post accordingly.

Post YOUR content every single day. NEW content when

you have it, OLD content on the other days.

More tips

Should I boost a post? I have done this when I had a local event, targeting my local audience.

Join a small Facebook group where you share each others content.

If you routinely share a lot of content, use a # for your own content so your audience can quickly determine which updates are your own.

Be sure to use a call to action OR ask a question to engage your audience.

#SundayShareDay

Don’t sweat the small stuff. It really is impossible to keep up with all the changes on Facebook.

Questions?