Facebook Marketing - Miranda Miller

Facebook Marketing

How to Use a Facebook Page to Promote

Your Small Business

Your Business Name Here

December 1st, 2011 – with Miranda Miller & Gem Webb at

Welcome!

Facebook Marketing – Small Businesses

Miranda MillerSearchEngineWatch.com

Gem WebbExplore the Bruce

© 2011, Miranda Miller

The Plan

• Facebook Page planning & building

• Content creation and engaging fans

• Social campaigns & Event marketing

• Measuring success

• Facebook Ads

• The Don’ts

• Questions

• Playtime/Brainstorm© 2011, Miranda Miller


People use Facebook to share photos, chat with friends, send private messages, create event

invitations, and more.

Get notes from friends

Share your thoughts

Have conversations

Share a profile picture

Send and receive private

messages

Connect with friends

Add photo albums, events, contact

information and more



Did You Know…Facebook has

over 800 MILLION active users

More than 250 million photos are shared every day

The average Facebook user is connected to 80

pages, groups and events

Among online shoppers who use social media, over

80% use Facebook.

More than 350 million active users use

Facebook from their mobile devices

50% of active users log on to

Facebook every single day.



Facebook is an Ecosystem



Social Sharing



So You Want to

Start a Facebook Page…



You need a plan.

• Why do you think Facebook is a good marketing tool?

• Who do you hope to attract as Fans of your business?

• How can you tie a Page in with your other advertising?

• Is Facebook right for your business?

• Can you commit to managing it consistently, as long as the Page exists?



You can use Facebook in a number of ways:

• Loyalty programs for existing customers

• Expanding your reach

• Reputation management

• Customer service

• Become an authority in your industry



Benefits of a Facebook presence:

• Low cost and barrier to entry

• Stay top of mind

• Facebook’s ecosystem allows you to connect with consumers not just once, but on an ongoing basis

• Share and market in ways you never thought possible

• Stay at your markets’ fingertips



Why You Need a Separate Facebook Fan Page for Business

Your goal with a personal Facebook account is to protect your personal information.

Your business page displays all information by default.



(Plus, you could get kicked off Facebook and that would suck.)

Fan Pages



How to Start a Business Fan Page

You can start a business page from the Facebook homepage.

Fill in the requested information and complete the captcha.

Sign in if you have a Facebook account, or create one.



Control Permissions & Settings





Facebook Page

Start-Up Checklist…

• Who are you and what do you want Fans to know about your company?

• Who are you trying to reach and what do they want to know? Sounds similar, but it’s very different.

• What can you devote to content creation by way of resources, ie.: time, equipment, staff?

• What do you already have to help you get started?



Content Strategy



Social Sharing & Creative Content



Content Creation

& Event Marketing- Gem Webb



Measuring Success –

Metrics That Matter



New Facebook Insights

Facebook Insights change to this format December 15th.



Reach

How you reach people and how often.



Engaged Users

The number of unique users who have clicked on your post, which can then be drilled down further as to what action they

took with that click.



People Talking About This

When a user creates a “story” about your page; this could be anything from a check-in, to a mention in a status update, to a photo tag, to a like

or comment on a post of yours.



Demographics

This information is available for different subsections of users, ie.: Reach, People Talking About, Likes.



Which Metrics Matter to You?

Are you achieving your goals?



Facebook Ads –

Online Demonstration



Miranda’s Patented

Don’ts



Don’t Broadcast

This isn’t your own radio show. That would get boring.



Don’t Wing It

Even if all you’re spending on this is your time, that’s worth real money. Make it worth your while. Have a plan.



Don’t Lose Sight of the SOCIAL

Share. Engage. Build relationships. Have fun!



!

Facebook Marketing - Miranda Miller

Technology

Transcript of Facebook Marketing - Miranda Miller