Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook
description
Transcript of Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook
2
Why Facebook Needs to be in Your Franchise Marketing Playbook:
3
monthly ac-ve users…
1.2 billion
4
And the average user is connected to 80 community pages, groups, and events
5
Facebook accounts for 114 billion minutes of online ac-vity in the US per month.
6
Slam Dunk Your Franchise Marketing Approach
7
Assign someone to “own” and manage your Facebook page
8
Increase Facebook engagement by asking ques>ons:
9
of consumers are more likely to try new things when it is suggested by a friend on social media 80%
10
Nail Your Free Throws with Localized Content
11
Having community-‐based marke-ng ini-a-ves is key to having a successful franchise
12
Timely posts increase fan excitement, generate spikes in engagement and allow for further reach
13
Remember the 80/20 Rule – 80% of posts are about your community or customers and 20% is about you
14
Hit 3-Pointers with Facebook Ads
15
Newsfeed ads have a 21 -mes higher click-‐through rate than standard web ads with 49 -mes the click-‐through rate of Facebook’s right side ads
21x
16
Targe-ng your fans with Facebook ads can increase click-‐throughs by 700%
700%
17
For every $1 that Unilever spent on Facebook ads for Suave beauty products, they saw a return of $8.41
$1 = $8.41
Slam Dunk Your Franchise Marketing Approach
The 3 Game Changers
Nail Your Free Throws with Localized Content
Hit 3-Pointers with Facebook Ads
18
Get the Infographic!
19
bluewaterbrand.com/facebook
20
Craig Boyte Director of 1:1 Digital Strategy
MaK* Wangsness Digital Marke-ng Manager
Thank you! www.bluewaterbrand.com
Connect with Us!
21
@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater Inc.
bluewaterbrand.com/blog